AB Dynamics Ltd: Innovation and Commercialisation Strategies Report
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AI Summary
This report delves into the innovation and commercialization strategies of AB Dynamics Ltd, a company operating within the automotive industry. It begins by exploring the significance of the commercial funnel and the new product development (NPD) process, emphasizing how these tools facilitate market entry and sales growth. The report then presents an innovation business case for the organization, detailing methods to access funding for innovative projects, such as bank loans and leasing companies. Finally, it evaluates various tools and techniques used to develop, retain, and protect knowledge and intellectual property, including training programs, rewards, and employee relations. The analysis highlights how AB Dynamics leverages these strategies to enhance product quality, meet customer expectations, and maintain a competitive edge in the global market.

Innovation and
Commercialisation
Commercialisation
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain the importance of commercial funnel and the application of NPD process..................3
TASK 2............................................................................................................................................5
Innovation Business Case for the organisation and ways to access funding..............................5
TASK 3............................................................................................................................................7
Evaluate the different tools to develop, retain, protect knowledge and intellectual property.....7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Explain the importance of commercial funnel and the application of NPD process..................3
TASK 2............................................................................................................................................5
Innovation Business Case for the organisation and ways to access funding..............................5
TASK 3............................................................................................................................................7
Evaluate the different tools to develop, retain, protect knowledge and intellectual property.....7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Innovation is a process that can enhance the quality of the products so that customers will
be able to get more valuable services. Through this, the requirements and expectations of people
can be fulfilled (Podmetina and et. al., 2011). Commercialisation is a kind of process that is used
to launch the new products into the market. Here, advertisement and promotion play their role so
that overall sales can be increased. The present report is based on AB dynamics Ltd which
perform their operations in automotive industry. The small enterprise focuses on their innovation
and commercialisation techniques so that they can improve their growth. In this context, it
explains the importance of commercial funnel and how new product can be developed.
Furthermore, it focuses on the different tools that can be used by an enterprise in order to retain
and protect the intellectual property.
TASK 1
Explain the importance of commercial funnel and the application of NPD process
The business can use a particular commercial funnel in order to launch their products into
the market so that customers can consume different services as per their requirement. This kind
of tool is used by the organisation so that they will be able to increase their overall sales. AB
Dynamics Ltd uses the concept of technological advancement in order to provide some advanced
features into the services so that their profitability level can be achieved. Some of the safety
features which are introduced by the automotive industry are like head up display, software
which can provide direction to an individual, automatic glass break (Fiedler and Welpe, 2011).
Through these kind of features, the company will be able to attract number of people towards
their services from all over the world. In this manner, their overall brand image can be improved
at global as well as domestic market.
Innovation is a process that can enhance the quality of the products so that customers will
be able to get more valuable services. Through this, the requirements and expectations of people
can be fulfilled (Podmetina and et. al., 2011). Commercialisation is a kind of process that is used
to launch the new products into the market. Here, advertisement and promotion play their role so
that overall sales can be increased. The present report is based on AB dynamics Ltd which
perform their operations in automotive industry. The small enterprise focuses on their innovation
and commercialisation techniques so that they can improve their growth. In this context, it
explains the importance of commercial funnel and how new product can be developed.
Furthermore, it focuses on the different tools that can be used by an enterprise in order to retain
and protect the intellectual property.
TASK 1
Explain the importance of commercial funnel and the application of NPD process
The business can use a particular commercial funnel in order to launch their products into
the market so that customers can consume different services as per their requirement. This kind
of tool is used by the organisation so that they will be able to increase their overall sales. AB
Dynamics Ltd uses the concept of technological advancement in order to provide some advanced
features into the services so that their profitability level can be achieved. Some of the safety
features which are introduced by the automotive industry are like head up display, software
which can provide direction to an individual, automatic glass break (Fiedler and Welpe, 2011).
Through these kind of features, the company will be able to attract number of people towards
their services from all over the world. In this manner, their overall brand image can be improved
at global as well as domestic market.
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By using the innovation funnel, an individual will be able to convert all these ideas into
practical life so that consumers can get quality services as per their requirements. This play a
vital role in the development of new products so that overall performance can be enhanced.
Through this, number of ideas can be generated from all staff members so due to this overall
success can be achieved. If there ideas are get accepted by the top executives then the
satisfaction level of the people can be increased. Some factors play an important role at the time
of developing the funnel. These are:
Companies have to enhance their knowledge base and information level so that new
products can be developed in more efficient manner.
