Operations and Information Management: CC Music Consultancy Report

This report analyzes the information management strategies for CC Music, a music business, addressing its current website and identifying areas for improvement. It includes business process models (AS-IS and TO-BE diagrams), a SWOT analysis highlighting strengths, weaknesses, opportunities, and threats, and a comparison of open-source software solutions like Flowlu CRM, Freshsales, ADempiere, ERPNext, and Metasfresh. The report emphasizes the need for social media integration, event calendars, and business account management. It also reflects on the importance of an online platform for business growth and the selection of suitable software for enhancing business operations. The analysis considers cloud facilities and benefits of each software, recommending the most appropriate tools for CC Music's needs, along with an online discussion reflection.

Running head: - INFORMATION MANAGEMENT
INFORMATION MANAGEMENT
Name of the Student
Name of the University
Author Note

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Table of Contents
1. Part A: Analysis – Business Process Models and strategy analysis.......................................2
1.1 Business Process Model...................................................................................................2
1.2 Strategic Analysis.............................................................................................................3
2. Part B: Open Source Software Comparison Table.................................................................8
3. Part D: Reflection on your contribution to the online discussion........................................10
4. References............................................................................................................................11

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1. Part A: Analysis – Business Process Models and strategy analysis
1.1 Business Process Model
Figure-1: AS-IS Diagram
(Source- Created By Author)

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Figure-2: TO-BE Diagram
(Source- Created By Author)
1.2 Strategic Analysis
CC Music holds the position for a business brand that is one of the major one within
the field of music. Chris along Clive have been operating this business for CC Music as
partners. Both of them have been entrusted upon with the responsibility of carrying out the
activity to manage every individual aspect of the business (Oguz et al. 2018). They carry out

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the primary activity of publicising the business brand by managing all of the aspects
belonging to the brand with the help of website. Chris and Clive also particular carry out the
management of bookings that come in to the organization for performances. CC Music
already is in possession of a website on the internet that provisions the company with
sustainability within the field of business. In reference to the recent situation, it has been
identified that CC Music should have the integration of some more features to the pre-
existing ones present on the website (Gielnik, Zacher and Schmitt 2017). In regards to this,
the newer updates that have been considered by the owners to be included into the already
existing website is marketing through social media, provisioning of an updated calendar for
tracking events as well as maintaining accounts of the business.
Having a complete dependency upon the strategic analysis of CC Music, the SWOT
analysis has been carried out and mentioned below with distinguished headings.
Strengths
The strengths of CC Music that have been identified during the analysis are,
 The company is in possession of a wide presence around the geographic regions of the
country and the surrounding regions. This proves to be a major helping hand towards
serving the customers in a better way with higher efficiency (Acar et al. 2017).
 CC Music has a specific online presence in and around the market that helps it to
always stay ahead of the similarly existing competitors within the relative field of
business.

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Weaknesses
CC Music has been identified to have a degree of some weakness as well that have
been identified through the process of strategic analysis (Hatta, Riskarini and Ichwani 2018).
These are,
 The margins if operating as well as gross belonging to CC Music can be brought up
with a degree of improvement by a proper utilization of the social media platform as a
part of the whole strategy.
 The existing model of business that is followed by CC Music stands to be very easy to
be imitated (Chatzoglou et al. 2016). This leads the company to think upon the fact
and implement some newer features to bring in a difference that should be hidden
from the competitors within the same field of business.
Opportunities
In respect to the strategic analysis and the field of industry in which CC Music
operates on a daily basis, there is the shared existence of a number of opportunities that can
be opted by the company to increase its business (Ali and Miller 2017). These are,
 The regulations as well as the standards that have been placed forward by the
government has been making the situation difficult for companies making use of
unorganized music players. Hence, proper utilization as well as implementation of an
open source software will provision CC Music with a leading edge upon the
competitors who have been currently facing a difficult situation.
 Adoption of numerous online services by the company will potentially help the
company to grow the business as well as attract newer customers and satisfy them
with such newer features based completely on an online platform (Saade and Nijher
2016).

