Infosys 220 Assignment: Business Case for ARQ Resort System

The assignment is a business case report for Aotearoa Resort Queenstown (ARQ), a new hospitality business. The report outlines the need for a custom-built resort management system to enhance customer experience and operational efficiency. It details the project's sponsors, stakeholders, business needs (including reservation, retail, CRM, staff management, and Wi-Fi modules), and requirements. The report also discusses the business value, potential constraints, and includes a SWOT analysis. The overall goal is to leverage technology to provide a superior customer experience and gain a competitive advantage in the market. The business case highlights the importance of information system development for effective information management and decision-making within the organization. The report considers the long-term strategic implications of implementing a scalable and innovative system.

Business Case
for
Custom building the Resort
Management System
Prepared by <author>
Aotearoa Resort Queenstown
<Date created>

Business case for Custom building the Resort Management System
Table of Contents
Table of Contents................................................................................................................ii
1. Assumptions.................................................................................................................iii
2. Executive Summary......................................................................................................iv
3. Business Case................................................................................................................1
3.1. Project sponsor(s) and stakeholder(s).....................................................................1
3.2. Business needs........................................................................................................2
3.3. Business requirements............................................................................................2
3.4. Business value........................................................................................................3
3.5. Special issues or constraints...................................................................................3
4. Appendices....................................................................................................................4
4.1. Appendix 1: Tool 1.................................................................................................4
4.1.1 SWOT analysis..........................................................................................................4
5. References......................................................................................................................5
Revision History
Name Date Reason For Changes Version
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Business case for Custom building the Resort Management System
1. Assumptions
The assumptions that are taken for this case is mostly dependent on how the constraints of
the task would be acquired for having a proper approach towards the establishment of the
project. In this case, the assumptions can be made that the project is based upon establishment of
the information system on a small scale to medium scale business. Again, the business that has
been set up by ARQ for custom building of the resort management system, has enough resources
to house for all the requirements of the project including the project team members and the
financial support provided by the sponsors. It is also taken as an assumption that the project is
completed in the most effective and feasible way possible.
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Business case for Custom building the Resort Management System
2. Executive Summary
The business of ARQ is moving towards a developed system that is considered as the resort
management system and a Ubiquitous Advancement to the Future. It is trying to implement the
information management system in such a way that the enhancement of the customers is mostly
focused at. The module that the business is trying to achieve with this project is the successful
implementation of the project plan to have the most improved state of the art system that would
provide the customers with all the possible facilities at just the touch of their fingertips. The
implementation that they are right now looking for is preparing the resort for having a team
expertise in in information technology for the development of a proper application that would
help the customers in installing a mobile app into their devices to have access to all the facilities
provided by the organisation. It would be a one stop solution for them to book their tickets,
access all the activities and facilities provided by the organisation and at the same time from the
end of the organisation as well it would have a developed environment that would provide the
organisation with advanced solutions for handling the employees and their activities along with
the cost and taxation features. This improved Idea would only provide the organisation with all
the facilities and futuristic ideas that would not just help the organisation to have an enhanced
feature to provide the customers but also would have all the possible solutions to stay ahead of
the competitors in the market.
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Business case for Custom building the Resort Management System
3. Business Case
The Business Case that has been presented in this regard is represented about the
organization Aotearoa Resort Queenstown or ARQ that has been established as a new
organization which has been still kept in the planning phases. It is mostly an organization that
has been established on the basis of being an organization related to the hospitality industry. The
provision of the business is looking forward to providing the organization with the technology
that would help the hotel to focus on the activities that are more customer-facing only for the
sake of providing the customers with the best possible experiences (Ko et al., 2018). The
business has been looking forward to the establishment of a new technology for the hospitality
industry that would be helping in the establishment of the customised building of the Resort
Management System for providing the organization with the best possible information system
solution. the management of the information system is extremely required for every business
irrespective of the business size and the resources available as the generated information in the
business is the most important thing that should be considered before making any organised
decision on moving on to the business operations. The organisation understands how important is
to have a proper develop system for the management of information that would be effectively
customised according to the requirement of the business. Therefore the organisation is looking
forward to provide the hospitality e services to the organisation the employees as well as all the
customers of the business as well for not only having an effective system developed for the entire
organisation and its management of operations but also for the effective advantage to be
provided to the organisation regarding the heightened competition in the market. Having a proper
development of the information system would be sure that the organisation has an added
advantage then all the other hospitality industry organisations in the market and also make sure
that the stakeholders of the business also input their own idea to adopt technology advancements
in the business. The experience, technology used, reduction of cost and the enhancement of
operational efficiency, all of these activities where considered for the enhancement of the project
which is right now the reason behind the development of the information system project for the
organisation. This is why the report below has been developed to establish the facts about the
business system and the involvement of the project with its relevance to the business. This would
be identified clearly by the project establishment and its identification about the environment
sponsors and stakeholders. The report would also have the needs of the business and the business
requirements for the project including the business value and any special issues are constants that
might arise. The information system would also have a support to the presented report with a
SWOT analysis and a fishbone diagram.
