This presentation analyzes the innovation process within Bentley Motors, a luxury car manufacturer. The assignment, completed for a Foundation Degree in Business and Management, utilizes the Gibbs Cycle of Reflection to evaluate personal innovation practices and identify areas for skill enhancement. The presentation covers the definition of innovation, an overview of Bentley, and a detailed application of the Gibbs Cycle, including descriptions, feelings, evaluations, analysis, conclusions, and an action plan. It incorporates research from academic journals and textbooks to support assertions and conclusions. The presentation aims to assess the student's ability to evaluate personal performance as an innovator and develop future innovation skills and knowledge within the context of the chosen organization. The presentation also includes references to support the analysis and conclusions drawn throughout the work.
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