HC1041 Report: Analyzing IT's Impact on Business Operations

This report analyzes the impact of Information Technology (IT) on a chosen business, specifically Tripadvisor, a company operating in the tourism sector. The report explores the necessity of IT for modern businesses, emphasizing its role in efficient operations, cost reduction, and enhanced customer experiences. It details how Tripadvisor utilizes IT for planning, training, and customer relationship management, highlighting the benefits such as improved promotion, easy payment options, and streamlined supplier relations. Furthermore, the report identifies potential IT risks, including security and privacy concerns, and discusses strategies for maintaining and monitoring IT effectiveness through market evaluations and performance comparisons. The analysis underscores the essential role of IT in business sustainability and growth, emphasizing the need for continuous monitoring and adaptation to maximize its benefits.

Information
Technology for
Business
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Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
1) Does your chosen business need IT?...................................................................................................3
2) Why IT is important for business survival?.........................................................................................3
3) What is required to apply IT into your chosen business?....................................................................4
4) How does your chosen business use IT?.............................................................................................4
5) What benefits and advantages does IT bring to your chosen business?...............................................5
6) What type of risks does IT bring to your chosen business?.................................................................6
7) How can your chosen business maintain and monitor IT?...................................................................6
CONCLUSION...........................................................................................................................................7
REFERENCES............................................................................................................................................8
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INTRODUCTION
Information technology is considered as use of computer for the storing, transmitting, retrieving,
manipulating of information and many more. Information technology is generally used to
conduct business operations because it oppose to the personal as well as entertainment
technology (Beynon-Davies, 2020). IT is considered as subset of a communication technology
and information technology. Organization selected for respective project is Trip advisor which is
operating in tourism sector and it is founded in 2000 by Stephen Kaufer and its head office is
located at the Massachusetts, United State. Respective company business is nested in the
worldwide level. They offer products lie hotel and flight booking, table reservation, guide books
and vacation rental. The respective report is based on analyzing role of information technology
in respective business. Topics discussed in report are need of IT, importance of IT for business
survival, application of IT, members who use IT, risk associated with IT and maintenance and
monitoring of IT at respective business.
MAIN BODY
1) Does your chosen business need IT?
In current time information technology is required by almost every company because
through that they able to conduct their business operations and functions in effective manner as
well as it also required in every sector. In respect of Trip advisor which is operating in tourism
sector need to have information technology because through that they able to conduct their
business practices and activities properly this leads to attainment of their desire target in
successful manner (Chege, Wang and Suntu, 2020). In addition to this respective business
required IT because through it they able to minimize cost as well as it also help in enhancing
operations effectiveness. It also required for improving quality of customers experiences and
services which attract as well as retain customers at the potential marketplace.
2) Why IT is important for business survival?
Now it is considered that information technology is essential for every company because
it provide several benefits such as enhance productivity, improve quality of work, leads fast
processing, properly store data and information, provide wide information and many more.
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Through this company get opportunity for grow their business successfully as well as it also
leads to business survival at the potential marketplace. In respect of tourism sector in which Trip
advisor is operating, there is also information technology plays major role which leads to sustain
of business for the long time which along with attainment of goal successfully (Desplaces,
Beauvais and Peckham, 2020). This is so because through information technology respective
company able to train their employees as well as they also able to develop effective relationship
with customers which lead to growth of business along with sustainability at the potential
marketplace.
3) What is required to apply IT into your chosen business?
Information technology is required by every company in every industry because it makes
business operations and functions easier as well as effective. IT also leads to attainment of desire
goal as well as target in effective manner and IT also aid in attracting more audiences which
leads to sustainability of business at the marketplace. Below some of the main requirement of
information technology in respect of Trip advisor are given:-
 Planning – It is one the main activity which a company in conducting their business
operation and functions properly. In respect of Trip advisor they adopt information
technology while conducting planning because through it they can determine new trends
in tourism market according to which they conduct planning.
 Training – In current time almost every company is adopting information technology as
that will help them in enhancing performance. In respect of respective company adopt IT
for conducting training as that will help in encouraging staffs to focus on their training
because through IT training can become more interesting (Logan, 2020).
 Customer relation – Through information technology a company able to develop as well
as maintain proper customer relation which help in grow of business. in respect of
respective tourism company by adopting information technology they able to conduct
proper communication with customers which help them in developing and marinating
relationship as through IT they able to resolve issues of travels, provide best option to
them and many more.
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4) How does your chosen business use IT?
