Comprehensive Analysis of Innovation Strategies for Ensoft Business

This report provides a comprehensive analysis of innovation strategies for Ensoft, an IT service firm. It begins by differentiating between innovation and invention, highlighting innovation's significance for organizational growth and competitiveness. The report examines how vision, leadership, culture, and teamwork shape innovation within Ensoft. It then explores the 4Ps of innovation (product, process, positioning, and paradigm) and the application of the innovation funnel. The discussion extends to frugal innovation, emphasizing its role in cost reduction and efficiency. The report further delves into the significance of the commercial funnel and the application of New Product Development (NPD) for commercialization. It includes an analysis of innovation business cases and concludes by outlining tools for knowledge development, retention, and intellectual property protection, providing a holistic view of Ensoft's approach to innovation.

INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Innovation and its importance to organisations in comparison with invention.....................1
P2 Vision, leadership, culture and teamwork can shape innovation...........................................2
TASK 2............................................................................................................................................4
P3 4Ps of innovation and use of innovation funnel.....................................................................4
P4 Developments in frugal innovation........................................................................................5
TASK 3............................................................................................................................................6
P5 Significance of commercial funnel and application of New Product Development (NPD). .6
P6 Innovation Business Case......................................................................................................7
TASK 4............................................................................................................................................8
P7 Various tools that organisations can use to develop, retain and protect knowledge and
intellectual property....................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
.......................................................................................................................................................10

INTRODUCTION
Innovation is a procedure of converting an invention or idea in to the services or goods
which develops value for consumers. Innovation applied on new designs, thought and also action
plan which can not developed before. Under this, company makes changes in its particular
products in order to attract the large number of consumers. Innovation is an action, idea or
technique which firm used at the time of producing new goods (Wang and Tsai, 2014). This
present report is based on Ensoft business firm. It is an integrated based IT service firm. It
provides Systems Support Services, Network, Network maintenance etc. It is backed through
management with more energy and also its experiencing in IT sector at different levels. In given
report mention about innovation and its significance in comparison with an invention. An
importance of commercial funnel as well as New Product Development application for
commercialisation will be discussed in given report.
TASK 1
P1 Innovation and its importance to organisations in comparison with invention
Innovation is that activity which help in enhancing development and productivity of firm
in a better manner. With the help of using innovation, company can increase effectiveness of
process and making quality of services of goods better (Tschirky and et. al., 2010). It involves
various activities like for an instance alteration, changing, develop new design and many others.
Ensoft firm was established in year 1985 and provides software application support, on- site
system support, web development and designing etc. The main aim of this organisation to create
and apply computer- based solutions to the difficult engineering issues. Under this organisation
11 to 50 employees are working. Ensoft company uses innovation in its services so that it can
satisfy needs of consumers. Invention is different from innovation. Invention is technical or new
scientific idea which are not exist before. It can be improvement upon product, machine and also
new process in order to developing better outcomes.
Difference among innovation and invention
Basis Invention Innovation
Meaning Under this, an individual It is an activity under which

develops unique services or
goods which are not created
before.
company provides new size,
featured and shape to existing
services as well as goods so
that more people can be
attracted.
Works Person develops new thoughts,
ideas and then manufacture new
product with unique features.
Mainly, firm make change sin
existing products through
advanced technology.
Necessary skills Person conduct technical and
scientific skills which can
develop new goods to attract
customers and retain at market
place.
Under this, an individual
should have technical as well
as merchandising skills which
will be helpful in increasing
development of an
organisation.
There are different organisations which enter in new market and also make investment to
begin new business. Ensoft organisation develops processes and tools which enhances security
and quality, minimise development and manage variation of cyber physical systems and also
complex software. It is essential for Ensoft company to use effective innovative approach which
will be helpful in maximising development in an effective or systematic manner. As per given
case study, Apple firm is a telecommunication firm which adopts more innovation deals in order
to developing various kinds of services or goods.
Importance of innovation in comparison with invention:
Innovation is necessary for firm in making products as well as services more attractive. It
will give rapid development in the success of firm and helpful in developing better connection
with consumers (Talukder, 2014). It will be helpful in developing real theories which provides
more attitudes, knowledge and confidence in order to deal with complex situations and finish
activities in systematic manner. Through innovation firm can attract more consumers and
increasing sales by changes in existing services or products.

