Innovation and Enterprise: Presentation on Virgin Atlantic's Practices

This presentation analyzes the innovation and enterprise strategies employed by Virgin Atlantic. It begins by defining innovation and highlighting its importance in gaining a competitive advantage. The presentation then explores Virgin Atlantic's use of innovation, including the implementation of wearable technology and sustainable practices. It delves into the impact of innovation on business practices, emphasizing the importance of skills and knowledge. Furthermore, the presentation discusses the application of disruptive innovation and provides suggestions for fostering innovation within the organization, such as employee training. The conclusion summarizes the key findings, emphasizing the positive effects of innovation on productivity, brand value, and customer experience. The presentation also references relevant literature, including works by Kahn (2018), Chen, Yin, and Mei (2018), Von Hippel (2016), and Nambisan et al. (2017).

Innovation and Enterprise
(Professional Presentation)

INTRODUCTION
 Innovation can be defined as bringing something new in an already established products and services.
 An innovation can assist organisation in gaining competitive advantage and also it will assist them in
attracting large range of consumers.
 There are various characteristics and attributes linked with an innovator like risk taking, staying positive
and being a team player.
 Present report will lay emphasis Virgin Atlantic which is a British Airlines whose Main office is in
England.
 Present report will lay research and analyse the relationship and influence innovation knowledge and
skills have on business practice within a chosen organisation.

An overview on innovation within
organisations
 The virgin media has been involved in implementing various innovations in order to
enhance the experience of consumers.
 They have employed adequate staff members so that the needs and preferences of the
customers can be taken into account.
 Virgin Atlantic first in world to use wearable technology to serve passengers (Von
Hippel, 2016).

Influence of innovation knowledge and skills
have on business practice
 Personal innovation skills are really necessary for the
growth of an organisation.
 It is necessary to have innovative insights and better
thinking abilities in order to achieve set target and
mission.
 Having creative thinking will assist an entrepreneur in
overcoming problems that has been faced by them.

own innovative practice and identify
development opportunities
 In virgin Atlantic own innovative practice
was to reduce down the carbon emission
produced by the airlines.
 In this I have been involved in making sure
that more renewable materials are being
used to supply food to travelers and also
during the time of pandemic, I have
motivated consumers to go cashless

review of related literatures and models and
their Pros and Cons
 Disruptive mode of innovation is being followed by
Virgin Atlantic. As stated by Chen, Yin and Mei,
(2018) disruptive innovation means to create new
market and value and also removing down the
existing market.
 In this the existing goods and services is being
displayed by the new one

discussions on how to develop innovators
within organisations
 The innovators in the Virgin Atlantic can be
developed by adopting various techniques and
strategies.
 For this better training can be given to employees
so that they can enhance their creative thinking.

CONCLUSION
 From the above study it has been summarised that innovation is must in company. It has assisted firm in
enhancing their productivity as well as operational efficiency.
 They have been able to attract large number of consumers and this has also increased their brand value as
well as reputation.
 Company have employed adequate staff members so that the needs and preferences of the customers can
be taken into account.
 Disruptive innovation has been implemented by company.
 In this they have implemented new products and services in order to remove existing one.
 This has increased consumer experiences. It has also supported them in enhancing their revenue.

REFERENCES
 Kahn, K.B., 2018. Understanding innovation. Business Horizons, 61(3), pp.453-460.
 Chen, J., Yin, X. and Mei, L., 2018. Holistic innovation: An emerging innovation
paradigm. International Journal of Innovation Studies, 2(1), pp.1-13.
 Von Hippel, E., 2016. Free innovation (p. 240). The MIT Press.
 Nambisan, S. and et.al., 2017. Digital Innovation Management: Reinventing innovation
management research in a digital world. Mis Quarterly, 41(1).

THANK-YOU