Information technology are used differently in an organization because it makes numbers
of business operations and functions easily to conduct as well as it also provide opportunity to
company to conduct their operations properly which leads to attainment of desire goal as well as
target successfully. In respect of Trip advisor which is operating in tourism industry adopts
information technology for different reasons at the internally as well as externally operations,
from which some are mentioned below:-
Internal factor
 For improving employees performance – By adopting information technology a company
can conduct effective training and development programs through which employees able
to enhance their skills, abilities and knowledge (Puspitasari and Jie, 2020). In respect of
Trip advisor, they adopt information technology for conducting training and development
activities because IT will make respective activities more interesting as well as encourage
staff to effectively involve in it.
External factor
 Maintains customer’s relation – Through information technology a company may
develop as well as maintain proper customer’s relation which help firm in attaining desire
aim and sustaining customers. In respect of respective company they also adopt
information technology for maintaining relationship with customers by performing
different activities such as resolving issues of customers, providing them best destination
option and many more.
 Effective suppliers relation – Information technology also help a company in maintaining
relation with suppliers (Saleem and et. al., 2020). In context of Trip advisor they can
adopt information technology for conducting communication with suppliers like hotel,
restaurant and so on. Through this they can tell them about the numbers of guest, their
expectation and demand according to which suppliers can arrange services. This will also
help in attaining company desire goal successfully.
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5) What benefits and advantages does IT bring to your chosen business?
There are several benefits and advantages which are experiences by a company through
adopting information technology at their workplace. In respect of Trip advisor they are
conducting business operations and functions in the tourism industry in which information
technology plays major role for the attainment of desire goal as well as aim successfully. From
which some main advantages and benefits are given below in respect of respective company:-
 Help in conducting promotion – Information technology help Trip advisor in conducting
promotion activities because by adopting different form of IT they can promote as well as
advertise their business around the world (Schostak, 2020). In addition to this, it will also
help them in attracting more and more customers which leads to growth of business
successfully.
 Provide easy payment option – By adopting information technology respective company
able to provide more effective and easy payment option to the customers such as online
payment option. During the time of COVID 19 information technology also provide
opportunity to prevent themselves as well as customer by proving other than cash
payment option. It also makes process faster and easier.
6) What type of risks does IT bring to your chosen business?
Information technology plays as essential in the business operations and function but it
also include several risk factors which may impact on the business practices. In respect of Trip
advisor they are operating their business in tourism industry and while adopting information
technology they may experienced several risk that are related to security of important
information. In addition to this, it will also include risk related to privacy as well as
confidentiality of respective company information.
7) How can your chosen business maintain and monitor IT?
In order to conduct maintenance as well as monitoring of information technology a
company may adopt different practices so that they further conduct business operations and
functions properly and effectively (Schostak, 2020). In respect of Trip advisor they must conduct
market evaluation regularly in order to understand IT effectiveness. In addition to this they will
also conduct comparison of past record or sales i.e. before implementation of IT and current
outcome i.e. after implementation of IT in effective manner.
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CONCLUSION
Through the analysis of above described topics it can analyzed that now for every
company it is essential to adopt information technology because through that they able to
perform their business operations and functions in effective manner. Along with this, information
technology is also help a company in sustaining in marketplace for a long time as well as it also
improve their performance. A company, use information technology for various reasons such as
training, designing, planning, installation and many more. Moreover, it can be used by different
people of company such as employees, suppliers, management and many more. There are several
benefits and advantages of IT which a company experienced when they adopt information
technology at workplace. On the other hand there are numbers of risk associated in the
implementation of IT such as privacy, security, confidentiality and so on. So it is essential for
company management to conduct maintenance and monitoring of IT activities properly as well
as regularly.
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REFERENCES
Books and Journals
Beynon-Davies, P., 2020. Business information systems. Red Globe Press.
Chege, S.M., Wang, D. and Suntu, S.L., 2020. Impact of information technology innovation on
firm performance in Kenya. Information Technology for Development, 26(2), pp.316-
345.
Desplaces, D.E., Beauvais, L.L. and Peckham, J.M., 2020. What information technology asks of
business higher education institutions: The case of Rhode Island. Journal of
Information Systems Education, 14(2), p.9.
Logan, P.Y., 2020. Crafting an undergraduate information security emphasis within information
technology. Journal of Information Systems Education, 13(3), p.3.
Puspitasari, I. and Jie, F., 2020. Making the information technology-business alignment works: a
framework of IT-based competitive strategy. International Journal of Business
Information Systems, 34(1), pp.59-82.
Saleem, F. and et. al., 2020. Assessing the effects of information and communication
technologies on organizational development: business values perspectives. Information
Technology for Development, 26(1), pp.54-88.
Schostak, J.F. ed., 2020. Breaking into the curriculum: The impact of information technology on
schooling. Routledge.
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