Ingham's Enterprises: Process Flow and Supply Chain Analysis
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This report provides an overview of Ingham's Enterprises, a major player in the Australian and New Zealand poultry and non-poultry market. It details their business operations, product range, and process flow, from fodder procurement to the delivery of farm-fresh and processed products. The report analyzes the company's process design, capacity planning, and supply chain relationships, including the implementation of "Future Master" for inventory management. It also explores recommendations for strengthening their operations against market fluctuations and competition. The analysis covers their expansion plans, technological advancements, and the importance of a well-managed supply chain for maintaining profitability and market share. The report concludes with a summary of Ingham's Enterprises' strategic approach to growth and its ability to adapt to the challenges of the perishable goods market.

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Ingham’s enterprises an Introduction
Ingham’s enterprise is an organization dealing in the manufacturing, supply, and marketing of
Poultry and non-Poultry products in Australia and New Zealand. They are among the leading
manufacturer of poultry and non-poultry products in Australia (Bedwell, 2017). They started
their journey as farm fresh poultry good suppliers. However, with a passage of time, they
expanded their business to the levels where they are delivering ready to cook variables and
frozen Chicken and meat variant to the institutional buyers like Hotel chains, school chains
and mass kitchens of Australia and New Zealand. The range of their products can be divided
into three major segments; they are "Farm Fresh Poultry and Meat Products." "Ready to cook
line of the products" and "Turkey Meats" On the lines of the diversification we can make a
note about their below the line activities like cattle farms, fodder procurement and horse
breeding (Mitchell, 2018).
Process Flow of the Organization
One of the largest meat and Chicken manufactures of Australia, Ingham’s enterprise's club
together Poultry and non-Poultry products into a flow of operations to cultivate deliverable
eatable products for the Australian population. As an enterprise delivering eatables they
clocked a fair deal of profit and earned a reputation of being a consistent supplier of the
goods. It happened because of the fact that operations support the process flow at all the
levels of the industrial line up catering to the poultry based needs of any particular region
(Perroni, 2018). All their processes related to the procurement of the perishable goods are
lined up with the help of a reporting culture dependent on the seasons and other obstacles
related to the delivery of the goods at the final “point of purchase.”
The feed for the cattle is the primary raw material for them, after the procurement of the
cattle, the cattle becomes a raw material for the production and packaging unit (Cummins,
2
Ingham’s enterprise is an organization dealing in the manufacturing, supply, and marketing of
Poultry and non-Poultry products in Australia and New Zealand. They are among the leading
manufacturer of poultry and non-poultry products in Australia (Bedwell, 2017). They started
their journey as farm fresh poultry good suppliers. However, with a passage of time, they
expanded their business to the levels where they are delivering ready to cook variables and
frozen Chicken and meat variant to the institutional buyers like Hotel chains, school chains
and mass kitchens of Australia and New Zealand. The range of their products can be divided
into three major segments; they are "Farm Fresh Poultry and Meat Products." "Ready to cook
line of the products" and "Turkey Meats" On the lines of the diversification we can make a
note about their below the line activities like cattle farms, fodder procurement and horse
breeding (Mitchell, 2018).
Process Flow of the Organization
One of the largest meat and Chicken manufactures of Australia, Ingham’s enterprise's club
together Poultry and non-Poultry products into a flow of operations to cultivate deliverable
eatable products for the Australian population. As an enterprise delivering eatables they
clocked a fair deal of profit and earned a reputation of being a consistent supplier of the
goods. It happened because of the fact that operations support the process flow at all the
levels of the industrial line up catering to the poultry based needs of any particular region
(Perroni, 2018). All their processes related to the procurement of the perishable goods are
lined up with the help of a reporting culture dependent on the seasons and other obstacles
related to the delivery of the goods at the final “point of purchase.”
The feed for the cattle is the primary raw material for them, after the procurement of the
cattle, the cattle becomes a raw material for the production and packaging unit (Cummins,
2

2014). The process flow of the Ingham’s enterprise procures fodder as well as poultry as their
core operations. Both fodder and the raw material of the poultry are perishable in nature.
