Analyzing IT, Ethics, and Networking at Marriott International

This report provides an in-depth analysis of the role of information technology (IT) within Marriott International. It explores how IT, including online booking systems, customer experience enhancements, and productivity tools, contributes to Marriott's business expansion and success in the competitiv...Read More

INFORMATION
TECHNOLOGY

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................1
1. Identifying role of Information Technology...........................................................................1
2. Ethics and social Issues that pertain in operating a business..................................................3
3. Identifying and differentiate between different types of networking technologies................4
ANALYSING AND DISCUSSION................................................................................................4
FINDINGS.......................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5
.........................................................................................................................................................6

INTRODUCTION
Information technology plays a very vital role in an organisation. Moreover, it is a set of
tool of methodologies such as data collection, communication and system analysis (Bloom,
Sadun and Van Reenen, 2014). It is associated with equipment employed with collecting,
processing present data information. In this report the organisation chosen is Marriott
International, an American multinational diversified hospitality at world wide. It is one of the
largest hotel chain in world that manages and franchises a broad of hotels and related lodging
facilities. This report is going to identify role of information technology help in success of
respective organisation. Its ethical and social issues that are pertain in running a particular
business and identifying different types of networking technologies that help in doing businesses.
Furthermore, identifying benefits and drawbacks of investing information technology in
Marriott.
LITERATURE REVIEW
1. Identifying role of Information Technology
In today's era information technology plays a vital role in hospitality industry.
Information technology has become vital and integrated part of operating business in order to
become successful (Eason, 2014). As now-a- days hospitality industry is facing huge
competition in modern era of doing businesses. Herein, the manager of Marriott has adopted
information technology. This help them in assisting and collecting information and data so that
they are able to meet up their gaols and objectives in an appropriate manner. The roles of
information technology adopted by mangers of Marriott are as follows:
Business expansion and growth: In an organisation information technology help in
businesses expansion and growth of a particular organisation. It is key source that help an
organisation in globalising its businesses activities at world wide in competitive marketplace.
Herein, managers of Marriott, has been adopting various advancement of information
technology such as online booking facilities, using of smart phones for looking rooms and
providing privacy. Herein, managers are able to expand their business with wide range of
facilities to their potential customers.
Online Bookings: Online booking has become one of the most manifestation of modern
businesses in hospitality industry. Now a days customers are more convenient towards internet as
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they no need to visit any agency for their bookings (Gattorna, 2017). Herein, managers of
Marriott are providing online booking services to their customer's through various booking sites
or booking can be done from their official site too. This role of online booking is providing a
convenience for both organisation and customers as it help in booking affordable and suitable
accommodation according to need and demand.
Enhanced customer's experience: Information technology is help an organisation in
attaining greater customer's experience. Herein, with the help of information technology
managers are gaining attractive customer's experiences as they can grab attention of customer
right from time of their visit through website. In this way they are winning customer loyalty and
had made it easy to cover up all touch points of their guest experience. Eventually, managers are
providing facilities to their customers such as online booking, payments and using their smart
phones which is elimination long and tedious checking process. Furthermore, Marriott are using
their official website and other booking agencies in order to enhance their customers experience.
Productivity: Information technology system help managers of hotel Marriott in
minimising efforts of their employees and staff members. With the adoption of new
advancement, they are able to manage customer's history and data information. As it help them
in keeping record for longer period of time so that they can easily accessible in all departments
and facilitate them with premium quality of services. Eventually, in this way managers can
minimise time which result out in productivity of employees and help in gaining profitability.
Moreover, mangers of Marriott are using cloud computing technology in managing their
customer's history and data information. Thus, this help them to remain productivity of their
services as well as remain competitive in hospitality industry.
Above mention are some of the role of information technology that help mangers of
Marriott in expanding their businesses and become successful at world wide. Hence, information
technology plays an important role in an hospitality industry and help in meeting up goals and
objectives in an effective manner as well remain competitive in marketplace.
2. Ethics and social Issues that pertain in operating a business
In today's world hospitality industry is facing cut throat competition and rivalry between
brands which is leading in compromising hospitality ethics and social issues (Piotrowicz and
Cuthbertson, 2014).Now a days hospitality industry faces various social issues such as hiring of
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illegal immigrants and unlined workers. It is one of the major concern of doing business ethics in
hospitality sector. Herein, some of the ethical and social issues that affect in running business
operation are discussed below:
Social Issues:
Cleanliness: Cleanliness is becoming of the major issues in hospitality sector. The
managers of Marriott are ensuing in proper cleanliness of their rooms. Ensuring that lodging
rooms are clean, ordure free, eco friendly and in a specious conditions so that guest feel
comfortable in their stay. Moreover, they need to maintain and operate their facilities in an
effective manner so that staff can maintain their time in cleaning rooms and premises. Thus, it is
one best way in ensuring and maintaining all requirement as per need and wants of customer's
and taking out valuable time in enforcing best premium quality of services.
Cyber Crime: Cyber crime refers to use of information technology to commit crimes. The
managers of Hotel Marriott are ensuring that they don't face any huge financial losses and even
lose of human life. Eventually they are using they are using smart phones and high end services
in their hotel so that they can access to their information as well less crime towards cyber.
Ethical Issues:
Illegal immigrants: Illegal immigrants is one of the major issue within hospitality
industry. In hospitality sector workers with underlined are illegal immigrants which are less
