Report on Information System Management within Volkswagen Company

This report provides a comprehensive analysis of Information System Management (ISM) within Volkswagen. It begins with an executive summary and introduction, highlighting the importance of information systems in modern business and the specific context of Volkswagen, a major automotive manufacturer. The report then delves into the deployment of IS and databases, defining key terms and exploring their application within the company. It analyzes the deployment of databases across various functions, such as production, marketing, and customer service, emphasizing the impact on decision-making processes. The report critically evaluates the benefits and risks associated with information systems in decision-making, considering factors like data security and privacy. Furthermore, it examines the elements of the ISM's role, including customers, products and services, business processes, and communication technology. Finally, the report outlines the key responsibilities of the ISM, such as securing confidential information and maintaining computer systems, culminating in conclusions and recommendations. This report is a valuable resource for students studying information systems and business development, offering insights into real-world applications and challenges.

INFORMATION SYSTEM
MANAGEMENT

Table of Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................2
Background .....................................................................................................................................2
Deployment of IS and data bases including definitions.........................................................3
Finding and analysis........................................................................................................................3
Analysis of deployment of data base within Volkswagen......................................................3
Analysis of organisational decision-making and the impact of IS on the decision-making
processes and outcomes..........................................................................................................4
Critical evaluation of benefits and the risk of Information system in decision making........5
Analysis of the elements of the role of the ISM.....................................................................6
Analysis of key responsibilities of the ISM...........................................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

