Digital Information Management Report: Twitter and Cloud Computing

This report delves into the crucial role of information management within digital service organizations, using Twitter as a case study. It explores the application of key concepts like cloud computing, data analytics, and governance to enhance data storage, security, and overall performance. The report details how cloud computing offers scalable solutions for data storage and management, while data analytics provides insights into user behavior and preferences, optimizing business strategies. Furthermore, it examines the importance of information governance in ensuring data security, compliance, and the protection of valuable information. The report also highlights the principles of effective information management, the challenges faced, and the importance of implementing robust strategies to overcome these obstacles. The analysis emphasizes how efficient information management is essential for organizations like Twitter to effectively manage their data, improve decision-making, and maintain a competitive edge in the digital landscape. The student work is submitted to Desklib for providing all the necessary AI based study tools for students.

Running head: INFORMATION MANAGEMENT
INFORMATION MANAGEMENT within Digital Service organization
Name of the Student
Name of the University
Author Note

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Introduction
The main objective of this essay is to identify the role of information management
within a digital service organization. Thus in order to review the information management
performance the three concepts that are selected are cloud computing, data analytics and
governance. The report will focus entirely on evaluating the selected digital organization. The
organization will focus on evaluating the different aspects based on the need of information
management as this ensures that with better support the data can be organized. The report will
describe the different components properly so that it becomes easy to manage the information
within the social media.
Information management is considered as one of the essential components for the
purpose of managing the information within an organization. Information management is
referred to the effective way of collecting and storing the information that can help in further
processing within the organization. The main focus of information management is to ensure that
the information are stored effectively within the system so that it becomes easy to manage and
deliver the information towards the intended organization.
Discussion
Information management is referred to the procedure that includes collecting,
managing, storing and maintaining the information in different forms. This helps organization to
produce their own sets of data that can be further accessed for the purpose of managing the
activities that takes place within the organization. Thus it becomes essential to ensure that the
information are managed effectively within the organization so that it can be utilized properly
(Camargo et al. 2017). The major benefits that are offered with an efficient information

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management are that it helps in reducing the cost for business and improves the performance.
The revenue of the organization also increases with a better management and the risk
management also increases. This enhances the performance of the organization. The information
management encompasses certain systems that includes web content management, records
management, learning management systems, enterprise research, collaboration, learning content
management system and document management system (Hu 2016).
It has been observed that there are several cases where deploying new technology
becomes essential as this helps in meeting the needs of the organization. This varies widely and
ensures that proper content are maintained within the organization for engaging the users. With
the growing technologies it has been observed that the performance of the organization has also
increased. Thus it becomes essential to ensure that the organization is able to maintain an
effective information management that will help in storing and maintaining the information
efficiently. There are wide range of information management concepts that helps in enhancing
the performance of an organization and ensures that the digital services are organized properly
for the purpose of managing the information. The digital organization that is selected for this
assessment is Twitter. Twitter is one of the widely used social media platforms that mainly acts
as a platform for exchanging thoughts, perspective and idea (Jung et al. 2018). With the help of
proper information management it becomes easy to manage the data and the storage can also be
organized properly. Thus the different types of information management concept that can help in
enhancing the data storage capabilities are described below.
 Cloud computing: Cloud computing s refereed to the technology that aims at offering a
better solution towards the users by providing a better location for storing the data. Cloud
computing offers the organization to have on demand self-services that enhances the way

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services are maintained (Lipizzi et al. 2016). This ensures that the information are
managed within the system efficiently so that it can ensure that a better performance is
managed. One of the most effective benefit that is offered with the use of cloud
computing in information management is that it helps in managing the rapid elasticity.
The use of cloud computing in the twitter has enhanced the performance widely
(Marquez 2016). The twitter has become more flexible and it becomes easy to manage
the data. Apart from this the security has also increased within the Twitter. This has also
ensured that the chances of disaster recovery has increased with the use of proper cloud
computing services. Thus it can be stated that with the help of proper information
management in the cloud it becomes easy to organize the data.
 Data analytics: Data analytics is referred to the science of analyzing the raw data that is
used for the purpose of drawing conclusion about a particular information. Data analytics
helps in gaining insight of an information and ensures that it has become easy to manage
the data with the improved knowledge. Data analytics is considered as an important
aspect as this helps in optimizing the business performance and ensures that efficient way
of storing large set of data has been introduced within the business for the purpose of
enhancing the performance. Data analytics are considered as an essential aspects as this
helps in managing the data. Data analytics is considered as an essential aspect as this
ensures that the data are organized properly within the organization. Twitter analytics
helps in viewing the audience insights for the purpose of gaining the knowledge about the
accounts (Nisar et al. 2019). With the help of proper analysis it becomes easy to manage
the data within the site. The key benefits that are offered with the help of data analytics in
the digitized organization is that it helps in improving the performance and also ensures

