Comprehensive Report: Innovation Management Audit of Marks & Spencer

This report presents an innovation management audit of Marks & Spencer (M&S), a British multinational company. The report explores the importance of innovation management in today's competitive business environment and how M&S utilizes various innovation models. The methodology includes a literature review and qualitative research, such as customer reviews and interviews with department managers. The report examines different types of innovation, including product, operational, and business model innovation, and analyzes the five aspects of innovation according to the Pentathlon Framework. It also covers the importance of workforce innovation. The findings highlight M&S's innovative approaches, their focus on sustainable business practices, and their efforts to meet customer needs through new products and services. The report concludes with an analysis of the effectiveness of M&S's innovation management, providing insights into its strengths and areas for improvement.

Innovation management
Assessment

Table of Contents
INTRODUCTION...........................................................................................................................3
Methodology ..............................................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business organisations are now a days growing with the new approaches and innovative process
of product development and management. Because that is very important for the organisation in
order to meet the competitive ages at the current competitive business environment. All the
innovation is not too easy and its required very necessary for the success of each and every
business organisation because that is the only effective way to sustain in the market with higher
value and demand (Huesig, S. And Endres, H., 2019 ). Innovation management audit very
important process for business entities in order to analyse and evaluate the performance of
organisation Innovation and its achievement that how successful and effective is the new
creation and innovation of company. This helps to analyse the mistakes and errors in its
innovation in order to improve it. MARKS & SPENCER is the British multinational company,
deals with the business of clothing, home and food products. It is headquarter in London,
England. In this report research on the innovation management audit of the selected organisation
I am going to be done by the consideration of all types of innovation and its model. This report is
going to be completed with the application of literature review and qualitative research.
Methodology
For writing the journal on innovation management audit of the selected organisation different
research process is used in this report which helps to understand the different process and aspects
of elevation along with the method of innovation management auditing. Innovation management
auditing is the type of innovation managing method which used to analyse and improve all
other innovation management steps and procedure along with its performance.
In order to make the proper auditing of organisation innovation management as an employee the
audit manager have selected these two research process to produce the effective and clear journal
related to the M&S Innovation management process and effectiveness. So that it can improve or
monitored to make continuous changes ( Ratten, V., 2017).
Literature review- That is the specific process of conducting secondary research for the
specific topic and report development, which is involving the study and review of pre reviewed
articles and content to get the best information or data for critical evaluation and understanding
of that topic. So in this report multiple research journals and articles consider to make the proper
analysis and auditing of the M&S innovation management. Such as types of innovation and how

it has been used by the organization, model and steps of the innovation and how it used by the
and what is the achievement and result ( Blackbright, H., 2019).
According to the research report of The foundation 2019 article M&S is working for their
competitive advancement and innovation from several years and now it is a successful its
innovation related to the more sustainable business approach by making the innovator efforts to
reduce the carbon emission on environment.
According to the Armenia 2021 report innovation management audit is very important for the
organisation and ordered to assume all innovator projects which is profitable for the organisation,
the Thomas the innovative project is profitable and competitive for the organisation advantage.
This important method of monitoring and checking the achievements and errors of those
innovative projects which can be further removed and improved by the auditing, new solution
and Idea. On the basis of M&S 2021 report their core values and inspiration make a sustainable
difference with the innovation, integrity and positive efforts. In the field of in their food retail
organisation is focusing on the more and more innovative process and techniques of providing
the healthy and seafood products to the customers. Organisation is focusing on the new and
innovative food products with the healthy ingredients.
For the literature review some selected subtopics are going to be critically evaluate, which is
given, below.
 Organisation overview and market
 Innovation and types of innovation
 Five aspects of innovation
 Business model innovation
Qualitative research- this is also called a market research process which is involving the
collection of non-numerical data such as text, video, audio. That is involving the conversational
communication in order to get the fresh and old information about the topic. for this quantitative
research have selected grounded theory research in which the interview program is done on the
organisation web page in order to get the reviews of customers and public in context to question
related to the organisation innovative approaches and effectiveness ( Kafetzopoulos, D. and
Skalkos, D., 2019).
Interview questionnaire
Q1. How creative and innovative M&S seems to you

