Innovation and Commercialisation: A Detailed Report on 3Com

This report provides a detailed analysis of innovation and commercialization strategies, focusing on the case of 3Com. It explores key concepts such as the importance of innovation versus invention, the roles of vision, leadership, culture, and teamwork in fostering innovation, and the application of the 4Ps of innovation. The report also delves into frugal innovation and its relevance to 3Com, the significance of the commercial funnel, and the process of new product development. Additionally, it examines the tools organizations employ to protect intellectual property and presents an innovation business case. The report concludes by highlighting the critical role of innovation in achieving business success and market competitiveness.

INNOVATION AND
COMMERCIALISATION

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Innovation and its importance with comparison to invention...........................................3
P2 Vision, leadership, culture and teamwork helps in innovation and commercialisation....4
TASK 2............................................................................................................................................5
P3 4P's of innovation and also use of innovation funnel........................................................5
P4 Development in the frugal innovation and its usage in 3com...........................................7
TASK 3............................................................................................................................................8
P5 Significance of commercial funnel and having new product development......................8
P6. Innovation Business Case...............................................................................................10
P7. Tools that are adopted by organisation to retain, develop and protect intellectual or
knowledge property..............................................................................................................11
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Many companies in today's market scenario they are bringing many changes in their
working scenario and in quality of their product and services to make their customer happy in
market (Aarikka-Stenroos and Sandberg, 2012). Although making innovation in goods and
services by organisation and thus firm also play with the mindset of customer and attract them
towards their product to purchase and use them and with satisfaction convert them to become
existing consumer for longer too. The report is based on 3com which is famous for electronic
items and computer network and although, firm is found in year around 1979 by the Robert
Metcalfe. Assignment include innovation criteria in 3com products and services in better manner
although having a monopolistic scenario in market. Therefore, it also include role of 4P's in goals
and objectives as well of organisation which also look forward to modify existing products in
great way too. In last, motto was of report is to mainly highlight different role of ideas and thus
also establish goodwill in different criteria.
TASK 1
P1 Innovation and its importance with comparison to invention.
Innovation is that which is very important in organisation for further development and
growth in effective way which leads to success of enterprise in organisation within the minimum
duration of working as well. In fact, Creativity is that which looks to attract customers toward
their product and services in great manner, 3com do bring innovation in their product so that they
can satisfy their ultimate customers in proper way too (Bogers and West, 2010). Moreover, such
concept is very much required according to environment and modernised universe. Some of the
importance of innovation be like as follows:
 Company has to go with using strategy and decision in proper manner so that they can
also attract maximum number of customers towards them only.
 Innovation and creativity is something which is needed and has to be achieve goals and
objectives in less time period too.
 This is something which also help in getting maximum gain in form of revenue.
 Therefore bringing new items and products in comparison to their competitors too in
great way.

 3Com company can provide better telecommunication services by considering innovative
ideas and creativity that facilitates in enhancing growth of the firms.
 Innovation and inventions are two major things that bring several changes in product or
services and create demands among targeted customers so that best possible outcomes
can be get.
The difference in between innovation and invention is as follows:
INNOVATION INVENTION
This is that which looks for modification and
alteration of product which is being already
exist in market and it fulfil demand in great
manner.
In this, invention is something which is having
a feature of presentation and product without
commercial centre and thus it is considered as
fresh product in market.
According, modification is such which help to
attract the customers in huge way and thus it
also help company to earn higher profits as
well.
Moreover, producing any design in product
leads to emergence of new product in market
and thus it is been done when the whole world
is not aware for such thing and it leads to
invention in great manner.
Innovations are defined as the adoption of new
ideas and concepts that already have made for
growing business. 3Com plc can undertake
new thoughts and ideas for achieving success
and adopt innovation to reach at potential
customers.
Inventions are to be considered as the
development of new products or services that
never introduced before. 3Com company can
invent effective products or services that will
support in providing telecommunication
services so that more customers are to be
attracted.
In this included various methods, values and
various things for making innovative products
that may be exist in the marketplace.
It is defined as the creation of new products
which has launched recently for the first time.
Hence, 3com is that which also look forward to develop ideas which look forward to
improve their existing product and services in great way which help to satisfy their customer

