Information Technology Strategy and Policy Report for PAK'nSAVE

This report examines the IT strategies and policies of PAK'nSAVE, a supermarket chain, focusing on leveraging information technology to enhance customer relationships and boost online sales. The report begins with an introduction to PAK'nSAVE's business model and its expansion into online retail. I...Read More

Running head: INFORMATION TECHNOLOGY STRATEGY AND POLICY
INFORMATION TECHNOLOGY STRATEGY AND POLICY
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Table of Contents
1.0 Introduction..........................................................................................................................2
2.0 Research question.................................................................................................................2
3.0 Literature Review.................................................................................................................3
4.0 Analysis of the literature review..........................................................................................7
5.0 Key Findings about the topic...............................................................................................8
6.0 Conclusion..........................................................................................................................10
7.0 References..........................................................................................................................11

2INFORMATION TECHNOLOGY STRATEGY AND POLICY
1.0 Introduction
This report deals with the significant strategies as well as policies of an organization
that tends to increase their potential business for the enhanced profit and customer
satisfaction. In this context, the identified organization is PAK’nSAVE that provides food to
their customers in a relative low price rather than the other organizations within this industry.
This organization firstly started their business by opening a store in the year 1985 at Kaitaia.
Moreover, the organization intends to achieve a growth within the supermarket shopping
industry by engaging themselves with the online retail shopping facility (PAK'nSAVE,
2019). This facility will help the potential customers of the organization to significantly go
through the overall functionalities and features that are provided by it to cope with the
demands of the customers. The organization offers a great practical as well as functional
environment to the customers that physically visit their stores; similarly, the organization
wants to provide their customers, the same experience by investing in the IT strategy of
online sale. This online platform will help their customers to potentially get benefit of
availing the products in just a tap in their phone, thus getting it home delivered.
2.0 Research question
The significant research questions that are being adhered within this report in
accordance to the organization of PAK'nSAVE is depicted as follows:
1. The role of the information technology for maintaining the customer relationship with the
organization.
2. The usage of the information technology for the promotion of online sales in regards to the
existing offline stores.

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3. The usage of the Information Technology modules for promoting the online phase of e
commerce businesses.
3.0 Literature Review
According to Rezaei & Valaei (2017), the different marketing strategies have been
augmented by the various organizations to carry out the overall effective interaction with
their customers. This strategy mainly focuses on the digitization of the offline or physical
store thus assuring their customers for better experience of shopping. The significant
multichannel strategy as well as the strategy of online retail tends to provide the offline stores
with the effective advancement in the customer experience sector (Chiu et al., 2019). The
effective branding strategy of the overall store in the digital sector will provide a great
emphasis on the business of the store thus satisfying the customers. The overall features of
the Internet will assure the great advancement of the online retail sales of the products that
are being provided in the physical stores. This will provide a great emphasis on the customers
that are dealing with the online sales of the product, which are already provided in the
physical stores. This online strategy will be effective in terms of the development of a
significant application that can be easily installed as well as used by the users of this online
market (Chiang, 2018). The article also emphasizes on the customer satisfaction thus
adhering the significant constraints in regards to the online sales of the product. This will help
the customers with the mitigation of the challenges that are faced by them while visiting the
physical store for buying the products. The transformation of the physical stores to the
relevant online application will help the organization as well as the customers to maintain a
track of their needs (Davcik & Sharma, 2016). The significant products provided in the online
application will be easily added to the cart as well as the checkout procedure is smooth thus
getting the product delivered to the customer’s house within a minimal time. The online
transformation will be influence by the significant convergence within the sectors of

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technology, expectations of the customers, the retailers as well as the competition of the
similar industries in the market. The online application will significantly adhere a change in
the overall business model that tends to provide a great level of user experience to the
customers those are trying to avail the products online (Papadas et al., 2018). The significant
implementation of the management as well as the strategy regarding the products as well as
the brands are identified as the most important sectors that are highlighted within this article.
The new advanced channels that are to be implemented for the users will ensure the
significant opportunities in regards to the users. The retail chain industry is stated to be one of
the significant strategy that will increase the revenue for the firm thus establishing the brand
name in the online market as well as satisfying the consumers.
According to Wang & Goldfarb (2017), the significant point that is, being highlighted
in the article rigours that the offline sales would considerably be better than that of the online
sales. The important emphasis on the offline mode of sales is depicted to be useful rather than
the online mode. The significant usage of the communication channel within the information
based online mode of shopping is said to be a continuation of the communication channel
present within the offline mode (Kim, Shin & Min, 2016). The offline mode of
communication is an important approach for carrying out the communication within the
online mode. Moreover, the different empirical strategies present within the article clearly
deals with the fact of the communication in the online mode (Do, Nguyen & Nguyen, 2019).
The communication between the client, the retailers as well as the customers are depicted to
be the significant approach that is to be analysed for the development of the online based
shopping module. The effective communication channel will help in the increase of the
overall sales, as this will attract the customer those who want to buy the products from the
targeted physical store (Verma, Sharma & Sheth, 2016). The communication channel must
possess a two-way channel so that the customer feedback may be emphasized by the retailers