P2 Vision, leadership, culture and teamwork can shape innovation
Innovation require to integrated in the basic procedure of business which will be helpful
in getting the accurate outcomes. Business firm will use the better techniques and methods to
help in reaching at the set aims and goals with in specific period of time. In Ensoft business firm,
there is a major role of employer to direct or guide all staff members in right direction through
using the innovative measures. It is essential that firm should determine and also monitor the
knowledge and capabilities of workers (Seebode, Jeanrenaud and Bessant, 2012). There is a
requirement to create basic vision and mission leadership under which team of this company
work with motivation. Some of the factors given below:
Leadership and innovation: For attaining better success at market place, it is more
important for business organization to make an effective team in which leads provide them better
guidance to perform their task effectively. With the help of this workers easily implement
innovative activities which may leads improving the overall performance of the company. For
attaining the same leader adopt effective approach and traits which may enhance workers
productivity level at workplace. With the help of this, workers easily implement the innovation
concept which helps in achieving set goals and objectives.
Organisation culture and innovation: For giving better shape to innovation, it is
important for business organization to effectively understand the organisational culture. This will
helps in encouraging workers at workplace so that they effectively accept all the challenges in
most effective manner. With the help of this firm enhance their performance level by
implementing the innovation concept.
Innovation and teamwork: For attaining better success, it is important for business
organization to make an effective team in which all the workers are comes for attaining common
goals and objectives. Along with this, team work helps in implementing the innovation concept
with the organization which may leads in attaining better success at market place. For attaining
the same proper communication is more important for all the team members (Nambisan and
Sawhney, 2011).
Vision and innovation: It is an effective statement which define something where the
company wants to see itself in upcoming time frame. In this vision of the Ensoft support the
whole process of the innovation which may leads in attaining better results.

All these are more important factors that directly impact on innovation concept. In this manager
play important role before implementing the innovation process. In context of Ensoft can
manufacture quality products and services to its customers in order to attain their higher
satisfaction level.
TASK 2
P3 4Ps of innovation and use of innovation funnel
Innovation is helpful in increasing development of firm as well as making products more
unique. The main objective of Ensoft company is to use innovative to resolve particular
problems. Innovation funnel is helpful in creating and develop the new designs to enhancing
development of an organisation (Merethe, Aasen and Johannessen, 2011). It is used to define
those steps which are take in creating products or processes.
4P's of innovation
Product- It is an essential component in process of innovation. Better quality of product
assess in attracting more consumers towards services of firm. Ensoft company is well reputed for
providing effective software and network services as comparison to its strong competitors.
Process- Invention and innovation both are different and helpful in targeting lager
number of consumers. It is necessary that firm should use effective process and reduce activity
cost to increase growth of company. In context to Apple company, it has a separate process of
innovation which provide long time advantage to business.
Positioning- There is a need to Ensoft company to make its position at the large market
and uses innovative strategy. Telecommunication industry has high growth rate but it is also a
changeable market.
Paradigm- Ensoft firm requires to consist all important elements and specifications
which will be used in developing innovative goods.
Uses of innovative funnel
In the process of new product development, innovation funnel is common model which
use used through most of the business firm to examine ideas as well as conceptual goods. The
main motive of all kinds of innovative is to develop products or processes which can meet needs
of markets in an economic or manufacturable forms (Lundsted and Moss, 2013).

