This presentation, prepared for MGMT20148, analyzes the strategic innovation of Coca-Cola. It begins with an overview of the company and its product line, highlighting its global recognition. The core of the presentation identifies key problem and opportunity gaps, including water management challenges due to water scarcity and health concerns related to carbonated drinks. The presentation offers several recommendations, such as water replenishment strategies, the development of healthier product alternatives like fruit smoothies, and the adoption of green packaging to reduce environmental impact. It also suggests expanding digital advertising efforts to reach a wider audience. The presentation concludes by acknowledging the challenge of digital advertising and emphasizing the importance of adapting to changing consumer preferences and environmental concerns.
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