3.1. Project sponsor(s) and stakeholder(s)
The organisation have a lot of involvement about different people in the organisation who
are looking forward to provide the business with the better resort management system for
managing the customised information for the organisation. This would include the involvement
of all the people including the owners, Nancy and Atama Mete. There involved within the
organisation and their operations since they happen to be the owners. there are also several other
stakeholders involved in this project, one of them being Patrick Parata, who is the head of the
hospitality management system in the organisation and holds a huge track record as a
transformational leader with enormous experiences in hospitality industry (Ramos et al., 2018).
He is also known to be huge technology savvy as well. He is being consulted for being so
experienced so that he could provide the organisation and the primary goal that the business is
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Business case for Custom building the Resort Management System
trying to achieve by leveraging the technology for helping in focus more on the activities that are
mostly customer-facing.
3.2. Business needs
The business needs for having the access to a customised system for the resort
management involving the proper handling of the information within the organisation is handled
by the management of ARQ. The management team has outlined a system that the business
would mostly be requiring for stating the point of having the technology trends imbibed into the
organisational system as well (Laudon & Laudon, 2016). These are the business models that is
required for enabling the organisation with huge possibilities so that customer experiences gets
much enhanced. the analysts team has worked out on guiding the appropriate addition of the
innovative technology features that would help in the enhancing of the customer experience
along with the technology that would be issued that would help the customers have an
application installed on their mobile phones, be it under any e operating system so that they can
make particular use of it to get involved with the services and facilities offered by the resort
having access to all of them. These modules involves the following:
 Reservation management system for helping the customers to book their online
reservation to the hotel with travel agents available online.
 Retail point of sale and accounting feature that would help the transaction and taxes
with multi-currency option integrated within the software.
 I have a module to engage into the customer relationship management with all the
possible sending and receiving of emails, membership management and loyalty cards.
 management of staff through the online application that would help in the professional
development and other online staff training for managing the staff of the organisation
to help them clean into a much better team for providing enhanced services to the
customer.
 Management of the hotel Wi-Fi with control access throughout the resort via the
software.
 The management of the restaurant with all the services available.
 The laundry service management with all the facilities and regular housekeeping
services related to the laundry activities.
 Management of the housekeeping and scheduling of activities and spa facilities.
 Proper reporting system, decision support system and business intelligence
management.
3.3. Business requirements
The business requirements that would be utilised in this case is the total involvement of all
the people related to the business and the development of the project that has been thought about
by the stakeholders involved in the project. Since the stakeholders of the project would also
include the customers of the organisation, it is required that their involvement to the project is
also included. it is first of all required that all the associated people who would be in
responsibility of developing the product, which is the resort management system, should have all
the information about the business operations and the facilities that are provided to the customers
(Mitrović & Knežević, 2018). The number of employees and the cost that is considered to be
acquired from the involved customers should also be considered in this case. It is also required
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Business case for Custom building the Resort Management System
that the sponsors thoroughly understands the vision of the organisation in in trying to input the
technology for managing all the information throughout the system. In addition to that, it is also
required that the project team understands the requirement of the business, the ways to enhance
the customer experience and also the resources, time and budget constraints.
3.4. Business value
Having an information system developed within an organisation is one of the most
strategically advanced decisions that any organisation can take. Given the advanced time today,
every other business organisation is seem to be acquiring the facilities provided by the
technological advancements (Rahimi & Gunlu, 2016). For this, it is required that the business
organisation understand the value of information systems and the way to effectively handle any
information generated within the organisation due to its operations. This is the reason why
effectiveness of the business system is enhanced with the involvement of effective information
such that the effectivity of the business system is enhanced along with the reduction in costs and
better support to the decision making systems. If the organisation become successful in in
maintaining the resort management system and successfully implementing it, the enhance
customer value and the positive feedbacks wood improve the business value much better than
what it is right now.
