MIS500 Foundations of Information Systems - Latureae Analysis

This case study presents a critical analysis of Latureae, a health and wellness organization, focusing on its information systems and business model. It identifies and examines the primary and secondary activities within Latureae's value chain using Porter's model, further detailing the sub-activities that contribute to value creation. The report establishes links between these value-creating activities and sub-activities, offering recommendations for Latureae's management to enhance customer value, increase online sales, and improve overall business performance. The analysis emphasizes innovation, employee skill development, and sustainable practices as key strategic objectives for maintaining a competitive edge in the market. This document is available on Desklib, a platform providing a range of study tools for students.

Running head: INFORMATION SYSTEM CRITICAL ANALYSIS
Information System Critical Analysis
Name of the Student
Name of the University
Author Note:

1INFORMATION SYSTEM CRITICAL ANALYSIS
Table of Contents
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Identification of Primary and Secondary activities.....................................................................2
Any sub-activities for primary and secondary activities.............................................................4
Sub-activities that create value....................................................................................................6
Identify link between creating value and sub-activities..............................................................7
Recommendation for Latureae management...............................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

2INFORMATION SYSTEM CRITICAL ANALYSIS
Introduction
In the year 2000, health and wellness organization named as Latureae was established,
that focus on bringing wellness to large number of people. At the beginning of new millennium,
the organization aims to provide much bright future in wellness (Nucciarelli et al., 2017). There
is a national manufacturing distribution and advisory firm that has a strong culture for both
education and engagement of customers. This particular organization aims to provide services to
the wellness to large number of Australians. The organization aims to develop huge number of
products and services by which they can deliver a natural approach to health (Wang, Persson &
Huemer, 2016). It is completely based on depth search in minerals, nutrient, and minerals.
In the coming pages of the report, an idea has been provided with respect to primary and
secondary activities in the business model of Latureae. After that, an identification has been done
with respect to both primary and secondary activities. The next section describes the sub-
activities which can create value. All the links are identified that establish relationship between
value and sub-activities. The last section of the report deals with list of recommendation for
Latureae Management.
Discussion
Identification of Primary and Secondary activities
Value chain can be stated as a series of activities which can create and build value at each
and every step of Latureae. This particular model has been developed by Michael Porter in the
year 1980. Value chain analysis can be used for creating competitive advantage in this healthcare
organization (Bashir & Verma, 2017). The main function of value chain analysis is all about
separating useful activities from wasteful activities. It ultimately aims to provide much better

3INFORMATION SYSTEM CRITICAL ANALYSIS
chance for the organization to get competitive advantage. There are mainly two kinds of
activities in Porter Value Chain Model like primary and supporting activities.
Fig 1: Porter’s value chain model
(Source: Brea‐Solís, Casadesus‐Masanell & Grifell‐Tatjé, 2015)
Value creation aims to create the value which leads the organization to competitive
advantage. The added value will also create high amount of profit for any organization. Porter
Value chain focus on certain number of systems and activities with customers which is a part of
central principle (Fjeldstad & Snow, 2018). It mainly focuses on department and accounting
expenses. The main objective of the organization is to become the global leader by the help of
innovation and development of product. It can maintain the skill level to grow with the help of
mentoring and training. It also helps to contributing to the overall suitable development for
health and welfare communities (Visnjic et al., 2017). This particular healthcare organization can
maintain the overall competitive edge by improving the overall market share.

4INFORMATION SYSTEM CRITICAL ANALYSIS
The primary activities that create value are
 Inbound logistics
 Operation
 Outbound Logistics
 Marketing and Sales
 Services
The secondary activities that create value are
 Infrastructure of firm
 Procurement
 Development of technological
 HRM (Human Resource Management).
Any sub-activities for primary and secondary activities
The primary activities of value chain model are
Inbound logistics: It highlights the important material needed for getting input by adding
value to the process (Kazan, Tan & Lim, 2015). It also highlights the activities that are needed by
organization for receiving raw material like input and storage of healthcare products.
Operations: It refers to the manufacturing process which is needed for transforming the
raw materials in the given products.
Outbound logistics: It is all about distribution of product into ultimate product at the
point of sale (Sidorchuk, 2015). It is mainly inclusive of large number of activities which is
needed for collecting, storing and distribution of products.

5INFORMATION SYSTEM CRITICAL ANALYSIS
Marketing and Sales: It is all about understanding the sale and promotion of healthcare
products. It is mainly inclusive of the given activities for informing the customer to emphasize
on the purchase end from the customers.
Services: It is related to the activities that maintain the overall functionality of the given
product (Stevens & Johnson, 2016). There is large number of activities which are needed for
keeping a track of related product and services to work in effective way.
The secondary activities in the value chain model are
Infrastructure of Latureae: It will help the manager of this organization to monitor and
manage in more effective way (Taran, Boer & Lindgren, 2015). It mainly comes with huge
number of departments like planning, public, and government relation.
Procurement: It is all about acquisition of raw materials and other inputs for Latureae to
create value.
Human Resource Management: It is all about development of skills which is needed to
steer the organization. It is mainly inclusive of activities like training, development and lastly
employee compensation.
Development of Technologies: It is all about having a proper understanding of the
activities of the organization like accuracy, quality and firm speed (Karmanova et al., 2015). It
mainly focuses on research and development and another kind of procedure and technical
knowledge for providing support to value chain.
There are mainly their sub-activities that can create value for each of the primary activity
of the organization like
 Direct Activities (Online Sales and Marketing and Sales)
 Indirect activities (CRM for up-to-date from marketing and Sales of organization)