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as well as the significant change in the business can be effectively provided directly to the
consumers in a real time basis. Thus, the mode of communication is a significant approach,
which is to be considered by the organization that are trying to increase their sales as well as
the branding through the online mode of the shopping. In addition to this, the significant
importance is provided to the customer and their feedback for the enhancement of the
business in regards to the physical stores. The products that are provided in the physical
stores are also provided in the online stores just with the factor that it can be availed easily by
accessing the online application.
According to Sajid (2016), the social media is depicted as a significant approach in
regards to the fact that any organization may use this plat form for symbolizing their
marketing as well as the promotion methodology for the enhancement of the organization.
This will put a significant emphasis in regards to the profit of the organization (WS &
Cassaigne, 2019). This methodology is depicted to amplify the potential reach of the
organization to their trustworthy customers. This will also emphasize as well as increase the
focus of the customers within the products of the organization. The trend of social media
marketing is important in regards to the fact that the organization will improve its position in
the global sector. The article focuses on the importance of the social media marketing when
this platform is used by the organizations like PAK’nSAVE to amplify their business. The
potential advantages that are being focused in this article deals with the significant sharing of
the skills as well as information to their employees for amplifying business. This can tap the
significant important sectors that the customers need to focus in respect to the organization.
This marketing strategy tends to amplify the probability associated with the generation of the
revenue. Moreover, the promotion through the social media also allows the organization to
generate exposure of the companies among their customers (Pappas, 2016). This will
significantly use the number of the users in regards to the potential benefit of the users

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associated with the online mode of shopping. The project associated with the online sales
marketing is depicted to be the fact of the effective promotional strategies that will highlight
the focus of the organization among most of the customers that are looking for the ease of
shopping from their smart phones as well as accessing from the laptop. This promotional
strategy of social media marketing is depicted to be one of the significant way in which the
organization could amplify their reach to more number of customers thus increasing the
benefit and profit of the organization.
According to Mostafa (2016), the implementation of the information systems is
depicted to be significant in regards to the online marketing of the products by the stores that
are present physically. The significant usage of the network marketing strategies is clearly
stated to be useful for the organization who run their business by the help of physical stores.
The article primarily emphasizes on the clothing industry that is an industry dealing with only
clothes as their product (Alalwan et al., 2017). However, the strategies that are adhered by the
organization can be adapted by any physical store thus amplifying the profit of the
organization. The operational cost of such physical stores will be decreased if an online
module of the stores has been developed thus trying to cope with the customer desires in a
much effective way. The advantage in the product pricing to the relevant customers will also
be increased in respect to the online marketing of the products associated with the
organization. The display scope related with the products provided by the organization is
significantly important in association of the online mode of the marketing of the organization.
The quick response ability of the organization to their customers is significant in respect to
this online module, as this will provide a great exposure of the overall products that are
provided by the organization. The usage of the online marketing strategies are also said to be
one of the important sectors to reach out to the customers (Emrich, Paul & Rudolph, 2015).
The quality of the product is not analysed while ordering the products thus this can be a

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disadvantage to the overall procedure. In this respect, the organization must also put an
emphasis on the issues of the product after they had been delivered to the customers. This
will significantly help the administration as well as the customers to build a trustworthy
relationship among them (Liaukonyte, Teixeira & Wilbur, 2015). Thus, the organization will
face a potential increase in their overall sales that the organization does in the offline mode.
The virtual transaction mode enabled within the online mode of sales will also help the
organization to carry out the effective trust of the customers with the organization. Thus, the
article depicts the rigorous decision in regards to the enhancement of product sales and reach
out to the customers.
4.0 Analysis of the literature review
The significant analysis of the literatures presented above states that the online
marketing strategy is an important methodology for developing a great emphasis on the
business in respect to profit as well as customer satisfaction. The review of the literature
focuses on the different methodologies as well as strategies as adhered by the organization to
provide enhanced profit in association to their project goals and scope as stated by the
organization (Fang et al., 2016). The potential usage of the Internet as a tool to reach out to
the maximum numbers of customers is depicted to be emphasizing on the performance of the
industry to achieve a great level of profit in respect to the products provided by the
organization to its customers. This online tool will help the organization to reach out to most
of the customers thus ensuring the enhanced profit of the organization. Moreover, the review
also creates a clear overview in regards to the fact that the online mode of sales encourages
the customers to avail more facilities in terms of purchasing the product from anywhere and
everywhere using significant devices that possess internet connection (West, Ford & Ibrahim,
2015). This will significantly increase the sales of the products thus increasing the customer
satisfaction within this field. In addition to this, the marketing strategy that is being

