Sainsbury's IT Systems: Functions, Objectives, and Data Management

This report provides a comprehensive analysis of the information technology (IT) systems employed by Sainsbury's, a major UK supermarket chain. It begins with an introduction to Sainsbury's and its business functions, highlighting the role of IT in various departments such as production, marketing, sales, human resources, and problem-solving. The report then delves into how IT systems contribute to achieving Sainsbury's objectives, including gaining competitive advantages, improving its brand image, managing people, and maintaining customer relationships. Furthermore, it explores different methods for storing and processing data for knowledge management, customer relationship management, and communication management within the organization. The report also discusses how IT systems can support value-added change and concludes with recommendations for practical IT solutions to solve business problems, offering insights into the strategic importance of IT in the modern retail environment.

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Table of Contents
Table of Contents........................................................................................................................................1
INTRODUCTION...........................................................................................................................................2
LO1..............................................................................................................................................................3
Use of IT system in different functions of organization.......................................................................3
LO2..............................................................................................................................................................6
2. 1. How IT system contribute to achievement of objectives of an organization...............................6
2.2. Different ways as how IT system store and process data for knowledge management, customer
relationship management and communication management.................................................................8
LO3............................................................................................................................................................11
How IT system can be used to support value added change...................................................................11
L04.............................................................................................................................................................13
Recommendations practical IT solutions for solving business problems................................................13
CONCLUSION.............................................................................................................................................14
REFERENCES..............................................................................................................................................15
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INTRODUCTION
Business information technology refers an effective system which is being used by
companies as it allows them to make expertise in decision making and problem solving
(Ababneh, Shrafat and Zeglat, 2017). This present study is based on Sainsbury which is well
known 2nd largest supermarket in the UK. It was founded by John James Sainsbury in the year of
1869. This present study is going to show importance and effectiveness of information
technology system as how it allows company in accomplishing their goals. It will also discuss
some roles of IT system and its software in making all functions of the company effective and
easier. Further, this study will show IT system roles in customers and knowledge management
and ways of storing and making use of all-important data.
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Figure1 (Source given by the Lecture, 2020)

LO1
Use of IT system in different functions of organization
Information technology system plays an important role and it helps company in
performing their all functions in an effective and timely manner. Some business functions of
Sainsbury are which need to be performed in an effective manner and all are being discussed
below along with use of IT system in all.
Introduction of organization: Sainsbury’s is the 2nd largest chain of supermarkets in the UK.
It has around 16% shares of supermarkets of the UK which makes it able to make its position in
the market. It has hypermarkets,
supermarkets and convenience shops
where it provides food materials,
clothing and other products at one
place. By getting all products at one
place customers feel valued as it saves
their time. It is also stated that it
provides products and services to
customers at affordable prices which
also makes it able to take advantages of
competitive opportunity. It has several
departments at its stores such as HR,
Marketing, production and others
which all play several roles and
functions. For making itself attractive
and innovative it is thinking about
making use of Information technology
system (Dyatmikawati, 2017).
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Figure2 (Source : www.sainsburys.co.uk,2020)

Production: It is one of the main functions on which furthers functions are dependent. A
successful production department is one who produces products in a qualitative manner. For
improving quality of production process, company can use IT system, and some helps companies
in storing data and bringing innovation. With the innovation they can improve their production
process without errors and improving quality (Fernández, Paz-Saavedra and Coto-Millán, 2019).
Marketing and sales: It one of the main functions in which company find easier to perform it
with the help of IT system which include all computer systems, networks, software engineer,
website and others. In the context of marketing it can be said
that main aim of this
function is to make
people aware about
effectiveness of
services and products
of company. Nowadays
several retailers of the
UK are making use of
internet, computer
systems for performing
this function because it
easier their process. By
making use of all systems
of IT, Sainsbury’s can attract customers by allowing them
to buy products online, see details of information on website, comparing products and services
with other companies in order to make best decision etc. So, it can be said that IT system allows
companies to make their process easier and interact with customers any time (Rahman, 2017)
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Figure3 (Source : www.sainsburys.co.uk,2020)

