Managing & Developing Innovation & Creativity Report BM632, BNU

This report addresses the critical role of innovation and creativity in achieving organizational success, particularly in response to a changing business environment. It identifies a specific problem within a chosen company—difficulties with information technology placement in marketing—and proposes a solution involving the recruitment of IT specialists and the adoption of innovative computer systems for digital marketing activities. The implementation strategy includes situation analysis, planning, monitoring, controlling, and feedback. Potential challenges, such as those identified through an innovation audit, are acknowledged. Recommendations focus on transitioning traditional marketing techniques to digital approaches. The report concludes that innovation is essential for corporate growth and provides a framework for companies to adopt effective innovation strategies, supported by references to relevant academic literature.

Managing and developing
innovation and creativity

Table of Content
• Introduction
• Identify a specific need or problem within the company.
• Choose a solution and make a strategy to put it into action.
• Continue
• Identify any possible challenges
• Recommendations
• Conclusion
• References

Introduction
• As the environment is changing, creativity and
innovation has become one of the most
effective tools for attaining success.
• Therefore, it must be used properly and it is
must to make use of creative ideas with proper
management.

Identify a specific need or problem within
the company
• It is must to find out and identify the major
difficulties in the operation of the company so
that proper solution can be determined which
are essential for management solutions.
• The chosen company is now experiencing
problems with information and technology
placement in marketing

Choose a solution and make a strategy to put
it into action.
• The hiring of IT specialists and professionals is
the solution to the challenge that the respective
company is now facing.
• It should also recruit the assistance and support
of innovative computer systems and software to
carry out digital marketing-related activities
precisely.

Continue
• The following is the implementation strategy-
• Analyse the situation
• Plan implementation
• Monitoring and supervision
• Controlling
• Feedback and modifications

Identify any possible challenges
• The innovation audit approach is regarded as a
vital tool for defining how well a company can
deal with and manage innovation.
• In other words, it is concerned with the
systematic administration of an innovation in
order to facilitate important corporate activities

Recommendations
• The chosen company must implement and must
follow specific guidelines in order to implement
the innovation-based plan.
• To convert all traditional marketing techniques
to digital marketing approaches.

Conclusion
• As per to the above-mentioned presentation that the term innovation is said to be essential in any
corporate function that aids in the growth of the entire company and its operation.
• The above-mentioned information summarises the role of the management of the company in adopting
the best innovation strategy in order to manage the company's activities.

References
• Akgunduz, Y., Alkan, C. and Gök, Ö.A., 2018. Perceived organizational support, employee creativity
and proactive personality: The mediating effect of meaning of work. Journal of Hospitality and
Tourism Management, 34, pp.105-114.
• Bäckström, I. and Bengtsson, L., 2019. A mapping study of employee innovation: proposing a research
agenda. European Journal of Innovation Management..
• Castillo-Vergara, M., Alvarez-Marin, A. and Placencio-Hidalgo, D., 2018. A bibliometric analysis of
creativity in the field of business economics. Journal of Business Research, 85, pp.1-9.
• Fong, P.S., Men, C., Luo, J. and Jia, R., 2018. Knowledge hiding and team creativity: the contingent
role of task interdependence. Management Decision

Thank You