University of Cumbria: Information Management Assessment Report
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AI Summary
This report provides a comprehensive analysis of information management within the ABC healthcare organization, focusing on information governance and security. It explores the importance of these concepts in managing patient data, improving business performance, and ensuring confidentiality, integrity, and availability of information. The report also includes a case study of Procter & Gamble, examining their approach to information governance and the role of senior leadership in managing data effectively. Furthermore, the report discusses the application of information systems and technology within ABC, including cloud services, artificial intelligence, and social media. It highlights the benefits of effective information governance, such as increased accuracy, improved patient experience, and enhanced coordination. The report concludes by emphasizing the critical role of information security in protecting sensitive patient data and improving overall organizational performance. The report is a student submission discussing information governance, security and their role in healthcare.

Running head: INFORMATION MANAGEMENT ASSESSMENT
INFORMATION MANAGEMENT ASSESSMENT
Name of the Student
Name of the University
Author Note
INFORMATION MANAGEMENT ASSESSMENT
Name of the Student
Name of the University
Author Note
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1INFORMATION MANAGEMENT ASSESSMENT
Abstract
The key objective behind carrying out the assessment is to analyze the internal process that takes
place within the ABC organization. There is a need to analyze the key working criteria that helps
in managing the business performance. In order to obtain a better profit margin in the market it
becomes essential to identify the information governance that is maintained by the organization.
The information security also needs to be analyzed properly so that it becomes easy to manage
the data maintained within the organization. ABC organization is an organization that aims at
providing healthcare facilities towards the patients. The organization is facing serious challenges
with managing the internal process. Thus the report will be carried out for the purpose of
discussing the analysis process associated with the information governance and security. The
information stored and shared over the internet needs to be managed effectively so that it can
engage better way of managing the business performance. Apart from this the second part of this
assessment will also focus on discussing the Procter and Gamble case study. Thus it can be
stated that with the help of proper analysis it becomes easy to manage the information within the
organization.
Abstract
The key objective behind carrying out the assessment is to analyze the internal process that takes
place within the ABC organization. There is a need to analyze the key working criteria that helps
in managing the business performance. In order to obtain a better profit margin in the market it
becomes essential to identify the information governance that is maintained by the organization.
The information security also needs to be analyzed properly so that it becomes easy to manage
the data maintained within the organization. ABC organization is an organization that aims at
providing healthcare facilities towards the patients. The organization is facing serious challenges
with managing the internal process. Thus the report will be carried out for the purpose of
discussing the analysis process associated with the information governance and security. The
information stored and shared over the internet needs to be managed effectively so that it can
engage better way of managing the business performance. Apart from this the second part of this
assessment will also focus on discussing the Procter and Gamble case study. Thus it can be
stated that with the help of proper analysis it becomes easy to manage the information within the
organization.

2INFORMATION MANAGEMENT ASSESSMENT
Table of Contents
Introduction......................................................................................................................................3
Information governance...................................................................................................................3
Information security.........................................................................................................................5
Procter and Gamble case study........................................................................................................7
Information systems and information technology in ABC organization.........................................8
Health records using Cloud services in ABC organization.........................................................9
Artificial intelligence in ABC organization...............................................................................10
Use of social media in the ABC organization...........................................................................11
Improvements of ABC information system...................................................................................12
Importance of security in information management......................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
Table of Contents
Introduction......................................................................................................................................3
Information governance...................................................................................................................3
Information security.........................................................................................................................5
Procter and Gamble case study........................................................................................................7
Information systems and information technology in ABC organization.........................................8
Health records using Cloud services in ABC organization.........................................................9
Artificial intelligence in ABC organization...............................................................................10
Use of social media in the ABC organization...........................................................................11
Improvements of ABC information system...................................................................................12
Importance of security in information management......................................................................14
Conclusion.....................................................................................................................................16
References......................................................................................................................................17
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3INFORMATION MANAGEMENT ASSESSMENT
Introduction
The aim of the report is to discuss the key concepts associated with information
management. Information management is considered as an important aspect while working
within an organization. There is a need to ensure that a proper way of securing the data within an
organization is designed for managing the business related activities. ABC healthcare
organization is well known for the wide range of services that are provided towards the
customers. The report will focus on conducting a literature review on the two important concepts
that are information governance and information security. With the help of effective information
management knowledge it becomes easy to organize the crucial information within the
organization. Information is considered as the basic element for every organization and hence it
is important to ensure that proper security and confidentiality is maintained within the
information. The report has focused on evaluating the key factors that are essential for
safeguarding the information within the ABC healthcare organization. Lastly the report will
focus on Describing the importance of security in information management.