Executive Summary
An information management system is nothing but a computerised database of finance
related information that is structured and programmed in such a way that it make day-to-day
reports on operations for regular level of management in a corporation. It is generally also
possible to get especial reports from the system very easily. The core of every information
system is a database. It is very essential components as whole data of the company are stored
here and are managed by the information system manager. ISM is having responsibility of
preventing data leaks and whole maintenance of data is done by him only. Furthermore, role and
responsibilities of ISM is described in this report.
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INTRODUCTION
In the modern business environment it is important for the organisations to use
information system in their business activity. Information system is important for the companies
as it helps in making business process easier as well as faster. One of the biggest problem in the
modern days of business is that they have to manage a lot of data. This is one the biggest
problem when concerned with multinational companies. Use of ICT helps in managing
informations of venture as well as setting up proper communication channel in the company.
Hence this result in smoothness of the work process (Management Information Systems (MIS):
Manager Decision-Making Tools, 2017). Volkswagen is the company that deals in the business
of making cars and SUVs. This report highlights the ways in which companies deal with the
management of informations. It also showcases the roles and responsibilities of Information
system manager inside a firm.
Background
Volkswagen is one the biggest auto makers of the world. It is Germany based company
established in the year 1937. Since the industry of Auto mobiles have seen many changes in the
terms of technology that is being used within an organisations. It has become important for the
company to manage its data bases so as to use the informations related to activities of the firm
for their future plans. This also helps company to reach to larger part of the society as the reach
of the technology has made to every hands (Scherer and Schapke, 2011). Today cars have
become computer on wheel all the problem related to the cars can be diagnosed. There are
several information system managers within the company that helps in the management of all
these kind of informations and data bases. There are several applications of information system
which is as follows:
 It helps in the decision making process as the data collected through it can be evaluated
and hence can be used for making future business plans.
 It can be used for making better customer service operations as the company can store all
the informations related to client and the discussions that had with the company
professionals.
In the present times this company is using its strategy like retrenchments from many market as
well as expansion in new markets using merger and acquisition. One of the major advantages of
using information system in an organisation is that it can be utilised to gather all data related the
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customer demands and can use it for the designing of new products which can help in its
diversification strategy. This helps to make products as per the need of the customers.
Deployment of IS and data bases including definitions
When the information system meets the requirements of the organisation then it is
deployed at various business activity places within the organisation. In Volkswagen it is
deployed at the production area, marketing and sales department as well as customer service
department. This assist in firm's transition to a whole new system for operating its activities.
There are several developmental platforms that are installed in the form of hardware and
software. These development platforms are used to support broad range of deployment options.
This also ensures that there is no requirement of installing software at each deployed system as
the software can be accessed through centrally placed servers.
Database are managed through two important methods:
 Creation of data ware houses can help in managing the data. This is large storage houses
for the company where each activity within an organisation can be stored and hence can
be accessed by the company professionals at the time of their requirement (Romney, and
Steinbart, 2012).
 Another way of doing such kind of management is through the use of cloud computing
software. It is a very large place where lot of data can be stored. It can be accessed from
any place using the modern gadgets. It is effective for the companies like Volkswagen
whose data is generated at different parts of the world through its activities can be stored
in the centralised MIS and can be accessed for any part of the world. For example the
data that is collected by the sales department at the firm in London can be accessed by the
finance manager at Germany and he can evaluate that data to form future financial
decisions.
Finding and analysis
Analysis of deployment of data base within Volkswagen
It is important for the organisation to manage its database as it helps company in making
decisions for every type of activities. It helps to make both kind of strategic as well as tactical
decisions. Deployment of database at various activities of the firm helps Volkswagen in
managing all these activities related data and informations. When data is deployed at
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transactional processing system it helps company in managing the list of transactions that ave
been made at various places within the firm, It also helps in making decision as well as creation
of expert system which is some how related to the artificial intelligence. Deployment is most
used at the stations where there is need of automation especially in the communication system.
These kinds of deployments ensures that there is no need of installing software at every place
and can use it maintain all things from central servers. It also helps in the maintenance of the
mechanism as any default that is generated at any part of the working process can be analysed by
the data that is collected through it. It also helps in self maintenance of the IS as the central
serves are updated and automatically all the workstations are revised.
Analysis of organisational decision-making and the impact of IS on the decision-making
processes and outcomes
Information system is important part of modern management as it plays role in
determining organizational and managerial activities. In Volkswagen, decisions are course of
action made from set of alternatives to attain business and managerial goals.
Volkswagen uses information system as an decision making tool. Objectives of this system is to
provide information regarding precise planning, forecasting and controlling the business of this
company. It is strong computer software that helps organisation to get flexibility, removing
layers of management functions and training progress (Peppard and Ward, 2016 ). IS includes
descriptions related to arrangement of people, data, process and ways to improve daily business
operations. It supports management in problem solving and effective decision making. The type
of information a decision maker requires is related with levels of management and amount of
structure. Management information system supports decisions related with strategic
management, tactical management, and operational management.
Impact of management information system in decision-making
It includes combining hardware, software and network products that assists manager in
getting data in suitable format. It creates a positive impact on decision-making. Manager requires
quick access to data for decision-making about financial, marketing and operational issues and
information system has simplified the process of storing data that helps in fast and accurate
decisions. It also includes collection of data, making cooperative decisions and interpreting raw
data into effective decision making. There is impressive impact on Volkswagen's performance
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during past few years due to strong decision-making based on the data of management
information system.
(Source : Decision-making stage, 2017)
Critical evaluation of benefits and the risk of Information system in decision making
In the view point of Palensky and Dietrich (2011)information system helps in making
effective decisions. It felicitates the management in providing adequate informations about the
performance of the company which is ultimately used for taking decisions. In Volkswagen
currently they have faced the environmental issues so as to eliminate this kinds of the problem in
future information system can help up to a large extent. According to Mithas, Ramasubbu and
Sambamurthy (2011)there are several benefits of information system in decision making. Most
important decisions that could be taken with the help of this is regarding strategical as well as
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Illustration 1 : Decision making stage

