This report analyzes Innovation and Commercialization, focusing on the context of Innocent Drinks. It explores the importance of commercial funnels in innovation, outlining the procedures involved in new product development. The report presents an innovative business case, specifically for a Salted Caramel Smoothie, detailing ideation, definition, measurement, analysis, implementation, and control stages. Financial projections and key risks are also discussed. Furthermore, the report highlights tools used to protect intellectual property, such as patents, copyrights, trademarks, and trade secrets. The conclusion emphasizes the significance of innovation in business and the importance of protecting intellectual property to maximize profitability and market share.
![[object Object]](/_next/static/media/star-bottom.7253800d.svg)