Information governance
Information governance is referred to the way processes are carried out within the
organization for the purpose of handling the information. Information governance is considered
as one of the best way of monitoring the data stored within the system. The main importance of
having an effective information governance process is that it helps in managing the information
assets effectively. This includes implementing proper policies, technologies, procedures that has
the ability to balance the security. Hence it can be stated that in order to understand the flow of
Introduction
The aim of the report is to discuss the key concepts associated with information
management. Information management is considered as an important aspect while working
within an organization. There is a need to ensure that a proper way of securing the data within an
organization is designed for managing the business related activities. ABC healthcare
organization is well known for the wide range of services that are provided towards the
customers. The report will focus on conducting a literature review on the two important concepts
that are information governance and information security. With the help of effective information
management knowledge it becomes easy to organize the crucial information within the
organization. Information is considered as the basic element for every organization and hence it
is important to ensure that proper security and confidentiality is maintained within the
information. The report has focused on evaluating the key factors that are essential for
safeguarding the information within the ABC healthcare organization. Lastly the report will
focus on Describing the importance of security in information management.
Information governance
Information governance is referred to the way processes are carried out within the
organization for the purpose of handling the information. Information governance is considered
as one of the best way of monitoring the data stored within the system. The main importance of
having an effective information governance process is that it helps in managing the information
assets effectively. This includes implementing proper policies, technologies, procedures that has
the ability to balance the security. Hence it can be stated that in order to understand the flow of
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4INFORMATION MANAGEMENT ASSESSMENT
internal procedures it becomes essential to understand the policies that comes under information
governance (Agnihotri et al. 2016). The main scope behind using the information governance is
to establish an effective information governance program that will be capable of outlining the
overall goals. Moreover with the help of information governance in an organization it becomes
easy to identify the specific responsibilities that are carried out by the members. In the healthcare
sector the information governance is used for the purpose of defining the structure, polices and
procedures that are being initiated with the purpose of providing better medical support towards
the patients. Health information management is considered as one of the most important factor
while working within a healthcare industry. The current organization ABC is facing wide range
of challenges with the way data are stored and maintained within the medical system. Thus there
is a need to develop a proper electronic medical record that will be able to provide better support
towards the performance carried out within the organization. The key phases that are considered
as an important aspect of information governance in the fields of healthcare sector that are
analysis and application of the archival data. This also focuses on protecting the data throughout
the organizational performance. In the fields of healthcare industry it has been observed that the
information governance has gained huge importance. With the help of effective information
governance it becomes easy to manage the patient’s related data and ensures that en effective
treatment plan is offered towards the people. This reduces the chances of error among the
services offered towards the patients (Alalwan et al. 2017). Hence it can be stated that there is a
need to ensure that the organization has implemented proper information governance policies for
improving the business functions. The key benefits that are offered with the help of proper
information governance are discussed below.