expensive and this raise ethical issues (Ricci, Rokach and Shapira, 2015). Herein, managers of
Marriott are ensuring that they do not involved in practice of illegal immigrants. Moreover,
large hotel chains are involved in this illegal practices as it paying cost is effectively less.
Software privacy: In today's software privacy has become one of the important ethical
issues as in hospitality industry. The software used are not ethical or authenticate which can
cause legal issues for organisation. Herein, the managers of Hotel Marriott needs to ensure that
the software which they are using are ethical in nature. Moreover, they must ensure in regular
update of software in order to assure that it is capable of managing and safeguarding
information of their potential customers.
Above mention are some of the ethical issues related to ethics and social which are
connected with society. Herein managers are avoiding in involving in such practise which result
out in their reputation and status. Hence, managers are also connected with society's welfare in
right manner to attain its business objectives and gaols appropriately in an effective manner.
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3. Identifying and differentiate between different types of networking technologies
Networking consist of multiple devices that help in communicating with one another.
Networking technologies allow an organisation in exchanging data between different parts of
departments (Silverstone, 2017). In an organisation there are various departments in which
networking technologies are differentiate by size, structure and its purpose. Herein, there are
some of the networking technologies that help manager of Marriott, in operating their day to day
business activities.
Personal Area Network (PAN): Personal Area Network is interconnection of
information technology devices within range of an individual person, typically range of 10
meters. It is a small type of network which is organised with a small are such as office and
residence. Herein, the managers of Marriott, using this networks in different manner such as Wi-
Fi connection and USB for their customers.
Wide Area Network (WAN): Wide area network help an organisation is connecting
networks in wider area. This network is capable of connecting different parent organisation
together through satellites. Herein, mangers of Hotel Marriott, are practising this network in
order to stay connected with their parent organisation in different states and countries.
Metropolitan Area Network (MAN): It is one of the wider area of networking system
which help an organisation in providing wider area of networking
(Taylor, Fritsch and Liederbach, 2014). Such as college campus, region, entire locality or city.
Herein, managers of Marriott, are connect with this metropolitan are of networking in common
areas of their operations such as lobby, reception, dinning area and all over in hotel premises.
The above mention are different types of networking technologies that help managers of
hotel Marriott in maintaining connectivity with different departments as well as with its parent
organisation. Such as they can remain connected and able top maintain their day to day operation
in time and remain competitive in hospitality industry.
ANALYSING AND DISCUSSION
It has been analysed from above discussion that hotel industries make investment in
informational technology than it will provide various benefit as well as drawback for an
organisation. In today's context information technology plays an important role in an
organisation as this help managers of Marriott in maintaining their data and information about
their guest. This help in providing better quality of services to their customers and also help in
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maintaining customer's loyalty towards organisation. Moreover, there is a loop hole in
technology advancement which are some times assign with risk and safety if information
technologies is not operated in appropriate manner. Thus, managers of Hotel Marriott, had
adopted different practices of networkings in order to over come with barriers of communication
and help in expanding and growing into competitive marketplace.
FINDINGS
From the above discussion it has been recognised that information technologies plays a
vital role in an organisation. Information technologies help mangers of hotel Marriott, in decision
making process which are effective for an organisation. Herein, managers have adopted different
new technologies which help in maintaining high end software in order to maintain customer's
personal data and information safely ans securely. Moreover, there are various types of networks
which help them in maintaining connectivity with their parent organisation. Furthermore,
metropolitan are of networking is adopted by Marriott mangers, in order to stay connected and
provide WI-Fi and USB services to their customers.
CONCLUSION
From the above it has been concluded that information technology is an essential part of
organisation in facilitating growth, expansion and attain stability in competitive marketplace.
With help of information technology mangers of Marriott are improving their efficiencies in data
gather information for customer's safety. Eventually, there are many other factors which help an
respective organisation in fulling need and demands of their customer as per their requirement in
their stay. Moreover, avoiding practice of social and ethical issues that may harm reputation of
an organisation. Eventually, there are different networking technologies help in meeting suitable
connections of different department of parent companies that is important for an organisation.
Thus, information technologies help an organisation in maintaining sustainability and remain
competitive in competitive edge of marketplace.
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REFERENCES
Books and Journals
Bloom, N., Sadun, R. and Van Reenen, J., 2014. The distinct effects of information technology
and communication technology on firm organization. Management Science. 60(12).
pp.2859-2885.
Eason, K. D., 2014. Information technology and organisational change. CRC Press.
Gattorna, J., 2017. Introduction. In Strategic supply chain alignment (pp. 15-21). Routledge.
Piotrowicz, W. and Cuthbertson, R., 2014. Introduction to the special issue information
technology in retail: Toward omnichannel retailing. International Journal of Electronic
Commerce. 18(4). pp.5-16.
Ricci, F., Rokach, L. and Shapira, B., 2015. Recommender systems: introduction and challenges.
In Recommender systems handbook (pp. 1-34). Springer, Boston, MA.
Silverstone, R., 2017. Introduction. In Media, technology and everyday life in Europe (pp. 19-
36). Routledge.
Taylor, R. W., Fritsch, E. J. and Liederbach, J., 2014. Digital crime and digital terrorism.
Prentice Hall Press.
Voogt, J., and et. al., 2017, March. The International Handbook of Information Technology in
Primary and Secondary Education: Part 2. In Society for Information Technology &
Teacher Education International Conference (pp. 1082-1085). Association for the
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
Online
LAN WAN PAN MAN: Learn the Differences Between These Network Types, 2018. [Online].
Available through:<https://www.techopedia.com/2/29090/networks/lanwanman-an-
overview-of-network-types>.
Advancement of Computing in Education (AACE).
Xiang, Z., Magnini, V. P. and Fesenmaier, D. R., 2015. Information technology and consumer
behavior in travel and tourism: Insights from travel planning using the internet. Journal
of Retailing and Consumer Services. 22. pp.244-249.
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