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highlighted in the review of literatures is also depicted to be useful for the promotional
activity of an online store like PAK’nSAVE to get enhanced exposure in the global market.
The significant usage of the social media as an advertising tool or platform is depicted as the
most important strategy adapted by the organization top reach out to maximum numbers of
the customers is stated to be quite impressive (Lu et al., 2016). This will help the organization
to increase their global exposure as an online marketing application, which will possess
enhanced knowledge to cope with the desire of the customers. The significant usage of the
promotional events with respect to the online tool is depicted as the important way in which
the customers can increase their search for the products that they want to buy from the online
application.
The organization must also look for some new approaches that can enhance the
business of the organization in respect to its potential customers that are associated with the
organization. The online module will help the organization to reach out to most of the
customers that are associated with them. The significant usage of the internet and the cloud
computing methodology for the enhancement of the business is depicted as the important
terminology for the emphasis of the online shopping modules thus providing global exposure
of the organization.
Thus it can be said that the important sections which are highlighted while conducting
the review of the literatures if adhered or focused by the organization of PAK’nSAVE will
help them to grow as an online marketing application thus reaching a global exposure within
the organization (Hunt, 2015). Moreover, the organization should also focus on the different
methodologies as suggested in the various literatures, as well as significant research
methodology must be focused before the organization tends to invest in the online module of
the physical store. The significant risks as well as the overall project execution procedure

9INFORMATION TECHNOLOGY STRATEGY AND POLICY
must be analysed critically before the overall budgeting and emphasized work has been
carried out.
5.0 Key Findings about the topic
The significant findings in regards to the stated topic of the online mode of shopping
to be provided by PAK’nSAVE to their customers signifies that this topic has some important
aspects. In regards to the fact, the first important finding is depicted as the ease of shopping
to be provided to its customers as well as the customer satisfaction in regards to the online
mode of shopping. This is the most prominent methodology that will be focused by the
organization in respect to the online mode of shopping of the products provided by the
physical store of PAK’nSAVE. The significant strength of any business lies in the customers
associated with the business. The business emphasizes on the customers to adhere the profits
as well as their growth in the respective sector of industries.
The next important sector that is identified in respect to this topic is that the usage of
the Information Technology within the business. As most of the organization depends on the
digitised platform of the business, it can easily be depicted that this will emphasize the
growth of the business in respect to the online mode of shopping (Hasan, 2016). The
significant emphasis on the storage of the data thus making it easily searched as well as easily
carrying out the transaction in regards to the products purchased by the customer are
smoothly executed by the implementation of the Information Technology within this sector.
This online module of the application will also help the organization to avail a great
level of global exposure of a small physical store thus increasing the reputation of the
business organization in context to PAK’nSAVE. This tends to provide a great level of
emphasis on the customers in respect to the profit associated in this field. Moreover, the
online transaction system phase added within this application provides the customers to

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potentially carry out the overall order procedure of any product that are bought from tis
online module.
The significant promotional activities in regards to the usage of the social media is
also valuable in the way of the organization’s global exposure. The marketing strategy of the
organization must be significant for carrying out potential emphasis on the customers on a
global level that will increase the number of users thus signifying the importance of this
organization’s products to its customers. The strategies that are to be adhered by the
organization for promoting their online module as well as adapting the social media as a
platform will simultaneously emphasize the potential profit of the organization in a global
level. The marketing team will thus be identified as an important team for the growth of the
business of the organization such as PAK’nSAVE. The team must comprise of effective
project managers as well as skilled advertisement control board for the significant growth of
the company thus increasing the potential profit of the organization on a global basis.
6.0 Conclusion
Thus from the overall review or analysis of the different constraints that persists
within the literatures stated above it can be depicted that the organization will fall under a
significant profitable zone by the implementation of the online tool for the enhancement of
business. The potential areas such as user interaction application, usage of the information
technology to store products as well as customer data, the transaction module addition within
the application and the marketing as well as enhanced promotional strategies specially
focusing on the social media marketing methodology is depicted to be useful for proving the
organization of PAK’nSAVE a global exposure and enhancing their customer availability and
tends to amplify the business profit. Thus, it can be concluded that the organization of

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PAK’nSAVE must adapt these significant methodologies for the enhancement of the business
to cope with the scope as well as goals of the organization.

