Torrens University MIS500: Latureae Business Activities Report

This report provides a critical analysis of the Latureae business model, focusing on the identification of primary and secondary activities within the organization, including sales, operations, marketing, and services. It delves into the sub-activities associated with each primary activity, such as fi...Read More

Running head: FOUNDATION OF INFORMATION SYSTEM
FOUNDATION OF INFORMATION SYSTEM
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Identification of Activities.........................................................................................................2
Identification of Sub-activities...................................................................................................4
Linkage between Activities and Sub-activities..........................................................................6
Agile Method Implementation...................................................................................................6
References................................................................................................................................10

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Identification of Activities
Taking into consideration the primary activities taking place within the Latureae
organization, the outcomes have showcased that the primary activities comprises of activities
such as sales, operations, marketing as well as services (Ben-Zeev et al., 2013). The activities
being carried out within the company has the primary objective of contributing towards
health, welfare as well as sustainable development of the related existing communities.
A primary approach is being utilized by the Latureae Health Organization as a
purpose of serving the people living in Australia with the services of wellness and health of
these particular people. The Latureae Health Organization consists of a national division,
which carries the responsibility of manufacturing as well as engaged in the activity of
distributing the products along with that of the offerings related to the services (Boulware et
al., 2016). However, the engagement with the customers as well as with the education lying
within the organization has the full support being provided by the utilization of all the
primary activities taking place within the company. Some of the other primary activities that
take place within the organization, contains the inclusion of maintenance as well as
promotion related to the wellness of the customers working within the corporate environment
such as the likes of supermarkets, the existing health stores as well as the professionals
working within the health care sector. The national as well as the local suppliers working
with the Latureae Health Organization have a direct relation to the logistics working inbound
(Bowman, 2013). The logistics also provide assistance to the process of gathering sustainable
as well as the raw ingredients, which are being used for the process of maintenance related to
the high integrity standard of the products, which are offered by the Latureae Health
Organization.

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Meeting with the objectives of the company particularly dependent upon the wellness
needs of the people living in varied regions of Australia is one of the major primary activity
of the Latureae Health Organization. The organization again makes use of the e-commerce
platforms as a source for the income stream, the supermarkets, which exists along with that of
the food stores dealing in health items as well as the professionals working within the health
sectors, working with a common aim to make the manufactured products reach the population
of the country (Brown et al., 2013). Along with this, the development of campaigns over the
social media provides a different type of enhancement for the sales of products manufactured
by the organization online.
Apart from the activities mentioned above, some of the other activities include the
processes of taking care of the specific part of the population aging towards old age, having
an extra demand of special care from the organization towards their wellness and health.
There is the existence of a number of heads working within the Latureae Health
organization. All of the heads individually have a specific task to deal with. The heads are the
Sales officer, head of the sales and marketing, head of the customer service, the chief
financial officer and lastly, the chief marketing officer (Carrera, Iglesias & Garijo, 2014). All
of the mentioned heads are entrusted upon with the responsibility to manage all of the
primary activities, which are being carried out within the organization.
The Latureae Health Organization has hired a health catalyst who provides with a
helping hand towards the engagement of the activities contributing to the management of
health related to the population . The clients of the supermarket as well as the retail are
greatly tackled by the department of sales and marketing working within the company along
with the entire amount of sales, which is generated by the company.

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The organization utilizes the process of data integration for the analysis of this
particular data as a provision for support towards the wide variety of cases existing within the
usage of healthcare. The Latureae Health Organization has designed devices such as the bio
sensing as well as wearable by the adoption of technology (Converso et al., 2015). All these
kinds of accessories that can be worn provides a help to the organization for the process of
detecting the specific biometrics, which has again be designed for specific existing customers
within the varied regions of Australia. All of the health records belonging to the Latureae
health Organization are recorded electronically utilizing the platform of workflow along with
the providing of support to the clinical workflow as well as the applications comprising of the
argumentations.
All of the primary activities mentioned, which are carried out within the Latureae
Health Organization contain the priority of being carried out to see the business growth of the
organization having an inclined graph, if all of the primary activities are properly followed by
the organization.
Identification of Sub-activities
This section specifically showcases the identification of all the related sub activities
taking place within the Latureae Health organization. Identification of the specific sub
activities related to all the departments existing within the organization have been done along
with the department of human resource, which comprises of the sales head, chief financial
officer, the customer service head as well as the manager responsible for production.
All of the financial related operations along with the decisions concerned are tackled
by the chief financial officer that is together considered to be the sub activities taking place
within the organization (Kellermann & Jones, 2013). There exists a number of activities,
which are supposed to be handled by the existing executive officer working within the

