Analyzing the Role of IT in the Success and Failure of Barclays Bank

This report examines the crucial role of Information Technology (IT) within Barclays Bank, exploring its contributions to both the success and potential failures of the business. It delves into how IT influences customer satisfaction, sales, and brand value, while also addressing the negative impacts such as negative publicity and diminished brand loyalty. The report further investigates the ethical and social issues arising from IT advancements, including privacy concerns, fraud, and negative branding. It outlines various networking technologies, such as LAN, WAN, and Customer Relationship Management (CRM) applications, that are essential for Barclays' operations. The importance of the internet in business services, including its impact on communication, customer engagement, and business expansion, is also discussed. Finally, the report provides an overview of the System Development Life Cycle (SDLC) and its significance in enhancing business functions.

Individual report

TABLE OF CONTENT
INTRODUCTION.......................................................................................................................................4
TASK 1.......................................................................................................................................................4
Role of IT in success and failure of business...........................................................................................4
TASK 2.......................................................................................................................................................6
TASK 3.......................................................................................................................................................7
Types of networking technologies...........................................................................................................7
TASK 4.......................................................................................................................................................9
Importance of internet.............................................................................................................................9
TASK 5.....................................................................................................................................................11
System Development life cycle.............................................................................................................11
CONCLUSION.........................................................................................................................................12
REFERENCES..........................................................................................................................................13

INTRODUCTION
Information Technology plays an informative role in service sector and banks all around
the world in establishing services and products which enable people to gain strong financial
management, accounting and various other informative services. Barclays bank is one of the
biggest bank in UK having large operations on varied financial management services, leveraging
resources for optimum utilization and funds for people. This report explains the various
parameters which are achieved in company through integration of technology standards,
advanced machinery and strong promotional services through internet. It analyses ethical and
social issues pertaining to running business in bank services and the various networking
technologies which are highly important in establishing successful cooperation within services
and within management levels. This report explains importance of internet, its large implications
on banking services and how it enables people and Barklays bank in establishing communication
standards. The report also structures stages of development cycle which inject creative
functionality and high dynamic growth within business functions and also is an important tool
for analyzing how business services can be enlarged (Blank and Lutz, 2018).
TASK 1
Role of IT in success and failure of business
Information technology has become a huge part of the business operations of companies.
Information technology is also considered as the revolution in the corporate sector as it provided
ease in doing business operations. Management of the Barclays PLC Company also give
emphasis on utilising information technology in conducting its business operations. Role played
by information technology for the Barclays PLC Company can be summarised in the following
manner.
IT role in success
Information technology played a huge role in improving the growth opportunities of
corporate organisations. Growth is consisted as among the prime objectives work behind the
business operations. Information technology contributed in following manner to cater growth
opportunity to the company.

Improved customer satisfaction: Advancement of the information technology played
significant role in improving the customer satisfaction for the Barclays PLC Company. With the
support of information technology company management could cater the banking services more
effectively. Customers do not need to come at the bank to meet its requirements. Information
technology has improved the ease of doing business operations for the Barclays PLC Company.
With the support of advanced information technology software company management also get
opportunities to solve all grievances and issues of customers easily (Ali and Jameel, 2019).
Improved customer services also drive the customer loyalty in respect to the Barclays PLC
Company.
Improve sales turnover: Information technology has supported the company management of
the Barclays PLC Company in improving the sales turnover of the company. Information
technology has supported companies in selling its products and services over internet. Company
is also engaged in finance related services and information technology allowed company to cater
services over internet. Information technology has improved the ease of doing business
operations. Due to information technology software company management also improved the
customer satisfaction rate that has also improved the growth potential of the organisation.
Improved brand value: Information technology played huge role for the management of the
Barclays PLC Company in improving the brand value of the company in target market. Brand
value of the company indicates about the company’s presence in the target market. With the
support of information technology company management of the Barclays plc Company could
drive effective marketing campaigns that also resulted into improved brand value of company
(Carruthers, 2018). Brand value also resulted into high brand loyalty in the target market. Brand
value also play huge role in selling company’s shares in the stock exchange. With the support of
brand value company management try to deliver all its services effectively. Brand value play
huge role in improving growth opportunity for the companies.
All the above factors indicate about the role of information technology in the success of
the company.
IT role in failure