This is why they cannot follow the inventory model of "just in case" full-heartedly (Holland,
2018). However, in order to retain their position as a leader and a consistent player they are
bound to produce these goods on a regular basis. For tackling the condition of the overflow or
the surplus, Ingham also developed a sales network that produces fresh chicken and meat
products (Thompson, 2018).
Apart from it, they also have a production line working to develop processed foods and other
poultry and non-poultry supplements for the market. It also means that their Process flow
creates a dynamic pipeline with an intention to consume the raw product coming out of the
lines of the operations on an urgent basis (Thompson, 2018). They have a huge product
range to offer, the farm fresh chicken can be termed as the starting point and well-established
products inside the freezers of the supermarket can be considered as their final products.
Process Design
Positioning and Capacity Planning
In the year 2017, Ingham’s enterprises planned to double its production facility. At that point
in time they were operating with 345 processing units for Poultry products in Australia and
New Zealand. Apart from it, they were also operating with eight units to procure the fodder
or the non-poultry products. Their attempt to double the capacity is justified because of their
strong and sensible geographic presence (Theunissen, 2017). As a policy, this company
developed its unit in a range of 100 Kilometres from the Metro cities. It allows them to
develop a local manufacturing and selling hub for the farm fresh products. In the second run,
they developed a regional network by touching non-metro cities. The proposed expansion
plan in the year 2017 is justified because they have a well-developed network for selling the
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core operations. Both fodder and the raw material of the poultry are perishable in nature.
This is why they cannot follow the inventory model of "just in case" full-heartedly (Holland,
2018). However, in order to retain their position as a leader and a consistent player they are
bound to produce these goods on a regular basis. For tackling the condition of the overflow or
the surplus, Ingham also developed a sales network that produces fresh chicken and meat
products (Thompson, 2018).
Apart from it, they also have a production line working to develop processed foods and other
poultry and non-poultry supplements for the market. It also means that their Process flow
creates a dynamic pipeline with an intention to consume the raw product coming out of the
lines of the operations on an urgent basis (Thompson, 2018). They have a huge product
range to offer, the farm fresh chicken can be termed as the starting point and well-established
products inside the freezers of the supermarket can be considered as their final products.
Process Design
Positioning and Capacity Planning
In the year 2017, Ingham’s enterprises planned to double its production facility. At that point
in time they were operating with 345 processing units for Poultry products in Australia and
New Zealand. Apart from it, they were also operating with eight units to procure the fodder
or the non-poultry products. Their attempt to double the capacity is justified because of their
strong and sensible geographic presence (Theunissen, 2017). As a policy, this company
developed its unit in a range of 100 Kilometres from the Metro cities. It allows them to
develop a local manufacturing and selling hub for the farm fresh products. In the second run,
they developed a regional network by touching non-metro cities. The proposed expansion
plan in the year 2017 is justified because they have a well-developed network for selling the
3
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goods under various stages (Whyte, 2017). The second most important feature of their
expansion plan is associated with the overall development of the production capacity.
Recommendations
They are focusing on the facility of the fodder procurement at the same time; this move will
support them in avoiding the bottleneck situations at all the levels. They are increasing their
market share gradually with the help of consistent supply. Any organization dealing with
seasonal and perishable goods often finds it difficult to fill in the gaps of demand and supply
curve. Ingham’s enterprises handled this challenge by adding a capacity above the line of
their main operations (Thomas, 2017). They added various packaging units and developed
some of their offerings as an independent brand while increasing their shelf life with the help
of latest technology. The processing of the goods at a local level and development of the local
brand will certainly help them in strengthening their process flow against the unruly demand
curves of the market. It is also important because they are dealing with some products that
have a limited shelf life (Butler, 2012).
Configuration/Supply chain Relationships
The supply chain surrounding the core operations of the Ingham’s enterprises is a versatile
chain where many autonomous and standalone chains are associated with the main products.
The key feature of their supply chain can be attributed to the efficiency of the delivery
(Locke, 2016). It becomes important because they are dealing with perishable goods. This
efficiency on the delivery chain also allows them to keep their prices at a justified level
during different reasons related to the market demands and procurement of the fodder and the
poultry products.
4
expansion plan is associated with the overall development of the production capacity.