Organisations should do proper screening of their ideas so that new opportunities can be
grabbed and success can be achieved. Along with this, all projects should be completed
within a time period so that goals can be achieved.
Commercial funnel is important for an enterprise as through this they will be able to
achieve consistency into their overall process (Sonne, 2011). Through this, the sales process can
be measured at each stage and that will lead towards the high profitability. Company can focus
on the right sales process by performing the right operations. The overall sales can be increased
and through this competitiveness can be achieved. When AB dynamics Ltd perform these
operations then success can be achieved by implementing the advanced features into their
services. So, in this manner commercial funnel play there vital role and that will lead towards the
higher growth.
New product development is a kind of process that can be used by an enterprise in order
to develop more services into the market. In this, some of the steps are included in this process
are as follows:
Idea generation: In the first step, new ideas are generated by the company so that needs
and demands of an individual can be fulfilled. For this, AB dynamics Ltd can conduct the SWOT
analysis in order to identify their strategic position in the market. Here, manager can conduct the
survey in the market so that overall needs and demands of the people can be identified.
Idea screening: Here, in this stage unsuitable ideas and views are ignored by the top
executives. In this, out of many alternatives one option is selected so that growth can be
achieved.
practical life so that consumers can get quality services as per their requirements. This play a
vital role in the development of new products so that overall performance can be enhanced.
Through this, number of ideas can be generated from all staff members so due to this overall
success can be achieved. If there ideas are get accepted by the top executives then the
satisfaction level of the people can be increased. Some factors play an important role at the time
of developing the funnel. These are:
Companies have to enhance their knowledge base and information level so that new
products can be developed in more efficient manner.
Organisations should do proper screening of their ideas so that new opportunities can be
grabbed and success can be achieved. Along with this, all projects should be completed
within a time period so that goals can be achieved.
Commercial funnel is important for an enterprise as through this they will be able to
achieve consistency into their overall process (Sonne, 2011). Through this, the sales process can
be measured at each stage and that will lead towards the high profitability. Company can focus
on the right sales process by performing the right operations. The overall sales can be increased
and through this competitiveness can be achieved. When AB dynamics Ltd perform these
operations then success can be achieved by implementing the advanced features into their
services. So, in this manner commercial funnel play there vital role and that will lead towards the
higher growth.
New product development is a kind of process that can be used by an enterprise in order
to develop more services into the market. In this, some of the steps are included in this process
are as follows:
Idea generation: In the first step, new ideas are generated by the company so that needs
and demands of an individual can be fulfilled. For this, AB dynamics Ltd can conduct the SWOT
analysis in order to identify their strategic position in the market. Here, manager can conduct the
survey in the market so that overall needs and demands of the people can be identified.
Idea screening: Here, in this stage unsuitable ideas and views are ignored by the top
executives. In this, out of many alternatives one option is selected so that growth can be
achieved.
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Concept development and testing: The idea that was generated in the above steps is now
implemented on the small group of people so that their reaction can be identified (Larkins,
2011). So, in this manner new innovative services can be implemented in more effective manner.
Business analysis: In this, when new products are developed then their feasibility is
identified that profits can be achieved or not. Here, market strategy has been used, target
customers selected, marketing mix can be developed.
Product development: When new products and services are developed by passing them
through marketing strategies then those can be implemented into the market. Customers
feedbacks can be collected so that their overall performance can be improved.
Commercialisation: When new products and services are developed then now final
decision needs to be taken by the company to launch the products into the market. Prices are set
on the basis of pricing skimming strategy (Edison, Bin Ali and Torkar, 2013).
Implementation: At this stage, finally products are implemented in the market. Here,
some of the decisions are taken by the manager that how customers will be targeted. Along with
this, customers views should be gathered so that further improvements can be done and success
can be achieved.
TASK 2
Innovation Business Case for the organisation and ways to access funding
AB Dynamics Ltd perform their operations in the automotive industry and they are
focusing on their innovative services so that overall satisfaction can be increased among all the
people. The new innovative services are implemented by the manager of company so that profits
and high revenues can be generated in more effective manner. For this, they have to identify their
internal structure and on the basis of that they can develop the new features into their existing
products. Through these kinds of innovative features, an organisation will be able to attract
number of people towards their services and competitiveness can be achieved. By identifying the
internal structure, an enterprise will be able to improve their overall practices so that overall
benefits can be achieved in more successful manner (Chun, Chung and Bang,s 2015). An
effective business case can be build for rest of the targeted audience so that they overall growth
can be implemented. Some of the features which are included into the new services of an entity
are head up display, new software which provides directions and automatic glass break.
implemented on the small group of people so that their reaction can be identified (Larkins,
2011). So, in this manner new innovative services can be implemented in more effective manner.