internal procedures it becomes essential to understand the policies that comes under information
governance (Agnihotri et al. 2016). The main scope behind using the information governance is
to establish an effective information governance program that will be capable of outlining the
overall goals. Moreover with the help of information governance in an organization it becomes
easy to identify the specific responsibilities that are carried out by the members. In the healthcare
sector the information governance is used for the purpose of defining the structure, polices and
procedures that are being initiated with the purpose of providing better medical support towards
the patients. Health information management is considered as one of the most important factor
while working within a healthcare industry. The current organization ABC is facing wide range
of challenges with the way data are stored and maintained within the medical system. Thus there
is a need to develop a proper electronic medical record that will be able to provide better support
towards the performance carried out within the organization. The key phases that are considered
as an important aspect of information governance in the fields of healthcare sector that are
analysis and application of the archival data. This also focuses on protecting the data throughout
the organizational performance. In the fields of healthcare industry it has been observed that the
information governance has gained huge importance. With the help of effective information
governance it becomes easy to manage the patient’s related data and ensures that en effective
treatment plan is offered towards the people. This reduces the chances of error among the
services offered towards the patients (Alalwan et al. 2017). Hence it can be stated that there is a
need to ensure that the organization has implemented proper information governance policies for
improving the business functions. The key benefits that are offered with the help of proper
information governance are discussed below.

5INFORMATION MANAGEMENT ASSESSMENT
Information security is considered as one of the most important aspect. It has been
observed that the ABC organization is facing issues with managing the health related data of
their patient’s. Thus there is a need to manage the data within the system effectively so that it can
organize all the crucial data. With the use of an effective information governance policy it will
become easy to protect the data stored within the healthcare records. This will enhance the
performance of the organization with the use of proper policies.
Information governance within the healthcare sector has the potential to increase the
accuracy while managing the external partners. Increase in accuracy can improve the business
performance of the ABC organization. With the help of different competencies it becomes easy
to manage the healthcare data (Al-Dhahri, Al-Sarti and Aziz 2017). Hence it can be stated that
with the help of an effective information governance policy it will become easy to manage the
business functionalities in ABC organization.
Apart from all this an enhanced use of information governance policies in ABC
organization it is expected that the patient experience will also improve. With good information
management system it becomes easy to coordinate the facilities between the medical specialties.
Hence it can be stated that with the help of an effective information governance policies it will
become easy to improve the way performance is carried out within an organization.
Information security
Information security is referred to the process that is designed for the purpose of
providing proper protection towards the confidential and sensitive data from unauthorized users.
The three key principles that are associated with information security are confidentiality,
availability and integrity. The main aim of information security is to ensure that the information
Information security is considered as one of the most important aspect. It has been
observed that the ABC organization is facing issues with managing the health related data of
their patient’s. Thus there is a need to manage the data within the system effectively so that it can
organize all the crucial data. With the use of an effective information governance policy it will
become easy to protect the data stored within the healthcare records. This will enhance the
performance of the organization with the use of proper policies.
Information governance within the healthcare sector has the potential to increase the
accuracy while managing the external partners. Increase in accuracy can improve the business
performance of the ABC organization. With the help of different competencies it becomes easy
to manage the healthcare data (Al-Dhahri, Al-Sarti and Aziz 2017). Hence it can be stated that
with the help of an effective information governance policy it will become easy to manage the
business functionalities in ABC organization.
Apart from all this an enhanced use of information governance policies in ABC
organization it is expected that the patient experience will also improve. With good information
management system it becomes easy to coordinate the facilities between the medical specialties.
Hence it can be stated that with the help of an effective information governance policies it will
become easy to improve the way performance is carried out within an organization.
Information security
Information security is referred to the process that is designed for the purpose of
providing proper protection towards the confidential and sensitive data from unauthorized users.
The three key principles that are associated with information security are confidentiality,
availability and integrity. The main aim of information security is to ensure that the information
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6INFORMATION MANAGEMENT ASSESSMENT
stored within the system is maintained securely without providing any access towards the
unauthorized person. It becomes very much essential to ensure that proper security is offered
towards the stored information as this will help in having a better control over the data. the three
key objectives that are associated with providing security towards the information are
confidentiality, integrity and availability.
Confidentiality is referred to the process that is used for ensuring that no information is
disclosed to an unauthorized individual. Without proper confidentiality it becomes difficult to
manage the data. Thus there is a need to ensure that the data are managed with proper
confidentiality. On the other hand confidentiality is referred to the way accuracy and
completeness is offered towards the data (Asadi 2019). This states that the data cannot be
accessed either no can be edited by an unauthorized person. Availability is the last criteria for
managing the information security within an organization. According to this concept it becomes
essential to ensure that the necessary information is made available towards the users when they
need it. This enhances the way performance is carried out within the organization.