6INFORMATION SYSTEM CRITICAL ANALYSIS
 Proper assurance of quality (Analysing the overall advertisement for Marketing and
Sales).
Sub-activities that create value
The main concern is all about idea regarding the point how value support activities like
firm infrastructure, HRM, technological advancement and procurement that can create value. It
is all about making use of distinct sub-activities for both direct and indirect activities and lastly
quality assurance (Noe et al., 2017). The point should be taken into account how resource can
create value for inbound logistics, marketing, and sales. It is mainly done for providing the
support to large number of other activities. Latureae aims to generate 15% overall revenue in
growth and proper earning is approached. The organization can reduce the overall turnover of the
employees around 25% by the help of new assistance program for employees. The organization
aims to increase volume of online sale by 15 percent in the upcoming 12 months (Wang, Persson
& Huemer, 2016). This can be achieved by development of some social media campaigns. This
particular health organization expects to reduce the overall packaging by 20% in upcoming 12
months. An examination has been done with respect to redevelopment of data management by
the which can be forwarded to next 5 years.
Customers: The main corporate customers are supermarkets more specifically the
specialist health food centers and healthcare professionals that work with patient and clients. The
organization focuses on income stream which is needed for mainstream products which do not
require any kind of support for professionals (Bashir & Verma, 2017). The organization aims to
serve around 100,000 customers on each and every single value. It comes up with endless
amount of choice which is all about spending their health dollar.

7INFORMATION SYSTEM CRITICAL ANALYSIS
Suppliers: Latureae work with both local and national suppliers so that they can gather
the most sustainable and raw ingredients and proper integrity. It is all about maintaining
production of high standard (Brea‐Solís, Casadesus‐Masanell & Grifell‐Tatjé, 2015). At present,
it comes up with more than 2000 supplies that are there in different level of the organization and
accreditation of supplies.
Identify link between creating value and sub-activities
It is important and time taking process which is all about finding proper links between the
added value. It is considered to be an important part of understanding the importance of
organization (Fjeldstad & Snow, 2018). It mainly focuses on improving the organization for
understanding the competitive advantage in this value chain. Development of CRM solution
aims to provide the link with increasing the production and volume of sales through investment
(Visnjic et al., 2017). There is another example which is needed for establishing links between
primary activity and increase in the number of vacancies within the given primary activity.
Recommendation for Latureae management
One of the important drivers for Latureae is all about increasing their customer value.
There is a need for carrying out analysis on profit of the customers and increasing the lifetime of
customer value. It is very much important for any business organization. Latureae should focus
on increasing the customer base that is contacted with customers. The organization can add value
to the business so that it can remain loyal. Latureae needs to focus on the following points like
 Providing a Free Newsletter
 Increasing the overall customer base by looking for opinions
 Keeping up and maintaining excellent customer support and service
 Keeping the content of the website fresh and updated for attracting customers.

8INFORMATION SYSTEM CRITICAL ANALYSIS
 Latureae needs to promote their business on social media platform.
Conclusion
The above pages of the report help in concluding the fact that this report is all about
Latureae which is a health and wellness organization. The main notion of this organization is to
become leader in the market with the help of innovation and product development. The
organization aims to maintain proper level of skills by which employee can improve their skills
through monitoring and training. This particular organization aims to provide wellness needs to
large number of Australian. It is all about development of given product and services to provide
natural support to health. In the above pages of the report, activities and sub-activities have been
analyzed by making use of Porter Value Chain Model.

9INFORMATION SYSTEM CRITICAL ANALYSIS
References
Bashir, M., & Verma, R. (2017). Why business model innovation is the new competitive
advantage. IUP Journal of Business Strategy, 14(1), 7.
Brea‐Solís, H., Casadesus‐Masanell, R., & Grifell‐Tatjé, E. (2015). Business Model Evaluation:
Quantifying W almart's Sources of Advantage. Strategic Entrepreneurship Journal, 9(1),
12-33.
Fjeldstad, Ø. D., & Snow, C. C. (2018). Business models and organization design. Long Range
Planning, 51(1), 32-39.
Karmanova, T. E. E., Podsevalova, E. N., Zikirova, S. S., Silaeva, A. A., & Leonova, V. P.
(2015). Cluster model of regional tourist business in Russia. Asian Social Science, 11(6),
279.
Kazan, E., Tan, C. W., & Lim, E. T. (2015). Value Creation in Cryptocurrency Networks:
Towards A Taxonomy of Digital Business Models for Bitcoin Companies. In PACIS (p.
34).
Noe, R. A., Hollenbeck, J. R., Gerhart, B., & Wright, P. M. (2017). Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill
Education.
Nucciarelli, A., Li, F., Fernandes, K. J., Goumagias, N., Cabras, I., Devlin, S., ... & Cowling, P.
(2017). From value chains to technological platforms: The effects of crowdfunding in the
digital game industry. Journal of Business Research, 78, 341-352.
Sidorchuk, R. (2015). The concept of" value" in the theory of marketing. Asian Social
Science, 11(9), 320.

10INFORMATION SYSTEM CRITICAL ANALYSIS
Stevens, G. C., & Johnson, M. (2016). Integrating the supply chain… 25 years on. International
Journal of Physical Distribution & Logistics Management, 46(1), 19-42.
Taran, Y., Boer, H., & Lindgren, P. (2015). A business model innovation typology. Decision
Sciences, 46(2), 301-331.
Visnjic, I., Jovanovic, M., Neely, A., & Engwall, M. (2017). What brings the value to outcome-
based contract providers? Value drivers in outcome business models. International
Journal of Production Economics, 192, 169-181.
Wang, X., Persson, G., & Huemer, L. (2016). Logistics service providers and value creation
through collaboration: a case study. Long Range Planning, 49(1), 117-128.