Report on Amazon.com: Information Systems in Functional Areas

This report provides an overview of how Amazon.com utilizes information systems across various functional areas. It examines the needs of information in areas such as marketing and customer service, detailing how the company uses Management Information Systems (MIS) and Customer Relationship Management (CRM) to enhance efficiency. The report highlights the importance of effective data collection, analysis, and strategic decision-making within Amazon.com. It also addresses issues the company faces in these functional areas, emphasizing the role of technology in optimizing business processes, improving customer satisfaction, and maximizing productivity and profitability. The report showcases Amazon's focus on customer engagement, digital promotion, and the provision of pre- and post-sale services to build strong customer relationships and drive sales.

INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3

1. Explain the needs of information in the functional areas along with some
issues which they face INTRODUCTION
Information system is the technology which is very popular in the organizations and it is
implemented in their operations in order to maximise their efficiency as well as effectiveness.
Technology help the people to interact or support the business process which make them able to
enhance individual performance as well as productivity. Main purpose of information system is
to make raw data in useful manner which help the management to make strategies on the basis of
it (Beckford, 2019). These information used by the analyst which make capable to formulate
strategic decisions in respect of the organization. For the better understanding of this concept,
this project report based on Amazon.com which is American based multinational E-commerce
company. This project report various topics such as functional areas which use the information
system in order to enhance their operational output. Compare & contrast the information systems
which used in functional and identify the ethical or social issues that linked business operations.
MAIN BODY
Overview of the company:
Amazon.com is an multinational technology based company which founded in 1994 by
Jeff Bezos. It is American based company which deals in e-commerce, could computing, digital
streaming, artificial intelligence etc. These services provided to the consumers in the worldwide
network or it make organization able to expand their business globally. In addition, Amazon
provide more services and products to expand their market share as well as customer base. It
includes Amazon Fire, Amazon Kinda, Amazon Prime, Amazon Music etc. Jeff Bezos mainly
focus on customer satisfactions and it will be possible through analysis their needs & desires.
Company use the customer relation management system in order to engage with them or identify
their expectation which Amazon able to find opportunity from it.

TASK 1
1. Explain the needs of information in the functional areas along with some issues which they
face
Information system is the set of various components which include the collection of data,
storage, knowledge., digital products etc. Organization use information system to manage their
business operations and ensure that it will perform effectiveness which make firm able to
maximise productivity as well as profitability. In context of Amazon.com, they use Management
information system (MIS) or Customer relation management system (CRM) in order to improve
the efficiency of their functional areas (Functional areas, 2019). In Amazon, there are different
functional areas which required to perform in order to gain success and some of them mentioned
below:
Marketing & Advertising: Generate awareness regarding their products & services
organization have to done marketing or build various promotional strategies in order top gain
customers (Beynon-Davies, 2016). Managers have to build effective marketing or advertisement
strategies. Effective promotion will leads to generate demand among the consumers such as
Amazon mostly focus on digital promotion which maximise the demand as well as revenue.
Overall goal of the Amazon company is to identify, attract or win potential customers. They also
use the various technology to organize, automate & adjust business processes for sales,
marketing, customer service
and technical support. But company also face various issues at the time of business operations
regarding requirement of inputs, generating output and processing other business activities. In
order to build marketing strategy they have to collect information which gather through market
research, survey, feedback from existing customers. Amazon face the issues at the time of
collecting data as well as it create difficulties to converted into output. It is very important to use
data in effective way or make business strategy accordingly. With the help of technology,
Amazon able to collect information and use in appropriate way which provide valuable output
that further helps in maximising productivity as well as profitability.
Customer service: This functional area is most important for service sector organizations
because they have to focus on customers needs & expectation. In the current scenario, every
organization make a separate department for the consumers where they resolve their queries,
issues or any problem which they face at the time of consuming products & services. Primary

focus of organization is to build strong relation with their customers and make sure that they are
satisfy with each and every services of the business. Customer satisfaction is most important
which helps in maximising demand of their products & services which automatically increase the
productivity as well as profitability (Blokdijk, 2014). In context of Amazon, which technology
based E-commerce company and provide services to the worldwide customers. Company set a
separate customer service department in order to build effective relationship of business with
public. It will be done, in order to generate, maintain or retain consumers for longer period. To
offer quality product is not enough to satisfy their clients, they have to provide pre or post sale
services. For example: Amazon provide customer equity number where any person can contact
or or resolve their query regarding any product or services. It is the opportunity for the company
to convert this potential customer into real which increase the sales. If consumer buy that product
or services then Amazon have to ensure that delivered goods are performing well or not through
taking feedback. Along with this, company provide facility to contact them if they face any issue
regarding or organization have to resolve accordingly.