12INFORMATION TECHNOLOGY STRATEGY AND POLICY
7.0 References
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017). Social media in
marketing: A review and analysis of the existing literature. Telematics and
Informatics, 34(7), 1177-1190.
Chiang, W. Y. (2018). Applying data mining for online CRM marketing strategy: An
empirical case of coffee shop industry in Taiwan. British Food Journal, 120(3), 665-
675.
Chiu, Y. P., Lo, S. K., Hsieh, A. Y., & Hwang, Y. (2019). Exploring why people spend more
time shopping online than in offline stores. Computers in Human Behavior, 95, 24-30.
Davcik, N. S., & Sharma, P. (2016). Marketing resources, performance, and competitive
advantage: A review and future research directions. Journal of Business Research,
69(12), 5547-5552.
Do, T., Nguyen, T., & Nguyen, C. (2019). Online Shopping in an Emerging Market. Journal
of Economics and Management Sciences, 2(2), p1-p1.
Dobre, C., & Milovan-Ciuta, A. M. (2015). Personality influences on online stores customers
behavior. Ecoforum Journal, 4(1), 9.
Emrich, O., Paul, M., & Rudolph, T. (2015). Shopping benefits of multichannel assortment
integration and the moderating role of retailer type. Journal of Retailing, 91(2), 326-
342.
Fang, J., Wen, C., George, B., & Prybutok, V. R. (2016). Consumer heterogeneity, perceived
value, and repurchase decision-making in online shopping: The role of gender, age,
and shopping motives. Journal of Electronic Commerce Research, 17(2), 116.

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Hasan, B. (2016). Perceived irritation in online shopping: The impact of website design
characteristics. Computers in Human Behavior, 54, 224-230.
Hunt, S. D. (2015). On reforming marketing: For marketing systems and brand equity
strategy. In Does Marketing Need Reform?: Fresh Perspectives on the Future (pp. 77-
85). Routledge.
Kim, N., Shin, S., & Min, S. (2016). Strategic marketing capability: Mobilizing technological
resources for new product advantage. Journal of Business Research, 69(12), 5644-
5652.
Liaukonyte, J., Teixeira, T., & Wilbur, K. C. (2015). Television advertising and online
shopping. Marketing Science, 34(3), 311-330.
Lu, I. Y., Kuo, T., Lin, T. S., Tzeng, G. H., & Huang, S. L. (2016). Multicriteria decision
analysis to develop effective sustainable development strategies for enhancing
competitive advantages: Case of the TFT-LCD industry in Taiwan. Sustainability,
8(7), 646.
Mostafa, R. B. (2016). Value co-creation in industrial cities: A strategic source of
competitive advantages. Journal of Strategic Marketing, 24(2), 144-167.
Nenycz-Thiel, M., Romaniuk, J., & Dawes, J. (2016). Is Being Private Better or Worse
Online? Private Labels Performance in Online Grocery Channel. In Advances in
National Brand and Private Label Marketing (pp. 63-65). Springer, Cham.
PAK'nSAVE, P. (2019). Home | PAK'nSAVE. Retrieved 26 August 2019, from
https://www.paknsave.co.nz/

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Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2018). The interplay of strategic
and internal green marketing orientation on competitive advantage. Journal of
Business Research.
Pappas, N. (2016). Marketing strategies, perceived risks, and consumer trust in online buying
behaviour. Journal of Retailing and Consumer Services, 29, 92-103.
Rezaei, S., & Valaei, N. (2017). Branding in a multichannel retail environment: Online stores
vs app stores and the effect of product type. Information Technology & People, 30(4),
853-886.
Sajid, S. I. (2016). Social media and its role in marketing.
Verma, V., Sharma, D., & Sheth, J. (2016). Does relationship marketing matter in online
retailing? A meta-analytic approach. Journal of the Academy of Marketing Science,
44(2), 206-217.
Wang, K., & Goldfarb, A. (2017). Can offline stores drive online sales?. Journal of
Marketing Research, 54(5), 706-719.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive
advantage. Oxford University Press, USA.
WS, L., & Cassaigne, N. (2019, April). Frameworks for Intelligent Shopping Support. In
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(ICCMSE 2004) (p. 313). CRC Press.