Business Report: Innovation and Commercialisation at Heinz UK

This report examines innovation and commercialization strategies within the context of Heinz UK. It explores the importance of innovation, organizational factors like vision, leadership, and teamwork, and the 4Ps of innovation. The report also discusses frugal innovation, commercial funnels, new product development, and the creation of an innovation business case. Furthermore, it evaluates tools for developing, retaining, and protecting knowledge and intellectual property within the organization. The analysis covers various aspects of innovation management and its practical application within a major food processing company like Heinz UK, providing insights into how businesses can foster creativity, adapt to market changes, and achieve commercial success.

Unit -8- Innovation and
Commercialisation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1) Explain Innovation and its importance to organisation with invention ...............................1
P2) Explain how organisational vision, leadership, culture, and teamwork shape innovation
and commercialisation................................................................................................................3
TASK 2............................................................................................................................................4
P3) Explain the 4P’s of innovation and explain use of innovation funnel toe examine
innovative ideas...........................................................................................................................4
P4) Explain development in frugal innovation and example used in organisation context........5
TASK 3............................................................................................................................................6
P5) Explain the importance of commercial funnel and the application of new product
development for commercialisation and innovation...................................................................6
P6) Build an innovation business case for an organisation, including ways of funding.............7
TASK 4..........................................................................................................................................10
P7)Evaluate the different tools that organisation can use to develop, retain and protect
knowledge and intellectual property.........................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Innovation and commercialisation provides the new idea to the business and with this
have create as well as implement the effective change in the business working model. Innovation
is a process through which new creativity and values get added to the business that makes the
positive modification and also help to grab the attention of a large customer base. In addition
commercialisation is the process as with this the business makes the infusion of innovating
values so as to make and develop the job as well as revenue generated entity (Bagley, 2018). It is
basically a strategy that is used by the company to developing the series of financing and its
options to get work with the technological advancement. This report is based on Heinz UK that
is the food processing company and one of the most loved brands by producing the iconic
products as like beanz, tomato ketchup etc. with the great taste, variety and quality as well. The
report consist of innovation and its importance with invention, organisational vision, leadership,
culture and teamwork that shape innovation, 4Ps of innovation, frugal innovation, importance of
commercial funnel and application of new product development and tool used to develop and
retain knowledge and intellectual property.
TASK 1
P1) Explain Innovation and its importance to organisation with invention
The innovation is the process or actions that is used by the business to processed with the
new ideas and method that make an advancement in the product and services. It is used by the
Heinz to make additional implementation of the products in order to satisfy the need and demand
of customer or existing market in effective manner. In this Heinz uses this to gave the tough fight
to the competitors to maintain a lead in marketplace (Byun, 2018).
The invention is the unique method in which the overall process of development get re-
engineered in which the improvement get implement within the overall process to create the
developed services and products.
Basis Innovation Invention
Concept It implies the suitable implementation
of the appropriate ideas for the first
time to make the new product and
services.
It is refers to the happening of idea
and new thinking that is never
occurred before and helps to
develop the largest and new
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customer base.
Skills It requires the strategic, marketing and
technical set of skills that all
collectively adds up more values
within the transformation or
innovation.
It needs the scientific skills through
which new ideas get implement and
find that aid to develop the efficient
production (Davies, 2019).
Occurrence It is occurred when there is a need to
make the development in the existing
products and services.
It is occurred when the newer idea
get comes out that is as based on the
marker consequences.
Innovation and invention is somehow depended on each other as both get induces within
the business so as to make the positive change by which the market need also get stratified. It is
a procedures that make a new advancement which is based on the continuous improvements and
it is not only to look different as per the competitors but also to make something that is effective
along with better too for the marketplace. It is essential that market requirement get managed by
controlling the market challenges otherwise it is hard to fulfil the requirement in systematic
manner.
Importance of innovation
Innovation is a creative prospect with that new thinking and abilities get induced by
which the services get improvised that make the business growth of constraint and help to adapt
the marketplace change. Heinz is being the most trusted brand among household thus make
rapid innovation to attract the customer base for longer period of time and the different in
between the innovation and invention is as defined below as:
 Well problem-solving- There is a lot of competition that is faced by Heinz and to cope
up the management department make the continuous innovation and with this have
satisfy the need and requirement of market in easiest manner with the support of creative
solutions (Dezi, 2018). In this they have choose the innovation and with this make the
new change that is more affordable and easily accepted by the customers by which more
profit get gained in effective way.
