The Role of Influencers in Digital Marketing Strategies

This presentation examines the significant role of digital marketing influencers in enhancing brand image and expanding customer reach. It discusses how influencers can positively impact a company's products and services, influencing customer decisions through reviews and ratings. The presentation highlights the importance of selecting the right influencers and setting clear objectives for marketing campaigns. It also covers how influencers boost brand awareness and create an impact on organizations, ultimately driving business growth. The presentation emphasizes the need for businesses to leverage influencers effectively to achieve their marketing goals, referencing the impact of digital influencers in marketing.

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Digital marketing is a form of marketing in which
the marketing activities are managed in digitally so
that the various types of customers and clients can
be targeted effectively (Cotter, 2019). The use of
this form of marketing can be made by companies
in its various forms. Influencers in Digital
Marketing have an importance because they can
create an influence for the business and can attract
customers and clients towards them. In this
discussion, focus will be made on the influencers in
digital marketing.
The way Digital Influencers work in Digital
Marketing-
The companies select the products or services for
which they have to create an influence in the market.
Therefore they set a theme for the campaign and also
identify the aims and objectives to be fulfilled for the
campaign. Thus in this way a tone can be set for the
campaign and this is helpful for the influencers in
transmitting the brand's message to the various types of
customers and clients. Thus, In this way Digital
Influencers are able to provide a boost to the business
of the firm in a highly effective manner.
CONCLUSION
From the above discussion, it can be said that
digital influencers have a lot of role to play in digital
marketing. The firms are required to ensure that they
select the right digital marketing influencers. They are
quite important for the organizations if they have to
aim for enhancing their brand image among the various
types of customers and clients in the market. In this
way they will be able to ensure that they can attain
their goals and objectives in a highly effective manner.
REFERENCES
Cotter, K., 2019. Playing the visibility game: How
digital influencers and algorithms negotiate influence
on Instagram. New Media & Society. 21(4). pp.895-
913.
MAIN BODY
Influencers in Digital Marketing refer to people
who are able to create an influence for the brand by
boosting its brand image and thus can make sure
that they are able to boost their business in the
right manner.
There is a specific role which is played by the
Digital Marketing Influencers which can be
explained as follows-
Boosting the brand image- The digital marketing
influencers can provide a boost to the brand image
of the firm (Kapitan and Silvera, 2016). Therefore
in this manner the firms can hire them so that the
awareness among the different customers can be
increased.
Expanding the reach- The digital marketing
influencers can expand the reach of the company
among their various types of customers. Thus, In this
manner the organizations can ensure that they are
able to expand their reach in a highly effective
manner.
Reaching the customers- The various types of
customers can be reached by the firms when they
make the use of digital marketing influencers. They
can provide positive reviews and rating about the
products and services of the company to the
customers which can help them a lot in taking the
right decisions.
Creating an impact- Through the use of Digital
marketing influencers, the organizations can create
an impact on the organizations. Therefore, In this
way this can lead towards more business for the
Poster presentation
INTRODUCTION Digital Marketing