ABC organization needs to implement proper information security policies for the
purpose of protecting the data from unauthorized users. With proper security towards the
information stored within the health records it becomes easy to manage the business
performance. This will also enhance the performance of the organization with proper protection.
The main importance of the information security is that it helps in protecting the information
related to each patient effectively. In order to enhance the security within the healthcare
information it becomes essential to implement a solid information security strategy. With the
help of a proper security service it becomes easy to detect the threats at an early stage and also
ensures that the data stored are maintained with proper integrity (Brown and Toze 2017). If the
stored within the system is maintained securely without providing any access towards the
unauthorized person. It becomes very much essential to ensure that proper security is offered
towards the stored information as this will help in having a better control over the data. the three
key objectives that are associated with providing security towards the information are
confidentiality, integrity and availability.
Confidentiality is referred to the process that is used for ensuring that no information is
disclosed to an unauthorized individual. Without proper confidentiality it becomes difficult to
manage the data. Thus there is a need to ensure that the data are managed with proper
confidentiality. On the other hand confidentiality is referred to the way accuracy and
completeness is offered towards the data (Asadi 2019). This states that the data cannot be
accessed either no can be edited by an unauthorized person. Availability is the last criteria for
managing the information security within an organization. According to this concept it becomes
essential to ensure that the necessary information is made available towards the users when they
need it. This enhances the way performance is carried out within the organization.
ABC organization needs to implement proper information security policies for the
purpose of protecting the data from unauthorized users. With proper security towards the
information stored within the health records it becomes easy to manage the business
performance. This will also enhance the performance of the organization with proper protection.
The main importance of the information security is that it helps in protecting the information
related to each patient effectively. In order to enhance the security within the healthcare
information it becomes essential to implement a solid information security strategy. With the
help of a proper security service it becomes easy to detect the threats at an early stage and also
ensures that the data stored are maintained with proper integrity (Brown and Toze 2017). If the
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7INFORMATION MANAGEMENT ASSESSMENT
healthcare data are not maintained with proper security than there are high chance that the data
may get effected by viruses or attackers. Thus there is a need to ensure that proper security is
implemented within the organization for enhancing the business performance. Hence it becomes
essential to create an effective information security plan that will be capable of protecting the
data from unauthorized person. Information security is considered as an important aspect for
improving the security. thus there is a need to engage the organization with effective information
security policy so that the business performance can be enhanced.
Procter and Gamble case study
Information is considered as the most crucial asset for every organization and thus it
becomes essential to ensure that proper security and governance policies are introduced within
the organization for improving the performance. Procter and Gamble is an organization that
started its business process in the year 1859. Currently the organization has gained huge market
area throughout 180 countries. Information governance is the set of disciplines that are
responsible for providing proper processes, procedures and methods for ensuring that a secured
way of data management is carried out. Procter and Gamble industry manages a wide number of
data sets within the organization for the purpose of managing the business performance. After
analyzing the case study it has been observed that with the help of senior leadership at P&G
organization it becomes easy to manage the information governance efficiently. In addition to
this for the purpose of improving the business performance Global business units were set up
that has included as wide range of products that are associated with the fields of healthcare,
beauty and many more (Khan 2017). Moreover the senior management and leadership have also
focused on developing an effective market development organization for the purpose of gaining
healthcare data are not maintained with proper security than there are high chance that the data
may get effected by viruses or attackers. Thus there is a need to ensure that proper security is
implemented within the organization for enhancing the business performance. Hence it becomes
essential to create an effective information security plan that will be capable of protecting the
data from unauthorized person. Information security is considered as an important aspect for
improving the security. thus there is a need to engage the organization with effective information
security policy so that the business performance can be enhanced.
