Innovation and Continuous Improvement Report for Corus Steel

This report examines continuous improvement and innovation within Corus Steel, a company focused on customer satisfaction and sustainable practices. Part A analyzes continuous improvement processes, culture development, KPI achievement, and the benefits of CI in fostering innovation and customer focus. Part B delves into ethical business practices, sustainable practices, and the analysis of Life Cycle Assessment (LCA) compared to carbon footprint analysis. Assessment 2 presents a project proposal for microprocessor innovation, including product description, need for innovation, brainstorming ideas, cost-benefit analysis, risk mitigation strategies, and sustainability issues. Assessment 3 covers key concepts like Kaizen, disruptive vs. sustaining innovations, creativity vs. innovation, TQM, and organizational learning principles. The report integrates external sources, analyzes case studies, and provides a comprehensive overview of innovation, continuous improvement, and ethical business practices within the context of a steel manufacturing company.

MANAGE INNOVATION
AND CONTINUOUS
IMPROVEMENT

Table of Contents
ASSESSMENT -1............................................................................................................................1
PART A...........................................................................................................................................1
Explaining contiguous improvement who would involved in this process and what would they
be doing to enable improvement............................................................................................1
Describing Culture corus is developing and who vision helps to develop the culture...........1
Analysing how achieving its KPI will help corus to give its customers satisfaction.............1
Evaluating the key benefits of CI in helping corus to become a more innovative and customers
focused organisation...............................................................................................................1
Analysing the CI and how its finding new ways of achieving its objectives from existing
resources.................................................................................................................................2
Describing the CI that helps Corus to gains more committed workforce which helps to drive
further improvements.............................................................................................................2
PART B............................................................................................................................................2
Describing what is meant by ethical business practice..........................................................2
Explaining how sustainable practice can help a business to compete....................................2
Analysing LCA is more accurate type of analyse than just looking at the carbon footprint of
the use phase of a material......................................................................................................3
Discussed how measurements of sustainability are taken over the entire life cycle of a product
not just the use phase..............................................................................................................3
Analyse the case and structured and integrated a number of external sources......................3
ASSESSMENT 2 – PROJECT PROPOSAL ..................................................................................3
Description about the product along with its evolution..........................................................3
Need for innovation................................................................................................................4
Brainstorming ideas within the team......................................................................................4
Two separate ideas for trial....................................................................................................5
Cost-Benefit analysis .............................................................................................................5
Strategies to mitigate risks......................................................................................................6
Sustainability issues................................................................................................................6
Key task and time frame for implementation ........................................................................6

Impact of change....................................................................................................................6
Communication plan..............................................................................................................7
Performance measures............................................................................................................7
Testing and trail process.........................................................................................................7
Team goals and objectives......................................................................................................7
Team norms............................................................................................................................8
Performance goals..................................................................................................................8
Ways to encourage and collect creative ideas........................................................................8
Interaction within the team ....................................................................................................8
Evaluation of ideas.................................................................................................................8
Failures or setbacks................................................................................................................8
ASSESSMENT 3 - TEST................................................................................................................9
Q 1. What is Kaizen? Briefly describe 5S of Kaizen.............................................................9
Q 2. Describe the difference between disruptive and sustaining innovations. Support answer
with two example each. .........................................................................................................9
Sustaining innovations: It is an incremental innovation where the present product is modified
as per the needs of the market and customers. Here the needs of the person is listened properly
and products are created accordingly. Here the new market is not creawted rather they keep
developing the existing product..............................................................................................9
Disruptive innovation: In this a new market is created which is separate to the main stream, in
this in starting the market is too small and later the firms try to cover maximum possible
market. Here the companies new business models are adopted so that new markets can be
targeted with existing products. ...........................................................................................10
Q.3 Describe how the concept of creativity contrasts with that of innovation.....................10
Q.4 What does TQM stands for? List eight elements of TQM in the TQM model.............10
Q.5 In the case study “The Toyota way” which are the two key principle areas of
organisational learning that underlie the Toyota Motor Corporation's managerial approach and
production system? ..............................................................................................................11
REFERENCES..............................................................................................................................12

