Innovation and Enterprise: Bentley Motors' Business Practices Analysis

This presentation examines innovation and enterprise within Bentley Motors, a leading UK-based automotive company. It begins with an overview of innovation, emphasizing its importance in enhancing products, services, and overall company performance. The presentation then highlights the significance of developing personal innovation skills for employees, leading to contributions in company success, personal growth, and creative interventions. It explores relevant innovation models, including the Creator and Leverager models, and discusses the application of both closed and open innovation strategies, suggesting that Bentley, with its strong R&D, should primarily utilize closed innovation. The presentation concludes by outlining strategies to develop innovators within Bentley, such as change management and training programs, to foster creativity and improve business outcomes. The references include various academic sources related to innovation and business management.

INNOVATION AND
ENTERPRISE

Table of Contents
• Introduction
• Overview of Innovation
Importance of Developing Personal Innovation Skills
Review of Related Literature and Models
How to Develop Innovators in Bentley
Conclusion
References

Innovation refers to all the processes and techniques which are adopted by an organisation in
order to improvise its existing products, as well as services. It is directed towards enhancing the
company’s performance and usefulness of its offerings. Therefore, in this relation, the following
presentation is based on Bentley Motors, which is one of the top companies within the United
Kingdom. The presentation would be highlighting the relationship and influence which innovation has
on the business practices of the organisation, which covers an overview of innovation, importance of
developing personal innovation skills, models used in innovation and how to develop innovators in
companies like Bentley.
Introduction

Innovation within organisations is very crucial in
order to ensure that developments and improvements
are being performed as per the requirement of time.
There could be a variety of manners in which a firm
indulges in innovation. For example, it could be
subjected to the company’s products, services, human
resource management, processes and technical practices
and so forth, all of which requires the firm to bring in
effective change in their systems to support the need.
Overview of Innovation

As for innovation, it is imperative for an individual, regardless of their role in the organisation, to
develop personal innovation skills. The reason behind the same is that it would help the individuals in
indulging into various practices which would lead to development of a positive relation between
innovation and the business processes. However, some of the points of importance of developing
personal innovation skills are highlighted below:
•Contribution in Success of the Company
•Personal Growth and Opportunities
•Creative Interventions
Importance of Developing Personal Innovation Skills

There are a number of literature and models that are related to innovation and are very important
for an organisation to know and implement and the same are explored below
Models:
•Creator: Boston Study Group gave several models of innovation, within which this model refers to
leading of innovation by visionaries who take big risks for better returns.
•Leverager: This model is associated with modification and innovation within the business model.
While both the models is very effective for Bentley, it must follow Creator as a model as it would
allow the firm to engage in development of a completely new and innovative range of cars which is an
essential market requirement.
Review of Related Literature and Models

Literature:
•Closed Innovation: This idea is related to the fact that companies
themselves develop their innovations rather than outsourcing the same
or implementing on existing innovations.
•Open Innovation: In this method, the company does not completely
depend on its internal knowledge and capabilities; rather it approaches
outside sources as well for better outputs.
In case of Bentley, since the company has strong internal R&D
division and effective innovative capacity, it must opt for closed
innovation in order to ensure future success.
Cont…

As it could be stated from the above analysis that innovation has a very positive influence over
Bentley as it allows the company to engage into practices that could enhance the scope of
opportunities. However, it is imperative that better and more quantity of innovators are developed
within the company and hence, below are several ways through which Bentley could achieve this:
•Change Management: One of the key elements that could be used by the firm to create innovators is
to instil the culture of change within the organisation.
•Training: Another process through which innovators could be developed within organisations like
Bentley is through training.
How to Develop Innovators in Bentley

Thus, it is concluded from the presentation that innovation has a very positive influence on an
organisation, which makes it imperative for individuals within the firm to develop as an innovator.
Moreover, it is imperative that various models and literature over innovation is critically analysed so
that the same could be applied within the company in an effective manner. Lastly, it is very crucial
that organisations develop innovators in the company to enhance creativity and better outputs within
the firm in relation to the company’s performance.
Conclusion

Blyton, P. and Morris, J. eds., 2017. A Flexible Future?: Prospects for Employment and
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Greco, M., Grimaldi, M. and Cricelli, L., 2016. An analysis of the open innovation effect on firm
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Vaz, C.R., Rauen, T.R.S. and Lezana, Á.G.R., 2017. Sustainability and innovation in the automotive
sector: A structured content analysis. Sustainability. 9(6). p.880.
Yun, J.J., and et. al., 2018. Benefits and costs of closed innovation strategy: Analysis of Samsung’s
Galaxy Note 7 Explosion and withdrawal scandal. Journal of Open Innovation: Technology,
Market, and Complexity. 4(3). p.20.
References

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