Human resources: HR department plays several roles and functions like recruitment,
selection, training, motivation and others. Performing all functions in an effective manner is the
main and big task for HR manager. They must face several problems which include retention of
employees, making people aware to adapt changes etc. For responding all these challenges and
solving problems in an effective manner they need to adopt new logics as well as changing way
of thinking (Zarrella and et.al., 2018). So, it can be said that with the help of information
technology systems. This system has increased efficiency of HRM by making use of software in
recruitment process, employees’ involvement, effective communication etc. With the help of IT
system, they can make their process E-HRM whose main focuses on interconnecting people with
business strategy for achieving adaption of rapid changing needs. Continuous innovation in
technology is changing the HR works in recruitment, selection and training to employees
Solving business problem: It is one of the main aims of this company. IT systems have
abilities to allow companies to bring innovation and storing all information. For developing skills
of problems solving and decision making it is important for companies to have all information.
By making use of all stored data they can take the best decision and solve problems. So, it can be
said that IT system plays an important role in accomplishing goals and problem solving as well.
Google calendar, Kanban boards are examples of this system which helps in improving decision
making and problem-solving skill.
So, from the above discussed functions and roles of IT system in all it can be said that it plays an
important role in nowadays and in this digital era (Proctor, 2018).
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LO2
2.
1. How IT system contribute to achievement of objectives of an organization
Information technology plays an important role as it allows companies to interact and
improve their communication process within organization. Information technology is an
effective design of system which allows implementation of information within an organization.
There are several reasons which show importance or effectiveness of this system in an
organization. In the context of Sainsbury’s, it can be said that by making an effective use of IT
system they can foster innovation, storage of all-important information, faster processing and
others (Gao, Gonzalez and Yiu, 2019). There are some objectives of Sainsbury’ which all can be
achieved by making use of this system. Some objectives include:
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 Taking competitive advantages.
 Improving image by providing qualitative services.
 To improve problem solving skills.
Competitive advantages: Competition is increasing in retail sector and it is becoming
difficult for companies to being in the competition. There is only way to being in the competition
is innovation and qualitative products at affordable prices. Customers want to buy products from
those companies who satisfy their needs, being sustainable and provide innovative products. By
making use of information technology system. Some examples of IT system which include
software, using smart phones, laptop and others which allow companies to operate their activities
digitally. It also allows customers to buy products online, social networking. So, it can be said
that by using all these software company can make their processes and products innovative and
take competitive advantages (Ahmed and et.al., 2016).
Managing people: In the context of Sainsbury it can be said that it makes an effective use of
IT systems at management and several departments. At several levels this IT system is being
used in order to make all performance and functions easier, stock handling by using appropriate
software and maintaining temperature in freezers. It is stated that HR of this company has to face
several problems and one of the main problems is managing people. Sainsbury’s operate several
places and managing people of different cultures, race and gender create some problems. So, it is
other main goal of this company. Management information system allows HR of this company to
manage massive amount of data. By making use of some software of this system it can measure
effectiveness of performance which allows them to perform fair evaluation performance and
performance appraisal. By making use of computers and others software it allows their
employees to give and add grievance and getting appropriate answers of r responses by HR in a
timely manner (Byskov and et.al., 2019).
Improving image: Sainsbury’s want to improve its image in the eyes of its stakeholders, and
it can be possible when it provides qualitative and innovative products and services to them. It is
also important for this company to become sustainable and making use of natural and other
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resources to some extent and in an effective manner. Innovation allows company to make it
processes and products different and attracting customers (Ahearn and et.al., 2017).
Maintaining customer’s relation: Maintaining customers’ relation is key of the success of
organization. Software of IT system allows company to track customers and measuring
satisfaction level of customers (Apriyadi and et.al., 2019). This level helps them out in
identifying customers relation, Website of company allow customers to share their views as what
they think about company and by doing this company can make changes in strategies and
processes accordingly. It makes customers feel valued and overall improve relation with them.
2.2. Different ways as how IT system store and process data for knowledge
management, customer relationship management and communication
management
Various data processing method have been used to make the proper level of conversions of
raw materials in information’s through the process as the Sainsbury have been the organization
which employees there computer systems in order to have carry out the action in order to make
the proper interpretation of data by obtaining the level of information (Apriyadi and et.a,l.,
2019). Business data which is relatedly processed which have the proper level of requirement by
the computation by usually needs with the at generating the outputs.
knowledge management: The processing of the large amount of data which it makes the
visible types of the data processing which is computerized education environments as the
account of the customer is needed to be maintained. In the company knowledge management
have the involvement of the strategic level of commitments for the improving the organization
level of effectiveness as well as improving the opportunity of proper level of enhancement in
perfect manner (Dalkir, 2019).
KM have the enabling to make the Sainsbury learning where the firm have the relabel level
of investments with expert production o product and services by underlying the production
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process in order to have maintaining their internal knowledge at the organization level
(Abubakar and et.al., 2019). There are the individuals to have the caring the special skills which
is been dispersed throughout the workforce.
The management will help out the company with enabling the better level of fast decision-
making which turn out to easier aspects for finding the relevant level of information of reusing
the ideas and document in the perfect manner.
Customer relationship management: On the other hand, the customer relationship
management have been strategy to which is been used by the Sainsbury companies to have the
handling of the customer with better
level of experience in the company
(Masuin, Latief. and Zagloel, 2019).
The company have succeeded in the
more way of combing their customer
data across the use of different channels
by having the inclusion of the company
websites and other informant aspects
with proceeding the employee a perfect
training regarding the detailed
information of customer preference and
handling.
Hence the component of the CRM
is such as the developing the system
capabilities by automating the various
workflow automations which provide the manager the level of ability to track performance and
productivity with logged the system.
Database Management Systems (DBMS)
Data base managements is the systems as the software packages has to define, manipulates,
retrieves and managing the data of databases as the rules to more way of validates and
manipulative of this data. The Sainsbury company have the redelivering the user in the framing
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programmes for the data maintenances with the used of the DBMS to have the interaction with
data bases (Zarrella and et.al., 2018). The company have the developing ere most advances and
high popular the type of DBMS has the relational database management in order to be tending
the slow and not scalable to have the caring the special skills which is been dispersed throughout
the workforce.
Enterprise Resource Planning (ERP)
This have the integrated managements of the main business process by often the real times and
te mediated by the level of software and technology. This have the usual category of the business
management has that’s the organization to use the collects, store and managing and interpreting
the data fame various business activities.
• POS: Point of sale transaction happens between customer and
merchant at the time of trading or purchasing products.
Completing transaction this point of sale is being used. It
defines a specific time of financial transaction completed
through POS system.
• SCM
This have analysing the supply chains with the help
of the strategic tools which would turn to be
appropriate. This have the wide the supermarkets
chain which have requirements as the proper
designing process to ensure smooth flow
throughout the supply chains.
• Stock Control
The company have the proper inventory control
systems have not been completely made public as
the firm tends to the usage of the complex
systems. This is the ERP have the integrating the
transaction have the data oriented and the business
processes throughout an organization
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