3.5. Special issues or constraints
It is assumed that the project that ARQ is trying to implement is one of the most enhanced
feature that would provide state of the art system to the organisation and provide a medium to
long term strategic advancement (Mak & Chang, 2019). The design and development along with
the implementation of the scalable system with a holistic, innovative and portable approach is a
long term plan and might take some time to make the project reach its closure phase. therefore
there are some expertise that are required for analysing the business to understand if the project
has been implemented in the successful way and if it is providing advanced and improved
facilities to the business than the business it has been performing right now.
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Business case for <Project>
4. Appendices
4.1. Appendix 1: Tool 1
4.1.1 SWOT analysis
Strength: The strength of the idea develop in this case relates to the one step solution provided
not only to the customers of the business organisation but also the end of the organisation as well
in such a way that the organisation can also handle all the activities regarding the customers and
the employees.
Weakness: The only weakness in this system would be the time consuming way for the
implementation of the project as it is for a bigger and better future.
Opportunities: The opportunities are immense since in the hospital industry services to the
customers is the primary goal and the technology that ARQ is trying to implement is related to
providing better services to the customers in the first place.
Threat: the threat that the organisation and the implementation of this project would have is
only from the market consisted of other organisations in the same industry, like other hotels and
resort organisations.
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Business case for <Project>
5. References
Bilgihan, A., Nejad, M. G., Bahri-Ammari, N., & Nusair, K. (2015). Key factors for a successful
implementation of a customer relationship management technology in the Tunisian hotel
sector. Journal of Hospitality and Tourism Technology.
Karikari, A. F., Boateng, P. A., & Ocansey, E. O. (2015). The role of human resource
information system in the process of manpower activities. American Journal of Industrial
and Business Management, 5(06), 424.
Keller, B., Möhring, M., & Schmidt, R. (2017). More than a technical feature: Insights into
augmented reality with social media integration in the travel industry. In Advances in
Social Media for Travel, Tourism and Hospitality (pp. 68-83). Routledge.
Ko, C. H., Pei, L., & Tsai, Y. H. (2016). A study of employees’ perception of information
technology adoption in hotels. International Journal of Organizational Innovation, 8(3),
231-238.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Mak, A. H., & Chang, R. C. (2019). The driving and restraining forces for environmental
strategy adoption in the hotel Industry: A force field analysis approach. Tourism
Management, 73, 48-60.
Mitrović, A., & Knežević, S. (2018, May). THE IMPORTANCE OF ACCOUNTING
INFORMATION SYSTEMS USAGE IN HOTEL INDUSTRY. In TISC-Tourism
International Scientific Conference Vrnjačka Banja (Vol. 3, No. 1, pp. 275-289).
Montargot, N., & Ben Lahouel, B. (2018). The acceptance of technological change in the
hospitality industry from the perspective of front-line employees. Journal of
Organizational Change Management, 31(3), 637-655.
Rahimi, R., & Gunlu, E. (2016). Implementing customer relationship management (CRM) in
hotel industry from organizational culture perspective: case of a chain hotel in the
UK. International Journal of Contemporary Hospitality Management, 28(1), 89-112.
Ramos, A. N., Trujillo, J. A., Serrezuela, R. R., & Zarta, J. R. (2018). A Review of the Hotel
Sector in the City of Neiva and the Improvement of its Competitiveness through Quality
Management Systems. Chapter in Advanced Engineering Research and Applications,
Nueva Deli, India, Research India Publication, 439-452.
Shamim, S., Cang, S., Yu, H., & Li, Y. (2017). Examining the feasibilities of Industry 4.0 for the
hospitality sector with the lens of management practice. Energies, 10(4), 499.
Simón, F. J. G., Narangajavana, Y., & Llorente, R. (2016). Information systems management in
hotel chains. The Routledge Handbook of Hotel Chain Management, 324.
To, W., Yu, B., & Lee, P. (2018). How Quality Management System Components Lead to
Improvement in Service Organizations: A System Practitioner
Perspective. Administrative Sciences, 8(4), 73.
Zaitseva, N. A., Larionova, A. A., Yumatov, K. V., Korsunova, N. M., & Dmitrieva, N. V.
(2016). Assessment of the Impact of Globalization on the Introduction of Innovative
Technology Companies in the Hospitality Industry. International Journal of
Environmental and Science Education, 11(14), 7176-7185.
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