A- Not good
B- Blue the average
C- Average
D- Very good
Q2. How effective and sustainable is the innovation management of M&S
A- Lower
B- Normal
C- Good
D- Higher
Q3. How much helpful and supportive innovation management of company for you all.
A- Not helpful
B- Medium
C- Good
D- Very good
From this quantitative research it has been analysed that the innovative approaches and
management it is very good for the customers point of view. In first question there is the 80%
answer is very good. In the second question 75% of answer is good, then in the third question
answer is very good at the level of 90%. That is true presenting that product variety, quality,
design, facility and organisation sustainable approach for the environment is successfully
achieved by their innovative approaches and management.
The information which is gather in this report by the quantitative research is important for this
report development along with this that is also the way of auditing as it provide information
employees, customers and organization improvement by the innovation project. For making this
innovation management audited interview of the all department manager is done in order to
understand and get the information of M&S innovation management process and auditing. So
that interview is critically evaluated by discussing their answers in the elevation process topics
and management topics.
Critical evaluation
For the understanding of the innovation management approaches and auditing process that is
important to consider all the steps and process of the innovation you can have to get the clear
understanding of every topic.

Organisation overview and market
M&S is the multinational British company that is known for the it’s clothing, home project and
food product selling. Organisation half placed various innovative approach for their product and
services improvement along with the objectives of environment protection. Another hand
organisation is meeting the customer needs at browser level what new and innovative projects
(Shakeel, J., and et. Al., 2020).
Innovation and types of innovation
Innovation is very important process which is done by the creative and innovative skilled
individuals with the out of box thinking. That very important for the success of every business
organisation. Innovation is the process of developing and implementing new and creative ideas
for the improvement and development of new products and services with the competitive
advantages. According to do some research articles M&S is very creative and innovative in
terms of their projects and sustainable business approach and they came to be one of the most
sustainable business organisation. There are three types of elevation explaining willow and
context to the organisation (Shams, S.R., Vrontis, D., 2018).
Product innovation- As per the solution of changing business environment and higher
competition different techniques and strategies are used by the organisations to retain in the
market best value and image. Some organisation go through the red Ocean strategy by competing
in the same market with the same product and with the different strategies. But other than that
one of the most effective method of meeting competitive ages is Blue Ocean strategy under
which organisation can develop the new projects, innovative projects, ideas at new and extended
market. Project innovation is the implementation of new ideas for the improvement, betterment
of existing products with new features. And development of the unique products with more
effective facilities. M&S is multinational company which is having the higher value at the
market for their innovative products, services and approach. The profits, safety, sustainability
achieved by organisation innovation is used for innovation management auditing. M&S is having
the best auditing team which prevent the error at beginning by interpretation and testing at small
scale level according to environment (Remane, G., 2017).
Operation innovation- Other than the project and operation the most important type of innovation
is operation innovation which having it own value in context to organization success and

customers satisfaction. This helps in the production of of resources, production and
manufacturing cost along with this it helps to improve the quality and price of the products for
customer satisfaction and business growth. So that analysis of the operation innovation goal
achievement and its impact on the organisation, environment, customer is done by the auditory
so which further make the comparison with positive and negative impact of innovation in
organizations level to make the report with final changes and points. M&S innovation
management audit is done by evaluating the operation innovation impact on company (Goffin,
K. and Mitchell, R., 2016) .
Business model innovation- Other the final type of business Innovation is business model
innovation what is further divided into sub type. That is involving the innovation at the level of
organisation working strategy, infrastructure, values, etc. Because there is the higher
competition, different environmental factors which is changing along with the time searches
environmental sustainability rules and regulations, customer preference, that is important to
make innovation in the business model. Below is the explanation of three different types of
business model innovation.
 Revenue model innovation- at this level of innovation auditing is involving the
consideration that at which level organisation is monetizing the values and pricing
method.
 Enterprise model innovation- that is involving the innovation of business strategy
partnership and collaboration and for its auditing that is considered for its effectiveness in
context to company.
Industry model innovation- that is the process of making and innovation for the development of
new industry related to you completely unique products and market. Innovation process auditing
is the important part of innovation management which helps to interpreter possible impact of
industry model innovation in order to make important change (Vargas-Hernández, J.G., 2011).
Five aspects of innovation