Recommendations
They are focusing on the facility of the fodder procurement at the same time; this move will
support them in avoiding the bottleneck situations at all the levels. They are increasing their
market share gradually with the help of consistent supply. Any organization dealing with
seasonal and perishable goods often finds it difficult to fill in the gaps of demand and supply
curve. Ingham’s enterprises handled this challenge by adding a capacity above the line of
their main operations (Thomas, 2017). They added various packaging units and developed
some of their offerings as an independent brand while increasing their shelf life with the help
of latest technology. The processing of the goods at a local level and development of the local
brand will certainly help them in strengthening their process flow against the unruly demand
curves of the market. It is also important because they are dealing with some products that
have a limited shelf life (Butler, 2012).
Configuration/Supply chain Relationships
The supply chain surrounding the core operations of the Ingham’s enterprises is a versatile
chain where many autonomous and standalone chains are associated with the main products.
The key feature of their supply chain can be attributed to the efficiency of the delivery
(Locke, 2016). It becomes important because they are dealing with perishable goods. This
efficiency on the delivery chain also allows them to keep their prices at a justified level
during different reasons related to the market demands and procurement of the fodder and the
poultry products.
4
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Their relationship with their supply chain is steady and well calculated. This equation or a
steady relationship also allows the retailers to adjust their prices in accordance with the
seasonal fluctuations and the cycle of the supply remains unperturbed during all the four
seasons of a vendor. Apart from the raw goods and the core business operations, regular
addition of varieties associated with the culinary methods also helped the company in
creating a separate standing in the market. These ancillary products like "ready to eat line" or
"ready to cook line" helped the company in maintaining a healthy balance sheet during the
rough weathers or the lean seasons (Hunt, 2017). The cash register should keep on ringing is
the mantra of the company while maintaining a supply chain relationship with institutional
customers and standalone customers enjoying the privilege of geographical presence in any
given market.
Recommendations
In the year 2018, Ingham’s enterprises introduced "Future master. " Future master is a cloud-
based application that deals with the inventory management on a real-time basis (Perroni,
2018). “Future Master” has the capacity to assess the right demand curves for some of the
products that have a limited shelf life. Apart from it, this software provides a set of tools to
access some of the finer details of the inventory management at all levels. The official release
made by Ingham’s enterprises states that “addition of Future Master in the inventory
management will add forecast based accuracy in the operations of the Ingham’s enterprises”.
In the past, this company enjoyed a lean and mean communication chain backing up the
supply chain for major decisions related to the supply curves. The introduction of "Future
Master" will add a real-time element and facilitate the operations with Big Data based
prophesies. It is an outsourcing exercise that will help the existing supply chain with more
efficiency and accuracy in the decision-making process.
5
steady relationship also allows the retailers to adjust their prices in accordance with the
seasonal fluctuations and the cycle of the supply remains unperturbed during all the four
seasons of a vendor. Apart from the raw goods and the core business operations, regular
addition of varieties associated with the culinary methods also helped the company in
creating a separate standing in the market. These ancillary products like "ready to eat line" or
"ready to cook line" helped the company in maintaining a healthy balance sheet during the
rough weathers or the lean seasons (Hunt, 2017). The cash register should keep on ringing is
the mantra of the company while maintaining a supply chain relationship with institutional
customers and standalone customers enjoying the privilege of geographical presence in any
given market.
Recommendations
In the year 2018, Ingham’s enterprises introduced "Future master. " Future master is a cloud-
based application that deals with the inventory management on a real-time basis (Perroni,
2018). “Future Master” has the capacity to assess the right demand curves for some of the
products that have a limited shelf life. Apart from it, this software provides a set of tools to
access some of the finer details of the inventory management at all levels. The official release
made by Ingham’s enterprises states that “addition of Future Master in the inventory
management will add forecast based accuracy in the operations of the Ingham’s enterprises”.
In the past, this company enjoyed a lean and mean communication chain backing up the
supply chain for major decisions related to the supply curves. The introduction of "Future
Master" will add a real-time element and facilitate the operations with Big Data based
prophesies. It is an outsourcing exercise that will help the existing supply chain with more
efficiency and accuracy in the decision-making process.
5

In the year 2017, the company decides to expand its production facility to double the
numbers. The introduction of modern technology to handle the increased flow of goods was
always on the cards. With the arrival of "future master," the company has tried to fill in the
gap. The success of this new method of maintaining the communication of the chain is still
under scrutiny. However, the company has a well-developed lean and mean supply chain
working to support their huge manufacturing facility and widespread distribution network.
