Report: Innovation and Commercialization for YOYO Drinks Company

This report examines the innovation and commercialization strategies of YOYO Drinks, a UK-based company facing declining sales. The core problem is addressed by introducing an organic multi-flavor lassi to attract health-conscious consumers. The report details the commercialization funnel, the innovative product's features (no artificial ingredients), and the marketing opportunities. It includes an overview of the industry, competition, and financial projections, including funding sources like bank loans and venture capital. Techniques for testing the effectiveness of the new drink are outlined, as well as the importance of protecting the innovation through intellectual property rights, specifically patents and trademarks. The report concludes that innovation and commercialization are crucial for increasing sales, brand image, and market share, emphasizing the use of intellectual property rights for protection.

Innovation and
commercialisation

Table of Content
• Background of company and its problem
• Use of commercial funnel to provide solution to problem
• Details of innovative new drinks product proposed
• Marketing opportunity of innovative new drinks and meets the needs of stakeholders
• Overview of industry and competition
• Financial projection and source of funding
• Techniques for testing the effectiveness of new drinks

BACKGROUND OF COMPANY WITH PROBLEMS
Innovation is the modern term that means unique idea,new imaginations in the form of
methods or style and the creative thoughts. Commercialization refers to the process of
introducing new goods and services into the market place. This report is related to YOYO
drinks which is found by Mr. bond in UK. Here, company provide a healthy mango lassi to
achieve the global market. Firm face the problem of decreasing its sales and increase its
competitors. To overcome this problem they innovative their lassi with organic multi flavor
lassi which is very healthy.

Use of commercial funnel to provide solution to problem
Commercialization funnel
It refers to that process which the organization
use to introduce their new product and services
to the market. It is an broader term that
includes distribution,marketing, customer
support, sales and production process which is
very essential to achieving the sales success of
an unique product offerings.

Details of innovative new drinks product proposed
In this YOYO drinks, plans to innovate in
existing flavored mango lassi with organic
multi-flavor lassi and in minimum cost of
producing. This drink is very effective for the
customers who are very conscious about their
health. It this drink there is no synthetic
pesticides, artificial color and flavors that is not
good for health. Here the company use honey,
chocolates and fresh fruits in making the
organic multi-flavor drink.

Marketing opportunity of innovative new drinks and
meets the needs of stakeholders
 It create a great opportunity for YOYO drinks company to innovate new drinks because there
are many people who health conscious as well as taste conscious an this organic multi-
flavour lassi attracts more and more customers it also attracts stakeholders to invest in the
innovation because it fulfills the demand of the customers.

Overview of industry and competition
 YOYO drinks is started before three years
ago by Mr. bond . They offered mango
lassi and increase its sales but at fourth
year it reduces its sales because there rival
firm copy their products and sale it low
price this would affect the company sales
and proficiency.

Financial projection and source of funding
Funding for market research- it refers to the research which allow the YOYO drinks to find
the target market and get feedback from the clients which help them in their innovation.
Desk based research- it helps company to collect secondary data to achieve the task.
Product development- it refers to the process of launching the product, idea through market
release and beyond. YOYO drinks launch its product by their innovation.

Sources of funding
 sources of funding
There are various source of funds that the firm use to satisfy the need of cash in term of
money. It includes various sources like venture capital, bank loan, savings, donations etc.
bank loan- it is an amount of money loaned by a bank to a borrower at some interest rate
for a certain period of time. It is very secured type of loan in which bank is involved. This type of
loan is beneficial for innovation in product and process. It is very flexible in nature and gives the
tax benefits to the clients. It also have some drawbacks in this lots of paperwork is required.

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Venture capital- it refers to that loan which is done online like there are many investors
available at one place who are interested in spend their money in other business. It is
less secured because sometimes there is a chance of loosing information about the
business.
Here YOYO drinks choose bank loan where the bank give the funds in innovating the
products. After sometimes the loan will be repaid at some interest rate and it is very
secured type of loan. It also helps in earning profit and working efficiency of a worker.

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Sales and profits- YOYO drinks expects to increase its sales by 20% after innovation and
profits will increase by 30%.

Techniques for testing the effectiveness of new drinks
YOYO drinks follow and adopts the technology in their organic lassi to deliver it to
customers with a fresh and delightful taste. In this they use sanipolymer technology that
would purify lassi within the container itself and it also enhances the durability of the
packed organic multi- flavour lassi. It also helps in earning more and more profits and
increase the market growth in the current market place.