Report on Developing Innovation and Creativity for Business Growth

This report explores the importance of innovation for organizations, particularly in the context of the COVID-19 pandemic. It focuses on Pharmacy2u's mental health resilience application as an innovative product designed to address the mental health challenges arising from the pandemic. The report discusses the use of e-commerce strategies, specifically Shopify, to reach customers and highlights various marketing concerns, including the utilization of social media and paid search engines. It also addresses legal considerations such as data protection and privacy regulations to ensure the security and transparency of the application. The report emphasizes the consumer journey and the provision of seamless services to support healthy living. By analyzing competitors and incorporating unique features like personalized workout sessions and trainer access, the application aims to differentiate itself in the market and sustain long-term growth. The report concludes by underscoring the application's potential to positively impact individuals' mental and physical health through regular exercise and stress reduction.

Developing Innovation and
Creativity for Business
Advantage
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Executive summary
Innovation is important for an organisation as it gives them a competitive edge in a market
segment through which they can penetrate in market fast way and can provide better services
consumer. Due to the outbreak of covid-19 physical and mental health of individuals are being
affected in negative way which have adverse impact on their way of living in which they are
subjected to frustration, anxiety and stress. In order to cope up with this situation Pharmacy2u
come up with a new product which is mental health resilience application. This will help them
to provide consumers a way to live a healthy life. In this with the help of various type of
marketing channels such as use of social media like Facebook, Instagram is undertaken which
helps organisation to influence large number of consumer attention in efficient way.
Organisation will also take advantage of paid search engines such as Google to demonstrate
highlighted features of the new innovation among. Consumers with the help of emphasising upon
consumer journey company will provide seamless services and facilities to consumers in order
support them in living a healthy life. New product which is mental health resilience application
will consider the various law such as data Protection Act 2018, privacy and Electronic
Communication regulation and implement security measures to have secure access of the cloud
provider. This efficiently enhances transparency and security of the new application which allow
consumers to download them without any malware.
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Table of content
Executive summary..........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY...................................................................................................................................5
Identification of innovative product to sell......................................................................................5
Proposing an E-commerce website that will enable to reach out various customers......................7
Marketing concerns........................................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCES .............................................................................................................................15
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INTRODUCTION
In current business environment a business firm have to deal with variety of market
complexities and operate with fear of competitors. Business managers needs to derive maximum
advantage from investment of business resource and establish better brand image of the
corporate. Creativity and innovation go hand in hand, to enhance competitiveness and
profitability in any industrial sector business organisation needs to be innovative and creative to
present something unique in a market segment which will significantly help in influencing
attention level of consumers (Andriopoulos and Dawson, 2021). With the help of innovative and
creative services and products organisation can become a better problem solver and can connect
with community. This will significantly aid organisation to improve productivity and enhance
competitiveness and improve brand recognition and value while maximising overall turnover and
profitability on simultaneous basis. In addition to this, creativity and innovation assist an
organisation to develop new way to make improvement in their existing product or service to
optimise their operations. With help of innovation organisation can think out of the box beyond
traditional solution and can take advantage of new opportunities to serve consumers and
community in a better way. Business organisation with help of undertaking use of innovation and
creativity can not only enhance their profitability but can also promote employees thinking
which will enhance organisation business operations efficiency efficiently.
Present report is conducted on new product which is mental health resilience
application which is operating its business operations in pharmaceutical industry and was
founded in the year 1999 and headquartered in Leeds, United Kingdom. Organisation is
involving in piloting the electronic transfer of prescriptions in the UK in United Kingdom. The
given report document will highlight role of innovation in deriving better productivity of the
business firm. For the report pandemic situation of COVID-19 and its related impacts to
operations of business organisation is being taken into consideration. Present report include
discussion upon the innovative of product or service which company is planning to introduce for
consumers. Along with this discussion upon e- commerce website, marketing and analysis of
privacy and data protection is being discussed in this report. The presented company will
introduce an innovative product i.e. mental health resilience application. The said product will
be useful as contrasting to situation of pandemic; COVID-19. Through this application
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individual customers will be able to develop their mental health state under control as major
disturbances are caused in respect to global pandemic arose due to spread of COVID-19.