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that the delivery has also improved so that an efficient way can be maintained throughout
the system for storing the data. The decision making process also becomes efficient that
enhances the performance. The main reason behind using data analytics in Twitter
organization is that it ensures that all the data stored within the system are authenticated
efficiently so that it becomes easy to manage the performance (Panagiotopoulos et al.
2016). The data authentication process is considered as one of the most important factor
as this ensures that the stored data and shared data are protected from unwanted attackers
and breaches.
 Governance: Information management is always considered as an essential factor as this
helps in strategizing the data within the organization. This ensures that the valued
information are protected from unwanted issues. The information governance is referred
to the strategy that is used for the purpose of balancing the information and the risks that
can arise with the use of information. Information governance incorporates the
information security and compliance that helps in protecting the data and ensures that
proper audit has been carried out. Governance highlight several laws and regulations that
ensures protecting thee data effectively within the system (Costa et al. 2016). This
ensures that the data maintained within the system is protected from the unwanted
hackers. Twitter platform is being designed with the help of proper laws and regulations
that helps in ensuring effective way of organizing the information (Schmidt 2016). Thus
it can be stated that with the help of proper efficient information management tools it
becomes easy to organize the data. The data related to the organization are protected and
safeguard under certain laws. This ensures that exposure of the laws has the potential to
hamper the performance widely.

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Principle of information management
Information management is mainly designed on the basis of certain key principles that
ensures that the information are managed effectively within the organization. The key principles
that are associated with the information management are listed below:
1. Focusing on the adoption strategy
2. Delivering tangible and visible benefits towards the users
3. Mitigating the risks
4. Communicating extensively with the key members so that it becomes easy to manage the
data
5. Aiming on delivering a seamless user experience so that better customer base can be
obtained
6. Choosing the project carefully so that it becomes easy to manage the data
Importance of information management
Information are considered as one of the important elements for every organization as
this helps in organizing the business strategies efficiently. Thus it becomes essential to ensure
that an effective process has been introduced that will manage the information flow within an
organization. The organization selected for the assessment is Twitter. Twitter is considered as
one of the most used social media platforms as this helps in sharing opinions and views with
others. Thus it is very much important to ensure that the data flow has been maintained and
stored effectively within the organization so that it can ensure that right data is shared with the
viewers. The main objective behind having efficient information management within an
organization is that it helps in managing the data properly (Zhang et al. 2106). The importance of

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the information can be determined properly and this further ensures that the data management
process is organized properly. The data security needs to be managed properly so that the
performance can be enhanced within the organization.
With the help of efficient information management it becomes easy to recover the
existing data. This ensures that all the essential data are maintained within the system so that it
does not hamper the performance of the organization. Thus every organization should implement
an effective information management practice so that it becomes easy to organize the data. The
chances of data loss also reduces with an efficient management of information and this will
further increase efficiency within the organization. Twitter is considered as one of the biggest
social media platforms and thus the need of an efficient information management also increases
(Wamba et al. 2017). With the help of emerging information management concepts it becomes
easy to track the business documents and the needs of an effective compliance. Thus it can be
stated that the suggested technologies will help in enhancing the performance.
Challenges faced within information management
Every Organization tends to maintain huge amount of data that are crucial for the
organization. Thus it becomes essential to ensure that the information are managed effectively so
that it does not hamper the performance of the organization. However it has been observed that
the information maintained within an organization tends to face serious challenges that can lead
to hamper the performance (Buettner and Buettner 2016). The list of common information
management problems that are likely to occur within an organization are described below:
 Huge number of disparate information management
 Difficulty in working practices

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 Lack of staff knowledge can hamper the performance
 Lack of clarity within the organization
 There are direct competition between the information management systems
The above mentioned challenges has the potential to hamper the organization and thus
it becomes essential to ensure that the system is designed with proper security and data storage
capabilities so that it can offer better support towards the organization. the information
management system needs to be maintained with proper consistency so that it becomes easy to
manage the data and the duplication of the data can be avoided.
Conclusion
The report has explained all the necessary aspects related to information management
as this helps in organizing the data efficiently within an organization. The selected organization
here is twitter and with the help of proper procedure it becomes easy to organize and store the
data. Information management is considered as an essential aspect and thus it becomes essential
to perform proper analysis to manage the data. The main objective is to create awareness for the
purpose of reducing the issues that are faced due to constant pollution. The use of social media is
considered as one of the most efficient way for creating awareness among the people. It has been
observed that around 90% of people are associated with social media and hence this acts as an
active agent for sharing any kind of news. Thus it can be stated that with the help of proper
information management it becomes easy to organize the way data store and organized in the
digital organization.

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