with their demand and needs. Although both the scenario are most important for the organisation
as such thing help firm to earn higher income in satisfying demand as well with preferences too.
Moreover, it is also used to have a perfect goodwill in marketplace for running better enterprise
and this is for the longer period as well (Bogers and West, 2012). Example: Innovation in
electronic item can increase the umber of customer for company and such thing can result into
profit maximisation.
P2 Vision, leadership, culture and teamwork helps in innovation and commercialisation.
3Com has to make clear vision for the whole organisation and thus it makes them to
attain their goals and objectives in better manner as well. Although the leadership, vision and
mission with culture are all such those which help in shaping the innovation in product and
services as because they are such which somewhere play a great role in great success of business.
 Vision: Having a lucid targets and aims of company also motivates production manager
of company to overlook and produce a plan with better thoughts and for profit
maximisation as well which also implement efficient plan as well. Normally, vision is
something which also help in explaining the scope and different thing with motive of
different thing and enterprise as well for implementing great schemes too. Moreover, it is
something which shows the longer term of goals and objectives too. Although, it also
include the establishment of marketplace for having introduction of new and best gadget
which help in increasing profit.
 Leadership: development and growth is that which is taken out by great leaders and thus
they also help in introducing new product in market which will attract large number of
population towards firm (Ettlie and Rosenthal, 2012). Moreover, leaders are such which
make strategies and bring new ideas for marketplace which is very much related to the
actual facts and figures. Although they are responsible for creating a better environment
for their employees which can easily maintain their personal and professional goals in
great manner.
 Culture: In 3com, the working condition is such which make to define the different path
in great manner as because employees do work within the organisation and also
communicate with each other. The environment culture of organisation is required to be
very positive so that they can work with coordination and it will help in behaviour or

activity which help in working and does follow the different things like plans and the
policies which is implemented by directors too.
 Team work: In company it is required that every employee should work as one which
help them to have a better working too. As this help in accomplishing the specific aim in
time period by completing all the task and activities in better way too. Normally this is
being used to shoe up the nature of staff members in company as because they will help
in executing new ideas. Sometimes for particular task and activity the team work is
required and in organisation team work is quite far better then having a individual
working (Gambardella and McGahan, 2010). Apart from all such, togetherness of
employees is a significance of development and progress which also remove the hidden
obstacles in great manner and thus they also overcome with business risk by using
appropriate techniques and tools in right context too.
These are essential in developing and promoting new idea, thought, innovation and
creation of new products or services in an effective manner. 3Com company has opportunity to
reach at target audience by producing various goods and services where key components must be
undertaken including leadership, teamwork, vision and culture as well.
TASK 2
P3 4P's of innovation and also use of innovation funnel.
Product innovation: An endeavour is that which cooperate and make fitting with the
current situation merchandise and also look forward for having assistance which lead to have a
expansion of number of clients in great manner. Market is that which welcome everything like
entrance of new person in market and they also come up to make a innovative items to their
clients as well. Moreover, association is something which can make report with new framework
with administrator too for helping customer with day and age in great manner as well. Although,
picture expand their business development and it also improve and also widen involvement of
different representatives in better manner as well. Product is to be considered as the new
invention or creation that produced by person and result is unique process so that more
customers can be attracted towards firm. It is a new innovation where new concepts are to be
developed for producing best alternative in well manner.

