Innovation and Commercialisation Report for HND Business Management

This report examines innovation and commercialisation within the context of business management, focusing on ALCATEL as a case study. It explores the importance of innovation, the 4Ps of innovation, the innovation funnel, and frugal innovation. The report also discusses intellectual property rights and the impact of economic levels on small businesses. It highlights the need for businesses to adapt and innovate to remain competitive in the market and concludes that embracing change and protecting intellectual property are crucial for success. This student-contributed document is available on Desklib, a platform offering a wealth of study resources and AI-powered tools for students.

INNOVATION AND
COMMERCIALISATION

TABLE OF CONTENT
 Introduction
 Section 1
 Section 2
 Section 3
 Section 4
 Section 5
 Conclusion
 References

INTRODUCTION
Innovation is important in current scenario. It is important to
make changes in routine task, this impacts their business in
positive manner. It is important to give emphasis on
innovation , it is important that there will be positive
results but in case that change is acceptable by consumer
then it will be followed by various competitive firms.

Section 1
This report is based on innovative activities of ALCATEL
established in 2004, which is a French based organisation
of telecommunication devices. This company is owned by
Finnish consumer electronics company Nokia and
Chinese organisation TCL Corporation under license. To
make more innovation in digital line ALCATEL has
collaborated with Partech Shaker who are first in digital
technology.

Contd...
These days business people are facing problems related to
camera and storage, as they have to keep data related to
their business.
So, ALCATEL company launches phone having high
quality camera with good storage. They launch this phone
specifically for business men. They get expanded
memory with good quality camera.

Section 2
4Ps of innovation and use of innovation funnel:
Innovation is not task of one person, it will be more influenc
ing with team work. This is launched by John Bessant an
d Joe Tidd. It states the changes taking place in environm
ent and how they can be implemented in organisation.

Contd...
 Paradigm innovation
 Process innovation
 Product/ service innovation
 Position innovation

Innovation Funnel
Innovation is not easy task. There must be proper planning
to apply those change in operations. There are chances
that employees does not prefer to work under changed
environment so it is important to motivate them to work
under.

Development in Frugal innovation and how it can
be in used in organisation
Frugal innovation means to make efforts to less the
complexities of any approach. There are many changes
which are hurdle some in development of organisation.
This removes unessential acts and provide best services to
consumer. Frugal innovation is providing best services in
cheap rate.

Principles of Frugal Innovations
 Engage and literate
 Flex your asset
 Create suitable solutions
 Shape consumer behaviour
 Co-create value with prosumers
 Make innovative friends

Application of innovation funnel in organisation
There is important role of innovation funnel in ALCATEL.
There are changes taking place very frequently but every
change can not applied in business, so relevance that to be
check whether that change will help in accomplishment
of task or not.