Information technology plays the following role in the failure of the corporate
organisation.
Negative brand publicity: Information technology many times causes to negative brand
publicity in the target market. Management of the Barclays PLC Company run plenty of
marketing campaigns in order to expand company’s sales potential in the target market (Kocar,
Trunk and Trunk, 2016). In such a respect many times company management also need to face
negative publicity due to any leakage in the brand publicity. Such negative branding also causes
to failure of the businesses in many cases.
Diminish brand loyalty: Information technology work with the support of software. Many
times software face plenty of issues that also causes to hacking and other respective issues.
Hacking has become one of the leading challenge corporate houses are facing in current business
environment. Hacking also causes to issues in data protection related to customers of company.
This also causes to loss of brand loyalty in front of the existing customers base of company.
Many times companies also failure due to failure of IT system in respect to data protection in
regards to the company’s customers.
Both the factors play huge role in the failure of the company due to use of information
technology systems.
TASK 2
Ethical and social issues company face
Issues have been a part of the business environment. Advancement of the information
technology has caused too many ethical and social issues that can be summarised in the
following manner.
Privacy issue: Information technology has provided plenty of ease to business houses in
expanding growth potential of companies. Apart from all the amenities information technology
has provided data protection has also served by information technology as an issue (Lukić and
Mirković, 2017). All corporate houses are facing a huge challenge in regards to protecting
personal information associated with the customers of company. Most of the time companies
face hacking issues that causes to leakage of personal information off all existing customers of

company. This also causes to restrict the customer loyalty in respect to the Barclays PLC
Company. Privacy issues have become a huge challenge for the management of Barclays PLC
Company. Due to privacy issue many times customers of company also need to face frauds and
other respective issues.
Frauds: Banking sector has become a crucial sector in the business environment. Banking sector
has also been recognised as uneasy sector in regards to customer satisfaction. In banking sector
due to advancement of the information technology number of frauds has also increased. Barclays
PLC Company is engaged in banking and financial services and in such a case if any customer of
company faces any kind of fraud than such a fraud causes to customers losing its money.
Banking institutions has been facing huge failures due to increasing number of frauds that also
diminish the customer loyalty in respect to services of the company. Fraud also causes to
companies losing its brad value and customer loyalty that also restricts the growth potential of
the company in target market.
Negative brand publicity: Companies also face plenty of issues due to negative brand publicity
as consequences of the marketing campaigns runs over internet. Social media and internet has
become a huge hub of brand publicity. In such a process to improve the efficiency of marketing
campaign company management face many times wrong brand campaigning in form of negative
publicity (McGuire and von Peter, 2016). Negative brand publicity also causes to company in
form of loosing existing customer base that also restricts the growth potential of the company.
Management of Barclays PLC Company faces many issues like reduced market share, sales
turnover, reduced brand loyalty of customers and other relative issues in against to negative
brand publicity over internet.
All the above issues are considered as the primary issues company face associated with
the social and ethical issues due to technological advancement.
TASK 3
Types of networking technologies
Technological advancement has catered with different forms of networking technologies
that ahs improved the ease for operating business operations for the Barclays PLC Company.