 Alteration of productiveness- The PESTLE analysis of Heinz provide the evident
reflection of the basic improvisation as from which the productivity and profitability of
the business get developed and with this effective increase in sales get measured. As per
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the comparison of innovation and invention Heinz select the innovation with that fulfil
the basic requirement in organised manner.
P2) Explain how organisational vision, leadership, culture, and teamwork shape innovation and
commercialisation.
The innovation as well as commercialisation get supported by the different prospect as
with this the adequate shape get provided to the business and its development that is as defined
further as:
Vision- It define the aim of Heinz that is to make the product that are more willing to
match up the necessity of customers that aid to gain not only the long term goals and
sustainability in future instance (Do, 2018). It is the aspect that provide the shape to the working
abilities and standard of business with this they are able to accomplish the certain objectives on
timely basis. It adds the valuable changes in the offered product and services by which capability
of Heinz get enlarged. The prospect of commercialisation and innovation get balanced with this
the working skills of business also get developed with innovatory formats.
Creative culture- The companies must have work with the creative culture and with this
they have been shifted the working skills as from static to dynamic. In context to Heinz, to shape
up the innovation along with commercialisation it is the culture that promotes the direct
enhancement of quality of goods and services. In order to make the innovation it is required that
the employee also get more motivated and with this the creative culture promote the healthy and
positive surround by which employee performance also get more developed.
Leadership style- The leader of Heinz uses the participative style of leadership in which
the leader maintain the focus to get develop the working possibilities. In this all the employee
make the participation and engagement by which the task and activities get completed in certain
time period (Gabriel, 2019). It shapes the innovation and commercialisation by advancing the
working standard of employee in efficient manner.
KAIZEN- It is based on the continuous development and improvement in the overall
working performance of the employee and with this Heinz make the liable changes and
modifications so as to induce the innovation in respective way through which the standardised
outcome get conceived. It is used by the company so as to motivate and encourage the employee
with this they have easily accept the change in easiest form.
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Teamwork- In this the employee get learned to work as a team and in this Heinz manage
and operate the working in most suitable format. The cross functional team has been used in
which different group of individual that have the different skills and experience get worked
collectively by which the target get completed in fastest manner. It aid to shape the innovation
and commercialness as consist of the different department as like finance, human resource,
marketing etc. and all work together to achieve common objective (Grace, 2019).
TASK 2
P3) Explain the 4P’s of innovation and explain use of innovation funnel toe examine innovative
ideas
The innovation is the more based on the different P's and it is more required that the
company must have manage that by which make a lead and develop its working potential in
sustained way and as described below as: Paradigm- It is the factor in which the management of Heinz has worked with the
innovatory aspect under which have worked to insert improvements in the products and
services of the business with more creativeness.
Positive aspect- In this employee's of Heinz performed their work with more sufficiency
and have aware about the working abilities thus target achieved with perfection.
Negative aspect- If the innovation get failed then only the individual is responsible that de-
motivates the employee. Process- It includes the complete process that is being formulated to make required
innovation. In this all the employee takes participation and with this have comes with
creative and imaginative ideas through which performance capability get increases.
Positive- The innovation has been dome with creative approaches by which it is easy to get
over from the different problems sufficiently (Huang, 2018).
Negative- It takes the validate investment and time by which sometime the major goal and
objective of business get diverted. Product- It includes the quality enhancement of the products and with this the large
number of individual will get targeted to gain more profit.
Positive- As much the better and affordable product customer get that much the sales and
revenue of company get increases.
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Negative- As Heinz already have working with the large number of households products
thus with this it is hard to get worked on the improvement of single product. Position- It is a factor that is based on to maintain the lead in the competitive market
and for this Heinz uses both types of innovation as like prohibitive and conductive.
Positive- It helps to enlarge the marker share and customer base with that company is able
to influence the buying behaviour of the customers in easiest manner (Kergroach, 2018).
