E-vent Report: Innovation and Creativity for Business Advantage

This report focuses on E-vent, an innovative emergency ventilator designed to address challenges like those posed by COVID-19. It explores the product's features, target market, and pricing strategy, highlighting its potential for household and medical use. The report delves into e-commerce strategies, including the use of Software as a Service (SaaS) platforms like Shopify and marketplace platforms such as Amazon. It also covers content creation methods, emphasizing the importance of product pages and customer reviews. Furthermore, the report addresses marketing strategies, including content creation, and the importance of data security and privacy, and relevant laws. The report concludes with the importance of innovation and creativity for business advantage, highlighting the need to understand customer needs and adapt to market changes. This report aims to provide insights on innovation, e-commerce, marketing, and data security within the context of launching a new product.

Developing
Innovation and
Creativity for Business
Advantage

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................3
A) The innovative product.....................................................................................................3
b) Ecommerce........................................................................................................................4
C) Marketing:.........................................................................................................................5
D) Privacy and Data Protection:............................................................................................6
CONCLUSION..........................................................................................................................7

INTRODUCTION
Innovation act as a basic part of the modern world where it is and practical
implementation of different ideas which result in introduction of new and precise goods and
services for improving the offering of goods and services. In context of the present report it is
also based on discussion about an innovative product (Ferreira, Coelho and Moutinho, 2020).
This innovative product is emergency ventilator system. It is a high quality low cost and easy
to use emergency ventilator system which will help in the situation of COVID 19. This
ventilator system consist different features which can be easily used by the household as well
as by medical practitioners in order to provide treatment to the COVID 19 patients. The
product named as E-vent. This is based on emergency ventilator name. This ventilating
system consists of discussion about the level of Oxygen and other requirements which can be
seen in a regular ventilator. The major reason behind developing this innovative product is to
deal with the challenges of COVID 19 and used creativity and innovation for it. In this report
there is discussion related to the innovative product and the platforms that are used by the
business to sell there the product. There is discussion related to e-commerce platforms that
can be used by the business and the process that can be used by business to go online. As now
a days the use of online marketing is increasing all the businesses use e commerce platforms
to market their goods and services and to attract customers and make them aware about the
good that is launched by the company (Anning-Dorson, 2018). It is important for every
business to use effective marketing channels and form strategies that will help them achieve
advantage over the customers. So there is discussion related to marketing and the ways that
can be used by the business to market the product and service. In the end of this report there
is discussion related to data security and privacy and the laws that should be followed by
business. Along with that there is discussion related to importance of keeping data safe.
MAIN BODY
A) The innovative product
Innovation is a process that increases the chances of customers to reach the company.
It enhances the new opportunities and helps to gain advantage over the customers as it assists
in providing better services to the customers. It is important to note that the world is changing
at a rapid rate it is widely for all the business organisations to know about the innovation by
conducting regular research and launch and in await the product that increases their brand
value. The business to understand the need of customers or the problem that they are facing
and then change it into a business idea that helps to satisfy them and solve their problem.
After COVID 19 situation there are a number of innovative approaches which are used by
the healthcare and other sectors in order to improve them self and meet the needs of patients
and local individuals (Song and Yu, 2018). In context to this this innovative product helps in
dealing the biggest problem of low availability of ventilator. This emergency ventilator
consist different kind of features such as providing information about oxygen as well as other
heart beat heart rate and various factors which are essential to be determined within the
patient. This is also useful in providing some kind of equipment’s in order to treat the