ASSESSMENT -1
PART A
Explaining contiguous improvement who would involved in this process and what would they be
doing to enable improvement
Continuous development is the most important for the organisation productivity
performance. It helps to create some new working culture and enhance the motivation of
employees as well (Balay and et.al., 2017). CI involves some essential process and goals in order
to meet out the company objectives. It involves employees, leaders, managers who supports the
system and maintained the proper effective management task. It involves some steps or
principles as well such as small changes, new innovation, employee ideas, incremental
improvements are typically inexpensive to implement, employee involvement.
Describing Culture corus is developing and who vision helps to develop the culture.
Corus is the steel manufacturing company which only focusses on the needs of its
customers worldwide and provides innovation solutions and goals. Corus is the conglomerate
company of Tata Steel (Deming, 2018). Process of continuous improvement that helps to create a
good vision and productive culture within the organisation. It helps to give customer satisfaction
growth. Corus is the customer focused organisation that helps company to maintained the
positive culture environment.
Analysing how achieving its KPI will help corus to give its customers satisfaction.
Key performance indicators helps employees to achieve the customer satisfaction
approach. Corus is based on tonnes of steel rolled, for customer satisfaction Corus made some
KPIs to meet the needs such as Zero backlogs of customer orders, this define that, clients get
their products on time. This KPIs helps Corus to achieve the customer satisfaction approach into
more appropriate manner.
Evaluating the key benefits of CI in helping corus to become a more innovative and customers
focused organisation.
There are so many benefits that company get from the continuous improvement process
that, Corus analyse that there are reducing the rate of waste through lean production, improved
product quality, reduced rework time and get faster response time, giving more customer
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attraction and orders on time (Ofori-Kuragu, Baiden and Badu, 2016). These are the benefits of
CI that get by the company for better production.
Analysing the CI and how its finding new ways of achieving its objectives from existing
resources
Corus has find out the the best and transforming production which is Scunthorpe plate
mill with the help of Continuous improvement. This process or success also encourage
employees to work as a team and support to other members of the company. The process of CI in
order to meet out the first effective leading process to make the best target performance. Apart
from that, it takes the new best leading process in order to meet out the company effective
performance (Parmenter, 2015). Apart from that, it can also helps to make the long term target
goals for the company development.
Describing the CI that helps Corus to gains more committed workforce which helps to drive
further improvements.
Continuous development process affect the business and new managing effective
business target. Apart from that, continuous improvement workforce helps to drive further
improvements and new process developing task that affect the business growth (Yin, Zhu and
Kaynak, 2015). CI helps Corus to develop new commitments for the business to get customer
focus and effective product outcomes and growth. In order to leave out the message and effective
challenging new effective outcome growth. Apart from that, it continuous the long term goal for
the company success.
PART B
Describing what is meant by ethical business practice.
Ethics are the most necessary and effective in term of managing productive goals. Ethical
practices helps to keep the market sustained and long lasting (Will, 2018). Apart from that,
ethical behaviour tend to be good for business an involves demonstrating respect for key moral
principle that include honesty, fairness, equity, dignity, diversity and individual rights. Business
ethics helps Tata Steel to sustained the legal activities and goals. It helps to demonstrate the new
emerging leading goals.
Explaining how sustainable practice can help a business to compete.
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Sustainable practice can affect the long term target to achieve the best outcomes and
growth. Sustainable business practice helps to maintained the balance between company values
and systematic approach goals. To create better advancing growth. These practices focuses on
internal business practices which interaction with the external environment.
Analysing LCA is more accurate type of analyse than just looking at the carbon footprint of the
use phase of a material.
Life cycle assessment which assess the impact of all external impacts, Tata Steel needs to
analyse the impact of using harmful raw material and their impact on the carbon footprints. It
affect the overall business image in the market. LCA helps to identify those kinds of effects to
keep the business sustainability in the market (Yang, Leicht, Lago and Gómez, 2018). It attract
long term growth and business environment channel in order to meet out the company
objectives. LCA and Carbon foot print both are the methods to determine the impact of products
and supply chains. Besides, these methods helps to remove all negative effects from the supply
chain management.
Discussed how measurements of sustainability are taken over the entire life cycle of a product
not just the use phase.
In order to keep sustained the long term goals and make the best outcome results and
goals. Measurements and life cycle are the entire affect the overall business goals. Product
leficycle is the process or method to analyse the true image of the environmental factors. This
overall process helps to identify the negative phase from the product life cycle.
Analyse the case and structured and integrated a number of external sources
After observing the Case of Tata Steel would helps to make the new managing
effects on the development process and goals (Yin, Zhu and Kaynak, 2015). Tata Steel
purchased Corus in 20019. it was clear that company need collaboration process in order to
work effectively. With the help of number of external sources would help to collaborate the
effective management task.
ASSESSMENT 2 – PROJECT PROPOSAL
Description about the product along with its evolution
Micro-processor is the CPU and it is the most important element of the computer. It
is a silicon chip that consists of million number of transistors and other electronic
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components that process a large number of instructions per second. The micro processor has
evolved significant part of many gadgets. Its main role or functions is send and receive data
to make a computer function well (Fernez-Walch, 2017). Other functions of a
microprocessor are data storage, interact with other devices and time related functions. Its
evolution has been divided into five generations such as First, Second, Third, Fourth and
Fifth generations. The mapping of the Microprocessor is as illustrated below -
Need for innovation
It is essential to bring innovation in microprocessors as its utilization is increasing along
with the increasing number of gadgets. The companies are trying to change the design of
Microprocessors by shrinking it so that it can be used in micro gadgets. It is also important to
focus on improving its processing as people in present world needs everything quicker.
Brainstorming ideas within the team
In order to obtain final idea or judgment, the team will perform Mind-Mapping method, a
manager will take the notes and document all the ideas in the right order. Each and every team
member will contribute their ideas related to the innovation of micro-processor. Every individual
provides their idea and thought, at the end all the ideas will be mixed together to generate the
final idea ( Lebel, Starkweather and Weiss, 2017).The final idea in the brainstorming concluded
that there is a high need for increasing the speed of micro-processors.
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I
llustration 1: Evolution of Microprocessors

