Innovation and Commercialisation Report for Business Management

This report provides an overview of innovation and commercialisation within a business context. It begins by introducing the core concepts and emphasizes the importance of innovation for business growth and survival. The report then delves into the significance of the commercial funnel as a marketing tool, detailing its role in identifying, qualifying, and trading products to customers. It further explores the application of new product development processes in commercializing innovations, with a focus on building a compelling business case. The report also examines various avenues for accessing funding and different tools organizations can use to protect their intellectual property. Finally, the report concludes by reiterating the importance of innovation in gaining a competitive advantage and differentiating products and services in the market.