Local are network: Local are network is the information technology software management of
Barclays PLC Company utilises. This technology enables company management ot connect the
branches of the company at the internal level. This are network operate its services at a specific
level. This allows branches of the Barclays PLC Company at the internal to share information
and files and other relevant data. This also causes to time saving as professional can
communicate directly from other personals associated with the branch directly related to any
information sharing and other operational aspects (Prokopenko and et.al., 2019). LAN network
comprises with characteristics like topology, protocol and media. With the support of all the
characteristics involved in LAN network information and data can be shared at a very faster
speed. Data can be transferred over telephones but in a restricted range. This is a useful tool
utilise in Barclays PLC Company to operate functional activities of company smoothly.
Wide area network: Wide area network is also an effective technology tool management of the
Barclays PLC Company utilises to operate functional activities of the company. This network
connects wide range of locations to serve necessary services to each other. This involves
relatively larger geographical area to serve information and interconnects two branches or
company’s locations. In this network computers are connected with some lines. This is an
effective technological tool effective in case of big corporate houses comprises with more than
one branches and offices. Management of the Barclays PLC Company utilises this information
network to connect its branches for smooth functional activities of the company. This is an
effective information technology service that ahs also improved the services of the company.
Banking is associated with the service sector organisation which largely depends upon the level
of services in order to achieve the high growth potential. This has a range beyond the local area
network. This tool is used to share information between employee’s of company.
Customer relationship management application: Customer relationship management is also
an important information technology software management of Barclays PLC Company utilises
(Rehman, Ilyas and Rehman, 2016). This is an application that enables company management to
strengthen the connectivity with all potential customers of company. This application supports in
interacting with customers on a timely basis. This application allows company management to
improve the brand presence in the target market. This is more like a mobile application that also
cater easy access of the application for all employees of Barclays PLC Company. This

application is different from other two as it can be easily accessed over mobile phones and
internet. This application is used to communicate with customers.
All the above application and software approaches by management of the Barclays PLC
Company in order to improve the level of customer satisfaction from the company’s services.
TASK 4
Importance of internet
Internet has brought revolutionary changes globally in enabling companies and customers
to get connected with various social media handles and large promotional scenarios. Internet has
brought people around various countries, regions and sectors to connect with each other on
various paradigms with high creative enhancement. Internet has enabled companies to spread
with diversification and business expansion into various corners and get high optimum targets of
business development goals. There are large course of studies which have shown various
benefits of internet, its long term positive impacts on infrastructure creativity and enhancement
through fast services. Internet has developed large functional ability in operations of all
companies around world and technology has played high role in enabling companies to serve
customers better and more resourcefully. These are some parameters on which internet has
successfully established its benchmark and have been working with large efficiency.
Internet in business services at Barclays bank can be understood on various points and
scenarios which have successful established long term goodwill among people around world.
Internet and information technology tools have played high positive impact and role at Barclays
bank where company provides online financial management tools and productive information
through various structures. Below are some important tools which significantly displayed high
usage of IT within company productive sources (Van Deursen and Helsper, 2018) :
 Barclays bank uses advanced technology through internet to provide upgraded financial
management services where people can consult online at Barclays bank websites and
resourcefully provide all services. The bank uses information technology as one of the
foremost strength of internal management, strong capital funds behind the technology
integration is also an important determinant . Barclays bank development is functional very

strong due to larger use of information technology and internet usage which highly enables
people to connect with bank around the world, leverage the various benefits of E-banking
which helps in funds allocation along with productive growth.
 Barclays bank uses internet as promotional tool which enables it to spread in diverse sectors and
fields of society, where people can vitally connect with each other on financial terms offered
by Barclays bank. The bank has established partnerships with various companies and brands
around world which are largely spread through internet and business partnerships on internet
helps people to get various advantages on various paradigms which are not only dynamic but
have an important role of innovation in it. Internet has majorly enabled people to connect
society and various parameters globally on financial standards with loan facilities- banking
tools and instruments of financial management (Chadwick, Quinn and Fullwood, 2017).
 Barclays bank have high use of internet in internal management and outer structure models too
where it has successfully created goodwill among people by potentially being large source of
strength. . The banking services offered by Barclays bank have strong management structure
where their strong focus given on efficiency standards too keenly achieves company goals with
high profit margins and huge revenue scale. Barclays bank has successfully created dynamic
performance structure and business models which have helped people to legally connect with
business norms of bank. The marketing function is also performed with large dynamic holding
of norms which enable companies to relatively connect with each other, and relatively
empower the knowledge sharing.
 Internet has been largely incorporated in functioning structure at Barclays bank where people all
around globe can connect with the vital financial services , large pooling of resources is
effectively implemented while using internet. There is high injection of creativity, dynamic
functioning models of business which has helped Barclays bank to be financially strong and
lead out to all productive sources of IT which helps people in connecting on various paradigms
and parameters.