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 The company can carry out collaboration with other music companies to provision the
smaller companies with the opportunity to rise and taste growth within the field of
music industry. This will allow the owners of CC Music to gain more ideas as well as
successfully execute the existing business with more growth.
 With the rise as well as improvement of economies of various countries, it has been
visibly identified by CC Music to flourish as well as extend their business beyond the
boundaries of the country and have a successful growth of their existing business
(Williams 2017).
Threats
Ending the strategic analysis for CC Music, some of the threats have also been
identified as a part of making the company safe against them and develop security measures
against the same (Hussain, Siddiqui and Haider 2018). These are,
 Adoption of an internet based platform as well as a social media platform as a part of
the social media marketing strategy, the implementation might face some barriers
during the procedure of integration (Phadermrod, Crowder and Wills 2019).
 Accepting the rules as well as the regulations that have been set by the government in
terms of a new business it hard to abide by, hence might act as a threat towards the
implementation of newer features into existing website of CC Music.
As stated by Nazarko et al. (2017), CC Music has been visibly identified to be a
company operating within the field of music, that have multiple strengths associated with
itself. In addition to this, there are existing threats as well as weaknesses posed towards the
company. Through the entire procedure of SWOT analysis, it can be found that the existing
website of the company has been failing to meet the expectations of the company. As a result,
the business activities have been failing to meet the demands of the clients and to generate

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revenue for the company in regards to the expectation. Hence, the analysis has highlighted
the major changes that might improve the existing performance of the business.
On the contrary Rozmi, Nordin and Bakar (2018) stated, with the implementation of a
new enterprise management tool, the business requirements of the company within the field
of music is assumed to be met by meeting the demands of the customers to the organization.
The tool will provision the company with the allowance to manage the business activities in a
better way and satisfy the customers with the services making the company the premium one
among the competitive market of business. In addition to this, the social media strategy for
marketing the services offered by CC Music will provide the company with an upper hand on
top of the competitors operating within the same field of music. The swot analysis has helped
the company to identify the opportunities that lie on the part of the company to be the
premium organization to provide with services related to music.

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2. Part B: Open Source Software Comparison Table
The table that has been stated forward successfully identifies the suitable software as a part of the solution that needs to be implemented
by CC Music for upgrading the business system.
Sl.
N
o.
Software Impact of the software Cloud facilities Benefits Criteria to be considered
0
1
Flowlu
CRM
This software refers to a
tool that has been designed
for the businesses of all
sizes having provisioned
the organizations with the
features such as the likes of
management of lead,
contact, invoicing, contact
as well as project
belonging to the business
organization in particular
(Laakso, 2017).
This platform does not provide
the client with cloud based
services.
This CRM software will allow
CC Music with the features of
properly managing all of the
contacts, lead, invoicing as well
as projects that particularly
belong to the organization in
particular. This also includes the
features of social media
marketing.
The company should get hold of
all the functions that the software
performs and have a check if the
company will get any benefit
from doing the same.
0
2
Freshsales This is a software again for
CRM that is also meant for
the business irrespective of
the size of the organization.
This offers the businesses
with a lot of features such
as management of contact,
lead, interaction as well as
Applications that have the
primary requirement of cloud
cannot be aligned to this
software.
This software will allow CC
Music to carry out a number of
activities that will potentially
improve the business activities of
the organization with the help of
the features such as management
of lead, contact, marketing
through email as well as
CC Music should have a better
tracking as well as comparison of
the features for implementing
this software in regards to the
benefits.

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email. management of interaction.
0
3
ADempier
e
This ERP software has
been built for the purpose
of helping the small as well
medium sized business
organizations helping the
organizations to
accomplish their initial
objectives.
This software provisions the
organizations with cloud based
applications and relative
solutions (Schoknecht 2017).
This software can greatly
provision CC Music with a
potential helping hand to manage
the sales, inventory, purchases as
well as accounting procedures.
This also includes supply chain
management as well as customer
relationship management.
CC Music as an organization
should be responsible enough to
check if the cost is beneficial
enough to undertake and
implement the same into the
business activities.
0
4
ERPNext This software had been
specifically designed for
the business that are small
or medium sized having the
primary inclusion of
accounting management,
project management as
well as management of the
sales along with the
inventory (Kurniawan et al.
Applications that have the
primary requirements of cloud
based dependency are not
present on this platform.
This software has the inclusion
of a number of features such as
the likes of modules including
the procedures of accounting,
project management, inventory
as well as sales management.
This will greatly help CC Music
to bring in a degree of efficiency
among the business related
procedures of the organization.
This software will have a
potential growth for the company
after implementing, however the
company should give a trial
before implementing the same
and have the necessary
configuration within the
organization for implementing
this software.

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2017).
0
5
Metasfresh This platform is an open
source ERP software that
allows various business
organizations to target the
market be it smaller sized
or medium sized within the
field of business.
This platform consists of cloud
based services that are
provisioned to the
organizations to be used at
such relative situations (Souri
2019).
This application will specifically
allow the business organizations
making use of this to target the
market and have a particular
presence along with carrying out
all the relative activities with
efficiency.
This software might have the
potential capability to allow the
company to have a growth within
the business field. However,
proper testing should be done to
check the compatibility within
the same.