Process development: Although looking for a improvement in business is like having a
critical path for successful working for the work environment too. At certain point the
administrator take usage of different thing like which create different equipment and policies
which is used to break down and looks for which technique is quite appropriate in increasing the
result in proper manner as well (Godin, 2012). Process is something which help in having a
smooth running of business operation and also capacities with expanding the profitability with
drinking items and things too. Is is something which is essential as well for non stop frameworks
and thus which help in producing the most of welfare and having furthermore manage working
in appropriate manner as well. The process is refers to the procedure which are to be used for
creating new products or services by an individual so that effective outcomes can be get. In this
defined a process as well as ways that help in producing new item with innovation so that more
customers can be attracted. 3Com company generally use their set procedure to develop an
innovative products for achieving sustainability.
Press: it is refers to the climate that considered by person for creating goods and services. It is
necessary to undertake better atmosphere for developing new products and bring innovation that
facilitates in achieving best possible outcomes as well as positive result in well manner. Manager
of 3Com company has undertaken the good working environment for formulating innovative
ideas and develop new products so that company can attain higher growth and revenues with
adequate manner.
Person: The person is an entrepreneur who come up with new ideas, concepts, thoughts, capital ,
resources to starts a particular business. Individual put their efforts, time and work hard to
accomplish goals and objectives in well manner. They use their skills, abilities and knowledges
for innovative ideas and produce better quality of goods and services so that predetermined
objectives can be attained.
Therefore, 3Com company has to undertake these stages for producing more effective
products or services regarding telecommunication.
P4 Development in the frugal innovation and its usage in 3com.
Innovation is that which provide appropriate tool and technique for having inventiveness
which also look forward for which focuses on creating several thing which is related to nature
and having which is related to the durable products as well. Moreover, looking forward for frugal
advancement which is engineering and somewhere this is something whose having a main

motive to implement new and the impressive plan for those customers and consumers which
believe in great brand and also look forward for their specific trade name and for longer period
too (Kim and et. al., 2011). Generally, products are those which is manufactured in minimum
and less cost are known with the name as inferior goods and also demanded with the weaker
sections of society in proper way.
Therefore, in the coming era, there are numbers of customers who present different thing
to various people and thus also believe in qualitative product in great way which lead in raising
the living standard in better manner as well. Although the company 3com wanted to produce the
quality product from raw material and thus was more cautious to satisfy needs and wants of
customers.
Some of the greatest development for growth in frugal innovation are somewhere
described as:
 Additional features of current products: 3Com is that which leads to have a products
quality in great manner and it is being done with the use of proper methodologies and
alteration was there in plan which somewhere played a better role in fulfilling the desired
customers in proper way too.
 Reduction in production cost: Frugal innovation, an organisation is that which try
different thing in their expenses and also make impressive goods and services in better
manner as well. In apart from such, 3com is looking forward to buy quality product and
services so that they can manufacture the product at lower cost and can easily meet up
with the demand of whole society (Lindič and et. al., 2011s).
 Emergence of ideas: According to this, enterprise is such which also look to try and
make creativity with the goods and it also enhance quality in standard and thus also
provide the best gadgets and also devices for their buyers as well.
 Reasonable commodity: One of the major thing which is related with development in
frugal with innovation and thus it also assist with acquiring benefits and having rivals
too.
Innovation funnel is that which also mainly adopt the different things and organisation
with expressing ideas for several employees from 3com which will uplift various abilities with
knowledge. Therefore, this is something which passes by three stages and having different
motives of everything in business and some of those are as follows:

At last, 3com is the company who needs to upgrade their working in organisation which
is genuine and also have a accurate information and data as well (Rafinejad, 2012). Managers of
company also somewhere believed in gathering and collecting important data and ideas which re
informs the existing products in better manner as well, such thing also help in enhancing the
effectiveness of items too.
Normally, they also look which also adopt the advanced technology in great manner and
thus also looking forward to production process as well which do help in minimising the
unwanted cost in great way.
TASK 3
P5 Significance of commercial funnel and having new product development.
Funnel is that which is being divided into three parts and it also alter and change in
product as well which help in capture of attention and having millions of clients as well which
help in adopting the effective strategies as well as with policies too. It is required that 3com is
that company which needs to attain the goals and objective in great manner with use of funnel in
great way too.
There are different things which is being considered as the important factor of funnel and
it is be like:
 Conduct investigation program: Manager of 3com company is such which help in
gathering information and data and thus it also lead to have modify the strategies and
services in better manner too. Therefore, if an organisation is that which is looking
forward to implement the useful techniques with necessary evidences in great manner
with the proofs in method and it is very much useful in nature.
 Improvement in quality: If 3com is looking forward to take revenge from their rivals
then it is required by them to have a regular changes and innovation in their product and
services as well.
 Goodwill: It is like having a reputation in the marketplace which also create a positive
relation with somewhere the whole society with competitors too.