Business analysis: In this, when new products are developed then their feasibility is
identified that profits can be achieved or not. Here, market strategy has been used, target
customers selected, marketing mix can be developed.
Product development: When new products and services are developed by passing them
through marketing strategies then those can be implemented into the market. Customers
feedbacks can be collected so that their overall performance can be improved.
Commercialisation: When new products and services are developed then now final
decision needs to be taken by the company to launch the products into the market. Prices are set
on the basis of pricing skimming strategy (Edison, Bin Ali and Torkar, 2013).
Implementation: At this stage, finally products are implemented in the market. Here,
some of the decisions are taken by the manager that how customers will be targeted. Along with
this, customers views should be gathered so that further improvements can be done and success
can be achieved.
TASK 2
Innovation Business Case for the organisation and ways to access funding
AB Dynamics Ltd perform their operations in the automotive industry and they are
focusing on their innovative services so that overall satisfaction can be increased among all the
people. The new innovative services are implemented by the manager of company so that profits
and high revenues can be generated in more effective manner. For this, they have to identify their
internal structure and on the basis of that they can develop the new features into their existing
products. Through these kinds of innovative features, an organisation will be able to attract
number of people towards their services and competitiveness can be achieved. By identifying the
internal structure, an enterprise will be able to improve their overall practices so that overall
benefits can be achieved in more successful manner (Chun, Chung and Bang,s 2015). An
effective business case can be build for rest of the targeted audience so that they overall growth
can be implemented. Some of the features which are included into the new services of an entity
are head up display, new software which provides directions and automatic glass break.

These overall innovation should be placed in an efficient manner so that goals and
objectives can be achieved. An appropriate aim should be established by the manager so that
overall understanding among all the people can be increased. So, in this manner they will be able
to enhance their performance and that will lead an entity towards success. When capital fund is
get increased then they will be perform their overall operations in an effective manner. There are
some of the ways through which AB Dynamics Ltd can access the funding in order to
implemented innovations:
Bank Loan: Company can take the loan from bank or other financial institutions so that
overall innovations can be done and success can be achieved. Through this, the automotive
industry can fund their business. For this, a good credit history should be their of the organisation
so that loan can be granted without any extra formality (Wang, Vanhaverbeke and Roijakkers,
2012). By taking the loan, an enterprise can start innovating their services so that needs of
different people can be fulfiled.
Leasing companies: There are some leasing companies which also provide the loan to
these enterprises so that they can perform their operations in an effective way. On the basis of
these, they can enhance their growth and at the end they return the amount to the respective
company.
These are some of the funding ways through which companies will be able to raise their
funds in more effective manner. Apart from these, there are some ways through which capital
can be raised such as family, friends, crowdfunding, boostrapping and so on (Kianto, 2011). So,
by taking the loan from such firms the profitability can be achieved. Company should take the
decisions on the basis of their experts so that their overall performance can be improved.
Through this, they will be able to get the higher returns on their overall investments.
It is the responsibility of financial manager to make a budget so that their spending level
can be controlled and capital can be maintained. For this, an innovation funnel can be used by
the company so that ideas can be converted into the practical reality. Along with this, an entity
can also use frugal innovative tool so that profits can be maximised and cost can be minimised of
overall procedure. This technique is more cost effective so that the overall growth of industry can
be improved. When the new products and services such as new safety features into the car like
head up display, automatic glass break, directions and so on (Sonne, 2012). When these products
objectives can be achieved. An appropriate aim should be established by the manager so that
overall understanding among all the people can be increased. So, in this manner they will be able
to enhance their performance and that will lead an entity towards success. When capital fund is
get increased then they will be perform their overall operations in an effective manner. There are
some of the ways through which AB Dynamics Ltd can access the funding in order to
implemented innovations:
Bank Loan: Company can take the loan from bank or other financial institutions so that
overall innovations can be done and success can be achieved. Through this, the automotive
industry can fund their business. For this, a good credit history should be their of the organisation
so that loan can be granted without any extra formality (Wang, Vanhaverbeke and Roijakkers,
2012). By taking the loan, an enterprise can start innovating their services so that needs of
different people can be fulfiled.