MAIN BODY
Identification of innovative product to sell
The innovative product
The product which can be sold reflecting to current pandemic situation will be new
product which is mental health resilience application For the reason being the given pandemic
have led to mental health disturbance of many individuals’ life. Introduction of this application
will provide reality of the situation and will emphasis on efforts to cope with mere impacts of
COVID-19. This innovation will be help individual to keep their mind at good state in times of
frustration and stress developed due to pandemic situation. In addition to this, provided
innovative product will engage with individual's physical fitness by providing them with fitness
exercise at home. The said application can be downloaded simply by clients or customers and
will require a paid subscription for $5/m. With help of Mental Health resilience application
individuals will be effectively provided with different type of short work out sessions that will
help them to be fit in both physical and mental way. This app will encourage individual to
exercise daily on daily basis, as in this progress is reset to zero when individual mis workouts on
continuous three day in a row. With the help of this healthy individual can take care of their
physical fitness which will effectively take care of their mental health (Bodolica and Spraggon,
2021). It has been known that exercising is effective to stimulate chemicals in brain which helps
in elevating mood. With the help of this innovation organisation will efficiently offer a strong
support to consumers and individuals in a well-defined and effective manner. This app enhances
the quality of life of individual as in this they are having access of short workout sessions that
will help them to make short goals and accomplish them. It also helps them to stay motivated and
energetic throughout the day which helps in reducing stress and anxiety it helps in developing
their mental state in efficient manner.
Due to significant increase in the penetration of smartphones and tablet across all
geographical sector around the world. It has been evaluated the market area of Mental Health
Resilience Application is extended. This is the major factor which proves to be effective in
driving growth of this innovation in marketplace. This application is basically a software which
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can be easily downloaded from any mobile device such as tablet or smartphone. These apps are
mainly developed to help users to exercise and release their stress with short term goals. In
addition to this, in this with the help of planning and implementing healthy nutrition tips with the
help of this app consumers can take care of their wellbeing. Covid-19 have drastically disrupted
the whole and many industries business individuals are bearing the brunt of this pandemic. In
this to reach with audience with a digital post this application will help in driving significant
change in their life. The main consumers or target market for this application will be the
individuals who ages from 20-60 who wants to lead healthy lifestyle. Along with this this app will
specially attract fitness fanatics who are most enthusiastic fitness and healthy app users
(Boisvert and Khan, 2021). With help of unique service that will be provided in this app interest
of this group of consumers will be attracted. App will be provided to consumers on both iOS and
android version. Along with this individual can also download this application on companies’
professional website. By downloading this applications consumer have excess of workout
program which will significantly help them to maintain their physical and mental health in
efficient manner. In order to sustain present innovative business proportion in market segment
for longer period of time periodic upgradation will be undertaken in this application in which
later individuals have access of their own personal trainer.
Along with this for long term sustainability other additional benefits will be added on later
basis in which individuals can connect with people in the same area and can share fitness goal to
lead an active lifestyle. Pharmacy2u is operating their business roles and responsibilities in
Pharmaceutical industrial sector and have number of competitors like Lemonaid Health, PillPack
by Amazon Pharmacy, Blink Health and more. Competitors offer their products on their website
and IOS and Android version. Due to the outbreak of covid-19 there is drastic impact on
individuals’ mental health. This makes these organisations to come up with the ideas and have
also launched product or innovation in this segment. However, in order to differentiate from
these competitions, the unique service which will be provided to consumers through this app, in
that in this individual can daily schedule their short workout sessions and can later take use of
own fitness trainer (Dinesh, 2021). Along with this with periodical upgradation in this app as per
the business trend and consumer needs will be done. This innovation will be significantly helps
in making Mental Health Resilience Application different from competitors in order to stay
longer in market. From the above-mentioned analysis of competitors, it had been determined that
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Mental Health Resilience Application will encourage and motivate individual to exercise on
daily basis, as if they miss workout session for three days in a row then their progress will be
reset to 0 which is most attractive feature of this app.