individuals such as oxygen mask and various others. This innovative product named as E-
vent it as it is an emergency ventilator. There are lots of benefits of using this ventilator
which are based on performing in achieving the task in appropriate way. This ventilator
system can be used by household as well as local community and hospitals in order to treat
the patient in effective way as well as providing appropriate healthcare services.
No matter what product a company is planning to launch it is of vital importance to
know about the customers they are targeting. Target customer is the group of people that the
company will like to serve the goods and services. Every business should identify the need of
customers and then launch the product according to their need (Eidizadeh, Salehzadeh and
Esfahani, 2017). Serving the potential customers in an effective way helps to attain success.
In context of targeted customer this will target the patients specially the households within
UK as well as at global level so that the facilities can be provided to them where the
treatment can be done in effective manner. It is seen that various people are facing problems
due to COVID 19 and this E-vent is launched to solve the problem. The rate is also kept
affordable so that normal people can also afford the product.
In the beginning the product will be offered on online selling platforms such as
Amazon, Flipkart, Walmart and various others. This will help in providing the wider
coverage where this organisation has a global market in order to sell the products and
services (Kremer, Villamor and Aguinis, 2019). At the initial level the ventilator will be sold
at low margin of profit where the total prices which are charged for this product will be $100.
This product will be sold under the brand name of sunshine enterprises. This product comes
with the appropriate quality and minimum prices in order to deal with the situation of COVID
19. There are some competitors such as Fitbit floor and others who also provided similar
products but they don’t have that price quotation which is provided by sunshine enterprises.
B) Ecommerce
The world is turning digital and it is important for every business to have presence
over digital platforms. So much nowadays have built trust on ecommerce websites to make
purchases. All the businesses have presence over the ecommerce platforms and that is helping
them to sell their goods and services at a good rate. It helps to continue their business at the
time of pandemic as the online delivery systems are using various measures while delivering
the products (Naiman, 2019). Performing business activities in this COVID 19 situation is a
difficult task or in newly opened business where there are a number of factors. In order to
start the business in this situation company needs to understand the online services. Online
selling of the products and services the better option in this current time. In context of E-vent,
what is launched by Sunshine organisation at global level where it acts as an emergency
ventilator for the COVID 19 patients. Here, company needs to sell the product on E-
Commerce websites. In context to this there are some processes which have to be followed by
the organisation and are discussed below:
Software as a service: It is a paradigm for software authorization and distribution,
where software is licenced and centrally located on a subscription basis. Often known as "on-

demand applications," it was formerly referred to by Microsoft as "software plus services."
SaaS apps are also classified as web-based/web-hosted apps and software on request. In
context of the chosen organisation company will also use to develop its software as a service.
This will help the organisation in increasing the market of the product as well as providing
the products to the customer in effective way(Chatzoglou and Chatzoudes, 2018). In context
to this company will use shpify as a medium to increase the organisation performance and
develop E-Commerce products and services. This company is e-commerce platform which
provide online store and retail point of sale system to the organisation. The company is also
known for its online retailing where it provides services including payments marketing
shipping and customer engagement to in order to increase the services and provide each and
every customer with the product offered by the company's. It is a link between customer to
company.
Using marketplace: Using appropriate marketplace and also important factor in the
marketing of the products and services. This help in marketing the products and services to
the customers and fulfilling their demands (Anwar, 2018). In context of this emergency
ventilator it is a product which is needed within the market at high rate. For offering the
product the customer and providing it in an appropriate way organisation will use the channel
of Amazon. Amazon is an online selling platform where company will use to establish its
products and services. Under this company will use the supply chain of Amazon as it is a
widest supply chain in current time. Amazon is also providing the products and services with
high security and safety to the customers by following all the covid-19. Under this
organisation will sell its product and services by the use of Amazon services. In the first step
company will list itself on Amazon by its registered name Sunshine enterprises after it,
company will go for registering the product and services online. The product will be known
as E-vent an emergency ventilator. The product will be offered with the price of $100. In this
code situation where it provide all the services to the individuals who want to use ventilator at
home and help in converting their bed as a ventilator.
Creating content, including copy and photograph:
Content creation is an essential element in order to promote the product and services
within the market as well as on online platforms. As it helps to attract the customers as well
as make them aware about the information that is provided by the business. It is the content
that the customer use and know about the product that is launched by the company. Company
should try to show photographs and creative contended to attract the customers towards the
organisation (Yu and et.al., 2017). Is the e-vent that is launched and it is important that
information should be conveyed to the customer. In context of the chosen organisation
company will use the following steps in order to promote its products and services and create
content for it in effective manner. These steps are discussed below:
Creating a page for every product:
As all the products of the company are different, it is good to have different page for
them. It helps the ease of customers. The user friendly pages are liked by customers and they
always use them to make purchases (Distanont and Khongmalai, 2018). Creating a dedicated