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organization, entrusted with the responsibility for the management of all the receivables
belonging to the sales and services of the produced goods, along with the execution of the
payroll to all the employees of the organization. The executive officer is also responsible for
the procurement of payments of all the employees within the organization.
Other sub activities of the organization include the likes of handling all the clients
related to the supermarket as well as the retail, which is managed by the head of sales
department (Kivinen & Lammintakanen, 2013). As an addition to this, the manager related to
production is also entrusted upon with the responsibility of managing the other existing sub
activities such as that of the product quality, procurement of raw materials as well as
managing the process of production by handling the development of team. The department of
the Latureae Health Organization related to the sales as well as the marketing, works together
in order to generate revenue, which later on turns into profit for the organization acting as a
boost for the business growth of the organization.
The prime function is provided support by the human resource department, which is
considered to be the value source as a considerable source. There exists a creation of an
advantage, which is clear due to the fact that the practice carried out for a good human
resource and would help with the function of maintaining as well as retaining the customers
along with the management of suppliers (Minshall, 2013). As an addition to this, the entire
amount of the products, which are generated by the organization, which is determined by the
head of the sales department. Hence, the inference can be the analysis of several activities
taking place within the Latureae Health Organization, that again exists a clear connection
between the creation of value as well as the sub activities of the organization.
The common sub activities can be objectified with the following mentioned
activities,

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 The value of the Latureae Health Organization is created by the organization itself.
 The sub activities provisions for the smooth functioning of the primary activities,
which are taking place within the organization.
 Each and every sub activity of the group provides a certain assurance about the
obtaining of the indirect as well as the direct activities abiding by the standards of the
Latureae Health Organization.
Linkage between Activities and Sub-activities
Every individual activity that this particular business shares the requirement to go
through is widely explained with the help of an analysis of the value chain. The Latureae
Health organization, being the distributor as well as the manufacturer of wellness and health
products creates the value by the acquirement of raw material from the suppliers along with
that of the producer of products (Middleton2013). The value is created particularly by
persuading the specific customers to purchase the manufactured products, hence forms the
part of sub activities of the head belonging to the sales department. Particularly, the main
source of value is the allowances offered to all the customers and the means of
communication utilized by them.
The most primary function of the organization is having a strong support from the
human resource department, which is considered to be a valuable source. The total amount of
the particular products, which are being manufactured by the Latureae Health organization is
specifically determined by the head of the sales department. Hence, an inference can be
drawn that from this particular analysis of the various activities taking place within Latureae
Health organization, there is an existence of a clear connection between this organization in
the process of value creation as well as the sub activities.

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Agile Method Implementation
Agile methodology refers to that particular procedure of promotion that involves the
continuous iteration which takes place in relation to the development and the testing
throughout the entire cycle of the process of software development for the information
system working within the information system of the Latureae Health Organization. Both the
procedure of development along with that of the testing of these particular activities are
currently working having a much of difference from the waterfall model. The particular
methods relying to the Agile model contains of four definite values, these are,
 The process of interaction taking place individually along with the interactions that
are taking place over the various of the processes, which are acting as tools.
 The functioning of the particular software, which is dependent upon the complete
level of documentations, which are related to the information system of the Latureae
Health Organization.
 The process of collaboration with the customers are related to the negotiation related
to that of the contract.
 Response of changes, which are according to the plan to be followed particularly for
this organization.
The Agile methodology is specifically referred to this model, since the running of the process
groups are taking place in respect to the logical order, which is taking place within a definite
period of time. As a helping hand from the agile project management, the learning process is
totally dependent upon the working procedure along with the entire outcome (Nabovati et al.,
2014). The specific principles related to thee agile methodology has gone further steps
reaching towards the origins of the deliverance of the essential software related to the
information systems, which are prevalently working within the healthcare sectors.