Thus, from the analysis it has been identified that with the help of attracting consumers by
providing attractive and unique service to them through this application the target market
consumers will be attracted in a well-defined in an effective manner. Furthermore, with the help
of making periodical upgradation in this application company will assure long-term
sustainability and will serve consumers in a better way which will help them to significant lead a
healthy life, engage in physical exercises in order to reduce their frustration and stress
(Hoonsopon and Puriwat, 2021). Due to covid-19 there is adverse impact on mental and physical
health of individual. In this, this app will prove to be an effective tool which will help them to
engage in regular fitness exercises at their home. With the help of so short workout sessions that
can set their goals and can lead a healthy lifestyle which will promote them to be mentally fit.
Proposing an E-commerce website that will enable to reach out various
customers
A website is defined as a collection of web pages as well as related content which is
physically identified by a common domain name. Users can have access on range of devices
including tablet, desktop, laptop and smartphone. In terms with online website, it is made up of
collection of publicly accessible and interlinked web pages which shares a single domain name.
It has been evaluated that covid-19 have negatively impacted mental as well as physical health of
individuals. In this to provide them assistance and support in order to be in a good mind state and
reduce stress and frustration Mental Health Resilience application will provide them a paid
subscription for $5/m in which consumers can download this application from mobile devices,
smartphone and from website (Jalinus, 2021). With the help of developing online website using
Shopify new product which is mental health resilience application access of using online store
builder and can develop website efficiently. In this with the help of taking use of developing
online website with the help of Shopify company will undertake use of SaaS model which is
defined as a software as a service and a software licensing model and duly allow consumers to
have access to software of subscription basis using external service. SaaS allow every user to
access programs through the internet. In this company will sell their application to consumers on
demand in which they are required to follow a subscription-based model in which users can
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choose subscription plan and can pay fix sum of money on annual or monthly basis. Along with
this this application will be easily downloaded by consumers on both iOS and android version in
which they are required to pay subscription. With this they will be provided with access of
unique experience and they will also have access of many upgradations which company will
make on periodic basis according to their needs and demands and business trends. Furthermore,
it has been underlined that in order to build a long-term commitment organisation will invest in
creating content, with an efficient plan. In this organisation will hire experience content creators
who will help in increasing organic search traffic. It also helps in building trust and authority and
assist in enhancing brand awareness. With the help of creating content users can have access of
in-depth analysis of this application which will also help company to make improvement in
search engine optimisation as well as online visibility. Creating content will prove to be a cost-
effective measure in which company can influence their target market in more efficient manner.
Furthermore, for seamless payment options new product which is mental health resilience
application will provide consumers facility to make payment with different payment services
such as credit or debit cards and more. In this to stay compliant with norms organisation will
ensure security of credit and debit card transaction in the payment industry (Kršlak and Ljevo,
2021). In this company will combat security threats while fulfilling PCI-DSS compliance and
will develop a culture of awareness and will also educate employees on continuous basis.
Company will also avoid storing payment information wherever possible and will stay
committed to people technology and processes.
Issues to be considered in relation to data protection
To successfully launch or offer a new product, service or innovation in market segment a
lawful process is needed. In terms with new product which is mental health resilience
application, Data Protection Act 2018 plays essential role as in this United Kingdom implement
policies and regulations in which every individual who is taking use of personal data is required
to follow strict rules which is known as data protection principles. In terms Mental Health
Resilience Application needs to follow a systematic principle in order to ensure that the service
or product which they are providing being used lawfully and transparently identify. It has been
stated that data subjects have right not be subject to automatic decision making or profiling.
GDPR offer rights for individual as the right of access, the right to be informed, the right to be
rectified, the right to restrict processing, the right to erasure, the right data probability and more.
