Design Mindset in the Context of Innovation: Poster Project

This project is a poster assignment exploring the 'design mindset' within the context of innovation. The student was tasked with researching and visually representing the concept, its principles, and applications using a poster format. The assignment requires the use of academic and practitioner literature to define the design mindset and convey its importance in fostering creative solutions, customer centricity, and experimentation. The poster is expected to be logically structured, aesthetically pleasing, and clearly communicate the main message without requiring additional explanations. The assignment highlights the significance of design thinking in business education, emphasizing skills in summarization, prioritization, and concise visualization of complex information. The references included in the assignment are: Niinimäki & Hassi, Kumar, O'Rourke, Brown & Wyatt, and Brenner & Uebernickel.

Design Mindset in the context of the innovation
Design Thinking
Design thinking is majorly useful for the condition where the problem itself is
inadequately elaborated or the path forward is ambiguous (Niinimäki &
Hassi, 2011).
The Essence of “Design Thinking”
A design mindset uses intuition, imagination
and reasoning to resolve the issues and
explore possibilities (Kumar, 2012).
Design thinking assists creative solutions
and it has the nature of the customer centric
that motivates experimentation and
prototyping (O'Rourke, Haimovitz,
Ballweber, Dweck & Popović, 2014). .
Principles of Design Mindset in the context of the Innovation
References
Niinimäki, K., & Hassi, L. (2011). Emerging design strategies in sustainable production and consumption of textiles and clothing. Journal of cleaner production, 19(16), 1876-1883.
Kumar, V. (2012). 101 design methods: A structured approach for driving innovation in your organization. John Wiley & Sons.
O'Rourke, E., Haimovitz, K., Ballweber, C., Dweck, C., & Popović, Z. (2014). Brain points: a growth mindset incentive structure boosts persistence in an educational game. In Proceedings of the SIGCHI
conference on human factors in computing systems (pp. 3339-3348). ACM.
Dam, R. (2018). Design Thinking: New Innovative Thinking for New Problems. Retrieved from: https://www.interaction-design.org/literature/article/design-thinking-new-innovative-thinking-for-new-problems.
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43
Brenner, W., & Uebernickel, F. (2016). Design Thinking for Innovation. Research and Practice.