Negative- It is not always be easy to manage the long term success and development with
this if company only focus to maintain lead in competition then they will not able to satisfy
the need of customers.
Innovation funnel
It is a mechanism that is used to make the continuous flow of ideas to screened the
practicality to create realistic action plan that make the implementation of innovation easy and
flexible and further is as explained below as:
 Sorting for opportunity- At the initial stage of innovation, Heinz make the market
research and with this try to garb all the market opportunities and develop the
innovation accordingly.
 Thinking process- After the analysis of opportunities company is able to think more
about all the prospect and then with the help of brainstorming implies the better
innovation.
 Formulation- In this the certain strategy get formulated or designed that promotes the
innovation of product (Mazurkiewicz, 2018).
 Benchmarking- In this Heinz mark the standardised outcome and make to get attained
that within the stipulated period of time by which the quality get developed which
support to make more revenue.
P4) Explain development in frugal innovation and example used in organisation context
Frugal innovation is a process through which the complexities get reduces by which the
production cost will get balanced. It is mostly get used to reduces the non essential components
by which the efficiency of the product get increases. It also generate some difficulties as well and
that has been resolved by following some principles that are as defined below as:
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 Engross and germinate- The R&D department of Heinz uses this to make the better
aspect under which the appropriate outcome get resulted. For example, in Heinz all the
employee has the clear understanding about the different techniques that make comfort
while attaining the result (Mazzarol, 2020).
 To flexure quality- Frugal innovation uses to improvise the efficiency of the business
and with this complete the task with collaborative way. For example, Heinz ensure that
while implementing innovation all the task and activities get performed in managerial
basis.
 Develop sustainable result- It is more vital aspect as with this company is able to
accomplish the objective with more certainty. For example, Heinz concerned to work
with more betterment by which the risk get reduces that aid to maintain sustainability.
 Contour customer action- It is needed that the customer action must be in favour of
business and with this company also work to satisfy the demand of customer. For
example, Heinz develop a strategy so as to attract the working behaviour of customers
and make an innovation that work to attract the customers.
 Co-generate worth- It is related with the designing, discovering of new methods by
which innovation proceed in simpler manner (Mazzarol, 2020). For example, Heinz
focused to develop the stakeholders interest towards the business that help to generate
market values.
TASK 3
P5) Explain the importance of commercial funnel and the application of new product
development for commercialisation and innovation
The commercial funnel is important within the business so as to make the developed
product by using the commercialisation process that induces the transparency in the management
process. It includes different stages that are as explained below as: Idea generation- It is the initial level of product development in which the different ideas
get collected through which the management induces the selective ideas to generate more
values.
 Idea screening- It is the next stage in which all the selective ideas get screened so as to
select the appropriate idea that provides the better outcomes through innovation.
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 Concept testing- In this the different ideas and its outcome will get analysed so as to
make the better judgements through which effective improvement get induced as with
this the target get achieved in lesser period of time. Business analysis-In this Heinz uses the marketing strategy to make the relative
understanding about the objectives and goals that is needed to accomplish within the
stipulated period of time (Pynnönen, 2019). Product development- It include the stage in which Heinz makes the continuous
improvement so as to manage the working criteria that helps to increases the
performance. Test marketing- In this Heinz uses the balance scorecard so as to test the marketing
essentials and under this have modify product with efficacious enforcement. Commercialisation- It is a level in which Heinz implement the different techniques to
measure the need and demand of market and customers and set the standardised working
accordingly. Review of market performance- In this Heinz manage the product reviews or the
performance of products in the market to maintain lead in the marketplace.
Importance of commercialisation
Commercialisation is the essential aspect of the business that helps to accomplish all the
relative task within the timely basis. It is more needed that the business takes the effective
decision making and have perform market research by which all the opportunities get measured
and implement to maintain long term sustainability. It is also used to manage the value chain by
which company is able to deliver the best products and services in the market.
P6) Build an innovation business case for an organisation, including ways of funding.
Innovation business case of Heinz is based on the technique that is used by the business to
complete the working standard and applies the changes in organised manner (Szutowski, 2019).
The new idea of Heinz is to produce the sauce of different taste that help to diversify the range
or scale of products. In this company perform the continuous monitoring by which make certain
improvements by which more of the customers get attracted.