page for every product is a basic function which will be performed by the organisation for
staff under this organisation will used to provide all of the detail related to its emergence
event related to and customers in order to provide them information and making buying an
easy process. It will be beneficial for the company to do the same and increase the reach of
the customers. A business should always take measures that help to attract the customers.
Analysing the review of customer:
Customers are the main part of the company. Product is launched for the benefit of the
customers as well is to satisfy the needs and wants of the target customer group. If an
organisation wants to successfully launch a product then they should take review of the
customers. Analysing the needs and wants of the customer and then providing them the
product according to them helps in success of the company (Kuncoro and Suriani, 2018).
Feedback of customers matters in and helps company to satisfy them in an effective and
efficient manner. Reviews of the best strategy in order to creating the content and analysing
the response of customer in order to the product. In context of the products and services
offered by the organisation company will used to analyse all the reviews provided by clients
for the product offered by the organisation. This will help in improving the services as well as
providing information regarding the product to the customers and building a level of trust for
this ventilator. In this time of covid-19 shall for the organisation to build trust on their
product for it success. All the organisations that take care of the point of view of customers
and will serve them effectively.
Easy checkout process:
Easy checkout process the best content strategy which can be used by the organisation
in order to attract the customer as well as facilitate them better services. The method of
payment matters a lot. As the ease of customers matters a lot. If there is various option
available for the customers to take payments than it will be profitable for the company (Acar,
Tarakci and van Knippenberg, 2019). In context of the chosen organisation company will use
an easy checkout system where company will offer different type of payment system to the
customers for the production services. In context of this emergency ventilator it is a necessity
of the time where company will try to deliver the product within one day where company also
use all kind of payment facilities for providing customer satisfaction for the their product and
increasing the sale of it. The sales of the organisation depend on the availability of methods
the company offers to the company to make payments. This is beneficial for the business to
use the effective techniques so as to attract the customers.
C) Marketing:
Marketing is an essential function for every business organisation in order to promote
its products and services in outside world. Marketing can be defined as an activity which is
used by the organisation in order to market its products and services to the end customers and
surviving within the market by establishing an appropriate relationship between customer and
organisation product (Thrassou, Vrontis and Bresciani, 2018). Marketing is crucial because it
facilitates in the sale of the goods or services. Every business's work is to make money, and
marketing is a critical channel for achieving that aim. Many companies will not survive

without marketing, because marketing is essentially what drives sales. In context of the
chosen organisation it can also market its electronic ventilators within the market by the use
of appropriate marketing system.
In order to market the products and services within the market company will use an
appropriate system to promote the products and services. Company can use sales promotion
advertisement and various other techniques which are useful in order to meet the
requirements of marketing. In context of the current business environment it is identified that
there is a high needs of marketing this product within the environment of covid-19. It can be
evaluated that company will use advertisement as a major source of promoting the products
and services within the market. And this company will use to advertise the product on
different social media platforms where digital marketing will be used full stop the reason
behind using digital marketing is to target a large section of customer at small time. This is
because the social media platforms are continuously developing which are helpful for the
firm to market the product at wider range and also including global platform.
Selecting the potential customers is important for a business. It is seen that the
company should identify the target group of customers so that the company can target them.
The company should make efforts to select target customers (Franceschelli, Santoro and
Candelo, 2018). It will help the business organisation to serve the customers effectively. In
context of targeted customer organisation is going to target all type of COVID 19 patients
who are suffering from this virus in the current time. In context of the current business
environment organisation is going to target all type of customers where it can target
maximum number of customers. This emergency ventilator is useful in meeting the
requirements of different individuals where they save their life. It is beneficial will for the
company to serve the customers that are targeted by the company. Satisfying the needs and
wants of company is essential and helps to gain advantage over the competitors.
Digital marketing is at boom and it is duty of all the businesses to know the
importance of digital marketing and use these platforms to attract the customers and serve
them effectively. Companies going to use the online platforms in order to market the product
and service (Ali, Warren and Mathiassen, 2017). If the customers are served through social
media platforms that the chances of spreading awareness is more and it is vital to note that it
increases the reach of company to attract the customers. In context of this company will use
different social media platforms where it will provide its content and blocks. These social
media content are based on the features of this emergency ventilator as well as its usefulness
in this COVID 19 period. Company will use the social media platforms such as Facebook,
LinkedIn, Instagram, WhatsApp and various other to market the product in effective way.
Company will also use an appropriate system of search engine optimisation. Here company
will use the help of Google where company provide the link of selling this product and
service to the requirements. In order to market the product company can also use email
marketing. Internet marketing is crucial because it allows you to attract more interested
customers. It helps reach out to more people who are interested in your business. The ability
to target specific leads assists you in visitors who are interested in your company. You can
target leads based on a variety of characteristics.