Procter and Gamble case study
Information is considered as the most crucial asset for every organization and thus it
becomes essential to ensure that proper security and governance policies are introduced within
the organization for improving the performance. Procter and Gamble is an organization that
started its business process in the year 1859. Currently the organization has gained huge market
area throughout 180 countries. Information governance is the set of disciplines that are
responsible for providing proper processes, procedures and methods for ensuring that a secured
way of data management is carried out. Procter and Gamble industry manages a wide number of
data sets within the organization for the purpose of managing the business performance. After
analyzing the case study it has been observed that with the help of senior leadership at P&G
organization it becomes easy to manage the information governance efficiently. In addition to
this for the purpose of improving the business performance Global business units were set up
that has included as wide range of products that are associated with the fields of healthcare,
beauty and many more (Khan 2017). Moreover the senior management and leadership have also
focused on developing an effective market development organization for the purpose of gaining

8INFORMATION MANAGEMENT ASSESSMENT
local competitive edge. After analyzing the case it can be stated that the senior leadership plays a
very crucial role in maintaining the information governance within the organization P&G. senior
leaders are responsible for carrying out wide range of activities that typically includes controlling
the business activities, evaluating the business process and monitoring the performance. These
are the processes that are needed to be carried out effectively within the organization for the
purpose of managing the information governance related policies efficiently. Beside this from
the case study it can be stated that the senior leadership is always concerned about the operation
activities that are carried out by the organization for the purpose of meeting the key utility
process. This helps in achieving clarity over the organizational activities and ensures that all the
resources are being managed effectively. It can be stated that in order to improve the business
functions it is important to ensure that the information technology are transformed with proper
innovation (Soomro et al. 2016). Hence it can be stated that with the help of an effective
leadership it becomes easy to manage the business activities. This also helps in improving the
decision making process after critically analyzing all the factors.
Information systems and information technology in ABC organization
ABC organization is a healthcare industry that aims at providing better facilities towards
the patients. It has been observed that the organization has gained a huge market in several parts
of Australia. At current the organization is having around 500 employees that are responsible for
performing the different activities that takes place within the organization. In the previous years
it has been observed that the organization has gained a better customer base with the use of new
technologies (Dhillon, Syed and de Sá-Soares 2017). The organization has adapted a wide range
of information system for the purpose of managing, storing and transmitting the health related
local competitive edge. After analyzing the case it can be stated that the senior leadership plays a
very crucial role in maintaining the information governance within the organization P&G. senior
leaders are responsible for carrying out wide range of activities that typically includes controlling
the business activities, evaluating the business process and monitoring the performance. These
are the processes that are needed to be carried out effectively within the organization for the
purpose of managing the information governance related policies efficiently. Beside this from
the case study it can be stated that the senior leadership is always concerned about the operation
activities that are carried out by the organization for the purpose of meeting the key utility
process. This helps in achieving clarity over the organizational activities and ensures that all the
resources are being managed effectively. It can be stated that in order to improve the business
functions it is important to ensure that the information technology are transformed with proper
innovation (Soomro et al. 2016). Hence it can be stated that with the help of an effective
leadership it becomes easy to manage the business activities. This also helps in improving the
decision making process after critically analyzing all the factors.
Information systems and information technology in ABC organization
ABC organization is a healthcare industry that aims at providing better facilities towards
the patients. It has been observed that the organization has gained a huge market in several parts
of Australia. At current the organization is having around 500 employees that are responsible for
performing the different activities that takes place within the organization. In the previous years
it has been observed that the organization has gained a better customer base with the use of new
technologies (Dhillon, Syed and de Sá-Soares 2017). The organization has adapted a wide range
of information system for the purpose of managing, storing and transmitting the health related
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9INFORMATION MANAGEMENT ASSESSMENT
information of every patient. The information system that is used within the organization is
health records. Beside this the information technology that is used by the ABC healthcare
organization is artificial intelligence. With the help of artificial intelligence it becomes easy to
manage the business process.
