Case Study: BSBMGT608 - Innovation and Improvement at AC Gilbert

This case study examines the AC Gilbert Company's approach to managing innovation and continuous improvement, referencing a briefing and consultation session that highlights the pros and cons of the company's strategies. The analysis suggests improvements to the company's strategy, including implementing quality control measures at multiple stages of production and enhancing communication between the sales and after-sales service teams. The proposed changes aim to improve product quality, sales performance, and customer satisfaction, ultimately contributing to the company's growth and market share. The document also includes a bibliography of sources related to continuous improvement and organizational learning.

Assessment 2- Manage
innovation and continuous
improvement
Case study on AC
Gilbert Company

Briefing and Consultation
Session

Pros of Briefing and Consultation Session
Get access to clear identified strategy to
capture greater market share and this can be
done by conducting trend research practices
Quality Control Team will be engaged where
they will ensure good quality products and
this will lead to increase reputation of the
brand
Adopting new machinery will make it easier
to produce high quality toys

Cons of Briefing and Consultation Session
Only having 2 Sales Team looks redundant
Quality Control should take place before
distribution time
Lead to unclear relationship between After
Sales Service Team as well as trends research
team

Changes or improvements to strategy
Quality Control should take place both the time (after
engineering and during manufacturing). By this, it will
help in understanding that the parts are engineered
properly as this will ensure high quality manufacturing
The Sales Team will be communicating as well as
drafting co-authored reports on matters relating to
sales numbers, market share as well as profits and
market trends from the supply side
The new company plan takes into account details
about how After Sales Services Team will be recording
the impressions from the customers so that they can
keep a track and update trends research teams as well

Biblography
Al Ahbabi, M., & Alshawi, M. (2015). BIM for client
organisations: A continuous improvement
approach. Construction Innovation, 15(4), 402-408.
Bieraugel, M. (2015). Managing library innovation using the
lean startup method. Library Management, 36(4/5), 351-361.
Boer, H., Berger, A., Chapman, R., & Gertsen, F. (Eds.).
(2017). CI Changes from Suggestion Box to Organisational
Learning: Continuous Improvement in Europe and Australia:
Continuous Improvement in Europe and Australia. Routledge.
Brown, A. (2014). Organisational paradigms and
sustainability in excellence: from mechanistic approaches to
learning and innovation. International Journal of Quality and
Service Sciences, 6(2/3), 181-190.