TASK 5
System Development life cycle
This process refers to business model and an innovative framework for technical
activities which enables company structure to deliver quality system and is able to meet business
expectations and enable decision making progression. The model encompasses 7 phases which
are structurally planned within company for long term goodwill among consumers, Barclays
bank has implemented this model phases to gain high financial profitability and long term
revenue scale (Elijah,Rahman and Hindia, 2018).
 Planning: The foremost phase has the scope to identify all problems which are currently being
faced by company, to plan the resource investment, cost , time and other tools which will
enable bank to work towards building efficiency within their functions. Barclays bank will
actively indulge at this phase in determining potential opportunities of market share and
actively reach out to reach benchmarks set by people .
 System analysis and requirements: At this phase teams in Bank will plan financial budgets
which will help in procurement of all new innovatory steps and analyzing various needs which
fill further play productive role in enhancing goodwill among consumers. Analysis will ensures
the new system and technology will further aid highly to meet strong functional parameters,
and build new segments of customers around world.
 System design: At this phase of system design there will be final designing of all programs and
functional implementation of creativity which will further aid in developing the future
performance in delivering services to customers and gain high goodwill. Barclays bank at
system design step prepares the final design model and effectively contributes in reaching the
set goals productively.
 Development: At this step active development phase starts which play as the final step after
initialization and constructive allocation of all steps. Through development employees in
company will be trained on various paradigms which will help overall management
enhancement, motivate their inner strengths and function out all relative technology standards
among users. Development phase will imply all departments to come under one force and work
towards gaining constructive ideas and strategies which will aid in further productive outcomes
at Barclays bank (Dlamini and Johnston, 2016).

 Integration and testing: At this phase the final steps of integration and testing the technology
implemented at Barclays bank will help in relative growth parameters. The testing functions
will help company to get latest functional capabilities; employee trained staff members and is
active in dynamic business growth with the quest to perform all ethical responsibilities among
customers. Testing functions will enable bank to removed obstacles and work towards building
inner potential strengths for reaching high end cost effective results
 Implementation: At this phase implementation of all steps and phases which have been
incorporated within company structure will be verified on long term implications, to reach the
set goodwill benchmarks. This phase will entrust employees and management working at
Barclays bank to measure the respective outcomes with the inputs of investment.
Implementation will productively enable people working at all levels to connect with company
goals and direct pout the resourceful information (Fyfe, Seaman and Bent, 2018).
 Operations and maintenance: At this phase which is the last and most important step which will
be most integrate to focus on by Barclays bank, feedbacks of customers on latest technology
and the various new platforms will help bank to analyze the gained results. Final maintenance
plans of all operations can be figured out by brainstorming methods among all departments
which will help in establishing successful steps.
CONCLUSION
This report can be concluded on various parameters and functional information of
information technology and the various arenas of internet usage which has helped Barclays bank
in successfully positioning itself as strong company. The report concludes on ethical and social
issues related to keeping the privacy of all account details within consumer base, which is an
important area of high concern. The report concludes importance of internet in business services
and various implications which shows how the bank has established strong image among
customers around world. The report also concludes various phases of system development cycle
in Barclays bank context and various formative steps which help in gaining strong revenue
profits among the world customers (Chaffey, Hemphill and Edmundson-Bird, 2019).

REFERENCES
Books and Journals
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Carruthers, B. G., 2018. What Is Sociological About Banks and Banking?. In The sociology of
economic life (pp. 242-263). Routledge.
Chadwick, D. D., Quinn, S. and Fullwood, C., 2017. Perceptions of the risks and benefits of
Internet access and use by people with intellectual disabilities. British Journal of
Learning Disabilities. 45(1). pp.21-31.