Two separate ideas for trial
1. Shrinking the size of microprocessor
2. Increasing the speed by using new technology
Cost-Benefit analysis
Shrinking the size of microprocessor Low cost innovation by using Hafnium oxide
and replacing silicon oxide
Increasing the speed by using new technology Chip with eFPGA technology is high in terms
of cost
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Illustration 2: Brainstorming

Strategies to mitigate risks
1. Attending to the uncertainty level by completing the project as soon as possible which
can be done through redesigning the same microprocessor.
2. Risk hedging
3. Research and development for innovation is performed well.
4. Structuring the operational activities in the innovation project
Sustainability issues
Metrics of a sustainable innovation are created on the basis of financial, social and
environmental goals. In order to redesign the microprocessor all the three elements will be
considered by using product or material not harmful for the environment or users.
Key task and time frame for implementation
Impact of change
The changes in Microprocessor design and speed with the help of this innovation project
leads to development of technology in various products assisting users to perform task quicker
and conveniently.
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Communication plan
Performance measures
 Speed in MHz or GHz
 Design
 Quality
 Compatibility with other devices
Testing and trail process
 Testing interaction between cores for frequent references to a shared data memory
 Test of compiler optimization on system operation speed
 Measurement set-up
Team goals and objectives
 Accomplishing project on time
 Innovation at low cost
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 Designing micro size Micro-processor
 Increasing speed of the product
Team norms
 Advance agenda
 Advanced presentations and reports
 Self awareness
 Celebrating success
Performance goals
 Meeting time scales for each activity
 Optimum utilization of resources
 High efficiency
 Successful accomplishment of project goal
Ways to encourage and collect creative ideas
 Devoting time
 Team meetings
 Stress the significance of innovation of creativity
 Being supportive
Interaction within the team
 Open meeting
 Emails
 One to one conversation
Evaluation of ideas
 Using Mind Mapping method
 Discussion with team members
 Research and development ( Abdallah, 2018).
 Analyzing risks and outcomes
Failures or setbacks
 Inadequate risk management that leads to wastage of money and resources
 Lack of communication among the team members that negatively affected team
coordination.
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