It is also be more prior that the business must get found certain market opportunities by
which it is easy for the company to grab the certain opportunity and make certain changes as per
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to fulfil the demand of customers. In this the management department of Heinz designed the
product as per the effective suitability that aid to make more profit and better revenue. In
addition the market aspect also get considerate by which the sufficient changes get implies by
which business try to make sufficient changes by which able to maintain lead in efficacious
manner.
There is more need of adequate resources as well with the effective implementation of all
the sources get implies and that are as described below as:
 People- It include the human resource that are more required while making any
innovation with this Heinz try to maintain more focus and concerned about to hired the
talented workforce that are much able to make the perform the task with more
satisfactoriness. In this the quality of the product also get managed by which the
customer need and demand get satisfied in systematic format (Yordanova, 2018).
 Equipment- It consist of the different equipments that are required to make effective
implementation of all the required sources. In this by producing the sauce company need
the new machinery and raw materials as like fresh fruits and other ingredient as well
that are more required to make the sauce.
Project plan- As the company wants to make the new product and for that needs the
adequate project management plan that include the certain set of actions that is needed to
perform while making an innovation. It is usually in written format by which Heinz is able to
plan, control, monitor, implement and execute the certain changes as per the need along with the
uncertainty also get removed under the certain period of instance. It is also used to make the
certain judgements by analysing all the different decisions by which the project get completed
not within the time period but also within the assigned budget as well.
Risk and potential benefit: Risk is associated within the uncertainty that get developed as
per the project execution thus in this the management of Heinz try to make the certain changes
within the working so as to reduces the redundancy(Žižka, 2018). As there are a lot of other
business as well that make sauce thus to make some certain implementation that make their
sauce different from another is needed thus with this working ability get advanced and work get
done with more perfection.
In additional to this, there are various other benefits and advancement as well that
develop better opportunities for Heinz and it is as the largest market share. As if the project get
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success in the market then more of the customer get attracted by which the sales get increases in
organised and competent manner.
Cash flow work- It is used to manage the credit or debit and the profit or loss of the
business that aid to develop the capital by generating certain revenue. In this Heinz makes the
investment of £ 34,000 and under this produce the new and tasty sauce. In addition it also
include some different costing as well that is as defined below as:
Ways for funding.
 Crowd funding- It is the method of funding that provides the better way so as to
increases the amount and with this Heinz raises the funds by presenting the new ideas in
front of large number of individuals (Çengel, 2019). For example, Heinz make new sauce
with delicious taste and this funding used to promote the product in effective manner.
 Angel investing- It is source of fund in which the Heinz collects the funds from the
individual that wants to make an investments in the business project and innovation. In
this Heinz is able to collect more of the funds so as to expand the brand image and
values of the product.
TASK 4
P7)Evaluate the different tools that organisation can use to develop, retain and protect knowledge
and intellectual property
Copyright- It is the right that legally protect the products and services of Heinz and also
provides exclusive right of distribution thus the original product get protected under the
copyright law.
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Importance- It is being more beneficial to maintain the adequate balance in between the
right holder with interest of right-holders by maintaining legal basis (Clausen, 2018).
Limitation- It is provision as in local copyright the other party work without taking the
license from the owner of copyrighter.
Patent- It is a right that is granted to the other party by the owner by following the
legislation and that is being for the certain period of time. It is a form of intellectual property that
provide the right to the owner to exclude other by using as well as making of similar services for
appropriate period of time.
Importance- It is vital as it safeguard the invention of owner as its design, product as well
as process helps to meet the specification by maintaining its suitability or originality over the
years.
Limitation- As if the owner makes the invention secret that they are not able to make lead
in the market as per their competitors along with it is also be more time consuming and typical
process as well.
Trademarks- It provide the special right to the owner to mark their product and services
under the logos and brand name by which same the invention get secured and protected.
Importance- It is being used to make more benefit while registering the brand exclusively
as no one else uses the symbol, slogan or name and also used to protect the consumers (Rus,
2019).
Limitation- It is the intellectual property that forbids the used and it is hard to stop the
non-commercial usage of trademarks until and unless the mark is dilute.
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