This report delves into the realm of innovation management, exploring the core concepts of innovation diffusion theory and Schumpeter's theory of innovation. It defines these theories, outlining their principles, processes, benefits, and limitations. The report then applies these theories to the context of the Just Eat company, examining its historical development and current business model, including its internet-based model and use of video streaming. It analyzes how Just Eat has used innovation to attract customers and generate revenue. The report concludes by discussing the future development of Just Eat, considering how innovation theories can be leveraged to achieve continued success in the competitive online food ordering market. The report emphasizes the importance of adapting to changing consumer preferences and technological advancements, and the role of innovation in achieving organizational goals.
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