According to the Professor Keith Goffin there is the Pentathlon Framework which is invloving the
diffrent aspects for the innvation managment auditing. Such output and five other innvation, and
that is strategy, Idia genration, priortization, implimentation and culthure of organization.
Innvation stretegy- At this level measurement of the innovation sstrategy is done that in what
extent the organisation innovation strategy clear, effective and helpfull. And for that this
question is asked to employees and all management staff.
Idea generation- That is another step of auditing under which study is done for the measurement
of collaborative and collective approaches of employees for generating new customer support
and focused ideas. Auditing of that is done by analysing innovation projects and
accomplishments of the company(Fontana, A. and Musa, S., 2017).
Prioritisation- This is another step of auditing which used to to measure that at which level the
organisation innovation is successful or efficient for selecting the best innovation for company.
Implementation- At this step auditor have to ask question and make analysis of the innovation
implementation achievements that at what extent the innovation is implemented and achieved
success on that.
People and organisation culture- For analysing the successful innovation achievement at
workplace and Organisation this step is used by analysing the organisational culture creativity
and innovation. State of the cultural innovation is representing the successful achievements of its
goal.
Innovation output- The final process of innovation management and auditing is calculation of
innovation output that at what extend their organisation have developed new product and
services and at which level they represented that.
Workforce innovation
According to Government workforce innovation standards that is very important for each and
every organisation to make the innovation in Workforce environment and this helps the
organization to make sustainable step along with the development of higher efficiency staff.
M&S is having very effective and innovative Workforce facilities along with innovative
training. As the auditor that is important for the manager to manage and check the new
Workforce innovation with standards in order to prevent the company from any legal and
financial loss (Che, T., Wu, Z., 2019).
4ps of Innovation

Same as the marketing mix four P's of the innovation is important to consider while planning for
the organisation and innovation because that affect the all over achievements of the organisation
goal that is involving the four important components which should be considered innovation that
is product, process, position and Paradigm. Once all these important factors are involved in the
innovation plan then it’s the responsibility of the auditor to check this in order to remove risk
and loss of the company.
Product- This P of the innovation is focusing on the improvement of products by new features
and ideas. That is involving the implementation of change in the product for getting success in
the competitive market. M&S is continuously making the improvement on their products with
new innovation and proper risk management of any loss (Ganda, F., 2019).
Process- That is second p of innovation what is involving the implementation of change in the
way or process of products and services are created for the customers. In this management step
of the innovation Auditor have to focus on that knew an innovative process of the product
development in order to analyze and reduce the any risk of organization from that. Process and
techniques of the M and s is very innovative which is involving the very creative product
development and services delivery reducing the risk of carbon emission and by improving the
quality of product and services.
Position- This is the process of setting positive image of the company and their innovation in
customers mind. In customers find of view there possessions and thinking about the organisation
is the represent in the innovations success.
Paradigm- That is the last P of innovation which is involving the consideration of overall
organiser model related to the alternative activities for business goals achievement. In order to
make the new competitive upwards in the market which is completely different from the earlier
model of the company. M&S is having The Great Value in the market for their consilience
innovative business model which focus on the more and more sustainable business activities
along with the customer satisfaction. At the place of this P innovations auditor have to focus on
the plant and make proper check report which help to reduced risk(Ligardo-Herrera, I., 2019).

Diffusion of innovation
 That is one of the important innovation theory which is also considered as the innovation
management or auditing tool. This help the organisation to understand that how, why, and
at what level innovation is can be adopted by the customers. So that it can be control by
the auditor before any risk to the organisation. Under the theory different types of peoples
are considered into the five group that how much they can other new products and how
the business as can be with these customers along with the new products. That is the only
process through which auditor can interpretation new innovation plan in relation to the
spreading and adaptation of that within the market so that it can be improve with
analysed to risk and solution (Saridakis, G., 2019).
 Innovators - these are the small group of the peoples who are always looking for the new
project services and Technology and for attracting them innovative blog and content is
can be good and effective. For managing the innovation at this level attitude play very
important role bye checking this and confirming this as good and effective content and
elevation for spreading that into the customers.
 Early adopters- this is the type of customers group who take risk by purchasing the new
and innovative product and give opinion on those projects at online platform. Once they

