This presentation provides a comprehensive pitch for INIKA Organic Liquid Foundation, an Australian cosmetic brand. It identifies the problem of skin irritation caused by harsh chemicals in traditional foundations and highlights INIKA's unique selling point: its use of organic ingredients and fruit/vegetable extracts. The presentation details the team involved (beauticians, scientists, marketing, etc.), market opportunity, product description (ingredients, testing, packaging), and business model focused on empowering women with flawless skin. It outlines the market strategy targeting women over 35, marketing channels, and competition, emphasizing INIKA's competitive edge through proto-monadic and triangle testing. Porter's Five Forces analysis is applied, and the target customer is defined. The presentation concludes with expectations of a successful product launch and future organic product development. Finally, it evaluates the presenter's experience and areas for improvement. Desklib provides access to similar presentations and solved assignments for students.
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