Business Report: Innovation and Commercialisation - Unit 8 Analysis
VerifiedAdded on 2023/01/11
|14
|852
|94
Report
AI Summary
This report examines the concepts of innovation and commercialization within a business context, specifically focusing on the fictional company, Essence Drinks. It explores the significance of innovation for gaining a competitive edge and differentiating products and services. The report delves into the commercial funnel, analyzing stages such as idea generation, business analysis, and development, and how Essence Drinks can utilize these stages to attract customers and strategize product development, including the introduction of new Lassi variations. Furthermore, it discusses the importance of an innovation business case, emphasizing how innovation can enhance a company's competitive advantage. The report also covers tools for developing, retaining, and protecting intellectual property, such as trademarks, and provides a conclusion summarizing the key points. References to academic sources are also included.
1 out of 14