Knowledge Management and Information Strategies for BizOps Enterprises

This presentation examines the critical role of knowledge and information management for BizOps Enterprises, focusing on strategies to enhance market share and competitive positioning within the Australian retail sector. The analysis includes a review of current perceptions of the company, an evaluation of branding practices, and an assessment of competitor activities. The presentation highlights the importance of branding, particularly the logo's impact and the need for potential updates to maintain relevance. It also emphasizes the necessity of monitoring competitor strategies to inform strategic decisions. The conclusion reinforces the significance of effective branding and the continuous analysis of market dynamics to drive business success. The presentation references academic sources to support the analysis.

Manage knowledge and
information

Cover Content

Introduction
• For all the business entities it is very important to manage knowledge and
information as it helps to execute business in appropriate manner.
• For this purpose organisations are required to formulate different strategies for
betterment of company.
• With the help of proper knowledge and information an enterprise can execute
business in appropriate manner.

QUESTION 1
• Nowadays all the business entities are willing to increase their market share and
for this purpose it is vital for them to analyse different elements.
• These are current perceptions of company, best practices in use of logo or
branding and keep an eye on activities of competitors.

Current perceptions of BizOps Enterprises
• Currently BizOps is operating under retail sector of Australia. 33% of the market
is being captured by the organisation and it is willing to acquire more market
share.
• It is having lack of innovative ideas which are resulting in issues for the
company.

Best practices in the use of logos and branding
activities
• Brand awareness of BizOps Enterprises is very high as 48 out 50 responses in
favour of organisation.
• All the employees are able to recognise logo of the company.
• According to most of the staff members the logo should be changes as it is old
fashioned, boring, daggy, doesn't engage etc.

Activities of other businesses
• There are various organisations which are also executing business under retail
sector of Australia and holding a large share of market.
• These are Apollo which is holding 15%, Fergusson's has 9%, 38% is being
covered by Strategic directions and rest of the market share is captured by small
retailers in Australia.

Conclusion
• This presentation summarises that for all the business entities it is very important
to conduct attractive branding strategies which helps to enhance identity of
products and services sold by them.
• In order to formulate strategic decisions organisations are required to keep record
of competitor's activities which can help to analyse market situation

References
Cui and, et. al.,2015. Information technology and open innovation: A strategic
alignment perspective. Information & Management.52(3). pp.348-358.
North, K. and Kumta, G., 2018. Knowledge management: Value creation through
organizational learning. Springer.