Leasing companies: There are some leasing companies which also provide the loan to
these enterprises so that they can perform their operations in an effective way. On the basis of
these, they can enhance their growth and at the end they return the amount to the respective
company.
These are some of the funding ways through which companies will be able to raise their
funds in more effective manner. Apart from these, there are some ways through which capital
can be raised such as family, friends, crowdfunding, boostrapping and so on (Kianto, 2011). So,
by taking the loan from such firms the profitability can be achieved. Company should take the
decisions on the basis of their experts so that their overall performance can be improved.
Through this, they will be able to get the higher returns on their overall investments.
It is the responsibility of financial manager to make a budget so that their spending level
can be controlled and capital can be maintained. For this, an innovation funnel can be used by
the company so that ideas can be converted into the practical reality. Along with this, an entity
can also use frugal innovative tool so that profits can be maximised and cost can be minimised of
overall procedure. This technique is more cost effective so that the overall growth of industry can
be improved. When the new products and services such as new safety features into the car like
head up display, automatic glass break, directions and so on (Sonne, 2012). When these products
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are implemented in the market than manager has to perform post implementation so that their
reviews and opinion of the people can be identified.
AB dynamics Ltd can use some of the tools and techniques in order to measure overall
effectiveness of the products. A triple constraint approach can be used by the manager of
industry so that effectiveness of the services can be achieved. First it is identified by the higher
authority that how performance targets such as cost, time and profits can be achieved. Secondly,
it has been analysed that how an effective schedule can be meet and thirdly it can be measured
that how cost target can be achieved. So, in this manner overall product development process can
be measured in an effective manner.
TASK 3
Evaluate the different tools to develop, retain, protect knowledge and intellectual property
There are different types of methods or tools which can be used by an enterprise in order
to retain, develop and protect the rights over innovation. AB Dynamics Ltd perform their
operations in domestic market (Kianto, 2011). By adopting some of the methods, an organisation
will be able to achieve their business goals and objectives. These approaches are as follows:
Training and development: There are different types of training and development
programs which are conducted at the workplace so that new employees will be able to enhance
their knowledge regarding the job. On the other hand, existing staff members can enhance their
core competencies so that they can offer quality services to their service users. Here, the manager
of AB Dynamics Ltd can provide the training to the workers so that their technological
knowledge or skills can be increased.
Rewards and incentives: Some rewards and incentives should be given to the people so
that their overall satisfaction level can be increased. By giving these kinds of things, company
can retain their employees so that their overall growth can be achieved. Rewards can be either
related to the monetary or non monetary. So, in this manner they will be able to retain their
skilled or knowledgable staff members.
Employee relations: The manager of AB Dynamics Ltd has to focus on the relationship
among all the staff members. If this kind of relationship is get increased then trust can be build
and that will lead an entity towards success (Wang, Vanhaverbeke and Roijakkers, 2012).
Through this methods, the firm can retain their workers at the workplace.
reviews and opinion of the people can be identified.
AB dynamics Ltd can use some of the tools and techniques in order to measure overall
effectiveness of the products. A triple constraint approach can be used by the manager of
industry so that effectiveness of the services can be achieved. First it is identified by the higher
authority that how performance targets such as cost, time and profits can be achieved. Secondly,
it has been analysed that how an effective schedule can be meet and thirdly it can be measured
that how cost target can be achieved. So, in this manner overall product development process can
be measured in an effective manner.
TASK 3
Evaluate the different tools to develop, retain, protect knowledge and intellectual property
There are different types of methods or tools which can be used by an enterprise in order
to retain, develop and protect the rights over innovation. AB Dynamics Ltd perform their
operations in domestic market (Kianto, 2011). By adopting some of the methods, an organisation
will be able to achieve their business goals and objectives. These approaches are as follows:
Training and development: There are different types of training and development
programs which are conducted at the workplace so that new employees will be able to enhance
their knowledge regarding the job. On the other hand, existing staff members can enhance their
core competencies so that they can offer quality services to their service users. Here, the manager
of AB Dynamics Ltd can provide the training to the workers so that their technological
knowledge or skills can be increased.
Rewards and incentives: Some rewards and incentives should be given to the people so
that their overall satisfaction level can be increased. By giving these kinds of things, company
can retain their employees so that their overall growth can be achieved. Rewards can be either
related to the monetary or non monetary. So, in this manner they will be able to retain their
skilled or knowledgable staff members.
