Analysis of Information Technology in Business: Savola Group

This report analyzes the role of information technology, specifically focusing on search technologies, within the business operations of the Savola Group. The paper begins by defining search technologies and their importance in modern business, followed by an overview of different types of search technologies, including Google, DMOZ, and DuckDuckGo. The report then examines Savola Group's use of DuckDuckGo, discussing the technology's impact on customer satisfaction and business growth. The analysis highlights the benefits of DuckDuckGo, such as user data protection and cost-effectiveness, compared to other search engines. The report also evaluates Savola's performance measures and recommends strategies to enhance its search technology capabilities, suggesting an upgrade to deliver faster and more customized search experiences. The conclusion emphasizes the significance of online search technologies in retrieving data and improving business infrastructure.

Running head: REPORT ON INFORMATION TECHNOLOGY IN BUSINESS
REPORT
ON
INFORMATION TECHNOLOGY IN BUSINESS
Name of the Student
Name of the University
Author note:

1INFORMATION TECHNOLOGY IN BUSINESS
Introduction:
In the field of business management search technology is one of the technology that used
to enhance the services of the businesses as now a days most of the businesses has become
digitalized. Considering this aspect it is identified that there are several search technologies
present which effectively enhance the services as well as the effectiveness of the services of the
nominated business.
The primary aim of this paper is to discuss about the search technologies and how these
technologies are impacting the businesses. In order to elaborate this concern in this paper Savola
Group of company has been selected which will be evaluated with the basis of these
technologies. This paper will also recommend effective strategies to enhance the services of the
organization.
Types of search technology:
A search technology is a practice that is applied with the purpose to retrieve information
from the browser or database in order to perform organizational activities. As the organizations
are highly depended on the information and the information management process thus, it is very
essential for the organizations to user online search technology into their organizational
infrastructure (Laudon & Traver, 2016). The most effective online search technologies are listed
below:-
Google- is one of the most popular search engine technology that uses spider to perform
searching activity into the database. Google basically performs its activities by following the
steps of Crawling where the entire data collected from the pages, then it will do indexing where

2INFORMATION TECHNOLOGY IN BUSINESS
it will be structured as per their name and extenuation (Bovée, Thill & Raina, 2016). After
completion of these steps it will then check the relevancy of the data and retrieve best result.
DMOZ- is one of the search technology that is most human powered which performs its
searching based on the human activities (Westerman & Bonnet, 2015). Making allowance to this
concern it is observed that this is one of the best human powered directories but while comparing
it with Google or any automated technologies it does not performs well.
DuckDuckGo- is also one of the best search technology for business. DuckDuckGo is popularly
known for protecting the user data as well as to provide best customized services.
Technology used by the organization:
Savola is one of the retail organization that performs the activities like supply
management across Saudi Arabia. The company has been recognized as Saudi’s one of the
largest company that is known for its best delivered services. While analyzing the business
process of this organization it is observed that Savola is primarily based on their customer
satisfaction as well as the business growth of the organization is entirely depended on market
value enhancement (Shuen, 2018). Thus, it is very significant that the company needs to deliver
best quality services to its customers. Followed by this determination it is identified that Savola
uses DuckDuckGo technology with the purpose to perform online searching activities. As it is
discussed that the mentioned search technology is one of the best technology that provides
customized, accurate search result thus, it can be stated that the incorporation of this technology
that majorly impacted the services of this organization.

