This report investigates the factors influencing customer loyalty and reward schemes within the food product sector, addressing the increasing competition and the need for businesses to gain a competitive edge. The study aims to assess these factors, understand the concept of customer loyalty, identify its effects on business sales, and recommend options for influencing customer loyalty. It employs both quantitative and qualitative methodologies, using primary research through questionnaires and secondary data sources to analyze the effectiveness of various factors. The research highlights the importance of core offers, customer satisfaction, and flexible reward programs in fostering customer loyalty and ultimately driving business success, concluding that customer loyalty programs significantly impact food businesses and are essential for maintaining a competitive position.