Report: Innovation, Commercialization, and Funding for Essence Drinks

This report presents a case study analysis of Essence Drinks, a company focused on providing healthy drink options. The report examines the importance of the commercial funnel and its application in new product development. It delves into the innovation business case, exploring the company's objectives, mission, vision, and SWOT analysis. Additionally, the report discusses potential sources of funding for the company's expansion and the tools available to protect its intellectual property, such as copyrights, trademarks, and patents. The conclusion summarizes the company's focus on health-conscious drinks and the role of innovation in its commercialization strategy. The report references relevant academic sources to support its findings.