Employee relations: The manager of AB Dynamics Ltd has to focus on the relationship
among all the staff members. If this kind of relationship is get increased then trust can be build
and that will lead an entity towards success (Wang, Vanhaverbeke and Roijakkers, 2012).
Through this methods, the firm can retain their workers at the workplace.
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There are some of the tools that can be used by an enterprise in order to protect the
intellectual property. Through this, overall rights of the firm can be protected in more effective
manner. Some of these tools are as follows:
Copyright: This is a kind of tool that is used by the firm in order to protects artistic work
so that no one can use the work without the permission of the authors. AB Dynamics Ltd can use
this in order to protect the innovation of the services. Through this, they will be able to make
their unique identify as compare to their rivals. For example, a writer got the copyright of their
book when they publish it in the market.
Patents: Through this kind of right, an invention holder can protect their property from
selling and making. On the basis of new inventions and processes, the firm will be able to
achieve competitiveness in the market as compare to their competitors. An utility patent can be
used in order to gain the rights over property and innovations (Perks and Moxey, 2011). For
example, AB Dynamic Ltd can use some of the techniques such as encryption and data
compression techniques. So, in this manner their overall rights can be reserved.
Trademarks: It is a kind of phrase, logo that can differentiate the services of one
organisation from another. Through this, an enterprise can make their unique image in the
market. Organisations have to their register their trademark so that no other company can use
their name at the time of establishing their business.
Database: This is an another tool that can be used by AB Dynamics Ltd so that they can
secure their data from any unauthorised users. For this, a database can be used in order to store
the confidential data or information. Through this, overall performance of automotive industry
can be increased.
On the basis of these approaches it can be concluded that how an enterprise can protect
their overall rights in more successful manner (Theyel, 2013). By using the copyright,
trademarks, database, patents so that intellectual property rights can be secured. Along with this,
the firm can increase the motivation level of their staff members by giving them proper training
and this will lead towards the success.
Business organisations can use different approaches in order to overcome all the
challenges that are faced by them at the workplace. Through this, their overall performance can
be increased in more effective manner. Some of the challenges are like competitive advantage,
quality services, customers attraction, consumers retention and so on. When innovative services
intellectual property. Through this, overall rights of the firm can be protected in more effective
manner. Some of these tools are as follows:
Copyright: This is a kind of tool that is used by the firm in order to protects artistic work
so that no one can use the work without the permission of the authors. AB Dynamics Ltd can use
this in order to protect the innovation of the services. Through this, they will be able to make
their unique identify as compare to their rivals. For example, a writer got the copyright of their
book when they publish it in the market.
Patents: Through this kind of right, an invention holder can protect their property from
selling and making. On the basis of new inventions and processes, the firm will be able to
achieve competitiveness in the market as compare to their competitors. An utility patent can be
used in order to gain the rights over property and innovations (Perks and Moxey, 2011). For
example, AB Dynamic Ltd can use some of the techniques such as encryption and data
compression techniques. So, in this manner their overall rights can be reserved.
Trademarks: It is a kind of phrase, logo that can differentiate the services of one
organisation from another. Through this, an enterprise can make their unique image in the
market. Organisations have to their register their trademark so that no other company can use
their name at the time of establishing their business.
Database: This is an another tool that can be used by AB Dynamics Ltd so that they can
secure their data from any unauthorised users. For this, a database can be used in order to store
the confidential data or information. Through this, overall performance of automotive industry
can be increased.
On the basis of these approaches it can be concluded that how an enterprise can protect
their overall rights in more successful manner (Theyel, 2013). By using the copyright,
trademarks, database, patents so that intellectual property rights can be secured. Along with this,
the firm can increase the motivation level of their staff members by giving them proper training
and this will lead towards the success.
Business organisations can use different approaches in order to overcome all the
challenges that are faced by them at the workplace. Through this, their overall performance can
be increased in more effective manner. Some of the challenges are like competitive advantage,
quality services, customers attraction, consumers retention and so on. When innovative services

are developed than they will be able to sustain their competitive advantage by offering the
quality services to the end users. So, in this manner the industry will be able to attract number of
people towards their services so that strong customers base can be created. So, in this manner
they will be able to achieve success.
CONCLUSION
From the above carried out analysis it can be summarised that innovation and
commercialisation can lead a firm towards success. This kind of process can be used by an
enterprise so that number of customers can get attracted towards the services. Through this, the
overall brand image can be increased in the domestic market. In order to develop the products
and services, firm have to follow some steps by doing proper research and formulating strategies.