The inclusion of the latest technology to meet out the communication gaps can be a good
strategy for them and act as a stop-gap arrangement on a regular basis.
Conclusion
The case of “Ingham’s enterprises" can be summed up with the help of a phrase that says
"slow, steady and consistent player has the opportunity to expand its operations and increase
the volumes to exponential levels." When a company is dealing with perishable goods, they
are bound to face the problems related to the fluctuations in the demand curve. Maintaining a
regular supply of quality goods is another issue while keeping an eye on the profit or the loss
ratios. "Ingham’s enterprises" has a healthy track record of accomplishments in this direction
and their current plans for expansions are justified because they have a rock-solid foundation
backing them up.
The supply chain management of the company forms the crux of this rock-solid foundation,
the addition of new technologies at the level of production facilities and inventory
management will certainly help them in attaining the goals that they are projecting for the
coming future.
6
numbers. The introduction of modern technology to handle the increased flow of goods was
always on the cards. With the arrival of "future master," the company has tried to fill in the
gap. The success of this new method of maintaining the communication of the chain is still
under scrutiny. However, the company has a well-developed lean and mean supply chain
working to support their huge manufacturing facility and widespread distribution network.
The inclusion of the latest technology to meet out the communication gaps can be a good
strategy for them and act as a stop-gap arrangement on a regular basis.
Conclusion
The case of “Ingham’s enterprises" can be summed up with the help of a phrase that says
"slow, steady and consistent player has the opportunity to expand its operations and increase
the volumes to exponential levels." When a company is dealing with perishable goods, they
are bound to face the problems related to the fluctuations in the demand curve. Maintaining a
regular supply of quality goods is another issue while keeping an eye on the profit or the loss
ratios. "Ingham’s enterprises" has a healthy track record of accomplishments in this direction
and their current plans for expansions are justified because they have a rock-solid foundation
backing them up.
The supply chain management of the company forms the crux of this rock-solid foundation,
the addition of new technologies at the level of production facilities and inventory
management will certainly help them in attaining the goals that they are projecting for the
coming future.
6
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Bibliography
Bedwell, P. (2017). Inghams settles in as a publicly listed company. Poultry World,
https://www.poultryworld.net/Meat/Articles/2017/10/Inghams-settles-in-as-a-
publicly-listed-company-198114E/.
Butler, B. (2012). Ingham's boss plans to keep ruling roost. The Sunday Morning Herald,
https://www.smh.com.au/business/inghams-boss-plans-to-keep-ruling-roost-
20120717-228dp.html.
Cummins, C. (2014). Charter Hall buying spree adds Ingham's assets for $171.4m. The
Sydney Morning Herald, https://www.smh.com.au/business/companies/charter-hall-
buying-spree-adds-inghams-assets-for-1714m-20141124-11skzz.html.
Holland, S. (2018). Inghams Group Ltd (ASX: ING) profits as Australians turn to chicken.
The Motley Fool, https://www.fool.com.au/2018/08/24/inghams-group-ltd-asxing-
profits-as-australians-turn-to-chicken/.
Hunt, P. (2017). Chicken meat: Ingham’s contract end shatters farm investment. Weekly
Times Now, https://www.weeklytimesnow.com.au/news/national/chicken-meat-
inghams-contract-end-shatters-farm-investment/news-story/
796735dfafe43b36c463973eeb1e9e47.
Locke, S. (2016). Ingham's chicken producer cutting costs but expanding in SA and Qld.
ABC News, https://www.abc.net.au/news/rural/2016-11-09/inghams-plans-to-expand-
as-victorian-farmers-fear-cuts/8009098.
Mitchell, S. (2018). Rising food prices to stoke CPI. Financial Review,
https://www.afr.com/business/retail/consumers-told-to-brace-for-higher-food-prices-
20181018-h16sfi.
Perroni, E. (2018). 17 organizations feeding the world through regenerative agriculture.
GreenBiz, https://www.greenbiz.com/article/17-organizations-feeding-world-through-
regenerative-agriculture.
