Information Technology in Hospitality: Hilton Hotel Case Study Report

This report provides an in-depth analysis of Information Technology (IT) within the context of Hilton Hotel's business operations. It begins with a literature review exploring the role of IT in enterprise success and failure, ethical and social issues in business, and the differentiation of networking technologies. The report then delves into the analysis and discussion of these themes, specifically focusing on how Hilton utilizes IT to enhance customer experience, achieve economic growth, and address ethical considerations. The findings highlight the impact of IT on customer satisfaction, operational efficiency, and the importance of balancing technology with personal interaction. The report concludes by summarizing the key takeaways, emphasizing the crucial role of IT in gaining a competitive advantage and driving long-term profitability within the hospitality industry. The report also discusses the types of networks used by Hilton, such as LANs.

INTRODUCTION TO
INFORMATION
TECHNOLOGY

Table of Contents
INTRODUCTION...........................................................................................................................1
Literature Review ............................................................................................................................1
Analysis and Discussion .................................................................................................................3
Findings............................................................................................................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Information technology termed out as development, maintenance, use of computer
software, system and networks (Al-Qirim and et.al.,, 2018). This is mainly for the use of
processing and distribution of data. Thus, IT is commonly works for design and implementation
of computer networks in terms to data processing and communication. In hospitality industry,
technological advancement aids to facing cut-throat competition. Hotel can able to attract the
new breed of customers by integrating technological advancement in all aspects.
The present report is based on business activities of Hotel Hilton , It is located in UK and
many other places in world. Moreover, assignment will include the following things as role of
information technology in success and failure of enterprise, ethical and social issues in terms to
pertaining to running business and identifying and differentiate between various types of
networking technologies.
Literature Review
Theme 1: Role of information technology in success and failure of enterprise.
The advent of Technological advancement impacts and assists the growth of every
industry in present age. As per the view of Lin and Cantoni, (2018)stated that it helps in terms to
have reduction in cost, enhancement in operational efficiency and it also works as improvise
services and customer experience. Furthermore, Lu, Chen and Law, (2018) stated that
technological advancement replaces expensive human labour with technological labour. It is one
of crucial aspect that works as to have reduction in avoid service issues. In addition to this,
stated that internet has powerful impact over business of hospitality as it is vital to effectively
utilize social media advertising, blogs, online purchasing so it aids to convenience their
customers. According to the view of Navío-Marco and et.al., (2018) it can be stated that use of
technical advancement in hospitality industry has helped to speed up operations and process of
travelling to make it more enjoyable and efficient. By providing services at the better cost it
helps the enterprise to get success in market. Thus, with help of it firm can able to gain
competitive advantage by effectively utilising social media and advertisement tools. In this it can
be stated that technological advancement will not be useful in only large chain hotel but it is also
useful to the other smaller companies in the industry. Thus, innovation is one of significant
factor that helps to target the customer in market and enterprise can able to attend long terms
objectives by having enhancement in profitability and productivity.
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Theme 2: Ethical and social issues pertaining to running business.
The information technology is very important to our lives and it is also facing some
serious ethical challenges that can impact the working of enterprise. As per the view of Perera
and Perera, (2018) it can be stated that Information technology is facing major challenges and
this are lack of privacy, security, copyright infringement and also increase computer crimes. In
addition to this, Sinarta and Buhalis, (2018) stated that there are many enterprise and this all are
at the risk of becoming cyber victim on daily basis as many of firms are based on digital
network. Thus, information technology has many opportunities and it has also helped in shaping
developed countries. However, Eluwole, Lasisi and Avci, (2018) stated that developing countries
may also find difficulties of enjoying the same benefits of information technological
advancement. In order to cope up with it, the legal authorities has passed number of privacy laws
and regulated communication and by this firm also guest aware about this limitation. As per the
view of Lin and Cantoni, (2018) stated that ethical issues arises from the continuous monitoring
of employee activities and recording of security camera image. In addition to this, it can be stated
that business are dealing with number of complicated technological issues such as information
security, balancing the privacy of employees in order monitoring the employees, copyright
infringement and file sharing. It is one of effective tool that helps to carry out all activities in
effective and proficient mode. In contrary to Lu, Chen and Law, (2018) stated that strategic
information management must facilitated their business function and enterprise also works as to
managed information, processes and information technology. With the advent of internet, the all
function within the enterprise can be run in better and effective approach. As per the view of
Navío-Marco and et.al., (2018) stated that technical advancement and innovation will be
beneficial for holey companies and with help of it the enterprise can able to have long term
profitability and productivity.
