Innovation and Enterprise Report: ENT6800 Executive Summary Analysis

This report presents an executive summary of a business plan centered on innovation and enterprise, specifically analyzing the Cafe Pod Coffee Company. The summary covers key aspects such as startup business ideas, industry profiles, and business models, with a focus on the company's organic coffee offerings. It explores points of differentiation, challenges, prospective customers, and a brief marketing plan, including STP analysis and marketing mix. The report also includes competitor analysis using SWOT, and discusses sources of funding and intellectual property considerations. The main body elaborates on Cafe Pod Coffee, its innovative products, and its competitive advantages, particularly in the food and beverage industry. It addresses challenges such as capital and manpower and emphasizes the importance of a clear business model and effective marketing strategies. The report concludes with insights into the company's vision, objectives, and market positioning within the UK and European regions, with the aim of offering unique, quality coffee and beverages at reasonable prices to create positive customer experiences.

Innovation and
Entreprise

Executive Summary
As per the report is covered about innovation and enterprise along with creating better
business plan of chosen company which enhance to generate opportunities and challenges. In
further report is concluding about competitive analysis, different business model along with brief
marketing plan for effective understanding business structure.

Table of Contents
MAIN BODY...................................................................................................................................5
Start up business Ideas(Product or Services):........................................................................5
Industry Profile.......................................................................................................................5
Business model.......................................................................................................................5
Point in Differentiation...........................................................................................................5
Challenges to the business ideas.............................................................................................5
Prospective customer..............................................................................................................5
Brief Marketing Plan..............................................................................................................5
Competitors analysis..............................................................................................................5
Sources of Funding.................................................................................................................5
Intellectual property................................................................................................................5
CONCLUSION................................................................................................................................1

INTRODUCTION
The concept of innovation and entrepreneurship is having more innovative subjective
which is having better interconnection between entrepreneurship which help to bring better
innovative ideas. As to become an entrepreneur is itself an innovative personality because they
bring out of the box idea for better measure growth in business (Bagherzadeh, Cheng and
Vanhaverbeke,, 2019). Some of tools an framework help to bring further develop in business
development. The importance of innovation its entrepreneurship where it highly competitive
which would have gain better competitive advantages. Innovation ideas and what separate to
work within rest. In order to create an outstanding product and services which build strong brand
and build customer to need better innovation. As innovation plays an important role to generate
different opportunities and challenges to expand the business within productive manner.
As per the following report is consider small venture Café Pod Coffee Company which
was founded in London, United Kingdom in year 2011. It is craft coffee business as well as
independent craft coffee business of better quality for adventurous coffee or those who are coffee
lovers. As the entrepreneur whose name is Peter Grainger founder of Café Pod Coffee, who has
vision to bring people’s happiness in their everyday life and help them to bring their hustle into
positive thrive (Djumanazarovn., 2020). In this report topics are elaborates about innovative
product and services information along with profile within along with their differentiation
between other product and services. Along with different challenges and of company customer
perspective is driven to offer something innovative product and service which makes their thrill
into adventurous.
MAIN BODY
Start up business Ideas(Product or Services):
The selected company for this report is Cafe pod coffee company which is a private
independent coffee company. The selected company is famous for its coffee as it provide coffee
in various categories such as smooth, intense, ristretto, compatible and so on. Other than this
company is also well known for its coffee capsules which they made from food grade recyclable
plastic (Ebrahimi., Roohbakhsh and Ebrahimi, 2018). Selected company was founded in 2011
and it’s headquarter is in Portsmouth, United State. Café Pod is a reputed company and also face
big competition in market as Joys Restaurants and Casual Dining Group are the biggest