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3. Part D: Reflection on your contribution to the online discussion
While I was carrying out this particular report, I had been struck with realizations that
a business to see potential growth, there is the particular need of an online platform. In
reference to the case study, I have carried out the entire report in accordance to the music
company named CC Music. The platforms of social media will act as a helping hand towards
the promotion of variously existing events organized by CC Music.
In addition to this, the other existing focus was to carry out a research upon the
multiple Open source software that will serve the purpose of CC Music. I have carried out my
research upon a lot of software that are open-source and have been designed for the purpose
of serving the needs of an organization irrespective of the size. Along with this, I have also
carried out research regarding the benefits as well as the drawbacks of every individual
software that brought me to the conclusion that ADempiere is the best-suited software
allowing CC Music to carry out every single operation with ease along with efficiency.
ADempiere is a software that will help CC Music with every single individual activity that is
carried out within the company such as the likes of sales management, management of
inventory as well as management of purchases along with accounting. In addition to this,
ADempiere will also help the organization in terms of supply chain management (SCM) and
that of customer relationship management (CRM) improving the performance of the
company and taking the company to a greater growth curve.

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4. References
Acar, M.F., Tarim, M., Zaim, H., Zaim, S. and Delen, D., 2017. Knowledge management and
ERP: Complementary or contradictory?. International Journal of Information Management,
37(6), pp.703-712.
Ali, M. and Miller, L., 2017. ERP system implementation in large enterprises–a systematic
literature review. Journal of Enterprise Information Management.
Schoknecht, A., Thaler, T., Fettke, P., Oberweis, A. and Laue, R., 2017. Similarity of
business process models—a state-of-the-art analysis. ACM Computing Surveys (CSUR),
50(4), pp.1-33.
Chatzoglou, P., Fragidis, L., Chatzoudes, D. and Symeonidis, S., 2016, September. Critical
success factors for ERP implementation in SMEs. In 2016 Federated Conference on
Computer Science and Information Systems (FedCSIS) (pp. 1243-1252). IEEE.
Caputo, F. and Evangelista, F., 2018. The role of information sharing and communication
strategies for improving stakeholder engagement. In Business Models for Strategic
Innovation (pp. 51-69). Routledge.
Hussain, W., Siddiqui, M.A. and Haider, N.G., 2018. An overview of Customer Relationship
Management Software in Business Organizations. Pakistan Journal of Engineering,
Technology & Science, 6(2).
Laakso, T., 2017. Customer Relationship Management Software Implementation in SMEs.
Oguz, A., Xie, W., Palvia, P. and Amoako-Gyampah, K., 2018. Information and
Communications Technologies as an Enabler of Supply Chain Integration.

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Gielnik, M.M., Zacher, H. and Schmitt, A., 2017. How small business managers’ age and
focus on opportunities affect business growth: a mediated moderation growth model. Journal
of Small Business Management, 55(3), pp.460-483.
Hatta, I.H., Riskarini, D. and Ichwani, T., 2018. SME BUSINESS DEVELOPMENT
STRATEGY: SWOT AND EFE-EFI ANALYSIS. Jurnal Aplikasi Manajemen, 16(3),
pp.537-543.
Kurniawan, R., Christiananta, B., Ellitan, L. and Otok, B.W., 2017. The Modeling Business
Performance Based on Network Strategy Suppliers, Cooperation Synergy, Dynamic
Capabilities through Business Development Strategy Using Partial Least Square. J. Appl.
Environ. Biol. Sci, 7(10), pp.113-118.
Phadermrod, B., Crowder, R.M. and Wills, G.B., 2019. Importance-performance analysis
based SWOT analysis. International Journal of Information Management, 44, pp.194-203.
Williams, J., 2017. Customer relationship management systems role in supply chain
management strategy.
Nazarko, J., Ejdys, J., Halicka, K., Magruk, A., Nazarko, Ł. and Skorek, A., 2017.
Application of enhanced SWOT analysis in the future-oriented public management of
technology. Procedia engineering, 182, pp.482-490.
Rozmi, A.N.A., Nordin, A. and Bakar, M.I.A., 2018. The perception of ICT adoption in small
medium enterprise: a SWOT analysis. Int. J. Innov. Bus. Strat.(IJIBS), 19(1), pp.69-79.