Theme 3: Differentiation of various types of networking technologies.
The Network is consist of group of computer system, networking devices and servers and
this all linked together to share the resources and relevant information. This, this connection can
be established by the use of either cable media or wireless media. According to the view of
Perera and Perera, (2018) it can be stated that the one of smallest and basic kind of network is
PAN and it is made up of wireless modem, computer, phone printers and tablets etc. This
network are avail in small offices or residence and also managed by one person or enterprise
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from a single device. As per the view of Sinarta and Buhalis, (2018) stated that LAN termed out
as local area network and it is one of most frequently discussed network or one of most common
and simplest kind of network. Thus, networking technologies helps to get connected with the
number of network and reliable information can able to have so that all function can able to
perform in better and appropriate manner. Thus, the impact of word mouth helps to build high
satisfaction of customers.
According to the view of Lin and Cantoni, (2018) stated that LAN connects groups of
computer and low voltage device with the medium of short distance. In addition to this,
enterprise works as to typically manage and maintain LAN's. In contrary to Eluwole, Lasisi and
Avci, (2018) stated that LAN, WLAN all make the use of wireless networking technology and
this type of network do not require devices that relay on physical cables to get connected with
network. In addition to this, Navío-Marco and et.al., (2018) stated that CAN as campus Area
network can typically seen in universities, district or small businesses. It can be spread across
several buildings and this all fairly close to each other so that users can share the resources.
According to the view of Lin and Cantoni, (2018) stated that internet is one of the most basic
example of WAN and this can be connected with all computers together around the world. This
is also typically owned and maintained under the supervision of multiple administrators or the
public. In contrary to Lu, Chen and Law, (2018) stated that this is network that is designed to
provide high speed connection in server to server application.
Analysis and Discussion
Role of information technology in success and failure of enterprise
The Hotel Hilton is working as one of the most crucial industry where it is essential to
have positive experience in order to run particularly high technology in order to make customer
lives easy and effective (Role Of Information Technology In The Hospitality Industry, 2018). In
this, the customer expectations for the positive experience run particularly high and it will also
be helpful for overcoming the challenges so that all things can be done in appropriate mode.
Under Hilton, technology has played the substantial role in order to achieving economic growth
to hotel industry. Thus, from the last 20 years the implementation of technological advancement
has revolutionised the overall industry with the innovative changes for future advancement with
automation and mechanization.
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Thus, it can be said that the one of the essential role of technique is that customers can
able to book hotel room for anyone with the help of booking facility and it is also allows to
access consumers and travel professionals. The work of technological advancement is to
constantly unlocking new opportunities and also aimed at improving customer satisfaction and
helps to boost internal efficiency. Thus, hospitality business uses the numerous electronic
devices and wireless internet connectivity helps to satisfy the needs of customers.
In order to meet the challenges of growing customer expectation the hospitality industry
are moving towards the technical advancement. It also enables the staff to put their focus on
guest experience. In addition to this, higher authorities of hotel will work as to strike the right
balance between technology and personal interaction. The Hilton aims for leading the charges for
keyless entry and aims to provide this service in its 2500 hotels. In future, they are also looking
forward to have facial recognition software and it will also avail to unlock the guest bedrooms.
Thus, it can be stated that technical advancement plays huge role in order to make stay as easy
and hassle free as possible.