competitors of selected company. For achieving competitive advantage in market and for long
term growth in market selected company plan for launch a new organic coffee. For this plan
selected company effectively analysis the market trend of UK and they relies that now a days
people are more conscious towards their health and if company provide them good quality and
healthy products then they are ready to pay high price for that product. For their organic coffee
company growth coffee beans with their own and do not use any kind of harmful fertilizers in it.
After analysing the current needs and requirement of their customer company will innovate a
new and organic coffee. Which provide a very rich and creamy taste to their customers. As it is
an organic coffee people will also take it as their healthy diet drink which motivate people to buy
this product (Ge., Du and Zhou,, 2018). This new idea of selected business will help company to
achieve competitive advantage in market and effectively face the competition & achieve long
term success in market.
Industry Profile:
The selected company is based on a food and beverage industry. This type of industry
includes all those companies which h are involve in the transformational raw agriculture goods
into the consumer food products. The industry supply chain will include the food processing,
packaging and distribution. Food and beverage industry will include the fresh food, packaged
food and beverages. With the increase in the development of a country these industry will also
developed. There is a huge competition between the food companies (Huggins, Waite and
Munday., 2018). These industry will going through a rapid transformation and also for achieving
competitive advantage in Market Company innovate new ideas. According to the market trend
the demand of healthy food will increased. Food and beverage companies that revitalize
themselves with the changing market trends will be successful in their venture and come into the
top list of consumer preference. Like other industry this industry will also face various
challenges one of them is technology development or change in technology. This industry will
face various changing trends as the taste and preference of customers are rapidly changes and
they always wants to try something new (Lin., Ho and Yip., 2019). According to the current
trend in food and beverage industry customers wants to taste new and healthier flavors because
they want to eat something healthy but along with it they also do not want to compromise with
their health.

Business model
The term business model and emphasis about company’s plan to generate profit which help
to gain competitive advantages. It further explain about to identification within innovative
product and services which creates better business model are important in which both new and
existing business. As the industry is chosen is Food and Beverages in which the business is
generates better work that specialise on which they ensure about new coffee trends like Organic
flavour with tasty creamy chocolate type complementary service on coffee, tea, soft drink,
shakes all beverages are Café Pod Coffee would provide in innovative way of service. In
following some of Business Model plan is elaborate in perspective of Café Pod Coffee company
are:
 Clear about objectives: In the perspective of Café Pod Coffee company is start up in
year of 2011 and comes under small scale business. Their objective s to provide people
unique concept within different organic flavour type of coffee to people to make their
hustle drive in positive experience.
 Increase in sales Volume: As Food and beverages are the business who majorly focus
to serve customer quality of food and beverages product and services. In the perspective
of Café Pod Coffee company their team is ensure that quality of raw material must in
accurate manner as because it is their USP on which customer are engaged to experience
their Coffee drinks.
As the strategy which Café Pod Coffee company would follows as every start up venture
determines is provide quality in product and service in affordable price or as per economic of
scale aspect (Lüdeke‐Freund., 2020). If the price would low and quality of product is proper
manner then revenue can be raise and tend to refers as sustainable in competitive market place. It
is important to measure the changing in market trend as well as competitors movement in
regarding with business related that would be help to gain better target accomplish and also
increase the growth of business.
Point in Differentiation
Café Pod Coffee company is having their USP is that they providing high quality of
Organic Coffee and other food beverages items in quite affordable price rather other are having
premium charges such as Starbucks, Burger Farm etc.

Challenges to the business ideas.
In following there are some challenges which define about Café Pod Coffee company such as:
 Capital: This is one common which having initial stage of staring better business arises
od arranging through effective capital as well as they facing new business owner.
 Dependence on Client: As every business is fully dependence on client or customer
because the concept of selling product and services to them. By having diversifying client
basis of virtual growing through effective business, but it seems to having difficulties. In
every start up or small business the client is having their own efforts to pay of specific
product and services.
 Manpower: The situation arise for start up and small business company to raise potential
manpower because they demand hikes on their wages (Nambisan., Wright and Feldman,
2019). Similarly, in initial stage Café Pod Coffee company has their less manpower until
the business raise in competitive market.
 Manage Money: To manage and control money and expenses in beginning days, as it is
difficult to handle funds as it require to input in business for expand purpose. But to
avoid this problem small business owner must either capitalised on which pick up extra
income through better reserves when needed. Money management becomes even more
essential at the time of cash is flows within business.
Prospective customer.
As the ideal or loyal customer would be for Café Pod Coffee company is all age group of
people but company is mainly target to adults. This is because the Organic Coffee product
which Café Pod Coffee company provides is to make target people healthy and fit as well
as make their BP normal.
Brief Marketing Plan.
Marketing plan is majorly part of business plan where it help to create effective kind of
strategies to better suggest where all marketing plan as it might create goal or objectives to
attained within competitive marketplace. Within the marketing plan there is include through
different type of strategies ad practise such as STP, monitoring and controlling through
elaborates Mission, Vision and Objectives along with marketing mix in which 4P’s would define
about Café Pod Coffee company perspective:

Mission: The mission statement is “Make a unique quality of Coffee which set benchmark
in competitive market”.
Vision: The statement comprise that better “create positive way of atmosphere the
brightest is small venture and they have coming up within industry and contribute towards
business skills effectively”.
Objectives: The main objectives of Café Pod Coffee company is to provide organic
flavoured Coffee and beverages items in reasonable price to make customer hustle in positive
experience.
STP Analysis:
 Segmentation: As per the market segment of Café Pod Coffee company is making target
on United Kingdom through overall European region for provide quality of coffe and
services.
 Targeting: To initial level Café Pod Coffee company make target every age group of
people as they are not promote or manufacture hygienic food and beverages or
approaching demographic use to target people as gender, race, age, income etc.
 Positioning: As the position of Marshfield company of bakery is having in UK in quite
better stable within competitive market.
 Marketing Mix:
Elements of Marketing
Mix
Café Pod Coffee company Company(Organic Food and
beverages supplies)
Product The product which comprise to introduce is organic coffee
with different flavoured along with other beverages items.
Price As the price is which allows to customer to making provide
in affordable range within effective manner.
Place The places which the Café Pod Coffee company will produce
their organic food and beverages product in overall European
region initially.
Promotion The promotion strategies which Café Pod Coffee company
can used is to promote their product and service through
digital or social media platform.

Competitors analysis
According to this term it majorly define about to managerial strategic tool and their
background study which help to measure for examine competitive market place (Segarra-
Ciprés and Bou-Llusar , 2018). As it further help to assess effective competitors
performance in term of their sales, revenue, market and product base development. In
following there is analysing of Swot which help to evaluate about Strength, Weakness,
opportunities and threats.
Strength Weakness
The Café Pod Coffee company is having best
serving quality of Coffee and beverages food
service to serving tasty, food, offering quality
service at the table of providing proper quality
of food.
The weakness about the idea of things that help
to improve within restaurant. There could be
lack of Staff members and not better
infrastructure which could not able to retain
customer towards longer period of time. Other
weakness could be supplies which no
consistent enough where it would not raise
profit within better manner.
Opportunities Threats
There are high rate of opportunities which help
to increase the profit as such it help to expand
or having providing different types of food and
beverages.
High competition could decrease the business
within effective manner. There is having
similar type of provide better dining service
within effective experiences. This same
concept of services might increase clashes
between companies.
Sources of Funding.
In following there are two major sources of funding which Café Pod Coffee company could used
effectively.
 Personal Investment: As per this sources of investing funds is used buy business at the
beginning where it depict that business man or personal trader must invest their funding
through savings, selling of assets or property for generate liquid monetary funds.

 Venture Capital; This is been venture capital is not essential for every entrepreneur (Wu
and Jeng, 2020). Through right this initial start where entrepreneur need to better aware
about high technology which effective driven business to better growth of information
technology and effective communication
Intellectual property .
This is consist about to creator through better mind such as an invention, literally and artistic
through better work design and having symbols within better images through commerce. The
start up or small scale company could used intellectual property that help to make them
sustainable for longer period of time.
 Patent: As it is mainly about to selling and using an innovation that include product and
services. For small scale business and Start up acquire patent could be more expensive
such as Café Pod Coffee company patent would more cots incurred nut it would benefit
to their product and services, quality of raw material or any other it provide safety.
 Trade secret: It is a type of intellectual property with own confidential information to
share which could be sold or having licensed.

CONCLUSION
From above report of summarised about innovative and entrepreneurial business plan that
occurs to better smaller business which consider within better United Kingdom. It has
explain the overall food and beverage industry that tend to produce competitive analysis,
target service and intellectual property are detailed describe in perspective of generate
opportunity and challenges aspect.
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REFERENCES
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