Business Development Report: Analyzing Burberry's Innovation Strategy

This report provides an in-depth analysis of Burberry's innovation strategy within the dynamic fashion industry. It examines the future trends, including 3D printing, digital mesh, AI, IoT, and blockchain technology, and how these technologies will reshape the industry. The report identifies Burberry's specific innovation requirements, focusing on digital transformation, design, procurement, distribution, customer experience, and sustainability. It also proposes a detailed roadmap for building Burberry's innovation capabilities, including determining purpose, problem analysis, specification of parameters, commitment to management, visualization, communication, operation management, monitoring, target attainment, and review. The report highlights the potential of AI chat box stylists, 3D printing for personalized products, and air dying techniques as key technological innovations for Burberry to adopt. The report concludes with recommendations for Burberry to adapt to the changing market and boost sales by implementing various strategies and upgrading its technology to meet customer demands. The report is a valuable resource for understanding Burberry's approach to business development and innovation in the luxury fashion sector.