Report: Analyzing Entrepreneurial Success of Innocent Drinks

This report delves into the entrepreneurial journey of Innocent Drinks, a company founded by three Cambridge University graduates: Richard Read, Adam Balon, and John Wright. It explores their initial idea of producing smoothies and juices, their dedication to product research and development, and their consistent efforts to expand their product line while maintaining a focus on healthy ingredients. The report highlights the entrepreneurial behavior of the founders, their ability to overcome barriers, and their innovative approach to understanding and catering to consumer preferences. It also emphasizes the significance of their initial market testing, which led them to quit their jobs and fully commit to the startup. The report concludes by underscoring the choices of entrepreneurs and how the organization has become one of the best in its operational policies. Desklib provides students access to similar past papers and solved assignments.

Entrepreneurship

Table of Contents
INTRODUCTION...........................................................................................................................3
DESCRIPTION...............................................................................................................................3
ENTREPRENEURAL IDEA..........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
To be an entrepreneur there are certain stages that a person will have to undergo. Entrepreneurial
decisions will reflect upon the choices as well as the consistency that are portrayed by
individuals in order to move ahead with the decision of bringing about their product
(Akhmetshin and et.al, 2019). This report will explain the onset of criteria about the organisation
innocent drinks and have for the young entrepreneurs have contributed their formulations to
bring about the best from the lot.
DESCRIPTION
The organisation of the start of innocent drinks is said to be started by three Cambridge
University graduates. They are Richard read, Adam Balon and John Wright. The startup idea is
said to be one of the greatest initiative where there is a lot of product discussion that has
happened as a part of the research. The organisation of the startup that is being tackled by these
three graduates is said to be one of the initiative which produces smoothies and juice that are
available in supermarkets. Also these products are set to be oriented in coffee shops and a lot of
other outlets. The idea of this organisation is said to be in such a way that today its selling more
than million smoothies. The different kinds of motivation that will fall in regard to people
carrying with this organisation (Hahn and et.al, 2020). The motivation behind their current effect
is such that they bring in the best possible entity and people as well as the sales are regarded to
be their one and only motivation as of now. Started off with selling only smoothies and later
expanded their products into other categories by providing healthy products that are of good stuff
is their prominence. The company is said to be one of the most reputed in the supermarket as
well as many other outlets and is also preferred by many. The typical entrepreneurial behaviour
that will fall in regard to that three graduates that are involved in this organisation is said to be
rather a typical aspects where they are full of ideas and their ideas will flourish to such an extent
because of the hard work they put in. The graduates are set to spent six months working on the
recipes and they came up with the best out of the lord and they have announced their particular
drink. Their consistency is one of the motivation and this has paved way for wide range of
products that they are dealing with as of now. There were many barriers during their
entrepreneurial tenure but the three graduates are said to be setting their graph high such that
their behaviour was reflected upon the choices that they have inherited. This led to the gradual
increase of their sales and their behaviour over organisational norms is said to be one of the most

favourable entity that has brought about a good customer base. Identification of the current
situation as well as the personal interest of people with regard to smoothies as well as the other
products they have derived their formulation and that has paved way for new products.
ENTREPRENEURAL IDEA
The organisation innocent drinks is said to be one of the most prominent aspects that is operating
in London United Kingdom (Shabbir and et.al, 2019). This organisation started off as a small
conception and brought about products like smoothies and juices that are mostly preferred by
many people all around. Entrepreneur idea that was started by three graduates is said to be one of
the formal idea which has incorporated and paved way into being one of the most reputed of all
kinds. This is based on a formal research where the three graduates focused upon different
formulations and materials that brought about many recipes and this has been one of the most
important aspect of the flourishment of the organisation. The smoothie is set to be the most
delicious one based on the research of all the ingredients that were used. This entrepreneurial
idea clicked so far because it is one of the most pertaining idea where people are interested
towards consuming them. On the onset of criteria where they were more into his entrepreneurial
identity they were handling their own jobs but upon this startup they have post questions two
people in the empty bottles to give their opinion as yes or no and based on their opinion they
decided to quit their jobs and to completely look after the startup. This has brought about a huge
response where everybody in the customers have given their opinion as yes and this has
originated into one of the biggest formulation from then (Costin and eta.al, 2018). It took 15
months for the organisation to come up with an initial idea to enter into the product Market.
After many trials and many competences the organisation did not give up its trials and
announced its website on April 6 2009. The consistency in bringing about the result is said to be
one of the biggest advantage for the organisation where it has attend a profitable standard.
Slowly that Idea got click the and there were many products that came as an expansion of the
existing product. These products were owned by certain supermarkets as well as the coffee shop
where it has reached the credibility of supplying best stuff. The products are set to be
maintaining hygiene and health condition is said to be one of the prominent aspects where
everything is an added benefit for the product (Akhmetshin, 2019). They did not just go for the
idea upon their preliminary research but they have evaluated every choice that they have come
across in defining their product. This is a series of step by step procedure where there are certain

modulation that are involved upon taking decisions as well as gathering information which
requires a lot of effort. The most appreciable aspect of their entrepreneurial idea is that they did
not give up in between or during the initial days. That paved way in order to evaluate and that
has brought about a great amount of profits now.
CONCLUSION
The report concludes up on explaining all the choices of entrepreneurs as well as for the
organisation has evaluated to be one of the best in its operational policies. Through this report
one can easily understand the description as well as the entrepreneurial idea upon which every
step by step procedure is being explain.

REFERENCES
Books and journals
Akhmetshin and et.al, 2019. Acquisition of entrepreneurial skills and competences: Curriculum
development and evaluation for higher education. Journal of Entrepreneurship Education.
22(1). pp.1-12.
Akhmetshin, 2019. The influence of educational environment on the development of
entrepreneurial skills and competencies in students. Journal of Entrepreneurship Education.
22. pp.1-13.
Costin and eta.al, 2018. Using simulation to develop entrepreneurial skills and mind-set: An
exploratory case study.
Hahn and et.al, 2020. The impact of entrepreneurship education on university students’
entrepreneurial skills: a family embeddedness perspective. Small Business Economics.
55(1). pp.257-282.
Shabbir and et.al, 2019. Entrepreneur as an Individual Review of Recent Literature on
Entrepreneurial Skills. Opcion. 35. pp.582-599.
Online
Entrepreneurship: [Online]. Available through: < What is Entrepreneurship? definition,
characteristics and skills - Business Jargons >
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