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With the help of implementing this data company assure to have legal protection for information
like ethnic background, religious believe, political options, trade union membership, biometric,
health extra.
In addition to this the Privacy and Electronic Communication regulation offer specific rights
people in terms with electronic communication. In this consumer privacy acts as traffic and
location data itemized building directory, listing and line identification. This law has been
enforced by United Kingdom in which it is unlawful to translate and automatic recorded message
for direct marketing purposes without prior consent of the subscriber (Um and Oh, 2021). It has
been identified that privacy and electronic communication duly guide organisation to send
electronic message by email, text, phone, fax to use cookies and offer electronic communication
services to the public. By complying with this regulation company will ensure that they prior
have consumer consent in order to electronic market to them by email, phone or fax. It also
offers appropriate contact dealing when sending a marketing material on message which will
allow consumers to receive the marketing through which they can contact. Along with this in
order to provide transparency services and downloading options to consumers committee will
make sure that they will tell visitors to the website that they are taking use of cookies and prior
obtain their consent.
New product which is mental health resilience application will also emphasise upon the right to
erasure which is also defined as the right to be forgetting. This right however certain apply in
some situations in which individuals make a request verbally or in writing. With implementation
of this law organisation provide transparency to consumers in which when consumer ask them to
delete the personal data, they will do this. However, in this if an individual make request in
writing or verbally in circumcentre instances, this will be prevailed. In order to conduct business
roles and responsibility in order to maintain privacy and data protection practices. In addition to
this in order to secure access to cloud provider organisation will efficiently apply data protection
policies and will also measure the limitation on the manner in which data is shared in order to
secure information, in the cloud implementation of two face authentication is being done with
strong password in order to set up privacy settings. In this information of consumers is being
stored with the help of anti-malware program which helps in strengthening security of cloud
provider (Xiao, Lew and Park, 2021). Cloud security is also termed as cloud computing security
which is mainly inclusive of set of policies, technology for secure and control which all together
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work in order to provide protection to cloud based system infrastructure and data. In this by
encrypting communication, taking use of account security policy, monitoring login
authentication and minimising malware while scanning for malware regularly company secure
access to cloud provider in a well define an effective manner.
From the above-mentioned analysis, it has been identified that privacy and data
protection are to interrelated inter governance issue which provides organisation a legal
mechanism to strengthen their privacy and data protection in order to control their personal
information. With the help of implementing policies and laws of privacy and data protection
organisation aim towards keeping data safe from unauthorised access which provides consumers
surety (Vincent Lancrin, 2021). With the implementation of these laws’ organisation will
enhance effectiveness of their application in legal terms
Marketing concerns
Marketing plays important role for any organisation respective of its size and scope which
helps in selling and promoting products and services. In this organisation needs to conduct in-
depth market research and evaluate needs and demands of consumers along with the manner in
which their mindset can be attracted towards organisational offerings. In terms with Pharmacy2u,
company will efficiently new product which is mental health resilience application with the
help of digital marketing. This form of marketing allow organisation to advertise services and
products to digital channels such as social media, search engine, websites and mobile application
(Marion and Fixson, 2021). With the help of taking advantage of online media channel company
can conduct cost effective marketing and can attract attention of large number of consumer
attractions from different geographical locations. Target market of Mental Health Resilience
Application will be individual from 20-60 years along with fitness enthusiastic and person who
are using healthy app locations. In this to influence interest of these consumers group digital
marketing proves to be an effective measure in which organisation can take use of social media
such as Instagram and Facebook and also undertake advantage of search engine like Google to
reach them.