Wide mouth of funnel- Under this, Ensoft firm enhances its information as well as
knowledge base. Its main objective to gather many possible ideas and produce large number of
goods which firm can be produced. At this stage, there is a need to this firm to have clear
perspective of its objectives.
Narrowing segment of funnel- In this stage, those ideas which are generated at prior
needs to be screening. In its process included matching ideas with aims which are related with.
There is a requirement to test services or goods with the actual consumers to check its efficiency.
Narrow segment of a funnel- Under this, firm needs to be ensure that ideas chosen deliver
on objectives of an organisation which were be anticipated at the time of firm started. At this
stage, firm released its services as well as goods at market place (Lundstedt and Colglazier,
2013).
P4 Developments in frugal innovation
Innovation is a procedure by which firm develops unique products in order to attaining
accurate effectiveness and accuracy level at higher level. Fugal innovation is a process which
help managers in minimising production cost and profit level. In addition to this, innovative
process depends on abilities as well as capabilities which assess in providing different goods to
consumers in a better manner. In order to satisfying demands of consumers, there is a
requirement to Ensoft company to take appropriate steps. Some important points are given below
which need to understand through manager of Ensoft:
 It is necessary that employer should know regarding skills and abilities of employees and
provide them training so that they can achieve aims of firm with in given time period
(Gillier and et. al., 2010).
 They give innovation process knowledge which will be helpful in directing all staff
members.
On the basis of case study of Virgin Group and Apple Inc., they both use all necessary
resources in an effective manner. Frugal innovation is helpful in identifying different activities in
regards to necessary cost. Frugal innovation provides many benefits to firm in enhancing
development and growth of firm. Some points are given below:
 They generally updated efficient policies and plans which need to applied in an
organisation.
 Provides right direction to staff members and help them to achieve better objectives.

 Ensoft matrix should adopt effective strategies through using techniques for increasing
profitability and development.
 It is essential that manager should be update its policies as well as strategies on
continuous basis.
TASK 3
P5 Significance of commercial funnel and application of New Product Development (NPD)
Commercial funnel is a procedure which leads to change of the expected consumers in to
the existing consumers of Ensoft services and products. It is an effective process by which firm
can provide better quality of goods as well as services to customers. Ensoft company provide
effective mobile phones and network related services in a better manner (Den Hertog, Van and
De Jong, 2010). New product development is complete procedure of developing new goods to
market until its consumers as well as feedbacks from end user of business chain by systematic
parameter and procedure. It is a process of creating new services or goods for market and it is
regarded as preliminary stage in services or goods development.
Ensoft business firm tries to introduce new services through expand its business in to the
different markets. This firm provides quality services to consumers in order to attract them in a
better manner. But there is a need to this organisation to determine its errors and mistakes which
are occur at the time of changes on the basis of markets. The process of new product
development given below as above:
Idea generation- IT is a first step in new product development process and it is a
systematic search for ideas of new goods. Generally an organisation generated many or large
number of ideas but need to find only one which is more effective. In regards to this, Ensoft
organisation conducts the market research to know regarding wants and needs of consumers in
an effective manner.
Idea screening- Under this, among the many ideas, there is a need to pick one better idea
which will be profitable for business in future (Christensen and et. al., 2010). In addition to this,
all ideas which are generated screened to pick better one and also drop all the poor. The main
aim of idea generation was to develop more ideas.
Concept development and testing- Under this, it is necessary to develop the concept of
product in detailed manner. The prototypes of products may modified by different designs as

