This report delves into the concepts of innovation and commercialization, using Bigbelly, a solar-powered waste management company, as a case study. It begins by defining innovation and invention, highlighting their importance for organizational growth, and comparing the two concepts. The report then analyzes how Bigbelly's vision, leadership, culture, and teamwork impact innovation and commercialization efforts. The report examines the 4 Ps of innovation (Product, Process, Paradigm, and Position) and their application within Bigbelly, including an exploration of frugal innovation. Furthermore, it covers the commercial funnel, new product development processes, and building an innovation business case, including funding access. Finally, the report concludes with an overview of various intellectual property rights relevant to innovation.
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