Ethical and legal issues
The legal authorities have dramatic effect on internet and its potential development with
help of introducing new policies and limitation (Chan, Okumus and Chan, 2018). It also stated
that security and privacy issues are very significant. The ethical implication in hotel industry is
very challenging and complicated. Thus, the ethical climate of the firm derives the value to
enterprise and all system directed towards the ethical manner. The technical advancement
provides various benefits as well it also work as to hack the relevant information and security
system of hotel may get worse for some time (Eluwole, Lasisi and Avci, 2018). However,
internet providers have to be focussed over ethical matters and usage of personal data stored
within networks. In addition to this, credibility and accountability of information requires to be
secured and equal access for smaller and larger partners should be developed. Thus, due to
technological advancement Hotel as Hilton also can face legal risk due to violation of anti trust
laws and violation of privacy.
Number of networking technologies
The type of network may be categorised on the basis of size, complexity, level of security
and it geographical spread (Hlee, Lee, and Koo, 2018). The Hotel Hilton uses the Local Area
Network and it spread over the single site. It is kind of wireless connection and it is usable in
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order to get connection by the customers, employees and guest. Thus, the networking
technologies are many types as LAN or WLAN, MAN, WAN etc.
Findings
On the basis of above findings it can be concluded that information technologies plays
the greater role in order to have innovative changes that helps to attracts customer on large scale.
In order to satisfy the growing needs technical advancement is very crucial to meet the
consumers high expectation, interest, dislikes and this all works to deliver the unique and
personal experience (5 ETHICAL CHALLENGES OF INFORMATION TECHNOLOGY, 2012).
It also been found that Hotel Hilton uses the day light harvesting to adjust indoor lighting and it
is based on natural light coming from outside. Thus, the sensor motion technical advancement
will be helpful as with help of it lighting can be turned off automatically and temperature can get
reduced when a room is unoccupied. In order to meet the long lasting impression and relation
with customer technological advancement brought tremendous impact and by the use of it long
term profitability and productivity can be generated. Thus, it can be stated the technical
advancement leads to get the competitive advantage and hue amount of profitability can be
generated by running smooth and flexible operations.
CONCLUSION
Based on above report it can be summarised that Information technology is kind of
business sector that deal with computing, software, hardware and telecommunication etc. The
present report is based on business activities of Hotel Hilton and it is located in UK. Thus, report
has been covered the following things as role of information technology so that success and
failure to enterprise can be determined, the analysis and discussion on the uses of information
technologies. Lastly, finding has been given in terms to the use of technological advancement.
Technological innovation and application of information technologies will be beneficial for the
hotel companies as Hilton group of hotel etc.
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REFERENCES
Book & Journal
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Chan, E.S., Okumus, F. and Chan, W., 2018. Barriers to environmental technology adoption in
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Eluwole, K.K., Lasisi, T.T. and Avci, T., 2018. Demystifying the Antecedents of Presenteeism in
Hospitality Industry. Advances ın Global Busıness and Economıcs.
Hlee, S., Lee, H. and Koo, C., 2018. Hospitality and tourism online review research: A
systematic analysis and heuristic-systematic model. Sustainability. 10(4). p.1141.
Lin, J. and Cantoni, L., 2018. Decision, implementation, and confirmation: experiences of
instructors behind tourism and hospitality MOOCs. The International Review of Research
in Open and Distributed Learning. 19(1).
Lu, Y., Chen, Z. and Law, R., 2018. Mapping the progress of social media research in hospitality
and tourism management from 2004 to 2014. Journal of Travel & Tourism Marketing.
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Navío-Marco, J and et.al., 2018. Progress in information technology and tourism management:
30 years on and 20 years after the internet-Revisiting Buhalis & Law's landmark study
about eTourism. Tourism Management. 69. pp.460-470.
Perera, G.R. and Perera, I., 2018. Influence of Social Media Marketing on the Brand Image of
Organizations in the Hospitality Industry of Sri Lanka. In Media Influence: Breakthroughs
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Sinarta, Y. and Buhalis, D., 2018. Technology Empowered Real-Time Service. In Information
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Online
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through:<https://www.useoftechnology.com/5-ethical-challenges-information-
technology/>.
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Role Of Information Technology In The Hospitality Industry. 2018. [Online]Available
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industry>.
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