well as production stages in context to come with finished goods that customers will be buy.
Before launching the new products, Ensoft firm test with small group of customers and after
make sure that products are effective, then prepare to launch them.
Business analysis- It is a necessary stage and in this firm do the busies analysis in a
detailed manner. Under this, management of Ensoft firm can examine attractiveness of business
of new goods (Bieraugel, 2015).
Product development- Under this stage, firm decided for introducing its new service or
product at market place. So, it will be take essential steps in order to manufacture as well as
distribute new products.
Test marketing- In this, firm introduce its new goods at small scale in small market. If in
case new product fails then it is necessary for Ensoft company to find out failure reasons and
make changes accordingly. If new goods are successful at market place then firm will introduce
at the large scale.
Commercialisation- After making test marketing successful, there is a need to Ensoft
firm to introduce new goods at large scale or in all over country. In launching new products and
advertisement firm invest more money. The method of advertisement which Ensoft are
television, newspapers, magazines, radio etc.
Review of the market performance- It is a last stage in new product development and at
this stage firm take review of the marketing performance of new products and know about the
viewpoints and feedbacks of consumers.
It is an effective process and Ensoft firm applies this process at the time of developing
any new products in a better manner.
P6 Innovation Business Case
It is necessary for an business firm to develop a strong case which helps in establishing
better objectives as well as goals in order to perform all the basic functions like for an instance
time saving, capital investment which gives high development as well as productivity of firm. It
is a main activity which assess in developing the resources in a better or systematic manner. In
addition to this, innovation is helpful in making products more attractive through adding unique
things for attracting large number of consumers. Under this some stages are given below as
above:

Understand process and objectives- Under this, there is a need to business to understand
and then analyse full procedure which will be assess in enhancing development and growth of
business.
Collecting inputs- Manager of company has to gather relevant or accurate information in
order to helping other activities and functions in a better manner.
Analyse- This stage is helpful in evaluating and executing information and data in a better
manner. There is a need to firm to determine the market area (Andriopoulos and Lewis, 2010).
Starting judgement- Under this, product is exist at market place and operate the process
of business in an effective manner. In addition to this, it is necessary for top management of
Ensoft organisation to take effective decisions in a better manner.
On the basis of Virgin Group and Apple Inc. case study that these form has many
investors which invest amount in their business operations. Two kinds of investors are given
below:
Organisation capital firms- These kinds of companies issue their shares in exchange of
expected money.
Business angel- These people spend their capital in market and search beneficial
opportunities.
TASK 4
P7 Various tools that organisations can use to develop, retain and protect knowledge and
intellectual property
Intellectual property provides right to organisations and people to protect their thoughts,
non- physical assets and also opinions and it is protected in law through copyright, trade marks
and patents. Ensoft organisation gives better solution to business related to feedback as well as
complaint of consumers by determine their issues (Den Hertog, Van der Aa and De Jong, 2010).
Intellectual property comes in property categories which consists intangible creation of an
individual intellect. It includes some kinds of rights like publicity rights, trade secrets, moral
rights, unfair competition etc. The main aim of intellectual property to encourage creation of
intellectual products. There are some legislation developed through parliament of United
Kingdom. There are some rights of intellectual property mention below:

Copyright- It is legal term which firm used to define rights of creators have their artistic
and literacy works. Under this, person should be resisted in Copyright Act 1976 which gives
rights to real owner of goods. Copyright is for limited time period and need to renew after some
time. It is form of an intellectual property which is applicable on the creative works.
Patent- It is form of right which is granted through government owner and inventors
rights to exclude the others from using, offering, making and selling of invention for limited time
period. It is exclusive right which is granted for any kind of invention.
Trademark- It is recognizable signs, expression and designs which identifies services or
goods of specific sources (Christensen And et. al., 2010). The owner of trademark can be
business firm, individual or legal entity.
Trade secret- This is a procedure, methods, activities and procedures which are achieved
the competitive advantage against its strong competitors. It is based on the confidential
information and data which are used in an organisation.
CONCLUSION
From the above given report it has been concluded that innovation is an effective process
which is helpful in creating new thoughts to make products more attractive. Under mention
report studied regarding significance of the commercial funnel and applications related to new
product development. Innovative gives competitive advantage to company to compete with
strong rivals. In order to reach at desired objectives, Ensoft company uses better techniques as
well as methods. In given report assignment studied about innovation and also importance as
comparison to invention. Innovation is helpful in developing new goods and services to attract
the target consumers. Frugal innovation is better procedure which help manager to minimizing
manufacturing cost as well as profit level.

REFERENCES
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Online
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