 Introduction to advancement equipment: Apart from all such, a advanced launch can
be there and thus having proper gadgets with impressive in nature although having
unique facilities as well for their desired buyers in great manner.
Illustration 1: Innovation funnel
(Source:- Innovation funnel, 2017)
Instead of such thing, introducing a new and quality procedure may have a successful
scheme in different manner which also lead to have a quality and standard existing product of
3com for having attention with millions of people and customers with making an attempt to
establish the goodwill of company and thus 3com is such in corporate world as well
(Schoonmaker and Carayannis, 2010). Apart from such, improvement in product is such which
have appropriate steps like:
 Emergence of different ideas: Producing products and before such, it is like vital for the
enterprise which also do come up with the new and unique ideas with the help of
different investigation process which help in business as well.
 Testing and business analysis: Now its time for implementation and testing of
implemented ideas and system in removing the existing and obstacles for barriers.
Therefore, method is something which has appropriate in minimizing the thing of
developing procedure as well.

P6. Innovation Business Case
Business case is a important strategy that is appointed by 3Com company so that they can
able to execute good and maximum benefits and advantages. The basic aim of the selected
business case is to minimize several obstacles that can arise during assembling procedure (Thore,
2012). But on the other side there are certain advances that are discussed below: Executive Summary: 3Com is a well established telecommunication industry and their
main objective or aim is to supply quality services to their clients. These customers are
spread over the whole nation. Goals: The major goal is to render innovative and modern goods or services so that
national as well as international customers get attracted and retain for lo0nger period of
time. Arrangement: In this, managers of this particular institution tries to remove all obstacles
that may occur in various areas. Clients Research: This is a very important aspect that has to be considered while forming
any policy or rules. This aids in providing organisation to compare their characteristics on
certain constituted grounds. Requirement of capital: This is primary need for carrying out operations of any business
establishment. There are number of operations that has to be performed therefore capital
is a very essential resource of any organisation.
 Framing and improving the drafted plans: In order to carry out the work process in
effective and efficient way, it is necessary to draw plans in such a way so that it can be
fulfilled in conduce manner.
P7. Tools that are adopted by organisation to retain, develop and protect intellectual or
knowledge property
There are several rules and regulations that are framed by government body that aims to
protect the intellectual property rights of an individual. Some are discussed below: Copyrights: This right is obtained by original company who have framed some unique
substance in the form of programming or music etc. So that any formulas that are used by
3com cannot be taken by some other firms (Teece, 2010). Patent rights: It is done so that products or services of particular company cannot be
utilized by other business firms. Basically, it provide security to the parent company. Any

company who adopt patent rights become secure with their own production. If there is
any problem regarding it they can have powers to take actions against it. Trade Secrets: This feature is adopted by organisation when they have to save their
secret formulas. Hence, trademarks assists 3Com to apply their information into their
own business.
 Trademarks: It contains mixture of various symbols, logos, signs etc. This concept helps
the people in society to differentiate products of one company from other (Snow and et.
al., 2011). Hence, it allows the company institution provide information related to their
goods or services.
CONCLUSION
From above assignment, it can be stated that creation and innovation is such which is
very much important and also needed to have a success of different thing with whole
organisation and its benefits are also there with whole enterprises as well. In fact, assignment
was like it was made mainly which focusses on several techniques and also look for adoption and
one by one in small organisation as well which is named with 3com and also look forward for
facilitating desired outcome. Moreover, it also implement different thing with various ideas for
protecting property as well.