This presentation analyzes the impact of innovation within the enterprise, using Airdri as a case study. It begins with an introduction to Airdri, a company specializing in hand dryers and related products, and highlights the importance of innovation for business growth, differentiation, and continuous improvement. The presentation then explores the innovation process, detailing stages such as idea generation, advocacy and screening, experimentation, commercialization, and diffusion and implementation. A significant portion is dedicated to a learning and reflective model, specifically the Gibbs reflective cycle, to evaluate personal innovation skills and experiences. The reflective cycle covers feelings, evaluation, conclusion, and action plans related to the introduction of hand dryers, considering factors like cost-effectiveness and customer acceptance. The presentation concludes by emphasizing the importance of balancing innovation with consumer needs and affordability, and outlining future action plans for product development and market engagement. References are provided at the end.
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