Operations and Information Management Report: CC Music Analysis

This report examines the operations and information management of CC Music, a consultancy project for the University of Salford. It critically analyzes the application of various business process models, including the shift from traditional approaches to HubSpot. The report explores the challenges and opportunities in aligning strategic goals with operational performance, emphasizing the importance of clear objectives. It also discusses the use of open-source software, its evaluation, and modification. Furthermore, the report includes a comprehensive bibliography of relevant articles and papers, showcasing the research undertaken to support the analysis and recommendations for CC Music's strategic and operational improvements. The student reflects on their individual contribution to the online discussion, highlighting the research process and the reliance on specific resources.

Running head: OPERATIONS AND INFORMATION MANAGEMENT
Operations and Information Management
(CC Music)
Name of the student:
Name of the university:
Author Note

1OPERATIONS AND INFORMATION MANAGEMENT
Reflection on individual contribution to the online discussion:
Various articles and papers have been useful for relevant topics. They are listed below.
Aoki, Y., Washizaki, H., Shimura, C., Senzaki, Y. and Fukazawa, Y., 2017, May. Experimental
Evaluation of HoRIM to Improve Business Strategy Models. In International Conference on
Computer and Information Science (pp. 43-56). Springer, Cham.
Avery, J., Jerez, A.M. and Steenburgh, T., 2016. HubSpot: Lower Churn through Greater CHI.
Baldassarre, F., Ricciardi, F. and Campo, R., 2016. Business Process Management As a Strategy to
Implement Organizational Innovation. Journal of Emerging Trends in Marketing and Management,
1(1), pp.292-301.
Demil, B., Lecocq, X., Ricart, J.E. and Zott, C., 2015. Introduction to the SEJ special issue on
business models: business models within the domain of strategic entrepreneurship. Strategic
Entrepreneurship Journal, 9(1), pp.1-11.
Geissdoerfer, M., Bocken, N.M. and Hultink, E.J., 2016. Design thinking to enhance the sustainable
business modelling process–A workshop based on a value mapping process. Journal of Cleaner
Production, 135, pp.1218-1232.
Jenkins, W. and Williamson, D., 2015. Strategic management and business analysis. Routledge.
Lehmann, C.F., 2016. Strategy and business process management: Techniques for improving
execution, adaptability, and consistency. Auerbach Publications.
Leinonen, M., 2017. Facilitators and impediments in the adoption and implementation of the
HubSpot marketing automation system.

2OPERATIONS AND INFORMATION MANAGEMENT
Murawski, M., Buehler, J., Martensen, M., Rademacher, C. and Bick, M., 2018. How Digital
Business Strategy Affects Profitability: Opening the ‘ Black Box’ of Performance.
Randall, C. and Dent, E.B., 2019. Reconciling the historical divide between strategy process and
strategy content. Journal of Management History.
Rosca, E., Arnold, M. and Bendul, J.C., 2017. Business models for sustainable innovation–an
empirical analysis of frugal products and services. Journal of Cleaner Production, 162, pp.S133-
S145.
Saebi, T. and Foss, N.J., 2015. Business models for open innovation: Matching heterogeneous open
innovation strategies with business model dimensions. European Management Journal, 33(3),
pp.201-213.
Schaltegger, S., Lüdeke-Freund, F. and Hansen, E.G., 2016. Business models for sustainability: A
co-evolutionary analysis of sustainable entrepreneurship, innovation, and transformation.
Organization & Environment, 29(3), pp.264-289.
Schuetz, C.G. and Schrefl, M., 2017, November. Towards formal strategy analysis with goal models
and semantic web technologies. In International Conference on Conceptual Modeling (pp. 144-153).
Springer, Cham.
Sugie, R., Park, K., Haney, M. and Park, Y.W., 2017. Network Building Strategy and Adaptation to
New Models of Commerce: An Analysis of Japan’s Trucking Industry. Perspectives on Global
Development and Technology, 16(5), pp.539-563.
Thompson, A., Strickland, A.J. and Gamble, J., 2015. Crafting and executing strategy: Concepts
and readings. McGraw-Hill Education.

3OPERATIONS AND INFORMATION MANAGEMENT
Trindade, L.D., Salles, C.C., Marveis, L.D. and Santos, E.T., 2016. Building Information Models as
the Basis of Business Strategy: A Case Study of an Integrated BIM-Based System for Construction
Management. In 33rd CIB W78 Conference.
Winterhalter, S., Weiblen, T., Wecht, C.H. and Gassmann, O., 2017. Business model innovation
processes in large corporations: insights from BASF. Journal of business strategy, 38(2), pp.62-75.
Various changes to ways while working with CC Music:
Prior starting the research, I considered that full support is not available. I relied Hubsopt is
the most suitable one to be supported. The business process models have involved in concentrating
on “who” has been doing “what” and “when” for CC Music. This has been on description of the
operational performance of the activities for generating outcomes. Nevertheless, the aim driven
approaches have been bringing a new highlighted and forced to deploy a close relationship between
the ‘what” and “whys”. The conventional one has captured the strategic aims of CC Music. On the
other hand, the changed business model HubSpot has revealed how they can be gained with the help
of activities that are carried out by the actors. Apart from this, regarding the enterprise goals of CC
Music, Chris and Clive never needed to make the difference between what to gain and the ways to
gain that. However, this confusion has led to expressing ways as goals.
Discussing and sharing an instance of the Open Source Software to be utilized at CC Music:
This consists of the source codes. It can be evaluated and developed with changed by any
person. The source code is the software element unseen for a maximum of the users of the system.
It can be further manipulated by the programmers to change the people of program and
application to work. Instances of that include the “OpenSource Maturity Model”, “Capgemini Open
Source Maturity Model” and “Navica Open Source Maturity Model”.

4OPERATIONS AND INFORMATION MANAGEMENT
Bibliography:
Sanaei, M.R. and Sobhani, F.M., 2018. Information technology and e-business marketing strategy.
Information Technology and Management, 19(3), pp.185-196.
Tarhan, A., Turetken, O. and Reijers, H.A., 2016. Business process maturity models: A systematic
literature review. Information and Software Technology, 75, pp.122-134.