tactical decisions. As it helps in making aims, objectives long and short term goals. It also helps
in monitoring the business environment by gathering informations related to the factors that
effects it. It also helps in making budgets, procedures and business process for every
organisation. On the contrary Lee and Yu (2012) states that interpretation and presentation can
easily done with the help of data that is collected by the organisation using IS. It has one basic
benefit that it helps in providing flexibility to the approach in which data can be utilised for
different purposes in a firm. There are certain risks that are associated with the use of IS as the
data remains unsafe and can be used by any of the firm. IS brings privacy concerns with it.
Analysis of the elements of the role of the ISM
The elements of roles of the ISM of the Volkswagen are described below: Customers : Each and every information system consist of end users or consumers. They
can be external or internal. External one are those people who visit the website for the
purpose of online shopping. Internal customer are those workers who receive salary from
payroll system, employee checking inventory and stock, etc. These all should be
managed be ISM of the venture. Products and services : Another element is managing the product and services. ISM
have to manage the various types of activities related with the products or services like
selling those on the internet. Business processes : Business activity includes different processes like talking to the
consumers, understanding their needs and demands, etc. (Dwivedi and et. al., 2011)
These are managed by the information system manager of the firm.
 Communication technology : This is the other component of the roles of ISM. They have
to take care of all the digital modes of communication with in the company like email
chat, etc.
Analysis of key responsibilities of the ISM
ISM stands for Information System Manager. They are some one who have the
responsibility of managing all the tasks related to information system in a corporation.
Volkswagen consist of a information system managers who have following responsibilities: Securing the confidential information of the company : As firm is storing its some of the
important data on the cloud and sometimes transfers useful files on internet via their
websites (Laudon and Laudon, 2016). So there is a risk of unauthorised accessibility of
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user. ISM has the responsibility to provide security to the personal or confidential data of
the firm. They uses various powerful firewalls for this purpose so that intruder can not
gain accessibility to that information. Repairing of any computer : As there are large number of users who use computer for
their work. If those system gets hanged or there occur any type of problem, then it is the
responsibility of ISM to solve that as no one knows that type of technical work. Updating the software : The windows of the system gets out dated many times. This
creates many problems like hacking (Laudon and Laudon, 2015). So, it is very important
to update the software regarding the safety and this is done by ISM only.
 Database management : There are a vast range of data that are created every day in the
Volkswagen. These data have to be managed effectively on a data base. This is the task
of ISM to maintain all those large sum of information and handle that efficiently so that
there will be no loss of important data.
CONCLUSION
From the above based report it can be concluded that with the changing business model it
has become important for the organisations to manage its data. It is can be done with the use of
Information system within an organisations. It provides tools for the managers which they can
use to evaluate the data generated at various units of the firm. Information system when deployed
at various organisational units helps in maintaining the software from the central servers. All the
data are centrally stored and hence can be accessed for any place at the any time with the use of
modern gadgets.
RECOMMENDATIONS
For maintaining the information efficiently, it is important to recruit experienced
information system manager in the Volkswagen. As they are only one who will manage the
important data of the company present in the databases. Any data leak occur in the organisation
is the responsibility of the ISM. They should use updated software for the purpose of security
and can also use fire walls in this regard.
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REFERENCES
Books and Journals
Dwivedi, Y. K., and et. al 2011. Research trends in knowledge management: Analyzing the past
and predicting the future. Information Systems Management. 28(1). pp.43-56.
Laudon, K .C. and Laudon, J. P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson Education
India.
Lee, S. K. and Yu, J. H., 2012. Success model of project management information system in
construction. Automation in construction. 25. pp.82-93.
Mithas, S., Ramasubbu, N. and Sambamurthy, V., 2011. How information management
capability influences firm performance. MIS quarterly. pp.237-256.
Palensky, P. and Dietrich, D., 2011. Demand side management: Demand response, intelligent
energy systems, and smart loads. IEEE transactions on industrial informatics. 7(3).
pp.381-388.
Peppard, J. and Ward, J., 2016. The strategic management of information systems: Building a
digital strategy. John Wiley & Sons.
Romney, M. B. and Steinbart, P. J., 2012. Accounting information systems. Boston: Pearson.
Scherer, R. J. and Schapke, S. E., 2011. A distributed multi-model-based management
information system for simulation and decision-making on construction projects.
Advanced Engineering Informatics. 25(4). pp.582-599.
Online
Management Information Systems (MIS): Manager Decision-Making Tools. [Online]. Available
through: <http://study.com/academy/lesson/management-information-systems-mis-
manager-decision-making-tools.html>. [Accessed on 04th November 2017].
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