Analyzing How Information Technology Shapes Business Strategies

This essay examines the critical role of information technology in business, highlighting its impact on customer relationships, manufacturing, cost reduction, and human resource management. It discusses how IT provides a competitive advantage and optimizes business processes, illustrated by the successful implementation of a new human activity system at Fallon’s home maintenance services, improving communication and security. The essay further explores how LG Electronics Inc. utilizes advanced technology to manage its products, services, marketing, and environmental records, using an interactive system for strategic decision-making and business development. Ultimately, the paper concludes that IT significantly enhances various aspects of business, from customer relations to advanced sales and marketing.

Running head: HOW IT MATTERS IN BUSINESS
How IT matters in business
Name of the Student
Name of the University
Author Note

1HOW IT MATTERS IN BUSINESS
Table of Contents
Introduction................................................................................................................................2
Role of information technology in business...............................................................................2
Successful implementation of the information technology in a business care...........................2
Business care where the technology was used...........................................................................2
Conclusion..................................................................................................................................3
Reference....................................................................................................................................4

2HOW IT MATTERS IN BUSINESS
Introduction
The prime determination of this paper is to focus on the importance of information
technology in business. Information technology plays a huge role in the business in different
aspects such as the customer relationship between the internal stakeholders of the clients and
the clients, improving the manufacturing unit of the business organization, reduction in the
added costs associated to the business and human resource management (Avgerou,
Chrisanthi, and Walsham). Competitive advantage can be gained over other organizations
with the help of information technology.
Role of information technology in business
Information technology plays an effective role in any business as it helps in
optimizing the business process. The service and the products offered by business industries
such as the stock exchange industry are improved with the information technology (Wu et
al.). Communication in the workplace can be improved significantly with the use of the
information technology as the platforms built on the information technology have numerous
beneficial feature such the maintaining of the security and privacy. Business security is
maintained with the help of the information technology, as the data which are transported
from one entity to the other entity can be through an effective platform which restricts the
entry of any unwanted external threats such as the malware platforms. The decision making
and the formation of the strategies can be also maintained in the business with the help of the
information systems which are built on the information technology. The threats, risks and
opportunities of the business sectors can be improved significantly with the help of the
business strategies which are developed from the latest information systems.

3HOW IT MATTERS IN BUSINESS
Successful implementation of the information technology in a business care
The successful implementation of the information technology can be understood by
examining the implementation of a new human activity system on Fallon’s home
maintenance services which provides solution for home maintenance services. This business
organization provides their service in South East Queensland. The existing human activity
system had lots of issues related to it, the successful implementation of the human activity
system optimized their business processes (Fallon Solutions). New business models are
adopted with the help of the new system which is developed using the information
technology. The organization are able to meet the market challenges with the help of this new
system which was implemented in two phases. The first phases considered a small business
unit of this organization and the second phase involved the full organization. The inbound
sales activity, outbound logistics activity, operational activity and the services activity are the
most important affected area of this new human activity system. The communication process
between the internal stakeholders and the external stakeholders can also be significantly
impacted with the help of the mobile version of the human activity system which will provide
more security that the previous inefficient human acidity system.
Business care where the technology was used
LG Electronics Inc. is multinational electronics company which are successfully using
different types of advanced technology based on the information technology (Lg.com). The
products and services offered by this global organization are managed with the help of an
interaction system. The investment costs are very much controlled with the help of the
information technology. The marketing and the public relations are the main aspects of the
interactive system as the systems is helping the organization to deal with those issues in a
professional way (Laudon, Kenneth, and Laudon). The environmental records of this

4HOW IT MATTERS IN BUSINESS
organization can be also controlled with the application of the interactive system. The new
business proposals are modified with the use of the interactive system. The statistical unit of
the interactive system helps this organization to understand the portions which this
organization is lacking, at the same time the auto bots of the interactive system helps them
with new business strategies which will be beneficial fir them in their business processes
(Luftman et al.). The official portal of this business organization which is based on the
information technology which is accessed by all the stakeholders of this business
organization for effective and secure communication process.
Conclusion
From the above paper it can be concluded that the information technology plats a
huge role in the business as it helps in improving many aspects of the business such as
enhancing the customer relationship or advanced sales and marketing industries. The paper
helps in concluding the effectiveness of the human activity system which is installed in the
working environment of the Fallon’s home maintenance services. The impact of the human
activity system in the inbound logistics activity and operational activity can be understood
with the help of this paper. The use of the information technology in the LG electronic Inc in
various department such as marketing department can also be identified with the help of the
final unit of the paper.

5HOW IT MATTERS IN BUSINESS
Reference
Avgerou, Chrisanthi, and Geoff Walsham, eds. Information Technology in Context: Studies
from the Perspective of Developing Countries: Studies from the Perspective of Developing
Countries. Routledge, 2017.
Wu, Shelly Ping-Ju, Detmar W. Straub, and Ting-Peng Liang. "How information technology
governance mechanisms and strategic alignment influence organizational performance:
Insights from a matched survey of business and IT managers." Mis Quarterly 39.2 (2015):
497-518.
Luftman, Jerry, Kalle Lyytinen, and Tal ben Zvi. "Enhancing the measurement of
information technology (IT) business alignment and its influence on company performance."
Journal of Information Technology 32.1 (2017): 26-46.
Laudon, Kenneth C., and Jane P. Laudon. Management information system. Pearson
Education India, 2016.
Us, About et al. "About Us | Fallon Solutions | One Call Trade Specialists". Fallon Solutions,
2018. Online. Internet. 26 Nov. 2018. . Available:
https://www.fallonsolutions.com.au/about_us.html.
"LG Electronics". Lg.com, 2018. Online. Internet. 26 Nov. 2018. . Available:
https://www.lg.com/global.