Theunissen, M. (2017). Inghams, Tegel warned about the chicken size after stuffing and
marinade included in the weight. NZ Herald,
https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11813342.
Thomas, S. (2017). Ingham family's contribution to poultry, horseracing, and medical
research. The Daily Telegraph,
https://www.dailytelegraph.com.au/newslocal/liverpool-leader/ingham-familys-
contribution-to-poultry-horseracing-and-medical-research/news-story/
828ddeb06076abfdc5c7e60d86d8cdca.
Thompson, B. (2018). Ingham's warns of a drought-related hit to family food budgets.
Financial Review, https://www.afr.com/business/inghams-warns-of-droughtrelated-
7
Bedwell, P. (2017). Inghams settles in as a publicly listed company. Poultry World,
https://www.poultryworld.net/Meat/Articles/2017/10/Inghams-settles-in-as-a-
publicly-listed-company-198114E/.
Butler, B. (2012). Ingham's boss plans to keep ruling roost. The Sunday Morning Herald,
https://www.smh.com.au/business/inghams-boss-plans-to-keep-ruling-roost-
20120717-228dp.html.
Cummins, C. (2014). Charter Hall buying spree adds Ingham's assets for $171.4m. The
Sydney Morning Herald, https://www.smh.com.au/business/companies/charter-hall-
buying-spree-adds-inghams-assets-for-1714m-20141124-11skzz.html.
Holland, S. (2018). Inghams Group Ltd (ASX: ING) profits as Australians turn to chicken.
The Motley Fool, https://www.fool.com.au/2018/08/24/inghams-group-ltd-asxing-
profits-as-australians-turn-to-chicken/.
Hunt, P. (2017). Chicken meat: Ingham’s contract end shatters farm investment. Weekly
Times Now, https://www.weeklytimesnow.com.au/news/national/chicken-meat-
inghams-contract-end-shatters-farm-investment/news-story/
796735dfafe43b36c463973eeb1e9e47.
Locke, S. (2016). Ingham's chicken producer cutting costs but expanding in SA and Qld.
ABC News, https://www.abc.net.au/news/rural/2016-11-09/inghams-plans-to-expand-
as-victorian-farmers-fear-cuts/8009098.
Mitchell, S. (2018). Rising food prices to stoke CPI. Financial Review,
https://www.afr.com/business/retail/consumers-told-to-brace-for-higher-food-prices-
20181018-h16sfi.
Perroni, E. (2018). 17 organizations feeding the world through regenerative agriculture.
GreenBiz, https://www.greenbiz.com/article/17-organizations-feeding-world-through-
regenerative-agriculture.
Theunissen, M. (2017). Inghams, Tegel warned about the chicken size after stuffing and
marinade included in the weight. NZ Herald,
https://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=11813342.
Thomas, S. (2017). Ingham family's contribution to poultry, horseracing, and medical
research. The Daily Telegraph,
https://www.dailytelegraph.com.au/newslocal/liverpool-leader/ingham-familys-
contribution-to-poultry-horseracing-and-medical-research/news-story/
828ddeb06076abfdc5c7e60d86d8cdca.
Thompson, B. (2018). Ingham's warns of a drought-related hit to family food budgets.
Financial Review, https://www.afr.com/business/inghams-warns-of-droughtrelated-
7
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hit-to-family-food-budgets-20180822-h14b5d.
Thompson, S. (2018). Giddy up! Inghams to sell horse feed business to private equity. Street
Talk, https://www.afr.com/street-talk/inghams-inks-deal-to-sell-horse-feed-business-
to-private-equity-20180822-h14akr.
Whyte, J. (2017). Feathers fly at chicken processor Ingham's. Financial Review,
https://www.afr.com/business/agriculture/feathers-fly-at-chicken-processor-inghams-
20170905-gyb6n4.
8
Thompson, S. (2018). Giddy up! Inghams to sell horse feed business to private equity. Street
Talk, https://www.afr.com/street-talk/inghams-inks-deal-to-sell-horse-feed-business-
to-private-equity-20180822-h14akr.
Whyte, J. (2017). Feathers fly at chicken processor Ingham's. Financial Review,
https://www.afr.com/business/agriculture/feathers-fly-at-chicken-processor-inghams-
20170905-gyb6n4.
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