Search engine optimisation
It is an appropriate strategy which can be used by the organisation in order to market its
products the emergency ventilators. Under this organisation has to Outlook the history and
background of the products (Torres, Ferraz, and Santos-Rodrigues, 2018). Here company
should include increasing the really high keyword density and increasing the number of links
out on the internet so that it can lead within the links and each and every customer will open
it.
Email marketing
It is also effective strategy which can be used by the organisation in order to market its
products online platforms. Email marketing is an act of sending the commercial message to
the group of people by using email services. In to MM organisation company will also use
this in order to market it product different individuals for staff at the cheapest way of
advertisement it involve using the email to send advertisement request business or selling a
particular product to the customers by providing them information on their email account.
This will be used by the organisation to target the customers who are listed on different health
care organisations and a suffering from the impact of COVID 19.
Understand the role of customer journeys
For success of a business it is important to know about the customer journeys. It
includes the experience that customer goes through to take decision making. It is important
for a business to know the touch points through which the customer goes to buy the product.
It is important to consider the consumer journey to be a map that shows how a customer first
becomes aware of your brand, and then interacts with it and beyond. The customer journey
can be defined as the customer journey is the set of interactions that consumers have when
engaging with your business and brand. So in case of shine enterprise the company uses
various touch points to connect with customers. The touch points are as follows:
Social Media: It is seen that most of the customers have presence over the social media
channels. So one of the ways to attract the customers aware about the product of company is
social media (Liu and Atuahene-Gima, 2018). It helps to attract the customers. There are
various platforms like Facebook, Instagram, and Twitter that can be used by the organisation
to attract the customers towards the organisation.
Email: It helps the business to connect with customers. Here the customers feel personal
touch that helps to attract customers. It is effective way to connect with customers and make
them aware about the product directly.
Website: it is vital for a business organisation to form string image in front of audience. It is
vital for the business to have a strong and creative website that shows all the information
about the products offered by the company. It is seen that user friendly website helps to make
the customers make decision of purchase easily and effectively.

These are the various touch point that are used by business to reach the customers and
to attract them. It is vital for sun
Sunshine enterprises to take care of all the factors and that helps the business to run
effectively. It plays a vital to spread awareness about the products that are offered by the
company.
Consider pre-launch promotion to gather email addresses
Pre launch marketing is one of the to make the customers aware about the products
offered before it is officially released. It is a way to attract the target customers and spread
awareness about the product before launching it in the market. It helps to test the requirement
of the product as well as make the customers of where about the product. It is one of the
suitable ways to get the email address of the customers so that they can be contacted over that
(Borsekova, Vaňová and Vitálišová, 2017). The pre launch is beneficial for the organisation
as it helps to gather the email address that would be used afterwards at the time of launch to
make customers aware about the launching of the product and to spread the information that
is requirement. The best way to collect the email address is to spread awareness by using
online platforms such as Facebook and get the email address of the customers over there.
Once email address has been taken by the customer than it is need to spread the information
related to the product among them.
It will help sunshine enterprises to spread awareness about the E-vent to its customers.
As it is essential product at the time of COVID 19 and it is important to make the people
aware about the product so that they may use it whenever they need. It is seen that the price
of product is also affordable and it will be beneficial to let the customers know about the
innovative idea and use it when there is requirement. One of the important points is to do a
pre launch campaign and then attract the target customers towards the organisation and its
products.
D) Privacy and Data Protection:
It is important to note that data and privacy are compatible with innovation. It is
observed that privacy of all the data and information is important to attain the goals
successfully. If the data is not protected and measurers are not taken related to privacy of
data. Then it may cause loss to the business firm. It is duty of the business organisation to
take care of all the laws related to privacy as well as data protection so as to work effectively
and launch the product successfully (Cantwell, 2017). It is seen that in novation can not take
place without adequate measures being taken for privacy of the data and information. Privacy
helps to gain the trust of the users as well as bring faith in the product that is launched by the
business. Along with that it protects from cyber frauds, data braches as well as other security
issues that may take place. For success of a business and to launch the new product in a
successful manner it is vital to take care of privacy and data protection. In the case of E-vent
is also important to keep all the information private otherwise the competitors may take

advantage and use the same process to launch the same product at similar price. It is seen that
if anyone else will get the information and data it will be a problem of matter for the
organisation. Along with that there are various issues that may arise due to security. The
leakage of data is risky for the business firm and may have to bear losses and issues. There
are various laws that protect the data and will help the business and take care of privacy of
data. Below is discussion related to the law that the business organisation must be aware of:
GDPR/Data Protection Act 2018
The data protection Act controls the personal information and the data of business
organisations as well as that of government. It is important to note that this act is
implementation of General Data Protection Regulation (GDPR). There are some principle
that are formulated under this all are vital to be followed. They are mentioned below:
 The data and information is used transparently, lawfully and fairly.
 It is used for specific purpose.
 It is used for relevant, adequate and is limited to what it is necessary.
 Keep the data till then it is usable
 It is vital to handle the data with security and protect the information.
It is important for sunshine enterprise to take about these principles and keep the data
related to E-vent safe and secure. It will be beneficial to take care of all these acts and
follow them.
• Privacy and Electronic Communication Regulations (PECR)
This is important to follow the Privacy and Electronic Communication Regulations as it sits
with the above discussed law. Here the task is to take care of privacy that is related to the
electronic communication. It is important for the organisation to take care of all the privacy
concerns such as data, line identification, itemised billing, and directory listings. So sunshine
enterprise should follow the regulation as it will be beneficial for the company as well as its
customers.
o The need for consent: It is important to take consent from the regulators before using
the data. It helps to bring transparency and take care of the records. It is duty as well
as need to take consent.
o Provision of facility to "opt out" of marketing communications: This act ensures that
there is facility available to the businesses to opt out of marketing communications if
they feel any problem and issue related to security. As it is important to note here that
the businesses face various challenges and issues that are due to using the online
marketing channels. As all the information has to be disclosed on the online
platforms. So if the businesses face issue related to
o Need to support rights such as "the right to erasure": It is one of the rights under
GDPR and it is called right to be forgotten. If there is no valid justification for their
data to be processed, the data subject has the right to. Stop sharing their personal
information with someone else. It helps the individuals to protect them against the