get their opinion most of customer get attracted by the influence of their opinion. Auditor
can use this information to make there checking report of innovation for company.
 Early majority- this is the second medium size group which make purchasing very
deliberating. Once early majority of group adapted the new product that means it has take
in in the best place at the market (Xie, X. and Wang, H., 2020) .
 Late majority- that group is representing the second largest population of the customers
and if any new technology is adapted at this level that means that is growing effectively
getting the success. It were present at 34 % of the population I have accepted the new
technology. For the elevation management auditing that is important to monitor this
effectively.
 Laggards- this is the type of people group which prefer products and services on
traditional basis and they get into the new innovator project when there is no alternative.
For purchasing new elevator project in services they first make a evidence research and
then make purchasing (Anwar, M., 2018).
Conclusion
From the above study it has been concluded that innovation management is involving the
multiple process and steps to develop, implement and review the innovation for new change. It
starts from the development of an innovative idea, use in the creation of new product, analysis of
its effectiveness at small scale then lunch in the large scale. One of the innovation management
process is auditing which is involving the different research practices to identify the positive and
negative impact of their innovation on organisation and customers which further audit or change
what the better solution. Each three types of innovation is done within the organisation as a part
of innovation management success projects innovation, operation innovation and business model
innovation in order to make the organisation more successful. There are the five aspects of
innovation which helps in the auditing by working as the accurate question for analysing the
impact of innovation and innovation management within the organisation. Such as to what
extend idea generation, prioritization, implantation, innovative culture and outputs in the
organization. M&S is very good at all level. To monitor and audit that more effectively that is
important to analyse workforce innovation level, along with study of 4ps of innovation in
organizations. Diffusion theory is the important tool for the audit manager to check the elevation
and improve.

REFERENCES
Books and Journals
Huesig, S. And Endres, H., 2019. Exploring the digital innovation process: The role of
functionality for the adoption of innovation management software by innovation
managers. European Journal of Innovation Management.
Ratten, V., 2017. Sports innovation management. Routledge.
Blackbright, H., 2019. The Importance of Taking a Process Perspective on the Use and
Application of an Innovation Management Self-Assessment Audit. Journal of Innovation
Management, 7(4), pp.47-76.
Kafetzopoulos, D. and Skalkos, D., 2019. An audit of innovation drivers: some empirical
findings in Greek agri-food firms. European Journal of Innovation Management.
Shakeel, J., and et. Al., 2020. Anatomy of sustainable business model innovation. Journal of
Cleaner Production, 261, p.121201.
Shams, S.R., Vrontis, D., 2018. Business models for strategic innovation: Cross-functional
perspectives. Routledge.
Remane, G., 2017. Discovering digital business models in traditional industries. Journal of
Business Strategy.
Goffin, K. and Mitchell, R., 2016. Innovation management: effective strategy and
implementation. Macmillan International Higher Education.
Vargas-Hernández, J.G., 2011. Modeling risk and innovation management. Journal of
Competitiveness Studies, 19(3/4), p.45.
Fontana, A. and Musa, S., 2017. The impact of entrepreneurial leadership on innovation
management and its measurement validation. International Journal of Innovation
Science.
Che, T., Wu, Z., 2019. Impacts of knowledge sourcing on employee innovation: the moderating
effect of information transparency. Journal of Knowledge Management.
Ligardo-Herrera, I., 2019. Application of the ANP to the prioritization of project stakeholders in
the context of responsible research and innovation. Central European Journal of
Operations Research, 27(3), pp.679-701.
Anwar, M., 2018. Business model innovation and SMEs performance—does competitive
advantage mediate?. International Journal of Innovation Management, 22(07),
p.1850057.
Saridakis, G., 2019. SMEs’ internationalisation: When does innovation matter?. Journal of
Business Research, 96, pp.250-263.
Xie, X. and Wang, H., 2020. How can open innovation ecosystem modes push product
innovation forward? An fsQCA analysis. Journal of Business Research, 108, pp.29-41.
Ganda, F., 2019. The impact of innovation and technology investments on carbon emissions in
selected organisation for economic Co-operation and development countries. Journal of
cleaner production, 217, pp.469-483.