Along with this, some of tools such as copyright, trademark, training and development so that
skills can be developed and intellectual property can protected. Furthermore, the overall growth
and performance of AB Dynamics Ltd can be improved.
quality services to the end users. So, in this manner the industry will be able to attract number of
people towards their services so that strong customers base can be created. So, in this manner
they will be able to achieve success.
CONCLUSION
From the above carried out analysis it can be summarised that innovation and
commercialisation can lead a firm towards success. This kind of process can be used by an
enterprise so that number of customers can get attracted towards the services. Through this, the
overall brand image can be increased in the domestic market. In order to develop the products
and services, firm have to follow some steps by doing proper research and formulating strategies.
Along with this, some of tools such as copyright, trademark, training and development so that
skills can be developed and intellectual property can protected. Furthermore, the overall growth
and performance of AB Dynamics Ltd can be improved.
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REFERENCES
Books and Journals
Chun, D., Chung, Y. and Bang, S., 2015. Impact of firm size and industry type on R&D
efficiency throughout innovation and commercialisation stages: evidence from Korean
manufacturing firms. Technology Analysis & Strategic Management. 27(8). pp.895-909.
Edison, H., Bin Ali, N. and Torkar, R., 20a13. Towards innovation measurement in the software
industry. Journal of Systems and Software. 86(5). pp.1390-1407.
Fiedler, M. and Welpe, I.M., 2011. Commercialisation of technology innovations: an empirical
study on the influence of clusters and innovation networks. International Journal of
Technology Management. 54(4). pp.410-437.
Kianto, A., 2011. The influence of knowledge management on continuous innovation.
International Journal of Technology Management. 55(1/2). pp.110-121.
Larkins, F., 2011. Australian Higher Education Research Policies and Performance, 1987-2010.
Melbourne University Publishing.
Perks, H. and Moxey, S., 2011. Market-facing innovation networks: How lead firms partition
tasks, share resources and develop capabilities. Industrial Marketing Management.
40(8). pp.1224-1237.
Podmetina, D. and et. al., 2011. Open innovation in Russian firms: an empirical investigation of
technology commercialisation and acquisition. International Journal of Business
Innovation and Research. 5(3). pp.298-317.
Sonne, L., 2012. Innovative initiatives supporting inclusive innovation in India: Social business
incubation and micro venture capital. Technological Forecasting and Social Change.
79(4). pp.638-647.
Theyel, N., 2013. Extending open innovation throughout the value chain by small and medium-
sized manufacturers. International Small Business Journal. 31(3). pp.256-274.
Wang, Y., Vanhaverbeke, W. and Roijakkers, N., 2012. Exploring the impact of open innovation
on national systems of innovation—A theoretical analysis. Technological Forecasting
and Social Change. 79(3). pp.419-428.
Online
8 Step Process Perfects New Product Development. 2017. [Online]. Available
through:<http://www.innovationcoach.com/2013/05/8-step-process-perfects-product-
development/>. [Accessed on 15th May 2017].
Innovation Funnel. 2017. [Online]. Available
through:<http://www.ifm.eng.cam.ac.uk/research/dstools/innovation-funnel/>.
[Accessed on 15th May 2017].
Books and Journals
Chun, D., Chung, Y. and Bang, S., 2015. Impact of firm size and industry type on R&D
efficiency throughout innovation and commercialisation stages: evidence from Korean
manufacturing firms. Technology Analysis & Strategic Management. 27(8). pp.895-909.
Edison, H., Bin Ali, N. and Torkar, R., 20a13. Towards innovation measurement in the software
industry. Journal of Systems and Software. 86(5). pp.1390-1407.
Fiedler, M. and Welpe, I.M., 2011. Commercialisation of technology innovations: an empirical
study on the influence of clusters and innovation networks. International Journal of
Technology Management. 54(4). pp.410-437.
Kianto, A., 2011. The influence of knowledge management on continuous innovation.
International Journal of Technology Management. 55(1/2). pp.110-121.
Larkins, F., 2011. Australian Higher Education Research Policies and Performance, 1987-2010.
Melbourne University Publishing.
Perks, H. and Moxey, S., 2011. Market-facing innovation networks: How lead firms partition
tasks, share resources and develop capabilities. Industrial Marketing Management.
40(8). pp.1224-1237.
Podmetina, D. and et. al., 2011. Open innovation in Russian firms: an empirical investigation of
technology commercialisation and acquisition. International Journal of Business
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