problems as well as security issues. This is helpful for sunshine enterprise while
launching E-vent.
• Security and the importance
It is vital to know about the importance of security. As if the data will be secured the
business will be able to perform all the work effectively. There will be no danger that they are
facing and will help them to achieve success. If the data of an organisation is leaked or goes
in wrong hands then it may causes various problems for the business. All the business
organisations should take care of the security of their data this help them to safeguard against
another unauthorised access of internal or external people. The leakage of data may cause
reputation damage, financial loss, brand erosion etc. All the business organisations should
keep the data private and secure as it is beneficial for the company.
o Secure access to your cloud provider: It is vital for a business to check whether the
cloud provider is providing the secure access to the business enterprise. If there will
be no feature of security then the data may get leaked (Horng and et.al., 2017). It is
also important to check whether the dearest availability of backup at top clouds tourist
that is available. Along with that it is vital to test the cloud systems on occasional
basis to check the security of the data. Along with that allow the system to use as
many data access permission and account as much.
o Sensitivity about default access and frequent changes: It is vital for business take care
of sensitivity of the business and checks all the changes that are taking place. The
business organisation that is sensitive towards the data is able to check and monitor
the problems and issues if any. It is problematic if there are frequent changes taking
place. The businesses should monitor the same by taking measures.
o Encrypting traffic in transit and at rest: The role of encrypting is to change the
information in codes and different language that is not untestable by others. It is
beneficial for the organisation to use these codes. It helps to keep the data more secure
and private so that if any one gets access to the data is not able to gain information
from the same. It is vital for the business organisation to take care of all these
measures that help them to keep the data secure as well as private. It will be beneficial
for sunshine enterprise to keep the data secure.
Importance of keeping data safe and private
 Boost customer privacy: It is important to note that this is Morden era where the
concern of people is regarding the privacy and security of the data. It is important
for business organisations to keep their data secure and safe as it also helps to
keep the information of their customers private. No customer wants that their data
gets leak on any platform. So to attract the customers and to push their privacy it
is vital for a business organisation to secure and safe the data and information.
 Promotion of brand: As everything is changing nowadays all businesses are trying
to keep their image high. It is the fact that helps in establishing a good brand
identity is to keep data secure and private. Help to formulate a good image in the

mind of customers and to persuade them towards the organisation. Companies are
able to get valuable customers by keeping all the data and information safe and
secure.
 Fulfil laws: It is important to follow all the laws data formulated by the
government. Following the protection laws to companies able to safeguard their
data and information and as well as it helps them to get support of government in
case of any miss happening.
 Sense of security: All the business organisations want game security. There are
various threads in problems that are faced by businesses nowadays. Technologies
in changing there are various chances of losses also. The business organisations
would keep the data private and enhance their security this helps them to work in
a smooth manner and with relief of dance of security.
The above mentioned are the points that must be taken cake by business organisations
to keep the data private. It will help the sunshine enterprise to innovate and launch the
new product that is E-vent and make them reach the customers. It is helpful the business
organisation to take care of all these security issues.
CONCLUSION
From the above report it can be concluded that innovation is one of the crucial factors
in success of the business organisation. Innovation differs from development in that it starts
with the introduction of a concept to a plan and ends with the creation of a new purpose. You
have a better chance of reacting to changes and discovering new possibilities if you innovate.
It can also help you gain a competitive edge by allowing you to create better products and
services for your clients. In this report the innovation is E-vent due to rise in COVID 19. It is
electronic ventilator that helps to treat the patients. There is discussion related the product
and the innovation and the price of products. After that there is discussion related to
marketing and its importance and the channels that are used by the company to attract
customers. Along with that the use of digital marketing is rising so there is discussion related
to channels that can be used by business. In the end of the report there is discussion related to
security of data its protection.