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The procedures of Agile provides practices along with the tools to all of the leaders
working within the organizations within this specific field of healthcare, such as the likes of
Latureae organization. As a help from the agile methods, the Latureae organization has no
urgent need to have a clear idea regarding the work, which takes place starting from the first
to the last step of the process. The organization only has the basic need to have a concise idea
about the particular process destination along with the objectives of the system to be
performed specifically for the Latureae organization (Rasnacis & Berzisa, 2017). Agile
methodology specifically for the development of the information related system provides the
Latureae organization to have a clear understanding about the solutions, developing them,
running specific tests upon them, implementing the necessary changes and continuing to
move forward following a specific iteration procedure until the process reaches the required
destination.
It has been stated that, there is an existence of a feasible change within the
implementation that can facilitate the help provided by the Agile Methodology dependent
upon factors related to iterative development. The validation of the information related
system along with that of the process of adjusting provisions the stakeholders of the
organization to contain a systematic consideration of all the already present requirements
(Sittig & Singh, 2015). Considering the fact that, the existence of the complexity existing
within the healthcare system undertakes new solutions, which need to get implemented
having the prime focus upon the capacity of the workers associated with the working of the
information system.
Therefore, an existence of a clear understanding regarding the implementation of
Agile methods within the process of building of this particular information system related to
the Latureae Health organization. This in turn, tends to a particular rise within the business
growth-taking place for the organization (Špundak, 2014). On the other hand, the manager

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related to the projects plays an important part within the process of developing the
information systems.
The primary objective of the organization consists of providing correct levels of care,
which is given to the patients along with the newer learning of the information related to the
patient. The health related plan of this project along with the information of the population is
a method of optimization for the costs of delivery as well (Watson & Jackson, 2016). Since,
all of the mentioned priorities are presented with detail, a specific efficiency within the
particular process of providing the patients with attention along with the providing of
necessary treatment results as a better outcome ending for the patients. Leader of the
organization has been on a constant learning process for the implementation of the agile
methodology having a prime focus upon both of the value along with that of healthcare
related to all of the patients as a part of the wellness necessary for each individual patient.
The healthcare organization has been involved more into the agile methodology for the
implementation of the agile within the information system for the better efficiency of the
system as an expectation for a better customer satisfaction resulting in customer retention (Xu
et al., 2014). This particular method has been proved to be one of the most successful method
in relation to the building and creating of an information system particularly for the
healthcare organization. Hence, this method is particularly the most effective method in
relation to the building up of an information system, which will be best suited for the
Latureae Health Organization.

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References
Ben-Zeev, D., Kaiser, S. M., Brenner, C. J., Begale, M., Duffecy, J., & Mohr, D. C. (2013).
Development and usability testing of FOCUS: A smartphone system for self-
management of schizophrenia. Psychiatric rehabilitation journal, 36(4), 289.
Boulware, L. E., Cooper, L. A., Ratner, L. E., LaVeist, T. A., & Powe, N. R. (2016). Race
and trust in the health care system. Public health reports.
Bowman, S. (2013). Impact of electronic health record systems on information integrity:
quality and safety implications. Perspectives in health information
management, 10(Fall).
Brown III, W., Yen, P. Y., Rojas, M., & Schnall, R. (2013). Assessment of the Health IT
Usability Evaluation Model (Health-ITUEM) for evaluating mobile health (mHealth)
technology. Journal of biomedical informatics, 46(6), 1080-1087.
Carrera, Á., Iglesias, C. A., & Garijo, M. (2014). Beast methodology: An agile testing
methodology for multi-agent systems based on behaviour driven
development. Information Systems Frontiers, 16(2), 169-182.
Converso, G., Improta, G., Mignano, M., & Santillo, L. C. (2015, September). A simulation
approach for agile production logic implementation in a hospital emergency unit.
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Kellermann, A. L., & Jones, S. S. (2013). What it will take to achieve the as-yet-unfulfilled
promises of health information technology. Health affairs, 32(1), 63-68.

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Kivinen, T., & Lammintakanen, J. (2013). The success of a management information system
in health care–A case study from Finland. International journal of medical
informatics, 82(2), 90-97.
Middleton, B., Bloomrosen, M., Dente, M. A., Hashmat, B., Koppel, R., Overhage, J. M., ...
& Zhang, J. (2013). Enhancing patient safety and quality of care by improving the
usability of electronic health record systems: recommendations from AMIA. Journal
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Minshall, S. (2013). A review of healthcare information system usability & safety.
Nabovati, E., Vakili-Arki, H., Eslami, S., & Khajouei, R. (2014). Usability evaluation of
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Rasnacis, A., & Berzisa, S. (2017). Method for adaptation and implementation of agile
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Sittig, D. F., & Singh, H. (2015). A new socio-technical model for studying health
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Špundak, M. (2014). Mixed agile/traditional project management methodology–reality or
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Watson, H. J., & Jackson, M. (2016). Piedmont healthcare: Using dashboards to deliver
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Xu, B., Da Xu, L., Cai, H., Xie, C., Hu, J., & Bu, F. (2014). Ubiquitous data accessing
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