New product which is mental health resilience application will undertake use of Facebook
marketing which is a platform that provide wide range of highly targeted page advertisement as
well as organic post. This form of marketing allow organisation to promote services and product
in front of large base of audience. In today's business world social media platforms like
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Instagram and Facebook have drastically changed the manner in which company can attract
attention of consumers. Facebook marketing have global coverage and offer highly targeted paid
ads and allow integration with other marketing channel. Along with this. with the help of
Facebook as company can do their promotion to a specific audience base or interest and age in a
well-defined and effective manner and can further make consumers aware about highlighted
feature of their application (Plucker, 2021). By promoting new invention organisation via
Facebook marketing aim towards taking benefits like precise targeting, variety of ads formats,
consumer support, increase website traffic and positive impact on sales of business organisation
and excellent opportunities to highlight unique feature of their products from best angles. In this
company will undertake use of both text and visual formats in order to show their new invention
among targeted base of consumer group. Social media channels such as Instagram and Facebook
allow organisation to create a chat boot for Facebook messenger in order to communicate with
users. In this with the help of taking advantage of this platform company can efficiently resolve
queries of target set of consumers base related to the new invention and can influence them
efficiently. With the help of Facebook and Instagram company will promote their new invention
with the help of different types of ads such as lead generation, slideshow, collection, image and
video. With the help of this company can excellently demonstrate their new invention that will
significantly aid them to capture attention of consumers in attractive manner.
Paid search engines are a type of digital marketing in which search engines like Google and
binge which allow organisation to show ad on the search engine results pages. In this
organisation with the help of pay-per clicks method have flexibility to optimise and can promote
their products and innovation in a cost-effective manner while assuring measurable result. With
the help of taking advantage of Google as a paid search engine Pharmacy2u can effectively
generate more qualified leads to promote (Rampa and Agogué, 2021). With the help of Google
as a paid search engine form organisation aim towards improving brand recognition as it is a
great for local search and is also budget friendly. With the help of this company will efficiently
target consumer groups interest and can choose audience according to demographics like device,
location and language which will help in enhancing advertisement campaign effectiveness.
In terms with Marketing consumer journey plays important and crucial role for any
organisation as in this process marketer can efficiently target point prospect across multiple
touch points. With the help of consumer journey organisation can allow consumer service team
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to have better understanding of consumer experience and make improvement in the ability to
resolve issue. It has been underlined that the primary purpose of consumer journey is to
understand what customer go through and make significant improvement in quality of experience
of consumers. With the help of consumer journey organisation can ensure consistency and can
provide seamless experience across all the channel (Świąder and Marczewska, 2021). In context
with Pharmacy2u with the help of consumer experience specialist organisation will ensure that
they follow buyer centric approach and ensure to deliver consistent, smooth and unfragmented
consumer experience at all the stages. Along with this company will effectively engage their
audience and can convert lead to consumers with the help of different type of advertisement such
as Facebook Instagram page search engine and more. These platforms will not only help in
making consumers aware about unique feature of Mental Health Resilience Application but will
also help them to solve their queries. With the help of consumer journey organisation will
efficiently fulfil expectation of consumers and can provide them regular upgradation and identify
gaps in service or communication. This will significantly help organisation to enhance long-term
sales and profitability in a well-defined and effective manner. Thus, from the above analysis it
has been identified that with the help of taking advantage of social media and paid search
engines like Facebook and Google company will efficiently influence attention of targeted base
of consumer base. In this organisation will promote their innovative product according to their
behaviour with different types of ads. This is a cost-effective marketing technique which will not
only allow organisation to influence consumer attention efficiently but will also assist company
to enhance product visibility in market. By taking advantage of both of these methods’
organisation aim towards influencing consumer attention efficiently and enhance lead.
New product which is mental health resilience application will also undertake use of email
marketing which is an act of sending a commercial message to a group of individuals. It has been
underlined that with the help of sending email to current consumer business organisation is
expecting to increase the number of downloads. Email marketing will significantly assist
company to conduct cost effective marketing comparatively to other mainstream market channel.
In this company can reach and engage audience and can deliver targeted message in a well-
defined and effective manner. Furthermore, it has been underlining that email marketing will
also benefit company to drive revenue. Email delivered in extremely faster manner as compared
to traditional post, in this with the help of undertaking use of email marketing organisation can
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