3INFORMATION TECHNOLOGY IN BUSINESS
Impact of the technology:
Followed by the above discussion it is observed that there is a huge reason behind the
utilization of the DuckDuckGo into the nominated organization rather than using other search
technologies like Google. Considering this aspect it is observed that DuckDuckGo offers several
benefits to the organization which includes the below mentioned aspects:-
 One of the significant benefits offered by DuckDuckGo is, unlike other search engines
like Google it does nor tracks the user’s activities. It helps to maintain anonymized
practices for the user which helps to protect the user data (Parsania, Kalyani & Kamani,
2016).
 Along with this DuckDuckGo is one of the fastest search engines that gives instant
answers to the users compared to other search engines.
 Apart from the above mentioned benefits it is observed that DuckDuckGo is such search
engine that is can be customized. Due to the feature of customization the DuckDuckGo
has helped Savola to deliver best services to their customers as the Savola is such
organization which delivers several activities to their customers.
 Along with the above mentioned benefits it is observed that cost is also one of the most
significant factor due to which the organization has effectively incorporated the business
DuckDuckGo into their business infrastructure (Fotsoh, Sallaberry, Le Parc-Lacayrelle &
Moal, 2016). As compared to the other search technologies DuckDuckGo is one of the
cost effective one.
Performance measures:
While analyzing the mission and vision of the nominated organization Savola it is
identified that they are mostly focused on enhancing the value of investors, society as well as the

4INFORMATION TECHNOLOGY IN BUSINESS
employees of this business. Along with this aspect being an organization that supplies food and
retails to its customer thus, it is very essential for them to improve their business value and their
customer satisfaction (Hair, Page & Brunsveld, 2019). Followed by this discussion it is identified
that DuckDuckGo has effectively helped the organization to achieve their mission and vision.
While analyzing the effectiveness of the performance of DuckDuckGo search engine it is very
significant that in order to enhance the brand value as well as the employ privacy within the
organization the DuckDuckGo search engine has been used as this strictly protects the
organizational data (Rahimi, Møller & Hvam, 2016). Along with the DuckDuckGo had also tried
to not bother their clients by showing unwanted ads thus, it also restricts advertisements as well
as due to the utilization of DuckDuckGo they are getting best search results from their search
engine that is using the business to improve their business.
Recommendation:
After completion of the above identification it is observed that Savola has used the
DuckDuckGo in order to perform the searching activities. However, there are several limitations
caused by this search engine as now a days technologies are becoming very stronger and the
customers are becoming more impatient. Followed by this identification it is recommended to the
organization that they must switch for such online search technology that will be deliver fast
searching experience as well as analyze the user’s preferences to deliver more customized
services to them. Considering this identification it is strictly suggested to Savola group to
upgrade their search technology to effectively enhance their services.
Conclusion:
After completion of the above discussion it can be concluded that in most of the
industries there is a huge significance of online search technologies in order to retrieve data from

5INFORMATION TECHNOLOGY IN BUSINESS
the database. Followed by this concern this paper has effectively discussed about the impact of
online search technologies into the business infrastructure. In order to discuss this aspect a detail
elaboration of business infrastructure of Savola and the search technology used by this
organization has been discussed. Furthermore, it has also recommended effective strategies to
improve the searching capabilities of Savola.

6INFORMATION TECHNOLOGY IN BUSINESS
References
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India.
Fotsoh, A., Sallaberry, C., Le Parc-Lacayrelle, A., & Moal, T. (2016, June). A process for
business entities extraction on the web.
Hair Jr, J. F., Page, M., & Brunsveld, N. (2019). Essentials of business research methods.
Routledge.
Laudon, K. C., & Traver, C. G. (2016). E-commerce: business, technology, society.
Parsania, V. S., Kalyani, F., & Kamani, K. (2016). A comparative analysis: DuckDuckGo vs.
Google search engine. GRD Journals-Global Research and Development Journal for
Engineering, 2(1), 12-17.
Rahimi, F., Møller, C., & Hvam, L. (2016). Business process management and IT management:
The missing integration. International Journal of Information Management, 36(1), 142-
154.
Shuen, A. (2018). Web 2.0: A Strategy Guide: Business thinking and strategies behind successful
Web 2.0 implementations. O'Reilly Media.
Westerman, G., & Bonnet, D. (2015). Revamping your business through digital
transformation. MIT Sloan Management Review, 56(3), 10.