University Name - IT's Influence on Travel Agency Growth

This report examines the significant impact of information technology on the growth and operations of travel agencies. It highlights how IT facilitates communication, enhances marketing strategies, and improves customer service through online booking and other digital platforms. The report discusses the implementation of websites, online marketing, and user-friendly services to increase competitiveness. It also addresses the evolution from traditional manual systems to technology-driven approaches, emphasizing the importance of IT in tasks like information sharing and traveler guidance. The conclusion stresses the positive effects of advanced technology on business processes, flexibility, and customer satisfaction, leading to the overall expansion and improvement of travel agencies. The references provided support the discussion with academic research on the subject.

Running head: USAGE OF INFORMATION TECHNOLOGY IN TRAVEL AGENCY
USAGE OF INFORMATION TECHNOLOGY IN TRAVEL AGENCY
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1USAGE OF INFORMATION TECHNOLOGY IN TRAVEL AGENCY
Introduction
The business of the travel agency is growing rapidly. The growth of travel agency is
dependent on the advanced information and communication technology. The use of information
and technology has helped the travel agency business to coordinate between the different factors
like the base of the consumers and the marketing policy (Law, Buhalis & Cobanoglu,2014). It
has also helped these agencies to locate new tourist spots and provide services in an effective
way. The main objective of this discussion is to identify the significance o the use of advanced
technology and the communication for the growth if travel agencies.
Discussion
The use of information technology in the growth of the travel agencies brings the
significant change in travel and tourism industry. The management of the travel agencies are
implementing information and technology for communication with the improvement of the
services. Some of the travel agencies are developing their own websites where the users can find
all the details regarding the packages and price for travelling. Apart from that some of the of the
travel companies are accepting the communication through internet for the marketing purpose
(Neuhofer,Buhalis & Ladkin,2015). The use of internet helps these agencies to distribute the
global marketing and providing different advanced services to the users like online ticket
booking services. The use of these advanced service are making the market competitive. These
advanced technologies are providing user friendly services along with that these innovative ways
of using technology are also changing the business situation of this sector.
It has been seen that the use of information technology has been used for performing
some specified tasks. Some of these tasks include passing of the information between travel

2USAGE OF INFORMATION TECHNOLOGY IN TRAVEL AGENCY
agents and the users, giving proper guidance to the travelers while travelling. In traditional
concept of running the travel agency permits the human interface of the travel agents to give the
proper guidance and suggestions to the travelers (Neuhofer, 2016). The whole system was
manual and there was a chance of error. The use of advanced technology in this business ensures
to mitigate the chances to error along with it increases the flexibility of the system.
The significance of using the information technology in the distribution system of the
travel agencies cannot be denied. However, it is still unknown about the nature of the
relationship between the travelers, travel agents and environment. It can be said that the situation
can be changed however; the use of information technology in the travel business has brought
significant change in the doing of the business.
Conclusion
The discussion includes impacts of using technology in the business process of the travel
agencies. The discussion indicates that the use of advanced technology will help to create the
change in the business process in a positive way. This will bring the flexibility in the system as
well as the customer satisfaction. It can be concluded that the use of advanced information
technology will help to maintain the flow of communication in the business and can be
applicable for the improvisation and expansion of the business.

3USAGE OF INFORMATION TECHNOLOGY IN TRAVEL AGENCY
References
Law, R., Buhalis, D., & Cobanoglu, C. (2014). Progress on information and communication
technologies in hospitality and tourism. International Journal of Contemporary
Hospitality Management, 26(5), 727-750.
Neuhofer, B. (2016). Value co-creation and co-destruction in connected tourist experiences.
In Information and communication technologies in tourism 2016 (pp. 779-792). Springer,
Cham.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2014). A typology of technology‐enhanced tourism
experiences. International Journal of Tourism Research, 16(4), 340-350.
Neuhofer, B., Buhalis, D., & Ladkin, A. (2015). Technology as a catalyst of change: enablers
and barriers of the tourist experience and their consequences. In Information and
communication technologies in tourism 2015 (pp. 789-802). Springer, Cham.