Health records using Cloud services in ABC organization
Health records are referred to the electronic version of the patient data. The main reason
behind having a health records is to ensure that the entire patient’s health data are stored within
the record. This ensures that all the previous data are also maintained within the system
effectively. One of the main reasons behind using health records is that it offers a medium of
communication towards the practitioners working within the ABC organization (Diatmika,
Irianto and Baridwan 2016). The data are backed up in cloud storage for the purpose of
improving the data management process. With the help of a proper cloud service it becomes easy
to access the internet and also enhances the business process.
The data can be maintained effectively and the chances of data loss also reduce. The
health record of ABC organization contains certain specific elements that include patient profile
and demographic, appointment related data, medical history of the patient and medicine taken by
the patient. The cloud integration with health record will ensure that the data are stored
effectively within the organization. This helps the health administrator to have a better control
over the services offered towards the patient. The main components that are associated with a
health record typically includes clinical decision support system, health information exchange
and computerized physician order entry system. The main role of CDS system in the health
record is that it offers an effective way of making decision for the purpose of providing better
support towards the patient health. In addition to this the CDS system also provides the nurses
information of every patient. The information system that is used within the organization is
health records. Beside this the information technology that is used by the ABC healthcare
organization is artificial intelligence. With the help of artificial intelligence it becomes easy to
manage the business process.
Health records using Cloud services in ABC organization
Health records are referred to the electronic version of the patient data. The main reason
behind having a health records is to ensure that the entire patient’s health data are stored within
the record. This ensures that all the previous data are also maintained within the system
effectively. One of the main reasons behind using health records is that it offers a medium of
communication towards the practitioners working within the ABC organization (Diatmika,
Irianto and Baridwan 2016). The data are backed up in cloud storage for the purpose of
improving the data management process. With the help of a proper cloud service it becomes easy
to access the internet and also enhances the business process.
The data can be maintained effectively and the chances of data loss also reduce. The
health record of ABC organization contains certain specific elements that include patient profile
and demographic, appointment related data, medical history of the patient and medicine taken by
the patient. The cloud integration with health record will ensure that the data are stored
effectively within the organization. This helps the health administrator to have a better control
over the services offered towards the patient. The main components that are associated with a
health record typically includes clinical decision support system, health information exchange
and computerized physician order entry system. The main role of CDS system in the health
record is that it offers an effective way of making decision for the purpose of providing better
support towards the patient health. In addition to this the CDS system also provides the nurses
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10INFORMATION MANAGEMENT ASSESSMENT
with the ability to have real time diagnostic results (Dong and Keshavjee 2016). Hence it can be
stated that the use of health records in the ABC organization is responsible for enhancing the
business process. The main reason behind using cloud based service for health records that it
helps in reducing the overall IT costs and ensures that the scalability has increased. Apart from
this with the help of automatic updates it ensures that proper collaboration is maintained among
the data stored within the health records.
Artificial intelligence in ABC organization
Artificial intelligence is referred to the science an engineering process that is used for
developing an intelligent machine with all the necessary computer programs. Artificial
intelligence is a collection of technology that is used in the healthcare sector for the purpose of
providing a better support towards the facilities that are offered towards the patients. In the
healthcare sector artificial intelligence is used for the purpose of providing better facilities. This
ensures that an enhanced service is offered towards the patients. With the help of artificial
intelligence in ABC organization it has been observed that the treatment offered towards the
patients has evolved (Hajli and Lin 2016). Artificial intelligence has helped in advancing the use
of immunotherapy for the cancer treatment. Moreover the data integrity and quality also
increases with the use of proper technology. This information technology has been integrated
within the functions of ABC organization for the purpose of improving the business
functionalities. Artificial intelligence has also introduced the monitoring concepts with the help
of wearable and personal devices (Smallwood 2018). These devices are designed in such a way
that it provides a better way of tracking the health condition of the individuals. There are devices
that are designed with the aim of tracking the heartbeat and steps. Hence it can be stated that
with an effective implementation of technology it becomes easy to manage the business
with the ability to have real time diagnostic results (Dong and Keshavjee 2016). Hence it can be
stated that the use of health records in the ABC organization is responsible for enhancing the
business process. The main reason behind using cloud based service for health records that it
helps in reducing the overall IT costs and ensures that the scalability has increased. Apart from
this with the help of automatic updates it ensures that proper collaboration is maintained among
the data stored within the health records.
Artificial intelligence in ABC organization
Artificial intelligence is referred to the science an engineering process that is used for
developing an intelligent machine with all the necessary computer programs. Artificial
intelligence is a collection of technology that is used in the healthcare sector for the purpose of
providing a better support towards the facilities that are offered towards the patients. In the
healthcare sector artificial intelligence is used for the purpose of providing better facilities. This
ensures that an enhanced service is offered towards the patients. With the help of artificial
intelligence in ABC organization it has been observed that the treatment offered towards the
patients has evolved (Hajli and Lin 2016). Artificial intelligence has helped in advancing the use
of immunotherapy for the cancer treatment. Moreover the data integrity and quality also
increases with the use of proper technology. This information technology has been integrated
within the functions of ABC organization for the purpose of improving the business
functionalities. Artificial intelligence has also introduced the monitoring concepts with the help
of wearable and personal devices (Smallwood 2018). These devices are designed in such a way
that it provides a better way of tracking the health condition of the individuals. There are devices
that are designed with the aim of tracking the heartbeat and steps. Hence it can be stated that
with an effective implementation of technology it becomes easy to manage the business

11INFORMATION MANAGEMENT ASSESSMENT
performance. The major benefits that are offered with the use of artificial intelligence in ABC
healthcare organization is that it offers a better way of making decision and increases the
efficiency in disease diagnosis process.
Apart from this one of the most important emerging benefits that are offered with the use
of artificial intelligence is that the time needed for providing treatment has been reduced. Thus it
helps in enhancing the way services are offered towards the patient. Information can be
integrating defectively within the system of the organization (Hoffmann, Kiedrowicz and Stanik
2016). The main objective behind using this information technology within the ABC healthcare
organization is to enhance the business performance. Thus the way services offered towards the
patients can improve with a better use of artificial intelligence technology. The use of artificial
intelligence in the organization has enhanced the performance and also increased the staff
engagement. Thus it can be stated that with the help of effective approach the performance can
be increased.
Use of social media in the ABC organization
Social media is considered as one of the most important platform for sharing the business
related activities successfully. Social media has the potential to influence the complete market by
affecting the individual’s performance. With the growing technologies it has been observed that
the social media presence has become one of the most crucial parts for organization. The use of
social media has the potential to share the information effectively with the customers and also
engages an effective way of managing the customer services (Ismail et a. 2018). The use of
social media in ABC organization is considered as an effective measure for improving the
performance. This has helped in gaining a wide range of customers and also makes people aware
about the features that are offered by the organization. Thus it can be stated that the use of social
performance. The major benefits that are offered with the use of artificial intelligence in ABC
healthcare organization is that it offers a better way of making decision and increases the
efficiency in disease diagnosis process.
Apart from this one of the most important emerging benefits that are offered with the use
of artificial intelligence is that the time needed for providing treatment has been reduced. Thus it
helps in enhancing the way services are offered towards the patient. Information can be
integrating defectively within the system of the organization (Hoffmann, Kiedrowicz and Stanik
2016). The main objective behind using this information technology within the ABC healthcare
organization is to enhance the business performance. Thus the way services offered towards the
patients can improve with a better use of artificial intelligence technology. The use of artificial
intelligence in the organization has enhanced the performance and also increased the staff
engagement. Thus it can be stated that with the help of effective approach the performance can
be increased.
Use of social media in the ABC organization
Social media is considered as one of the most important platform for sharing the business
related activities successfully. Social media has the potential to influence the complete market by
affecting the individual’s performance. With the growing technologies it has been observed that
the social media presence has become one of the most crucial parts for organization. The use of
social media has the potential to share the information effectively with the customers and also
engages an effective way of managing the customer services (Ismail et a. 2018). The use of
social media in ABC organization is considered as an effective measure for improving the
performance. This has helped in gaining a wide range of customers and also makes people aware
about the features that are offered by the organization. Thus it can be stated that the use of social
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